Pune's compact daily for the city's tech workers, students, startup founders, and young professionals. Targeted. Affordable. Unapologetically Pune. Your ad, live in 24 hours. Book your classified or display advertisement in Pune Mirror with expert support, guaranteed best rates, and instant booking confirmation — reaching Hinjewadi, Baner, Kothrud, Aundh, Viman Nagar, Camp, and Pune's most commercially active neighborhoods every morning.
You can book directly — but here's why 10,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Multi-insertion volume discounts | ✅ Yes | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
All rates are effective from 10 January 2026 and charged per square centimeter (sq cm). Your total ad cost is: size in sq cm × rate per sq cm for your chosen page position.
| Placement | Rate Per Sq Cm |
|---|---|
| Inside Page (Base Rate) | ₹865 |
| Page 5 | ₹905 |
| Page 3 | ₹975 |
| Back Page | ₹1,065 |
| Front Page | ₹1,325 |
| Ad Size / Format | Inside Page | Page 3 | Back Page | Front Page |
|---|---|---|---|---|
| Minimum — 20 sq cm (4×5 cm) | ₹17,300 | ₹19,500 | ₹21,300 | ₹26,500 |
| Standard — 100 sq cm (10×10 cm) | ₹86,500 | ₹97,500 | ₹1,06,500 | ₹1,32,500 |
| Quarter Page — 240 sq cm (12×20 cm) | ₹2,07,600 | ₹2,34,000 | ₹2,55,600 | ₹3,18,000 |
| Half Page — 400 sq cm (25×16 cm) | ₹3,46,000 | ₹3,90,000 | ₹4,26,000 | ₹5,30,000 |
| Component | Rate |
|---|---|
| Minimum 5-Line Rate | ₹300 |
| Extra Line (beyond 5 lines) | ₹60 per line |
| Tickmark Enhancement | ₹100 |
| Classified Display Ad | ₹138 per sq cm |
| Format | Rate |
|---|---|
| 3×5 Box Ad | ₹138 (flat per insertion) |
| Double Column Display Ad | ₹100 per sq cm |
Professionals can post their CVs, experience, and career objectives directly in the appointments section of Pune Mirror.
Published on Wednesday and Sunday. Call us on 9821984000 for the latest pricing, colours per sq cm, minimum sizes and exact appointment dates.
Concessional rates for obituaries, death anniversary remembrances, and matrimonial classified ads are available.
Please call us for up-to-date rates. On working days, we respond within 30 minutes.
Pune Mirror is a tabloid developed with a specific type of reader in mind, one that's young, urban, educated and always on the go. An IT worker at the party when they were en route to Hinjewadi, an MBA student at Baner, and a start-up founder at Koregaon Park.An IT professional travelling to the place at Hinjewadi, an MBA student at Baner, a start-up founder at Koregaon Park. To reach this audience, you must know how to read it and what to stop for.
We have 10,000+ bookings for Pune Mirror. What that experience feels like to you:
We know which placements convert - A recruitment ad published on a Wednesday in the Global Jobs section will get candidates who are looking for job specifically on Wednesday. The same ad on the inside a Monday will receive about a tenth as many responses. Day, page and format are not just afterthoughts - they're the difference between a good result and a wasted booking.
The minimum for classified recruitment ads is 5 lines and this is about the maximum information density you can get. We can write a full and comprehensive job posting in 5-6 lines: Title, Company name, Requirements, and contact information (no padding or filler)
We get the Pune Mirror inventory at agency rates and charge you at that rate. When combined with our 5% all first booking discount, 10% loyalty discount (2nd booking onwards) and multi-insertion campaign packages, your cost is always lower than you would be booking independently.
Simultaneous Campaign Management across Pune, Mumbai, Bangalore & Ahmedabad? All four Mirror editions covered in one booking and one invoice at discounted bundle rate. No portals, no overhead to coordinate.
we confirm your booking, monitor the submission process and provide you with a tearsheet within 48-72 hours of publication. If you are running an ad for the name change, public notice or statutory announcements, that tearsheet will be your automatic proof of publication.
Pune Mirror is an English language compact tabloid launched in 2008 by Bennett, Coleman & Co. Ltd. (Times Group) - the same group that publishes The Times of India. It is a part of Mirror network that also includes Mumbai Mirror, Bengaluru Mirror, Ahmedabad Mirror.
The city of Pune is unique and it has been created to cater to the needs of the city, which has different things to offer than other cities - from IT corridors at Hinjewadi and Magarpatta, to a rich student population, prominent manufacturing and automotive industry, and a burgeoning start-up culture. The tabloid size is a conscious editorial decision for Pune's time-poor readers -thorough coverage of the city in a size that fits their daily schedule - whether it's a commute, lunch break or quick stop for coffee.
The paper caters to the young professional, dual income families, engineering and management graduates and tech industry professionals between the age of 22 and 45, which is Pune's core consumer segment and one of the most economically active urban population in Maharashtra.
The most expensive page rate is for Page Position Front page (₹1325/sq cm) which means that the page will get the first reader impression in the morning. Back page (21,065/sq cm) and Page 3 (2975/sq cm) are good secondary positions. The inside page base rate (2865/sq cm) is the most cost effective option for campaigns using frequency, where the objective is to create cumulative brand recall over time.
The base rate of the Pune Mirror is 865/sq cm which is around 58% less than the base rate of the Mumbai Mirror, which is ₹2,045/sq cm. When businesses aim for the Pune market, the recruiters, local retailers, education institutes, real estate developers, IT etc. this is of great importance to them. Much more economical per of your rupees invested compared to purchasing into Mumbai's higher cost surroundings for an audience you do not need.
The 5-line classified recruitment ad at ₹300 is one of the most inexpensive methods to grab the active market in Pune. Classified display at 138/sq cm will be eye-catching (logo, borders, custom fonts, etc.) and will be offered at a rate which is significantly lower than the main display rate of the classified section. Classified display can also generate 60-70% of the effectiveness of a main-paper display ad at 15-20% of the cost for business advertisers.
Wednesday and Sunday are the most critical days for content and recruitment and Global Jobs and appointments pages are published these days. Matrimonial weight on Sunday. Where day has no effect on the validity of the notice, it may be given on any weekday. When it comes to consumer and brand campaigns, these two days of the week create higher level of audience engagement in the lifestyle segment.
Total time: Under 15 minutes
Select from: Recruitment/Appointment, Property, Matrimonial, Education, Obituary/Remembrance, Name Change, Tender/Public Notice, Your CV, Lost & Found, Automobiles, or Business.
Classified Text — Most affordable. 5-line minimum ₹300.
Classified Display — Logos/images/borders. ₹138/sq cm.
Main Paper Display — Premium editorial placement. Base ₹865/sq cm.
Public Notice — Statutory format. 3×5 box ₹138 / double column ₹100/sq cm.
Your CV — Job seeker listings. Publishes Wed & Sun. Contact us for rates.
Inside page (base) · Page 5 · Page 3 · Back Page · Front Page. We advise on the best position for your category and budget.
Wednesday or Sunday for recruitment and Global Jobs. Sunday for matrimonials. Any day for legal notices. See "Best Days by Category" below.
Pay via Credit/Debit Card, UPI, Net Banking, or Wallet. Receive instant booking confirmation with your ad reference number.
The economy of Pune is built on talent -IT, automotive, manufacturing, healthcare, education and the growing startup ecosystem vying for the same talent. The appointments section and Global Jobs supplement of Pune Mirror are published weekly, on Wednesday and Sunday, catering the job seekers who are specifically looking for new jobs on those days. Pune Mirror offers a professional, Pune-centric readership for IT and tech hiring in Hinjewadi and Magarpatta, engineering and manufacturing jobs in PCMC, and management jobs at any location in Pune.
Pune Mirror's dedicated Global Jobs section is published every Wednesday and Sunday and is targeted at those looking for global opportunities. The high concentration of engineering and IT graduates in Pune and the career migration by the professional population, makes this section highly effective for international employers, overseas recruitment agencies and companies who have hiring requirements in the GCC or Gulf region.
Property ads in Pune Mirror are targeted at buyers, renters and investors in Pune's hottest real estate markets, including Baner, Hinjewadi, Wakad, Kothrud, Aundh, Viman Nagar, Koregaon Park and the new townships along Pune's growth corridors. With hyperlocal focus, Pune Mirror readers are interested in their surrounding areas of Pune and this makes the property listings here more relevant as compared to a national broadsheet.
New project launches, resale listings, rental properties, commercial leasing, plotted development, and society flat sales across Pune's key residential zones.
Sunday carries peak readership for matrimonial classifieds. Pune Mirror reaches the city's English-educated, urban, professionally employed readership — dual-income families and young professionals who prefer English-language newspapers for matrimonial searches. Sunday insertions in the Matrimonials section generate the highest response of any day.
A daily obituary is available on Pune Mirror and death anniversary remembrance ads are available at discounted rates. Same day booking, next day booking can be taken directly with our media desk at 9821984000, with priority processing. We take the entire process of copying to tearsheet delivery.
The notification is to be printed with a scanned copy of your notarized affidavit of name change or gazette. Send your document to info@riyoadvertising.com and our team will write the ad and let you know for your approval before it is released. The published copy of Pune Mirror is considered to be legally published proof. Legal Notices are published in Pune Mirror as acceptable publication in Maharashtra.
Pune Mirror is one of Pune's most cost-efficient English language vehicles to achieve statutory objectives at 100/sq cm (double column display) and 138 for the 3x5 box format. Compliance notices. Pune Mirror enjoys the readership of strong institutions such as Government bodies, banks, PSUs, Courts, etc. that engage in professional and administrative activities in Pune. All statutory publications are invoiced and tearsheeted to you automatically, on a GST-compliant basis.
Pune is one of the top cities in India for educational learning with institutions like Savitribai Phule Pune University, Symbiosis, COEP, AFMC and numerous private educational institutes and coaching institutes. Hence, Pune Mirror is an ideal platform to advertise educational information. The aspirational Pune families actively making decisions about education are targeted by schools, colleges, engineering and MBA programs, competitive exam coaching centers and study abroad consultants. The audience for the paper is parents making school decisions and students seeking higher education, ages 22-45.
The Your CV section helps mid-career professionals, new engineering or management graduates, as well as industry veterans, engage with Pune's vibrant employer community. These ads are published Wednesday and Sunday with the appointments section, and are seen by the HR team and hiring managers who are actually scouring through candidate profiles. Please call us for colour rates per sq cm, minimum size and available appointment days.
Pune Mirror's editorial focus and distribution is concentrated in Pune's most commercially and professionally active areas:
| Zone | Key Areas | Primary Ad Category |
|---|---|---|
| IT Corridors | Hinjewadi, Magarpatta, Hadapsar | IT recruitment, tech training, professional services |
| Western Suburbs | Baner, Aundh, Wakad, Pashan | Real estate, retail, education, lifestyle |
| Central Pune | Kothrud, Deccan, Shivajinagar | Business, legal notices, matrimonial |
| Eastern Pune | Viman Nagar, Kalyani Nagar, Nagar Road | Real estate, hospitality, education |
| Traditional Pune | Camp, Koregaon Park, MG Road | Premium retail, hospitality, financial services |
| PCMC / Pimpri-Chinchwad | Pimpri, Chinchwad, Bhosari | Manufacturing, automotive recruitment, property |
| Factor | Pune Mirror | Mumbai Mirror |
|---|---|---|
| Base display rate | ₹865/sq cm | ₹2,045/sq cm |
| Cost comparison | 100% (reference) | ~137% more expensive |
| Primary audience | Pune's IT, student, startup community | Mumbai's professional, finance, media community |
| Best for | Pune-specific campaigns, local business, IT recruitment | Mumbai metro campaigns, finance, entertainment |
| Sister network | Part of Mirror network | Part of Mirror network |
Pune Mirror's editorial focus and distribution is concentrated in Pune's most commercially and professionally active areas:
| Zone | Key Areas | Primary Ad Category |
|---|---|---|
| IT Corridors | Hinjewadi, Magarpatta, Hadapsar | IT recruitment, tech training, professional services |
| Western Suburbs | Baner, Aundh, Wakad, Pashan | Real estate, retail, education, lifestyle |
| Central Pune | Kothrud, Deccan, Shivajinagar | Business, legal notices, matrimonial |
| Eastern Pune | Viman Nagar, Kalyani Nagar, Nagar Road | Real estate, hospitality, education |
| Traditional Pune | Camp, Koregaon Park, MG Road | Premium retail, hospitality, financial services |
| PCMC / Pimpri-Chinchwad | Pimpri, Chinchwad, Bhosari | Manufacturing, automotive recruitment, property |
| Factor | Pune Mirror | Mumbai Mirror |
|---|---|---|
| Base display rate | ₹865/sq cm | ₹2,045/sq cm |
| Cost comparison | 100% (reference) | ~137% more expensive |
| Primary audience | Pune's IT, student, startup community | Mumbai's professional, finance, media community |
| Best for | Pune-specific campaigns, local business, IT recruitment | Mumbai metro campaigns, finance, entertainment |
| Sister network | Part of Mirror network | Part of Mirror network |
Choosing the right publication day can significantly improve visibility, engagement, and response rates for your campaign.
| Category | Best Day(s) | Why |
|---|---|---|
| Recruitment / Appointment | Wednesday & Sunday | Global Jobs section; peak job-seeker engagement |
| Global Jobs / Overseas | Wednesday & Sunday | Dedicated section; international opportunity seekers |
| Your CV | Wednesday & Sunday | Appointment pages; HR teams actively reviewing |
| Property / Real Estate | Saturday & Sunday | Weekend browsing; site visit planning |
| Matrimonial | Sunday | Peak family readership; dedicated Matrimonials section |
| Education / Admissions | Monday & Sunday | Start-of-week decision-making; Sunday general reach |
| Obituary / Remembrance | Any day | Daily section, concessional rates |
| Name Change / Legal | Any day | Legal validity, not day-dependent |
| Tenders / Public Notice | Any day | Institutional readers check daily |
| Lost & Found | Any day | Urgent notices, daily readership |
| Automobiles | Any day | Consistent car-buyer readership |
Effective from 10 January 2026: Display ads range from 865/sq cm (inside page base) to 1,325/sq cm (front page). Page 5 is ₹905, Page 3 is ₹975, and back page is 1,065 per sq cm. Classified recruitment starts at ₹300 for 5 lines. The classified display is 138/sq cm. The overall range for public notice box ads is starting from ₹250 and goes up to 15 Lakhs.The range for public notice box ads is starting from ₹138 (3x5) and up to 15 Lakhs. Depending on format and size. Being an authorized agency, Riyo Advertising will give you a discounted rate, which is lower than the published rates, for your final quotation, just call 9821984000
The smallest size of the display ads is 4 cm x 5 cm (20 sq cm) and costs at ₹17,300 at base inside page rates. The starting price of classified text ads is ₹300 for 5 lines. Classified display ads begin at 20 sq cm, priced at 138/sq cm and a minimum classified display ad will cost around 2,760 - so you're getting logo and visual impact at a very affordable price point.
Times of India Pune is a broadsheet with absolute circulation and wide demographic base amongst all age groups and readers across Pune.
Pune Mirror is a small newspaper created for a young (22-45) and educated urban audience of Pune. For advertisers who are looking for some more targeted local audience at a much lesser cost per sq. cm. in Hinjewadi, Baner, Viman Nagar and other such areas where most IT professionals, engineering graduates, young dual income families and members of the startup community are concentrated, Pune Mirror has a more targeted local readership. Many veteran punters advertise both; for those who are running on budget and target the young professional crowd, it may be more effective to advertise only in Pune Mirror as it will give them higher ROI on their rupees.
Global Jobs (also known as Overseas Appointments) is the section of Pune Mirror that caters to job seekers who are looking for overseas jobs, Gulf appointments, and overseas recruitment listings. It is published weekly, along with the main appointments section, on Wednesdays and Sundays. Pune's engineering, IT and management graduates are also large, and high percentage of Puneites has a habit of moving out of the city to other parts of the globe, making this section very effective for overseas placement agencies and recruiters.
Pune Mirror is a newspaper published by Bennett, Coleman & Co. Ltd. - The Times Group and started in 2008. It was a part of the Times Group's plan to create a compact tabloid network in each city in India's major metros, apart from Mumbai Mirror (2005), Bengaluru Mirror (2008) and Ahmedabad Mirror. The four Mirror publications are all published by the Metropolitan Media Company
Yes. Notarized Affidavit/Gazette Notification Must be Scanned. Send your document to info@riyoadvertising.com; our ad copy team prepares it for you to approve before it's published! A copy of the published Pune Mirror can be used as a legally valid proof of publication for compliance of name change in Maharashtra.
Please book a minimum of 2-3 working days in advance for standard classified and display ads. Premium positions (front page, Page 3, back page) require 5-7 working days' notice, and they tend to sell out fast. For urgent notices, legal notices, name change, public tenders call our media desk directly at 022 6770 4000/9821984000 to check same-day or next-day availability.
For standard classified and display ads, book at least 2–3 working days before your target publication date. For premium positions (front page, Page 3, back page), book 5–7 working days in advance as these fill quickly. For urgent notices — legal notices, name change, public tenders — call our media desk directly at 022 6770 4000 / 9821984000 to check same-day or next-day availability.
Yes. First booking: 5% off. Second booking: 10% off. More volume means more discount on multi-insertion campaigns - the more you book the more discount you will receive. Bundle pricing is available for Pan-Mirror campaigns for two or more editions of Mirror. Custom rate agreements are available with dedicated account managers for high frequency recruiters/institutional legal notice publishers..
Riyo Advertising will send you a tearsheet which is a scanned copy of your published ad in Pune Mirror within 48-72 hours of the publication. This tearsheet is provided automatically and is your documented proof of public notice and legal requirements for name change ads, public notices, tender publications and statutory announcements.
Your CV is a job seeker facing ad style where the professionals showcase their qualifications, experience, skills and career goals in their appointments column of Pune Mirror - which translates to a job seeker facing ad style. Pitching directly to the employers and HR's of Pune. It appears on Wednesday and Sunday next to jobs posted by employers and is seen by HR looking at resumes. For engineering and MBA graduates, mid-career professionals, and seasoned professionals from this field interested in jobs in Pune or across the country. Please get in touch for the latest colouring rates and minimum sizes.
Pune Mirror will accept all statutory notice types such as name change, lost document notice, property notice, court summons, bank recovery notices, winding up notices and tenderi public notices (government and institutional). A 3x5 box, which costs $138 per insertion, is the cheapest choice for statutory notice. We automatically tear sheets notices. proof of publication. We also provide GST compliant invoicing to institutional /corporate clients.
Yes especially for projects that aim to link Pune's main growth corridors Baner-Balewadi, Hinjewadi-Wakad, Kothrud-Karve Nagar, Viman Nagar-Kalyani Nagar and the new Hadapsar-Magarpatta-Undri corridor. Pune Mirror's users between the age-group of 22 to 45 years are the main buyers of Pune's new homes. The greatest response for property display ads is on the weekend (Saturday/Sunday) when visitors make plans to visit the site.
For statutory notice(s), time sensitive legal notices or ad(s) that require immediate publication contact our media desk directly at 022 6770 4000/9821984000 Same day and next day availability is dependent on the submission deadline for the desired publication date. Our team verifies in real-time, and confirms availability in minutes! Never send an email to book urgently - call to get immediate response.
Riyo Advertising is an advertising partner of Pune Mirror and Bennett, Coleman & Co. Ltd. (Times Group) publications. Based in Mumbai with centers in Bangalore, Chennai and Delhi, we are a pan-India media planning & buying agency.
We are experts in all categories and formats from IT and manufacturing recruitment, real estate project launches, Global Jobs and overseas appointments, public notices and legal ads, education, matrimonials, obituary and corporate display campaigns. From initial inquiry to published proof, we do the rate negotiation, the ad copy, creative guidance, deadline management and automatic tearsheet delivery.
Riyo Advertising is a single point of contact with one invoice wherever you book with pan-Mirror in Pune, Mumbai, Bangalore or Ahmedabad; or book with Maharashtra Times, Sakal or TOI Pune.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
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Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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