Authorised Booking Partner · Since 2003

The New Indian Express Ad Rates 2026: Classified, Display & Matrimonial Pricing

South India's Paper of Record · Save 15% on Every Ad

10,000+ Ads Booked • 4.8/5 Rating • 6 States • Since 2003

Book your The New Indian Express ad in classified, display, matrimonial, recruitment, obituary and public notice categories. Call or WhatsApp 9821984000 with your category and publication date. We'll confirm the rate, share a proof and handle the booking.

Agency rates — up to 15% below counter
Free ad drafting & design help
Proof shared before publication
6 states · 22 cities across South India
Call Media Desk Enquire Online →

Starting Rates

₹15 / word Classified
₹175 / sq.cm Display
Up to 15% Below Counter Rate
The New Indian Express Newspaper front page
Same Day Urgent obituary or legal notice? Call 9821984000 before 12 PM for same-day release.
Matrimonial Recruitment Property Obituary Public Notice Tenders Business Education Change of Name Lost & Found Situation Vacant Sunday Edition Career Opportunities Property Plus Education Plus Matrimonial Recruitment Property Obituary Public Notice Tenders Business Education Change of Name Lost & Found Situation Vacant Sunday Edition Career Opportunities Property Plus Education Plus
1932
Founded
6
States
10,000+
Ads Booked
4.8/5
Client Rating
30 min
Response Time

The New Indian Express Advertising Cost

The New Indian Express Appointment Ad Rate Card

Rates for The New Indian Express Appointment Advertisement w.e.f. 2026

All The Ad Rates are in per Sq Cm.
Editions B & W Rate Color Rate
Chennai9101110
Madurai110150
Coimbatore280360
Trichy100130
Bengaluru470640
Hubballi130170
Shivamogga130170
Kochi210320
Kozhikode130170
Thiruvananthapuram130180
Hyderabad450670
Vijaywada250310
Vishakhaptnan200250
Tirunelveli240260
Odisha420540
Quick Quote

Get Your Exact TNIE Ad Rate

Tell us your ad category, edition and publication date. We'll check the applicable rate and confirm the price within 30 minutes on working days.

1Select your ad category
2Send us a rough draft
3Choose publication date

For an instant rate

9821984000

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Chennai Edition

Popular TNIE Ad Rates

Classified

Matrimonial

₹15/ word (min 10)
Next available Sunday
Classified

Recruitment

₹175/ sq.cm
Next available Wednesday
Same Day

Obituary Display

₹175/ sq.cm
Book before 12 PM
Classified

Property

₹175/ sq.cm
Next available weekend
Display

Public Notice

₹175/ sq.cm
3–4 working days
Display

Display Ad

₹175/ sq.cm
3–4 working days

*Indicative Chennai edition starting rates. Final cost may vary by category, size, position, and publication date.

Pick Where Your Ad Runs

The New Indian Express Supplements

The New Indian Express has 4 key supplements that run alongside the main paper — each with its own readership, rate card, and day of the week. Booking the right supplement matters as much as the right day.

Main Newspaper

Daily

News pages, all editions. Best for display, public notice, brand campaigns.

Career Opportunities

Wed + Sun

Recruitment supplement. Best for corporate and professional hiring across South India.

Property Plus

Thu + Sun

Property supplement. Best for builders, developers, brokers, private sellers.

Education Plus

Sun + Mon

Education supplement. Best for schools, colleges, coaching institutes.

Categories

What Can You Advertise in The New Indian Express?

All 28 categories bookable. The six most popular categories in detail.

📰 Display / Brand

Best days: Thursday & Sunday. Front Page, Back Page, and Page 3 placements reach South India's English-reading professionals, government decision-makers, and business owners. Display rate: ₹175/sq.cm B&W (base) · premium positions on request · Book 3 days ahead.

⚖ Public Notice / Legal / Tender

Any weekday. The New Indian Express is the English newspaper of record for statutory notices across South India — accepted by courts, government bodies, SEBI, RBI, PSUs, and company registrars. Classified display: ₹175/sq.cm B&W · Book 3–4 days ahead.

💼 Recruitment — Career Opportunities

Best days: Wednesday & Sunday. Career Opportunities supplement attracts job seekers across South India's IT, pharma, manufacturing, education, and government sectors. Classified text: ₹15/word (Chennai) · Book 3 days ahead.

🏠 Property — Property Plus

Best days: Thursday & Sunday. Property Plus attracts serious buyers, renters, and investors across Chennai, Bengaluru, and Hyderabad — the three largest English-language real estate markets in South India. Classified display: ₹175/sq.cm · Book 3 days ahead.

❤ Matrimonial

Best day: Sunday. The highest concentration of matrimonial ads and family readership of the week. Deadline: Friday 4 PM. Classified text: ₹15/word (min 10 words) · Book 2 Get 2 Free offer available.

🕯 Obituary / Remembrance

Any day. Accepted daily with same-day priority. Call 9821984000 before 12 PM for same-day release. Classified text or display; priced individually by size and edition.

All 28 categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Automobiles · Announcement · Change of Name · Court Notice · Education · Loss of Documents · Lost & Found · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Travel · Thanksgiving · Wedding Arrangements

22 Cities · 6 States

Coverage — South India

Published from 22 cities across six states — one booking can cover multiple editions with combo discounts.

Edition State Coverage Focus
Chennai ★Tamil NaduState capital — standard for statutory notices
BengaluruKarnatakaTech and commercial capital
HyderabadTelanganaCombined Hyderabad and Deccan readership
MaduraiTamil NaduCentral and southern Tamil Nadu
CoimbatoreTamil NaduWestern Tamil Nadu textile belt
BhubaneswarOdishaOdisha capital — statutory notices

The New Indian Express · By the Numbers

1932
Founded
6
States
22
Cities
10,000+
Ads Booked
4
Supplements
23 yrs
Booking Partnership
Source: The New Indian Express rate card 2026
Simple Booking Process

Book Your TNIE Ad in 3 Easy Steps

No login. No office visit. Simply get your rate, send your ad details and confirm your booking.

Phase 01

Decide the Rate

We work from the same rate card the TNIE office reads — broken out by category and format — and quote you up to 15% below counter.

0:00:Call or WhatsApp 9821984000. Tell us category, edition & date.
0:05:Get a recommendation, not just a rate.
0:10:Hear the bundle math — South India Combo up to 15% off.
Phase 02

Draft the Ad

Send a rough draft — even two lines on WhatsApp — and we write, format and design it the way the paper expects.

0:15:Send your content (WhatsApp/email). Name change/lost document: send affidavit/document copy.
0:20:We add highlights (bold, border, logo) to ensure it performs.
0:30:You get a proof exactly as it will print. Nothing goes to the paper without your approval.
Phase 03

Release & Confirm

Once you approve the proof, the rest runs without you — desk submission, press confirmation, tearsheets.

Payment:UPI, NEFT, card or cheque. Instant confirmation, reference number, GST invoice.
Clearance:We handle editorial review. Because we draft to compliance rules, ads clear on first read.
Print:Your ad publishes. PDF tearsheet arrives by email within 3 days.

Booking Deadlines at a Glance

Submit early to secure your preferred publication date.

Classified Text

1–2 days

Classified Display

2–3 days

Display + Creative

3–4 days

Recruitment (Career Opp)

3 days

Sunday Matrimonial

Friday 4 PM

Urgent Obituary

Call before 12 PM

Samples

Sample Ad Formats — Copy & Adapt

Sample 1 — Matrimonial

Iyer Brahmin family seeks alliance for son, 28 yrs, MBA, IT professional, Chennai. Contact: 9821984000

Sample 2 — Recruitment

WANTED: Software Engineer for IT firm, Chennai. Exp: 3+ yrs. Skills: Python, SQL. Salary: ₹8–12L. Apply: info@riyoadvertising.com

Sample 3 — Property

FOR SALE — 3BHK Flat, ECR Chennai. 1,500 sq.ft, 2 parking, gated community. ₹1.2 Cr. Contact: 9821984000

Sample 4 — Name Change

I, [OLD FULL NAME], S/o [Father's Name], residing at [Full Address], hereby declare that I have changed my name from [OLD NAME] to [NEW NAME] for all purposes, vide Affidavit No. [XXX] dated [Date].

Sample 5 — Obituary

PASSED AWAY — With profound grief we announce the passing of [FULL NAME], aged [XX], beloved [relation] of [family name], on [date] at [place]. Prayer Meet: [Date], [Time], [Venue].

Sample 6 — Lost Document

LOST: Original property document near T.Nagar, Chennai. Finder contact: 9821984000

Recruitment Guide

How to Post a Job Ad in The New Indian Express

The New Indian Express reaches professionals, corporate employees, educational institutions, government organisations, healthcare providers, and manufacturing companies across South India. Its educated, English-reading readership makes it particularly effective for hiring in IT, pharma, engineering, education, government, healthcare, and professional services.

What to Include in the Ad

→ Job title — first two words

→ Company name — unless confidential

→ Key qualifications and years of experience

→ Location — city, hybrid, or remote

→ Salary range — this matters more than anything else

→ How to apply — email, portal link, or phone

Best time of year to recruit

Jan–Mar: HIGH — post-appraisal job-switch intent. Jul–Sep: HIGH — academic hiring surge. Oct & May: AVOID — festival and vacation lulls.

Why your Job Ad isn't getting applications

  • ✕ Wrong day: Career Opportunities publishes Wednesday and Sunday; those are the highest-response slots.
  • ✕ No salary range: loses 30–40% of qualified candidates immediately.
  • ✕ Wrong edition: a Chennai vacancy placed in the Bhubaneswar edition reaches the wrong city.
  • ✕ Vague job title: "Software Engineer — Chennai — ₹8–12L" gets read.
  • ✕ Text-only for senior roles: classified display with your logo outperforms plain text.
  • ✕ Only ran once: 2–4 insertions beat a single run significantly.
Run an ad that underperformed? Call 9821984000 — tell us what ran and how many responses you got.

⚠️ Terms to Avoid — Legal Compliance

The TNIE editorial team reviews ads. Discriminatory language gets rejected:
✕ Age limits — use "2–5 years experience"
✕ Gender language — "Male only," "Salesman"
✕ Appearance — "fair complexion," "good-looking"
✕ Marital status — "married preferred"
✕ Regional exclusions — "Locals only"

Sunday Classifieds

The New Indian Express Matrimonial Ad Guide

Sunday is the only day that matters for matrimonial — the highest family readership of the week across South India. Book 2–4 consecutive Sundays for increasing response.

Multi-Sunday Package

Book 2 Get 2 Free

4 Sundays for price of 2

FormatRate
Classified Text₹15/word (Chennai)
Classified Display₹175/sq.cm B&W

Writing tip: Lead with community, then age, then education, then profession.

Condolence Column

TNIE Obituary Ad — Booking Quickly

We can never wait for the right moment to need this. We've handled thousands of bereavement bookings and built the process to be as simple as possible.

Minimum Size

₹3,500

4 × 5 cm

20 sq.cm × ₹175

With Photo

₹10,500

Standard 6 × 10 cm

60 sq.cm × ₹175

Urgent Release

Same Day

Submit before 12 PM

Supporting Document

Death certificate or doctor's note.

Photograph

A clear phone-quality photo is usually sufficient.

Same-Day Obituary

Call Before 12 PM

When publication is urgent, call directly rather than waiting for a WhatsApp response.

Call Booking Desk

9821984000

→
Legal & Statutory Advertising

Public Notice — Get It Right, Get It in Time

The New Indian Express is the English newspaper of record for statutory notices across South India — accepted by courts, government bodies, SEBI, RBI, PSUs, and company registrars.

✓ Name change (with affidavit)
✓ Lost document — passport, degree, property
✓ Tender and court notices
✓ Insolvency and NCLT filings
✓ Property sale / possession notices
✓ AGM, EGM, financial results

Recommended Booking Window

3–4working days before

Don't leave a legal or regulatory notice until the day before the deadline. A missed deadline has consequences that no discount is worth.

Deadline approaching?Call 9821984000
→
Choose Wisely

Riyo vs Direct Booking vs Self-Serve Portal

An honest comparison — there's a right answer depending on your situation.

Feature Riyo Advertising TNIE Walk-in Self-Serve Portal
RateUp to 15% below counterFull counter rateLimited discounts
Guidance on format/day✅ YesLimited❌ None
Ad drafting help✅ FreeMay charge❌ No
Proof before print✅ Yes⚠ VariesLimited
Same-day urgent handling✅ Call directlyWalk-in only❌ Not available
The New Indian Express Advertising

Frequently Asked Questions

Everything you need to know about The New Indian Express ad rates, booking, deadlines and publication.

Is Riyo Advertising an authorised New Indian Express booking partner? +

Yes — Riyo has been booking The New Indian Express advertisements since 2003, with over 10,000 ads processed across categories and a 4.8/5 average rating. Every booking carries an ad reference number and a GST invoice.

What are The New Indian Express classified ad rates in 2026? +

The New Indian Express classified ad rates for the Chennai edition start at ₹15/word with a 10-word minimum — so a basic text ad starts at ₹150. Classified display ads in Chennai, Bengaluru, and Hyderabad start at ₹175/sq.cm B&W and ₹225/sq.cm Colour. Other editions — call 9821984000 for the current figure.

What are The New Indian Express display ad rates in 2026? +

The New Indian Express display ad rates start from ₹175/sq.cm B&W base in the main paper for Chennai, Bengaluru, and Hyderabad editions. Front Page, Back Page, and Page 3 carry position premiums — call for the exact rate by edition. Premium formats like Jacket, SkyBus, and Solus Ads are negotiated per campaign.

What is the best day for a New Indian Express matrimonial ad? +

Sunday is the only day that matters for matrimonial — the highest family readership of the week across South India. Book by Friday 4 PM for Sunday release.

Is The New Indian Express accepted for legal and public notices in South India? +

Yes — The New Indian Express public notice is accepted by High Courts, subordinate courts, state governments, SEBI, RBI, PSUs, and company registrars across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Odisha. For government and statutory notices targeting South India, it is the standard first choice.

Which editions of The New Indian Express can I book ads in? +

Ten confirmed editions: Chennai, Bengaluru, Hyderabad, Madurai, Coimbatore, Tiruchy, Vishakhapatnam, Bhubaneswar, Belagavi, and Shivamogga — published from 22 cities across six states. All editions bookable in one call.

Can I book a New Indian Express ad on the same day? +

For obituaries and urgent legal notices, yes — call before 12 PM and confirm the day's cutoff. Public notices and tenders need 3–4 working days — same-day is not available for statutory categories.

What if I spot a mistake after approving? +

Before printing, we can usually correct it if you catch it quickly — call immediately. After publication, no changes are possible, which is why we share a proof before every release.

Ready to Book Your The New Indian Express Ad?

Share your category and publication date. We respond within 30 minutes on working days.

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Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

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Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.