Eastern Chronicle is the most popular English newspaper in Upper Assam. It is the leading English newspaper serving Dibrugarh, the oil and tea hub of Northeast India.
You can book an Eastern Chronicle advertisement online with our expert help. We give you the best rates and instant booking confirmation. This paper reaches top tea industry managers, oil sector workers, government officers, and readers across Dibrugarh, Tinsukia, Jorhat, Sivasagar, Golaghat, Charaideo, Majuli, and Lakhimpur.
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Rates w.e.f. 2026 · All rates in Rs. per Sq Cm
Rates for Display Advertisement w.e.f. 2026
| Editions | Base Rates | Front Page (Color) | |
|---|---|---|---|
| B&W | Color | ||
| Guwahati, Silchar, Dibrugarh | 3500 | 7000 | 10500 |
⚠ The above tariff may have changed. Please call us and confirm the rates before proceeding.
Cost Of Eastern Chronicle News paper Advertisement depends on color, location, size, placement, edition.
Advertisement In Eastern Chronicle Newspaper is very easy , just fill the advertisement details in form or just call to our assistant at 67704000.
Eastern Chronicle Newspaper Advertisement Rates starts from 250 to 15 lakhs depend on your advertisement format and city you choose, also the placement in Eastern Chronicle newspaper like front page, today's focus, and classified page.
Newspaper advertising rates are quoted per square cm. The rate of discount on newspaper cards depends on the size of the ad, inserts and product category.
The rates depends on placement in Eastern Chronicle Newspaper like Advertising in Eastern Chronicle on Front Page, Back Page or Page 3 have more cost than classified section.
📐 Display Ad Sizes in Eastern Chronicle
📆 Best Booking Days
💰 Key Display Ad Rates
* Speak to one of our reps for exclusive Ad Discount rates!
You can book directly — but here's why 5,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Negotiated discount packages | ✅ Up to 15% off | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
We handle everything for your campaign — writing your ad copy, confirming your publication date, and delivering your tearsheet — so you get maximum value from your ad spend in Upper Assam's top English daily.
Eastern Chronicle advertisement rates in 2026 are available on request. The paper is Upper Assam's most widely read English daily, with the highest verified circulation in Dibrugarh and the Upper Assam corridor.
Rates vary by these factors:
Contact Riyo Advertising directly for a rate quote within 30 minutes.
Advertising in the Eastern Chronicle connects you with a highly targeted audience. Here is why this platform outpaces other regional print choices:
📊 Highest English circulation
Verified circulation of 56,600 copies and a readership of 1,41,500. Widest English reach in the Dibrugarh–Tinsukia–Jorhat area.
🏙️ Headquartered in Dibrugarh
Dibrugarh acts as the commercial capital, oil city, and tea hub of Upper Assam. The paper covers this high-income industrial zone every day.
🎯 Concentrated local readership
All 56,600 copies distributed within Upper Assam — more relevant readers per rupee than state-wide papers based in Guwahati.
🛢️ Oil and tea heartland
Dibrugarh and Tinsukia host Oil India Limited and ONGC offices, and thousands of top tea gardens. Executives, engineers, and managers read this paper every morning.
🗺️ Pan-Upper Assam district reach
Covers eight key districts — Dibrugarh, Tinsukia, Jorhat, Sivasagar, Golaghat, Charaideo, Majuli, and Lakhimpur. Connects urban centres with rural markets.
🚪 Gateway to Arunachal Pradesh
Dibrugarh serves as the main entry point to Arunachal Pradesh. The paper reaches travelling officials, business owners, and students daily.
🍵 Tea garden estate community
Penetrates the thickest cluster of tea estates in Assam. Managers and planters rely on this publication as their primary English news source.
🏭 Oil sector institutional reach
Major firms like Oil India Limited, ONGC Assam Asset, and Numaligarh Refinery Limited operate here. Your ad reaches this valuable industrial buying group.
Your campaign reaches oil executives, tea planters, government officers, PSU managers, lawyers, and middle-class families across this productive northeastern region.
Base Rate: On Request
Custom-Sized Display Ads give you total size freedom. You design the dimensions to fit your specific campaign objectives and budget. This is the most common choice for advertisers who need exact sizing.
Specifications:
Best for:
Base Rate: On Request
A Quarter Page Ad takes up one-quarter of a page. It gives you roughly 400 sq. cm of highly visible space, well suited for building brand recall among professionals.
Specifications:
Best for:
Base Rate: On Request
A Half Page Ad fills half of a newspaper page. It offers 825 sq. cm of space for visual storytelling and multi-product campaigns, reaching up to 1.41 lakh readers.
Specifications:
Best for:
Base Rate: On Request
A Full Page Ad occupies an entire page. This is the highest-impact print format in Upper Assam: the entire page is yours, with no competing ads and complete creative freedom.
Specifications:
Best for:
| Ad Format | Dimensions | Total Area | Rate |
|---|---|---|---|
| Minimum Custom Unit | 4 cm × 5 cm | 20 sq. cm | On Request |
| Standard Custom | 10 cm × 10 cm | 100 sq. cm | On Request |
| Quarter Page | 16 cm × 25 cm | ~400 sq. cm | On Request |
| Half Page | 32.9 cm × 25 cm | ~825 sq. cm | On Request |
| Full Page | 32.9 cm × 52 cm | ~1,727 sq. cm | On Request |
All Eastern Chronicle rates are confirmed at booking based on format, placement, colour option, and publication date. Contact Riyo Advertising for a confirmed 2026 quote within 30 minutes.
Eastern Chronicle distributes across all Upper Assam districts with primary concentration in:
| City / District | Key Industry | Best Ad Category |
|---|---|---|
| Dibrugarh | Oil India HQ, tea, trade | Oil sector, tea, corporate, education, real estate |
| Tinsukia | ONGC, tea, border trade | Oil sector, tea garden, FMCG, recruitment |
| Jorhat | Tea, Jorhat Gymkhana, education | Tea, education, agriculture, FMCG |
| Sivasagar (Sibsagar) | Heritage, oil, tea | Government, oil sector, tourism, FMCG |
| Golaghat | Tea, agri, Kaziranga | Tea, agri-business, tourism, FMCG |
| Charaideo | Oil, tea, tribal heritage | Oil sector, government, tribal welfare |
| Majuli | River island, heritage, tourism | Tourism, culture, government |
| Lakhimpur | Agriculture, flood management | Government, agri-business, FMCG |
| Duliajan | Oil India township | Oil sector B2B, PSU, recruitment |
| Naharkatia | Oil fields, tea | Oil sector, tea, FMCG |
Understanding when to use Eastern Chronicle vs. Assam Tribune helps advertisers maximise Upper Assam ROI.
| Factor | Eastern Chronicle | Assam Tribune |
|---|---|---|
| Headquartered | Dibrugarh (Upper Assam) | Guwahati (Lower Assam) |
| Circulation | 56,600 | 59,991 |
| Readership | ~1,41,500 | ~1,49,978 |
| Upper Assam concentration | ✅ Near-total | ❌ Pan-Assam diluted |
| Lower Assam / Guwahati reach | ❌ Minimal | ✅ Strong |
| Oil & Tea industry reach | ✅ Unmatched | ✅ Good |
| Best for | Upper Assam–focused campaigns | Pan-Assam campaigns |
Best day: Any day | Eastern Chronicle's most unique advertiser segment
No other English newspaper in India reaches the Dibrugarh oil field community the way Eastern Chronicle does. Oil India Limited's headquarters are in Duliajan, Dibrugarh district; ONGC's Assam Asset operates from Nazira, Sivasagar district; Numaligarh Refinery Limited is in Golaghat district — all within Eastern Chronicle's core circulation area.
Best for:
Best day: Any day | India's densest tea garden advertiser market
Dibrugarh is India's tea capital, surrounded by the world's highest concentration of tea gardens. Eastern Chronicle reaches tea garden managers, superintendents, estate owners, tea brokers, and agri-input suppliers across Assam's most productive tea belt.
Best for:
Best day: Weekdays | Recognised for Upper Assam government statutory notices
Tender Notice and Public Notice Ads in Eastern Chronicle carry high institutional authority across Upper Assam's government departments, PSUs, and district administrations. The newspaper is recognised for statutory notices across:
Best day: Saturday and Sunday
Eastern Chronicle's readership includes Upper Assam's large UPSC aspirant community, APSC candidates, engineering and medical entrance students, and the aspirational families of Dibrugarh's growing educated middle class. Dibrugarh University — one of Northeast India's major universities — creates a concentrated education-advertising audience.
Best for:
Best day: Monday–Wednesday
Eastern Chronicle's concentration of oil sector, tea industry, PSU, and government professional readers makes it the primary platform for management, technical, and institutional recruitment across Upper Assam. Early-week placements capture active job seekers at the peak of their weekly search.
Best for:
Best day: Saturday and Sunday
Dibrugarh's real estate market is driven by oil and tea industry executive housing demand, government employee housing, and a rapidly growing urban professional class. Eastern Chronicle reaches Upper Assam's most property-active English-reading audience.
Best for:
Best day: Sunday
The Sunday edition draws the highest readership for matrimonial ads. Assamese Hindu families, tea garden communities, and others across Upper Assam browse English matrimonial listings on Sunday mornings. Classified text ads are most economical; classified display ads with photographs generate higher response.
Required: No special documents. Ad can be booked the same week.
Available: Daily | Priority processing
Eastern Chronicle's obituary section holds deep significance for Dibrugarh's close-knit communities — oil industry professionals, tea garden workers, government employees, and academics. Same-day and next-day bookings are frequently possible. Contact Riyo Advertising directly for urgent placements.
Any day: Affidavit copy mandatory
Name Change and Legal Notice Ads in Eastern Chronicle are recognised across Assam's court system, revenue offices, and district administrations in Upper Assam. The published notice serves as your official proof of publication. We advise you on the correct notarised affidavit format.
Also includes: Marriage notice, lost document notice, property notice, court summons, land mutation notices.
Key windows: Rongali Bihu (April), Bhogali Bihu (January), Kongali Bihu (October)
Bihu — Assam's most important cultural festival — is Eastern Chronicle's most commercially significant advertising window:
| Category | Best Day(s) | Why |
|---|---|---|
| Matrimonial | Sunday | Peak Upper Assam family readership |
| Recruitment | Monday–Wednesday | Early-week captures active professional job seekers |
| Property / Real Estate | Saturday & Sunday | Weekend browsing by Dibrugarh homebuyers |
| Oil & Gas Sector | Any day | Consistent specialist B2B readership all week |
| Tea Industry | Any day | Consistent tea estate and agri-business readership |
| Education / Admissions | Saturday & Sunday | Weekend family decision-making for education |
| Obituary / Condolence | Any day | Daily section, priority same-day processing |
| Name Change / Legal | Any day | Legal validity; Upper Assam's widest English notice reach |
| Tenders / Public Notice | Weekdays | Government and PSU readers check Eastern Chronicle daily |
| Bihu Campaigns | April, January, October | Upper Assam's three Bihu festive windows |
| Corporate Brand Display | Any day | Consistent 1.41 lakh reader reach across Upper Assam |
Total time: Under 15 minutes
Choose Your Category
Select from: Matrimonial, Recruitment, Property, Education, Obituary, Name Change, Tender/Public Notice, Oil & Gas Sector, Tea Industry, or Brand Display.
Select Your Ad Format
Choose Your Publication Date
Use our calendar to select your preferred date. See "Best Days by Category" above. Book at least 2 working days ahead. Premium and Bihu festive placements need 5–7 days.
Pay & Confirm
Pay via credit/debit card, UPI, net banking, or digital wallet. Receive instant booking confirmation with your ad reference number.
Receive Your Tearsheet
We deliver a digital tearsheet (proof of publication) within 48–72 hours. The tearsheet is essential for legal notices, PSU compliance records, and campaign documentation.
We've handled thousands of Northeast India newspaper ad bookings including Eastern Chronicle. Here's what that experience means for you:
✅ Upper Assam oil and tea industry expertise
No national agency understands the Dibrugarh–Tinsukia oil field and tea garden advertising market the way Riyo Advertising does. We understand Eastern Chronicle's PSU reader concentration, its tea estate manager community, and the Oil India–ONGC vendor ecosystem. This makes this newspaper uniquely valuable for B2B industrial advertising in Northeast India.
✅ Free ad copy assistance
For classified text ads, every extra line costs money. Our team crafts tight, complete copy within the 3–4 line limit. For display ads, we recommend the optimal size, layout, and enhancements for Eastern Chronicle's Upper Assam editorial environment.
✅ Agency-level rates passed to you
We receive agency pricing and pass those savings directly to you. Combined with our first-booking discount (5% off), loyalty discount (10% on second booking), and bulk packages, you always pay less than booking alone.
✅ Bihu season expertise
Rongali Bihu (April) is Eastern Chronicle's most commercially significant advertising window. We secure confirmed Bihu special edition placements well in advance for clients who book early.
✅ Northeast India combo campaign planning
For brands wanting complete Assam English print coverage, we combine Eastern Chronicle with Assam Tribune (Guwahati focus), North East Times, and other regional publications in a single coordinated campaign at bundle rates.
✅ Dedicated support until publication
We confirm your booking, monitor publication, and deliver your tearsheet within 48–72 hours. If any publishing error occurs, we take responsibility for resolving it.
📏 Ad size
All display ads are charged per sq. cm. Our team helps identify the optimal size for your Upper Assam campaign goal and budget. Eastern Chronicle's strong circulation and competitive rates make larger formats particularly cost-efficient for oil and tea B2B advertisers.
📄 Page placement
Front page carries the highest premium. Back page and Page 3 offer strong visibility at mid-tier rates. Inner pages are the most economical for classified and statutory formats.
🎨 Colour vs. B&W
Colour ads deliver significantly better brand recall. Recommended for consumer, real estate, FMCG, and Bihu festive campaigns. B&W is fully effective and standard for statutory and tender notices.
📅 Publication date
Rongali Bihu (April) editions carry a premium and limited inventory. Book 3–5 weeks ahead for confirmed Bihu placement.
📦 Bulk and combo bookings
Booking 4+ insertions or combining Eastern Chronicle with Assam Tribune for complete Assam coverage unlocks rates significantly better than single-insertion, single-paper bookings.
🎁 First-time advertisers
Flat 5% off your first booking
🏆 Second order
Flat 10% off automatically applied
📦 Bulk booking
Buy 4 insertions, get the 5th free — ideal for weekly oil sector tender notices, tea industry recruitment, or property campaigns.
💍 Matrimonial special
Book 2 insertions, get 1 free.
🎭 Bihu packages
Special bundled rates for Rongali Bihu. This is Upper Assam's biggest advertising window. Contact us by March for confirmed April placement.
🗺️ Northeast India combo packages
Combine Eastern Chronicle with Assam Tribune and North East Times for complete Northeast India English print coverage at bundle rates.
Offers valid on online bookings. Cannot be combined unless specified.
| Factor | Classified Text | Classified Display |
|---|---|---|
| Cost | Low — charged per line | Moderate — charged per sq. cm |
| Visual impact | Low | High |
| Logo / image | ❌ No | ✅ Yes |
| Best for | Matrimonial, obituary, name change, legal | Recruitment, oil sector, tea, property, education |
| Response rate | Good for personal ads | Significantly better for business and B2B ads |
| Booking speed | Fastest | Fast |
Eastern Chronicle ad rates change based on your layout choice. Your total cost depends on the size, page choice, and colour. Premium spots like the front page cost more than inner pages. Contact Riyo Advertising for a price quote within 30 minutes.
Eastern Chronicle prints a verified circulation of 56,600 copies daily. It reaches an active readership of 1,41,500 people. The paper is very popular among oil executives, tea estate managers, and government workers across Upper Assam's eight key districts.
Both papers have similar overall print numbers. However, Eastern Chronicle concentrates its reach within Upper Assam cities like Dibrugarh, Tinsukia, and Jorhat. For campaigns targeting the local oil and tea markets, Eastern Chronicle gives you more value per rupee. Use both papers together for full state coverage.
Sunday is the best day to run a matrimonial ad. Families across Upper Assam read the paper together on Sunday mornings. This timing brings the highest response for your ad spend.
Yes. It is the top English paper to reach workers at Oil India, ONGC, and NRL. It covers the main industrial zones like Duliajan, Nazira, and Numaligarh. No other paper targets this specific oil community with such high density.
The minimum size for an inner page ad is 20 sq. cm; front page ads require a minimum of 240 sq. cm.
Yes. You must share a clear copy of your notarised affidavit to book a name change ad. The published notice serves as your official proof of publication for state offices and local courts. Riyo Advertising will help you use the correct text format.
The Rongali Bihu festival in April is the biggest shopping season in Upper Assam. You should book by March to secure your placement. The harvest festivals in January and October are the next best times to advertise.
Book your regular ads at least 2 days before the print date. For large front-page spots, book 5 to 7 days ahead. For major holiday editions like Rongali Bihu or Durga Puja, book 3 to 5 weeks early because spaces fill fast.
Yes. You can use the Riyo Advertising combo package to book both papers at once. This covers Upper Assam and Guwahati in a single step and gives you an automatic discount of up to 15%.
Riyo Advertising sends you a digital tearsheet proof within 48 to 72 hours after publication. This document is vital for your official court records, government tender rules, and corporate legal filings.
Book your advertisement online with Riyo Advertising for smooth, reliable, and cost-effective English newspaper advertising in Eastern India.
9821984000
022 6770 4000 / 022 6770 6500
✉️ info@riyoadvertising.com
🏆 Why Choose Riyo for Eastern Chronicle Ads?
Riyo Advertising accepts all types of advertisement for Eastern Chronicle Newspaper. Call us: 022 6770 4000 / 9821984000
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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