Official TOI Ad Booking
Pune Mirror Advertisement Booking: Online Rates for Classified & Display
The City's Most Dynamic Compact Daily — Connect with Pune's Tech-Savvy Professionals and Students
The City's Most Dynamic Compact Daily — Connect with Pune's Tech-Savvy Professionals and Students
Pune Mirror is the best option for advertising if you want to draw in Pune's tech-savvy students, young professionals, and expanding entrepreneurial class. Pune Mirror, a condensed English daily created for the city's fast-paced culture, was introduced in 2008 by the esteemed Times Group. It is a premier general interest daily that provides a direct route to the most business-oriented citizens of the second-largest metropolitan center in Maharashtra.
Riyo Advertising is an authorised booking partner for Pune Mirror advertisements. We offer the latest 2026 rate cards (effective January 10, 2026), exclusive packages, and professional campaign management.
Rates effective from 10th January 2026. All Display rates are per sq. cm.
| Placement | Rate (per sq cm) |
|---|---|
| Inside Page (Base Rate) | ₹865 |
| Page 5 | ₹905 |
| Page 3 | ₹975 |
| Back Page | ₹1,065 |
| Front Page | ₹1,325 |
| Component | Rate |
|---|---|
| Minimum 5-Line Rate | ₹300 |
| Extra Line Rate | ₹60 / line |
| Tickmark (Enhancement) | ₹100 |
| Classified Display Ad | ₹138 / sq cm |
| Format | Rate |
|---|---|
| 3×5 Box Ad | ₹138 (Flat) |
| Double Column Display | ₹100 / sq cm |
Note: On request, your CV Ad rates—including colour rates per square centimetre, insertion schedules, minimum sizes, and appointment day details—are verified. For the complete, category-specific rate card, appropriate discounts, and package offers for your particular campaign, contact Riyo Advertising at 9821984000 or info@riyoadvertising.com.
The price of advertising in Pune Mirror is determined by a number of important variables, including colour, placement, size, and edition. The cost of an advertisement in the Pune Mirror can range from ₹250 to ₹15 lakhs, depending on the format, size, and placement of the ad.
The total cost of your advertisement is determined by multiplying the width × height (in cm) by the relevant per-sq-cm fee. All costs are given per square centimetre. Because of the increased reader engagement and visual prominence that these page positions provide, premium placements like the Front Page (₹1,325/sq cm), Back Page (₹1,065/sq cm), and Page 3 (₹975/sq cm) have higher rates than the inside page base cost of ₹865/sq cm. The team at Riyo Advertising will take into account the product category, ad size, and number of insertions when determining the amount of discount on stated rate cards.
A five-line unit costs 300, while the minimum fee for classified recruiting advertising is only 5 per line. After five lines, each additional line costs 60. For ₹100, a Tickmark option is offered. With a personalised layout, borders, logos, and photos, Classified Display Ads offer a visually enhanced presence at a price far lower than the main editorial display area. They cost ₹138 per square centimetre. Pune Mirror is among the most affordable statutory notice newspapers in Pune's English-language daily market, with the 3x5 Box Ad costing ₹138 per insertion and the Double Column Display Ad costing ₹100 per sq cm.
Fill up the booking form on this website, send an email to info@riyoadvertising.com, or give our staff a call at 9821984000 to confirm your quote.
As part of its strategic development of its Mirror compact newspaper brand into India's major metropolitan centers, the Times Group, India's most powerful and extensively distributed media conglomerate, established Pune Mirror in 2008. Pune Mirror, along with Mumbai Mirror, Bengaluru Mirror, and Ahmedabad Mirror, creates a unique, city-specific editorial ecosystem that offers the national calibre of Times Group journalism with an intensely local editorial personality. It covers Pune's unique political landscape, business environment, cultural events, social conversations, and civic issues with a depth and authenticity that national broadsheets cannot match for a Pune readership.
The small size of Pune Mirror is more than just a design decision. It is a purposeful editorial approach tailored to the lifestyle of Pune's main target audience, which includes young professionals, college students, startup founders, IT sector workers, and aspirational millennial and Gen Z consumers who want thorough, excellent news and city intelligence in a format they can interact with during a morning commute, a lunch break, or a quick coffee shop reading session. In Maharashtra's second-largest city, this reader profile—young, educated, digitally savvy but still interested in newspapers, with substantial discretionary income and consumer aspirations—is one of the most economically important audience categories.
Pune Mirror offers a wide variety of advertising formats that are intended to satisfy the demands of all types of advertisers, from private citizens putting up personal notices to big businesses launching high-profile display campaigns and government agencies meeting legal publication obligations.
The most convenient and affordable way to enter Pune Mirror's advertising ecosystem. A full recruitment or service listing can be put for a five-line charge of just ₹300 and extra lines at ₹60.
Ideal For: Property ads, job postings, service offerings, personal announcements, car sales.
At ₹138 per sq cm, Classified Display Ads give marketers the opportunity to build a visually appealing advertisement using various fonts, photos, borders, and business logos.
Ideal For: Mid-size company job postings, real estate announcements, educational institutions.
Display advertising offers the biggest creative canvas with dedicated premium placements on Front Page (₹1,325), Back Page (₹1,065), Page 3 (₹975), and Page 5 (₹905) at an inside-page base rate of ₹865 per sq cm.
Ideal For: Product debuts, real estate projects, corporate brand campaigns, retail promotions.
Job seekers can post their professional credentials, work history, and career goals in Pune Mirror's appointment section, linking applicants with Pune's active employer base.
Ideal For: Mid-career professionals, recent engineering and management grads in Pune.
All types of legal notices, statutory public notices, and tender advertisement insertions are accepted, with the 3x5 Box Ad at ₹138 and the Double Column Display Ad at ₹100 per sq cm.
Ideal For: Government tender announcements, bank notices, court summonses, property title clearances.
Dedicated obituary advertisement placements, making sure that death announcements and memorial notices reach the newspaper's readership's social circles and community ties.
Ideal For: Any family or organization needing a timely, respectable obituary notice.
On death anniversaries and other important personal events, memorial ads enable families and friends to respect and commemorate a loved one's memory.
Ideal For: Death anniversary tributes, private memorial announcements.
Provides a systematic and reliable platform for finding compatible mates across all communities, religions, and professional backgrounds within Pune's diverse metropolitan community.
Ideal For: Pune's English-reading urban population looking for marriage connections.
Devoted to hiring announcements and structured job vacancies, emphasising the organised, conspicuous display of employment specifics.
Ideal For: Businesses trying to draw in competent applicants in Pune's professional employment market.
Allow people to formally announce a name change in a reputable English-language newspaper. Just provide your Affidavit or Gazette Photocopy to info@riyoadvertising.com.
Ideal For: Marriage, passport necessity, driving licence adjustment, or any legal/personal cause.
Pune Mirror display ads are calculated in square centimetres and priced per sq cm. This gives advertisers the flexibility to choose ad sizes based on their budget and campaign needs. Below are the common ad sizes for 2026, based on the inside-page base rate of ₹865 per sq cm.
Dimensions: 4 cm (Width) × 5 cm (Height) | Estimated Cost: ₹17,300
This is the most affordable option to advertise in Pune Mirror. Even though the size is small, a well-designed ad with a strong headline and clear message can still grab attention. It works better than basic classified text ads and is ideal for small announcements or local promotions.
Dimensions: 10 cm (Width) × 10 cm (Height) | Estimated Cost: ₹86,500
This is a commonly used ad size that allows you to include all key elements — headline, text, logo, and image. It is suitable for job ads, real estate listings, educational promotions, and service-based businesses targeting Pune's urban audience.
Dimensions: 12 cm (Width) × 20 cm (Height) | Estimated Cost: ₹2,07,600
A quarter-page ad offers strong visibility and enough space for detailed content and visuals. It is ideal for bigger campaigns such as property launches, retail sales, or brand promotions that need both attention and information.
Dimensions: 25 cm (Width) × 16 cm (Height) | Estimated Cost: ₹3,46,000
This format gives high visibility and almost guarantees reader attention. It is best for major campaigns like product launches, corporate announcements, and large real estate promotions where strong impact is needed.
Pune Mirror is especially designed for people in the 22–45 age range. Students in Viman Nagar, business owners throughout the city, and IT workers in Hinjewadi all favour it because of its condensed structure and dynamic editorial content.
Your advertisement has the highest level of journalistic credibility and brand authority because it is a part of the Times Group network, which also includes The Pune Mirror.
Pune Mirror's strong local concentration, in contrast to national broadsheets, guarantees that your money isn't squandered on regions unrelated to your company. Your advertisement will occupy a bigger visual field because to the compact layout, which improves memory.
Recruitment: Peak response on Wednesdays and Sundays. Global Jobs: Every Wednesday and Sunday for overseas opportunities. Matrimonials: Targeted Sunday listings for urban Pune families.
Advertisers looking for pan-Maharashtra reach will find Pune Mirror exceptionally cost-effective. The base rate of ₹865/sq cm is approximately 58% lower than Mumbai Mirror, allowing for high-frequency campaigns at a fraction of the cost.
We manage reservations for every significant category, such as:
These cost estimates are based on the 2026 rate card for the Pune edition of Pune Mirror. They are meant to give a clear idea of pricing and help in planning your advertising budget effectively.
| Ad Size / Format | Inside Page (Est.) | Back Page (Est.) | Page 3 (Est.) | Front Page (Est.) |
|---|---|---|---|---|
| Minimum (20 sq cm) | ₹17,300 | ₹21,300 | ₹19,500 | ₹26,500 |
| Standard (100 sq cm) | ₹86,500 | ₹1,06,500 | ₹97,500 | ₹1,32,500 |
| Quarter Page (240 sq cm) | ₹2,07,600 | ₹2,55,600 | ₹2,34,000 | ₹3,18,000 |
| Half Page (400 sq cm) | ₹3,46,000 | ₹4,26,000 | ₹3,90,000 | ₹5,30,000 |
For 300, you can place a five-line classified recruitment ad in the Pune Mirror. Each extra line costs 60. For ₹100, a Tickmark improvement is offered. A comprehensive, well-organised classified job listing can be achieved for well under ₹500 per insertion. At a fraction of the main display section costs, a Classified Display Ad (20 sq cm) offers far more visual impact than a plain text listing, with an estimated cost of ₹2,760 at ₹138 per sq cm.
One of the most affordable statutory notice alternatives in Pune's English newspaper market is the Double Column Display Ad, which costs ₹100 per square centimetre, and the 3x5 Box Ad format, which costs ₹138 each insertion.
Note on Final Pricing: The aforementioned estimations are only meant to be used as suggestive planning references and are based on published 2026 base rates. Riyo Advertising, an official booking partner, usually offers bundled packages and exclusive agency discounts that can drastically lower these expenses. For a verified, discount-inclusive quote tailored to your particular marketing needs, call us at 9821984000.
| Advertisement Type | Rate Component | Rate |
|---|---|---|
| Display Ad — Inside Page | Base Rate | ₹865 per sq cm |
| Display Ad — Page 5 | Standard Premium | ₹905 per sq cm |
| Display Ad — Page 3 | Premium Placement | ₹975 per sq cm |
| Display Ad — Back Page | Premium Placement | ₹1,065 per sq cm |
| Display Ad — Front Page | Top Premium Placement | ₹1,325 per sq cm |
| Classified Recruitment | Minimum Line Rate | ₹5 per line |
| Classified Recruitment | 5-Line Rate | ₹300 |
| Classified Recruitment | Extra Line Rate | ₹60 per line |
| Classified Recruitment | Tickmark | ₹100 |
| Classified Display Ad | Per sq cm rate | ₹138 per sq cm |
| Public Notice — Box Ad | 3×5 Box | ₹138 |
| Public Notice — Display | Double Column | ₹100 per sq cm |
| Your CV Ad | Per sq cm (Colour) | Contact Riyo Advertising |
| Obituary / Remembrance Ad | Display / Classified Display | Contact Riyo Advertising |
| Matrimonial Ad | Classified / Classified Display | Contact Riyo Advertising |
| Overall Rate Range | All Formats | ₹250 to ₹15 Lakhs |
Booking an advertisement in Pune Mirror through Riyo Advertising is simple, quick, and fully guided. Whether you are an individual posting a notice or a business running a campaign, Riyo Advertising makes the process easy in just four steps:
By booking through Riyo Advertising—an authorized partner of the Times Group—you can access special rates and packages that are not available with direct booking.
To identify the specific discount structure that maximizes your 2026 budget, speak directly with a Riyo consultant at 9821984000.
Pune Mirror is read mainly by people aged 22–45. This includes young professionals, dual-income families, and tech workers who actively spend and influence Pune's economy. It helps brands reach people who are more likely to take action.
Advertising in Pune Mirror means benefiting from the strong reputation of the Times Group. It carries the same trust, quality, and editorial standards as The Pune Mirror, which adds credibility to your brand.
The tabloid-style format of Pune Mirror is easy to read and more engaging. Ads stand out better because of the compact size, giving your message more visibility compared to large broadsheet newspapers.
With ad rates starting from ₹865/sq cm, Pune Mirror offers premium English newspaper reach at an affordable cost. It is a smart choice for businesses that want strong visibility without spending as much as they would on national newspapers.
Pune Mirror offers targeted sections like Global Jobs and Overseas Appointments on Wednesdays and Sundays. These sections are ideal for recruiters looking to connect with skilled professionals in engineering, management, and other fields.
Pune Mirror helps you reach key areas like Hinjewadi, Baner, Kothrud, Aundh, and Camp. It focuses on Pune's English-speaking audience, ensuring your ads reach the right people without wasting budget on a broader, less relevant audience.
Pune Mirror 2026 rates include display ads from ₹865 to ₹1,325 per sq cm, classifieds starting at ₹300, and total costs ranging from ₹250 to ₹15 lakhs depending on format and placement.
Minimum display size is 4×5 cm (20 sq cm). Classified text starts from 5 lines, and classified display starts from 20 sq cm.
Common sizes include 20 sq cm, 100 sq cm, 240 sq cm (quarter page), and 400 sq cm (half page). Custom sizes are also available.
Pune Mirror was launched in 2008 and is published by the Times Group.
Pune Mirror is ranked among the top compact newspapers, focused on urban and young readers.
These ads are published every Wednesday and Sunday in the Appointments section.
Email your affidavit or gazette copy. The team will draft and publish the ad after approval.
Discounts depend on ad size, type, and frequency. Bulk bookings and combo deals offer better pricing.
Yes, multi-city campaigns across major newspapers can be managed with a single point of contact.
Costs start from ₹250 for classifieds and go up to ₹15 lakhs for premium formats like full or front page ads.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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