Official New Indian Express Ad Booking

Book New Indian Express Advertisement Online — Best Rates & Instant Confirmation (2026)

All major editions are covered. Bookings are available for Chennai, Bangalore, Hyderabad, Kochi and Kozhikode. We also provide services to Thiruvananthapuram, Coimbatore, Madurai, Vijayawada and Visakhapatnam. Reach audiences even in Bhubaneswar and 20 other cities.

New Indian Express Newspaper Advertisement
New Indian ExpressHindustan Times The HinduIndian Express Deccan HeraldDainik Bhaskar Dainik JagranMaharashtra Times LoksattaEenadu DinamalarMalayala Manorama Economic TimesBusiness Standard TribuneLokmat New Indian ExpressHindustan Times The HinduIndian Express Deccan HeraldDainik Bhaskar Dainik JagranMaharashtra Times

New Indian Express Advertising Cost

New Indian Express Classified Ad Rate Card

Rates for New Indian Express Classified Advertisement w.e.f. 2026

All The Ad Rates are in per Sq Cm.
Editions Min words 20 words Rate(Rs.) Extra words Rate (Rs.) Bold Box (%) Classified Display Color Ad Rate(Rs.) Scheme/ Offers
Why Riyo Advertising

Why Book Your New Indian Express Ad With Us?

Booking directly works — but here's why 10,000+ advertisers choose Riyo Advertising:

Feature Riyo Advertising Direct Booking
Expert ad drafting & proofreading ✅ Free ❌ Self-service
Dedicated account manager ✅ Yes ❌ No
Multi-city bundle discounts ✅ Up to 15% off ❌ Standard rates
Same-day booking assistance ✅ Yes ❌ Limited
Agency-level rate access ✅ Yes ❌ No
Post-publication tearsheet ✅ Yes ✅ Yes
We handle the entire process. We prepare and publish your ad and confirm the date. No need to worry about complicated rate cards yourself.
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Smart Placement

We know how and where to get your ad seen. Career Express is most successful on Wednesdays, with a job ad. There are more property views on Saturday. We select the appropriate slot for you.

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Free Ad Copy Help

Every line costs money. We assist you in writing a brief and concise ad in 3-4 lines. This will not cost you extra and will leave you with all the facts.

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Lower Agency Rates

We get agency pricing and pass the savings to you. There is a 5% first booking discount too. For frequent users, a loyalty bonus is 10%.

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Easy Multi-City Booking

Need to advertise in Chennai, Bangalore and Kochi? We do it in one operation. One bill and improved combination discounts.

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Full Support

We track your ad until it is out. A tearsheet is sent to you in 48-72 hours. If there is an issue, we solve it for you using the paper.

2026 Rate Card

The Indian Express Advertisement Rates 2026

The rates of advertisements in Indian Express vary according to the city and page placement. Below are the latest 2026 estimates. Contact us for a quick city-specific quote.

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Classified Text Ads — Rate Per Line

₹16 – ₹85 per line

Cheapest way to advertise in Indian Express. Great for matrimonial, name change, obituary, lost & found, and business notices.

Best for: Personal notices, obituary, business notices
💡 Pro Tip: Indian Express requires a minimum of 5 lines. We help you fit your text within 5 lines for free.
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Classified Display Ads — Rate Per Sq Cm

₹16 – ₹3,500 per sq cm

Supports logos, borders, and images. Better visibility for recruitment, property, education, and retail advertisers.

Best for: Real estate, education, retail ads
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Main Newspaper Display Ads

₹360 – ₹800+ per sq cm

Premium ad placements on the front page, page 3, and key editorial positions.

Best for: Brand campaigns, product launches, IPOs
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Half Page & Full Page Ads

₹60,000 – ₹55 Lakhs+

Full-page ads start at ₹1 Crore+ and provide maximum city-wide visibility.

Best for: National brands and large launches
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Jacket (Front Wrap) Ad

₹85 Lakhs+ per insert

The most premium format where your brand wraps the entire front page of the newspaper.

Best for: Automobile launches and banking campaigns
⚠️ These are estimated Indian Express advertisement rates for 2026. Final pricing varies by city, placement, and publishing date. Contact us for a precise quote within 30 minutes.
2026 Rate Card

New Indian Express Advertisement Rates 2026

Rates are determined by city, ad size, and page placement. Below are the latest 2026 estimates. Contact us for a fast city-specific quote.

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Classified Text Ads — Rate Per Line

₹12 – ₹75 per line

The most affordable TNIE ad format. Ideal for matrimonial, lost & found, name change, and personal notices.

Best For: Personal notices and small announcements
💡 Pro Tip: Keep your ad within 3–4 lines to reduce cost. Our team helps optimise ad copy for free.
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Classified Display Ads — Rate Per Sq Cm

₹12 – ₹2,800 per sq cm

Supports logos, borders, photos, and custom layouts for stronger visual impact.

Best For: Hospitals, coaching centres, retail stores
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Main Newspaper Display Ads

₹320 – ₹750+ per sq cm

Premium front-page and Page 3 placements for high-visibility campaigns.

Best For: Brand launches and corporate ads
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Half Page & Full Page Ads

₹40,000 – ₹35 Lakhs+

Full-page TNIE ads start from ₹65 Lakhs+ and provide maximum visibility across South India and Odisha.

Best For: National brands and large real estate projects
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Jacket (Front Wrap) Ad

₹65 Lakhs+ per day

The most premium TNIE format where your brand wraps the entire front page.

Best For: Automobile launches and FMCG brands
⚠️ These are estimated New Indian Express advertisement rates for 2026. Final pricing may vary depending on edition, page placement, publication date, and discount availability. Contact us for a precise quote within 30 minutes.
Booking Process

How to Book Your New Indian Express Ad in 5 Steps

Total time: Under 15 minutes

1

Choose Your Category

Select your ad type: Matrimonial, Recruitment, Property, Education, Obituary, Name Change, Public Notice, or Business.

2

Select Your Ad Format

Classified Text — Cheapest option charged per line or word.
Classified Display — Supports logos and images, charged per sq cm.
Main Paper Display — Premium ads inside the main newspaper.

3

Pick Your City & Edition

Choose one or multiple editions: Chennai, Bangalore, Hyderabad, Kochi, Bhubaneswar, and 17+ more editions across South India.

4

Choose Your Publication Date

Pick a date from our booking calendar. Check our “Best Days” recommendations below for maximum response rates.

5

Pay & Confirm

Pay using UPI, Credit Card, or Net Banking. You will receive an instant booking confirmation number.

⚠️ Book at least 2 days early for regular ads. For front-page and premium placements, book 5–7 days in advance.
Categories & Guides

TNIE Ad Categories — Which Format Suits Your Need?

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Best day: Sunday

Matrimonial Ads in New Indian Express

The paper enjoys a tremendous circulation in Tamilnadu, Kerala and Karnataka. The majority of people search for matches on Sunday. Special paper is not required when booking.

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Best day: Wednesday

Recruitment Ads — Career Express

Career Express is a special section for jobs.The paper enjoys a tremendous circulation in Tamilnadu, Kerala and Karnataka. The majority of people search for matches on Sunday. Special paper is not required when booking.

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Best days: Saturday & Sunday

Property Ads

Weekends are the best days for property buyers. These days are utilized by builders and landlords to advertise homes or stores. It is the most appropriate method to look for investors in South India, Odisha.

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Available Daily

Obituary & Condolence Ads

Daily We offer low rates for obituary notices! These can be booked on any day of the week. TNIE has many readers who take the time to follow these notices. Urgent needs can be met for same day booking.

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Any day | Affidavit required

Name Change / Legal Notice Ads

Affidavit copy required An Affidavit copy must be provided for a name change ad. A printed ad becomes a legal document. We assist with compliance with all legal requirements for public notices and court summons.

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Chennai & Bhubaneswar editions most effective

Tender & Public Notice Ads

Editions at Chennai and Bhubaneswar are most useful for any Government body or private firm to publish tender notices. Popular in offices and schools. The Bhubaneswar edition is ideal for targeting the audience in Odisha. Discounts are available when books are booked in bulk.

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Best day: Monday

Education Ads — edex

Monday edex is a special magazine for students and parents. It is published once a week on Mondays. It's terrific for coaching centers and colleges. Reach students of Andhra Pradesh & Telangana with this.

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Best day: Friday (Indulge) / Daily (City Express)

Lifestyle Ads — Indulge & City Express

Indulge is a luxury magazine, which is released on Friday. Ideal for fashion, food and luxury brands in Bangalore. For city shops, it is appropriate to use City Express for local events.

New Indian Express City Editions — Reach & Readership

City Edition Key Supplement Best Ad Category
TNIE Chennai Indulge (Fri), City Express, edex Recruitment, education, real estate, lifestyle
TNIE Bangalore Indulge (Fri), City Express, Career Express Tech recruitment, education, real estate
TNIE Hyderabad City Express, Career Express Recruitment, government notices, real estate
TNIE Kochi City Express Matrimonial, recruitment, education, obituary
TNIE Kozhikode Matrimonial, education, business
TNIE Thiruvananthapuram Matrimonial, education, government notices
TNIE Coimbatore edex Education, recruitment, matrimonial
TNIE Madurai Matrimonial, obituary, local business
TNIE Vijayawada Government notices, recruitment, tenders
TNIE Visakhapatnam Recruitment, government notices, property
TNIE Bhubaneswar Government notices, tenders, recruitment
TNIE Tirupati Education, religious notices, matrimonial

Multi-city bookings get combo discounts. Ask us for South India bundle pricing.

Classified Text vs. Display Ads — Which Should You Choose?

📝 Classified Text
Cost ₹12–₹75/line
Visual impact Low
Logo/image ❌ No
Best for Matrimonial, obituary, name change
Response rate Good for personal ads
Booking speed Fastest
🖼️ Classified Display
Cost ₹12–₹2,800/sq cm
Visual impact High
Logo/image ✅ Yes
Best for Recruitment, property, education, healthcare
Response rate Better for business ads
Booking speed Fast
Our recommendation: We suggest using text ads for personal needs. This includes matrimonial, obituary, name change, and lost & found notices. They are inexpensive and easy to create.

Display ads are best for businesses, institutions, hospitals, and professional campaigns. TNIE readers across South India have high literacy and purchasing power, making display ads significantly more effective for brand visibility and ROI.

Best Days to Publish Your TNIE Ad (2026 Guide)

Category Best Day(s) Why
Matrimonial Sunday Peak family readership; highest matrimonial response day
Recruitment Wednesday Career Express publication day
Property / Real Estate Saturday & Sunday Weekend browsing; dedicated property sections
Education / Admissions Monday edex publication day
Lifestyle / Events Friday Indulge supplement (Chennai, Bangalore)
Obituary / Condolence Any day Daily section with concessional rates
Name Change / Legal Any day Legal validity, not readership-dependent
Tenders / Public Notice Any day Institutional readers check daily
Lost & Found Any day Urgent notices, daily readership
Automobiles Any day Consistent daily car-buyer readership

Exclusive TNIE Ad Offers — 2026

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First-time Advertisers
Flat 5% off your first booking
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Second Order
Flat 10% off automatically applied
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Bulk Booking
Buy 4 ads and get the 5th ad free
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Matrimonial Special
Book 2 city ads and get 2 free ads
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Multi-city Bundles
Up to 15% off on 3+ city editions
Offers are valid for online bookings. Offers cannot be combined unless specified.
FAQs

Frequently Asked Questions

How much does a New Indian Express classified ad cost in 2026? +

The price of classified text ads in TNIE can range from ₹12 to ₹75 per line. The cost is subject to the city. The most costly are Chennai, Bangalore, Hyderabad and Kochi. Cities with less population are way less expensive, say Madurai or Belgaum. Display ads classified begin from ₹350/sq cm in large cities. Please call for a precise quote. We get back to you within 30 minutes.

What is The New Indian Express and how is it different from The Indian Express? +

The two papers commenced in 1932. In 1991 they formed two groups. The northern group retained its name, The Indian Express. In 1999 it was renamed The New Indian Express in the south. These are now two independent companies. The areas of TNIE include South India and Odisha. The other paper is related to North and West India.

Which day is best for a matrimonial ad in New Indian Express? +

This is the best day: Sunday. Most people check matrimonial advertisements on Sundays all over Tamilnadu, Kerala and Karnataka. South Indians have a habit of looking in the Sunday paper for matches. More replies will be received on a Sunday than on a weekday.

Which states does The New Indian Express cover? +

TNIE prints at 32 centres around the world. It spans the states of Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Odisha. It is extremely popular in Kerala. It is also the only major English daily that goes to the Andaman and Nicobar Islands every day.

Do I need any documents to book a name change ad? +

Yes. A copy of your notarized affidavit must be submitted. The TNIE ad is a legal record of your new name. We provide you with the proper document format. TNIE is accepted for legal notices in all states where it is sold.

Can I book a New Indian Express ad for multiple cities at once? +

Yes. Multiple cities can be booked in one booking. Discount of up to 15% for multi-city bookings. Some popular sets are Chennai, Bangalore in South India and Kochi. Hyderabad, Vijayawada, and Visakhapatnam are the preferred places for people in Telangana and Andhra Pradesh. We will be able to beat any price for the areas you want.

How far in advance should I book my TNIE ad? +

Book at least two working days in advance before the ad is to go on the site. If you want to book a high-quality slot, such as front page, then please do it at least 5 to 7 days ahead of time. These places are in short supply particularly during festivals like Pongal, Onam or Diwali.

Is there a discount for bulk or repeat bookings? +

Yes. 5% discount first booking, 10% discount second booking. When purchasing 4 ads, there's a fifth ad at no cost. There is a “Buy 2, Get 2 Free” scheme for matrimonial ads. We offer custom pricing to regular clients such as hospitals, through our account managers.

What is a New Indian Express Jacket Ad and how much does it cost? +

A Jacket Ad is a full colour page over the front of the paper. It's the highest quality version of the format. The starting price of the rates is ₹ 65 Lakhs. The ads create a tremendous brand authority. They are ideal for car launches, real estate projects and large hospital groups.

Which supplement should I use for a recruitment ad? +

Use Career Express.Published weekly on Wednesdays. It is the primary job supplement of The New Indian Press. If you're looking for a higher-level position, consider using a Sunday display ad and the Wednesday time slot. This helps you to reach more candidates across south India.

What is edex and is it good for education advertising? +

edex is the education supplement. It is published every Monday. It features career guidance and exam updates. This is best suited for schools, colleges and coaching centers. The best day to advertise to students and parents is Monday.

What is Indulge and who should advertise in it? +

Indulge is a luxury lifestyle magazine of The New Indian Express. It comes out every Friday in Chennai and Bangalore. It is about fashion, food and traveling. It's the ideal location for upscale dining, high-end compadres, and five-star hotels to reach affluent urban readers.

Can I book a same-day obituary ad in New Indian Express? +

Yes. Obituary ads are the first ads printed. For urgent bookings please contact us for the same or next day. We also have reduced rates for these "Sensitive" notices. In Tamil Nadu and Kerala, TNIE has an extensive base of readers and is one of the leading family news newspapers.

How do I verify my TNIE ad was published? +

We send you a tearsheet (a digital copy of your ad) within 48 to 72 hours. This is vital for legal proof. This will be required for name change notices, tenders and public notices. It acts as an official record of the printing of your ad.

Is New Indian Express effective for Odisha advertising? +

Yes. TNIE is one of the premier English newspapers of Odisha particularly in Bhubaneswar. It will be ideal for Government and professional readers. To cover the whole area, we recommend a combination of an Odia paper like Sambad.

Can Riyo Advertising handle bulk tender notice bookings for government bodies? +

Yes. We deal with Tender Notices for Govt Departments and PSUs all over South India. GST compliant bills and reduced agency rates provided. Tamil Nadu, Karnataka, Kerala and Telangana can be covered from a single point of contact.

What other publications does the TNIE group publish? +

The group also prints Dinamani, a top Tamil daily. They also have a Malayalam weekly magazine. Combo ads in both the English and Tamil newspapers are available at a lower rate for people to reach both languages.

About Us

About Riyo Advertising

Riyo Advertising is an official partner of The New Indian Express. We help advertisers select the best format for recruitment, matrimonial, real estate, education, and public notice advertisements.

Since 2004, we have processed 10,000+ TNIE ad bookings across South India and Odisha. Our team focuses on maximizing visibility and delivering the best value for your advertising budget.

We operate Monday to Saturday, 9 AM to 7 PM IST. Contact us at info@riyoadvertising.com for urgent same-day assistance and booking support.

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

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