India's Leading Cinema Advertising Agency

Captivate 100% Attentive Audiences Across PVR INOX & Cinepolis

RiYO Advertising plans and executes high-impact multiplex cinema advertising campaigns — engaging moviegoers with unskippable 30-second video commercials, digital slides, lobby foyer screens, and popcorn tub branding across PVR INOX, Cinepolis, and top regional screens nationwide.

  • 3000+ partner screens across India
  • 40M+ monthly moviegoers reached
  • 8 cinema formats: video commercials, slides, lobby screens & more
  • PVR INOX, Cinepolis & top regional screens

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16+
Years Experience
40M+
Monthly Moviegoers
3000+
Partner Screens
8
Cinema Formats

Trusted By Leading Brands

SBI
Aayush
Adhar
Airia
Ashok Leyland
Bajaj Finserv
Bal Bharti Public School
Bank of Baroda
Bank of Maharashtra
BDO
Bob Caps
Bunts Sangha Mumbai Education
Central Bank
Children's
Children's Academy
Chola
Citec Cyient
Delta
EY
Federal Bank
FR
Fr. Agnel Multipurpose School
Gala Habitats
Golten
GP
Headway
IDBI Bank
IndusInd Bank
Yadav Hospital
Intime
Gala Habitats
IOAV
J&K Bank
Jindal
K Raheja
Keppel Corporation
Kishore Group
LIC
MKES
MM Legal
National Insurance
North East
Pushkar
Ramji Assar School
Rudralife
Sayaji
SBI
Shinhan Bank
Sun Pharma
Sushrut
Thakur Vidya Mandir
Toyo Engineering
Union Bank of India
Why Cinema Media

100% Captive Audience. Unmatched Big-Screen Recall.

Cinema is the only channel where audiences sit in a dark, distraction-free environment facing a massive silver screen.

🎬

100% Captive Audience

Zero mobile scrolling, zero ad-skipping, and zero channel switching in a dark auditorium.

🔊

Dolby Atmos Audio-Visual

Dolby Atmos surround sound and 4K silver screen projection deliver unmatched impact.

💎

High Affluence & Spending

Multiplex audiences skew heavily toward young urban working professionals and families.

Media Formats

High-Impact Cinema Ad Formats

01

On-Screen Digital Slides

Static or animated 10-sec slides played during pre-show auditorium seating.

02

Video Commercials (DVC)

Premium 30-sec video ads played immediately before movie start and during interval.

03

Foyer Digital Screens

HD digital video screens and LED standees in concession stand lobbies.

04

Popcorn Tub Branding

Branded food & beverage tubs handed directly to every moviegoer.

05

Ticket Kiosk Branding

Logo placements on self-service ticket kiosks, physical tickets, and apps.

06

Seat Headrest Covers

Branded headrest covers placed on every seat in chosen auditoriums.

07

Lobby Experiential Stalls

Product sampling counters, photo booths, and car displays in foyers.

08

Washroom Mirror Posters

High-dwell proximity posters and mirror stickers inside cinema rest areas.

Execution Process

5-Step Campaign Delivery

Step 1 (1–2 Days)

Brief & Movie Selection

Select target cities, multiplex chains, and specific blockbuster movie releases.

Step 2 (2–3 Days)

Screen & Class Planning

Select auditorium classes (Gold/PVR PXL/IMAX) and target genres.

Step 3 (3–5 Days)

CBFC Censor Clearance

Obtain Central Board of Film Certification (CBFC) ad clearance certificate.

Step 4 (2–3 Days)

DCP Conversion & Delivery

Convert video ads to 2K/4K Digital Cinema Package (DCP) server format.

Step 5 (Ongoing)

Server Logs & Audit

Physical theater inspection proof and multiplex server playback log reports.

Investment Guide

Cinema Advertising Packages in India

Package What's Included Duration Indicative Price
Single Multiplex Focus10-sec slide on 4 screens in 1 PVR/Cinepolis1 Week (All Shows)₹35,000–₹75,000
City Blockbuster Blitz30-sec video ad across 20 screens for a major release1 Week (Blockbuster)₹2,50,000–₹5,50,000
Multi-City Multiplex Plan30-sec video ad on 50 screens across 5 metro cities2 Weeks₹8,00,000–₹16,00,000
Pan-India Blockbuster TakeoverVideo ad + Foyer LED + Popcorn tub branding4 Weeks₹30,00,000+

Frequently Asked Questions

How much does a cinema ad cost in PVR INOX?
Rates start from ₹5,000–15,000 per screen per week for slides, up to ₹25,000–60,000+ per screen per week for 30-sec video ads during blockbuster releases.
Do cinema ads require CBFC censor certification?
Yes. All video commercials played inside movie halls require a valid CBFC certificate. RiYO handles the entire censor clearance process end-to-end.
What format should cinema ad videos be submitted in?
Ads must be converted into DCP (Digital Cinema Package) format with 5.1 surround sound mix — a technical conversion RiYO handles in-house.
When are cinema ads played during a show?
Ads run during the pre-show seating period (15–20 minutes before movie start) and during the 10–15 minute interval break.
Can I choose specific movies to advertise with?
Yes. You can target specific upcoming blockbuster releases (e.g., Marvel, action, family, festive films) to align with your target audience's interests.
What multiplex chains does RiYO work with?
RiYO works with PVR INOX, Cinepolis, Miraj Cinemas, Carnival Cinemas, and top regional single-screen chains across 200+ cities in India.
Can I advertise on IMAX or Dolby screens specifically?
Yes. RiYO can book your 4K DCP video commercial specifically for IMAX, Dolby, 4DX, or PLF premium large-format screens for maximum impact.
How far in advance should I book a cinema campaign?
For standard releases, 2–3 weeks ahead is recommended. For major blockbuster or festive releases, booking 6–8 weeks in advance is advised.
Can I do foyer branding and experiential activations at multiplexes?
Yes. RiYO can arrange lobby kiosks, product sampling counters, standees, car displays, and photo booth activations inside PVR INOX and Cinepolis foyers.
How do I track how many screens my cinema ad played on?
RiYO provides screen-by-screen server playback log reports from multiplex chains and conducts physical theater inspection audits as post-campaign proof.
Get a Media Plan

Get Your Custom Cinema Media Plan

Share your target cities, budget, and preferred movie releases to receive available screen inventory and rate card packages.

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One Brand.
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Integrated advertising solutions that create impact, build trust & drive growth.

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Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

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Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.