1.4L+ Daily Circulation | Reaching Pune\'s Tech-Savvy Professionals and Students
Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 Years of Riyo Advertising.
Each Pune Mirror advert is one of three types. They are in different sections of the paper with different rates and for different purposes. Choose the format and then the rate. Not sure? Call 9821984000.
Choose the correct size based on your message type. Front Page has specific dimension constraints.
| Size | Dimensions | Area | Built For | Estimated Cost (Basic Rate) |
|---|---|---|---|---|
| Minimum | 4 cm Width × 5 cm Height | 20 sq.cm | Pointer ads, legal notices, small updates | ₹17,300 |
| Standard | 10 cm Width × 10 cm Height | 100 sq.cm | Local promotions, school admissions, retailers | ₹86,500 |
| Quarter Page | 12 cm Width × 20 cm Height | 240 sq.cm | Coaching institutes, recruitment drives, festive offers | ₹2,07,600 |
| Half Page | 25 cm Width × 16 cm Height | 400 sq.cm | Real estate project launches, automobile releases | ₹3,46,000 |
* Front Page options: 12×20 cm (240 sq.cm) · 16×25 cm (200 sq.cm) · Full Front Page 32.9×32.5 cm (~1,069 sq.cm)
* Estimates are based on the inside-page basic rate of ₹865/sq.cm. Page 3, Back Page, and Front Page carry position premiums — call 9821984000 for an exact position quote.
Three things used to be hard — decide the rate, draft the ad, and book the confirmation. Here's how each works with Riyo Advertising.
The most popular categories in detail. All categories can be booked in one call.
Best day: Wednesday (Recruitment Classifieds) · Fri–Sat strongest for Appointment section
Pune Mirror\'s recruitment sections give vacancy ads strong mileage with the city\'s active job-seeking audience. Classified text: ₹300 for 5 lines · ₹60/extra line · Classified display with logo/border ₹138/sq.cm.
Best days: Saturday & Sunday (publishes daily)
Property runs daily, but major advertisers concentrate colour and B&W bookings on the weekend — that's when buyers are browsing. Display: ₹865/sq.cm inside page basic rate and up depending on placement.
Same-day available · Free artwork
Share a photo of the deceased along with the content — we provide the artwork and costing, with special discounted rates for obituary bookings. Call 022 6770 4000 / 9821984000 for same-day release.
Any weekday · Separate low rate card
Pune Mirror maintains a separate public notice rate for legal notices, lost document notices, and property notices. 3×5 box ad: ₹138 flat · Double column display: ₹100/sq.cm.
Best day: Sunday
Sunday reaches Pune\'s families during their most active matchmaking window. From ₹300 for 5 lines; Book 2 Get 2 Free offer available.
Any day · Notarised affidavit or gazette copy mandatory
Email the photocopy and we draft the ad copy and quote the most economical option before release.
Wednesday & Sunday
Twice-weekly Appointments-section slots connecting Pune talent with international opportunities.
Any day · Front Page for maximum first impression
Pune Mirror\'s audience reaches Pune\'s tech-savvy and young professional demographic. Basic ₹865/sq.cm up to Front Page ₹1,325/sq.cm.
One of India's most-read compact dailies — in one minute.
Pune Mirror is the compact daily advertisers in Pune ask for by name. Launched in 2008 by the Times Group, it reaches a young, urban, high-disposable-income audience of students, professionals, and entrepreneurs. It has decades of constant publication, dedicated supplements and city-wide coverage. Reach is not the quality that distinguishes a newspaper classified. It is the reader's purpose. It is a family or business that is actively looking, reading through a section that remains current for the remainder of the week.
Category sub-sections present your ad to the exact target audience you desire, without the clutter of an unfocused online portal. That's why in Pune the compact daily isn't optional — it's the medium that the response actually comes from.
Booking it, though, was never simple — the published rate card is made up of pages of rules and premiums. That\'s the problem Riyo Advertising has solved since 2003: one call to 9821984000 gets the exact rate, 15–35% below counter, free drafting, a proof before print, and the tearsheet after publication.
Pune Mirror runs two distinct job sections plus main paper slots. Booking the right section matters as much as the right day. Not sure which fits? Call 9821984000.
Use these pre-formatted templates to draft your ad content. Share your selection with us, and we will format it exactly for print.
WANTED: [Job Title] for [Company Name], Pune. Experience: [X] years. Qualification: [Degree/Diploma]. Salary: ₹[Range]. Apply with a resume to [Email/Phone] by [Date].
FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], Pune. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]
[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]
NOTICE is hereby given that [Subject Matter — e.g. Tender Invitation / Name Change / Title Clearance / Share Certificate Lost]. Reference: [Document/Tender No.]. Any person having claim or objection may contact [Name/Advocate] at [Address] within [X] days.
[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family members]. Prayer meet: [Date, Time, Venue].
Booking on the wrong day is one of the most common and avoidable mistakes. Publish when your audience is looking.
| Category | Best Day to Publish | Why It Works | Booking Deadline |
|---|---|---|---|
| Recruitment Classifieds | Wed & Sun | Weekly recruitment section, strong reader mileage | Confirm with desk |
| Global Jobs / Overseas | Wed + Sun | Dedicated Appointments-section slots | Confirm with desk |
| Property / Real Estate | Saturday & Sunday | Weekend is when buyers browse | Confirm with desk |
| Matrimonial | Sunday | Highest family readership for matchmaking | Confirm with desk |
| Public Notice / Tender | Any Weekday | Proof of publication, not peak readership | 2–3 working days |
| Display / Brand | Any Day | Front Page for impact. NCCS AB readership consistent all week | Confirm with desk |
| Obituary | Any Day | Timing is determined immediately by bereavement events | Same-day possible |
Pune Mirror targets professionals, corporate employees, entrepreneurs, startups, healthcare and educational institutes, and SMEs. Reaching the right candidates is all about getting the execution right.
→ Job Title: Put it in the first two words so it is read immediately.
→ Company Name: Increases credibility unless confidential search.
→ Qualifications: State degrees and years of experience clearly.
→ Location: Be specific about Pune / hybrid / remote.
→ Salary Range: Crucial to prevent losing up to 40% of candidates.
→ How to Apply: Simple email, portal link, or phone number.
✕ Wrong Day: Your CV and Global Jobs publish Wednesday and Sunday.
✕ Wrong Section: Job ads belong in designated sections, not general classifieds.
✕ No Salary: Vague ads fail to capture qualified experienced professionals.
✕ Text-only for Senior Roles: Logo classified displays perform much better.
Pune Mirror reviews ads before publication. To prevent copy rejection:
✕ Avoid strict age limits — use "2-5 years experience" instead.
✕ Avoid gender exclusions (e.g. "Male only") unless legally justified.
✕ Avoid appearance descriptors (e.g. "fair complexion", "good looking").
✕ Avoid regional exclusions (e.g. "Locals only").
Sunday matrimonial pages reach the highest matchmaking audience in Pune.
• Book 2 Sundays, get 2 Sundays free (runs 4 weeks).
• Always order: community → age → education → profession.
• Bordered display matrimonial pulls noticeably higher response.
Urgent condolence or bereavement notices can print same-day or next-day.
• Call 9821984000 before cutoff for same-day release.
• Provide copy of death certificate or doctor's note.
• Send a clear photo of the deceased via WhatsApp.
Recognised legal notices for properties, lost documents, NCLT, and bank recoveries.
• Notarised affidavit or gazette copy mandatory for name change.
• Public notice 3*5 box ad rate starts from ₹138.
• PDF e-tearsheet sent automatically as legal proof.
There is a right answer depending on your situation. Here is how we compare.
| Feature | Riyo Advertising | Pune Mirror Walk-in | Generic Self-Serve Portals |
|---|---|---|---|
| Ad Rates | 15–35% below counter rates | Counter rate (Highest published price) | Standard published rate |
| Guidance on format/section/day | ✅ Yes (20 years' experience) | Limited | ❌ None |
| Ad Drafting & Legal Wording | ✅ Yes (Free copywriting & design) | ❌ No drafting services | ❌ No drafting services |
| Name change handling | ✅ We draft from your affidavit/gazette | Varies | ❌ Not standard |
| Economy classified booking | ✅ Under ₹1,500/insertion in many cases | Full rate | Full rate |
| Urgent statutory handling | ✅ Priority desk via 022 6770 4000 | Subject to local desk | ❌ Not guaranteed |
| Proof Before Print | ✅ Yes (Nothing publishes without approval) | ❌ No | Limited |
| Response time | ✅ 2-minute call to book | At the counter | Platform-dependent |
Compare options to expand your advertising campaign across other popular dailies.
| Newspaper Name | Language | Reader Focus & Reach |
|---|---|---|
| Times of India | English | Pan-India business and general reach |
| Hindustan Times | English | Delhi-NCR and pan-India audience |
| The Hindu | English | South India editorial and statutory reach |
| Economic Times | English | Business, finance, corporate notices |
| Maharashtra Times | Marathi | Wide Marathi reach across Maharashtra |
| Sakal | Marathi | Wide Marathi reach across Pune and Maharashtra |
| Indian Express | English | North and West India legal and general notices |
Specific to booking an ad in Pune Mirror — rates, formats, deadlines, and proof. Tap a question to expand.
What advertisers ask before they trust the booking
Rates, discounts, and how the price is set
Drafting, designing, and legal wording
Deadlines, publication days, and categories
Still got a question? Call or WhatsApp — the team replies within 30 minutes.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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