Times Of India

Times of India Advertisement Booking Online

Book Classified, Display, Matrimonial, Recruitment, Property, Tender, and Obituary ads across Mumbai, Delhi, Bangalore, Pune, Kolkata, Hyderabad, and all major TOI editions. Classified ads from ₹20/line — Display Ads from ₹420/sq cm.

  • Latest TOI Rate Card 2026
  • Instant online booking confirmation
  • Up to 15% discount on multi-city packages
  • Mumbai, Delhi & all India editions
  • Fast approval & expert ad support
10,000+ ads booked 4.8/5 rating 100% secure payment
Book ad now View TOI ad rates
Times Ascent Times Property Times Soulmate Education Times Business by Bids Times Life Times City Times Wellness Drive Times Times Food Times Trends Saturday Times Sunday Times Brand Capital Times Techies Times NIE Times Tribute Times Classifieds Times Global Times Evoke Times Ascent Times Property Times Soulmate Education Times Business by Bids Times Life Times City Times Wellness Drive Times Times Food Times Trends Saturday Times Sunday Times Brand Capital Times Techies Times NIE Times Tribute Times Classifieds Times Global Times Evoke

Times Of India, Mumbai, English Advertising Cost

The Times of India Classified Rate Card

Rates for Classified Recruitment Advertisement w.e.f. 10th January 2026
All The Ad Rates are in per Sq Cm.
Editions Min Line 5 Line Rate (Rs.) Extra Line Rate (Rs.) Classified Display Ad Rate (Rs.) Min size
Why Riyo Advertising

Why Book Your TOI Ad Through Riyo Advertising?

You can book directly — but here's why 10,000+ advertisers choose us:

Feature Riyo Advertising Direct Booking
Expert ad drafting & proofreading ✅ Free ❌ Self-service
Dedicated account manager ✅ Yes ❌ No
Multi-city bundle discounts ✅ Up to 15% off ❌ Standard rates
Same-day booking assistance ✅ Yes ❌ Limited
Agency-level rate access ✅ Yes ❌ No
Post-publication tearsheet ✅ Yes ✅ Yes
We handle everything — from writing your ad copy to confirming your publication date — so you don't have to navigate complex rate cards alone.
Times of India Advertising Guide

Times of India Advertisement Rates 2026: Complete Guide to Booking TOI Ads

Times of India advertisement rates in 2026 start at ₹400 per sq. cm for classified display ads and go up to ₹3,31,70,280 per insert for Jacket Both Sides — the most visible ad position in India's highest-circulation English daily.

Rates vary by:

Edition — Mumbai, Delhi, Bangalore, Chennai, Hyderabad, and 10+ city editions

Ad format — Custom Size, Quarter Page, Half Page, Full Page, Jacket, Classified, Advertorial

Page placement — Front page, back page, supplements, or specific sections

Publication date — Weekend and festival rates carry a premium

This page lists every Times of India ad format, its base rate, specifications, and the right use case — so you can choose the format that fits your budget and campaign goal.

Get a city-specific quote within 30 minutes — contact Riyo Advertising directly.

Quick Reference

Times of India Ad Rates — Quick Reference Table 2026

Compare Times of India advertising formats, pricing, page placements, specifications, and campaign suitability in one place.

📐

Times of India Custom Sized Ads

Base Rate: ₹5,640 per sq. cm

Specifications:

Minimum size on front page: approximately 240 sq. cm

Minimum size on all other pages: approximately 20 sq. cm

Available on: Front page, third page, back page, and all inner pages

Best for: Brands with specific size or placement requirements
📰

Times of India Quarter Page Ads ⭐ Popular

Base Rate: ₹22,56,000 per insert

Specifications:

Ad space: approximately 400 sq. cm

Available on any page of the newspaper

Can be placed horizontally or vertically

Best for: Product launches targeting urban professionals
📄

Times of India Half Page Ads ⭐ Popular

Base Rate: ₹46,53,000 per insert

Specifications:

Ad space: approximately 823 sq. cm

Can be placed horizontally or vertically across the page

Available on any page of the newspaper

Best for: FMCG product launches with multiple SKUs
🗞️

Times of India Full Page Ads 🔒 Premium

Base Rate: ₹96,78,240 per insert

Specifications:

Ad space: approximately 1,727.25 sq. cm

Available on any page except the front page

Uninterrupted full-page canvas

Best for: IPO and corporate announcements
🔥

Times of India Jacket Front Side 🔒 Premium

Base Rate: ₹1,65,85,140 per insert

Specifications:

Ad space: approximately 1,579.2 sq. cm

Displayed on the front side of the jacket page

Positioned before the newspaper's own front page

Best for: Auto, luxury, and FMCG brands
🚀

Times of India Jacket Both Sides 🔒 Premium

Base Rate: ₹3,31,70,280 per insert

Specifications:

Total coverage: both sides of the jacket page

Front side: approximately 1,579.2 sq. cm

Back side: approximately 1,727.25 sq. cm

Best for: National brand launches requiring total domination
⚠️ Base rates are indicative for 2026. Final rates vary by edition (city), page placement, publication date, and position. Contact Riyo Advertising for a confirmed quote within 30 minutes.
TOI Quick Rate Card

Times of India Ad Rates 2026

Base rates are indicative for 2026. Final rates vary by edition (city), page placement, publication date, and position. Contact Riyo Advertising for a confirmed quote within 30 minutes.

Ad Format Base Rate Ad Space Page Placement
Custom Sized Ads ₹5,640 / sq. cm Min. 20–240 sq. cm Any page
Quarter Page ₹22,56,000 / insert ~400 sq. cm Any page
Half Page ₹46,53,000 / insert ~823 sq. cm Any page
Full Page ₹96,78,240 / insert ~1,727 sq. cm Any page except front
Jacket Front Side ₹1,65,85,140 / insert ~1,579 sq. cm Before front page
Jacket Back Side ₹1,65,85,140 / insert ~1,727 sq. cm Before front page
Jacket Both Sides ₹3,31,70,280 / insert Both jacket sides Before front page
Innovative / Text Wrap On request Custom Custom
Pointer Ads ₹1,93,300 / insert Fixed High-traffic positions
Skybus ₹65,06,478 / insert Full-width banner Top of page
Display Classified ₹400 / sq. cm Custom Classified section
Advertorial ₹11,280 / sq. cm Custom Editorial pages
Obituary ₹1,070 / sq. cm Custom Obituary section
Public Notice ₹4,280 / sq. cm Custom Public notice section
⚠️ Base rates are indicative for 2026. Final rates vary by edition (city), page placement, publication date, and position. Contact Riyo Advertising for a confirmed quote within 30 minutes.

Times of India Supplements — Advertise in Targeted Sections

TOI supplements help brands target highly specific audiences at lower costs than mainline editions.

🎬

Bombay Times

Lifestyle & Fashion

FMCG, fashion, luxury, entertainment
💻

Times Techies

Technology

SaaS, gadgets, IT companies
💼

Times Ascent

Jobs & Recruitment

HR, recruitment, education
🎓

Education Times

Education

Colleges, coaching, ed-tech
🏠

Times Property

Real Estate

Builders, brokers, home loans
🧘

Speaking Tree

Spirituality

Wellness & spiritual brands

Times of India Newspaper Sections

Target readers more effectively with section-specific placements.

Times City

City news — starts from page 2, covers 3–4 pages

Local businesses, real estate, events

Times Nation

National news — follows city section, 3–4 pages

Corporate, policy, national brands

Times Trends

Science and health — one page

Healthcare, pharma, wellness

Times Global

International news — one page

Export brands, international companies

Times Business

Business section

Finance, banking, B2B, corporate

Times Sports

Sports — 2–3 pages

Sports brands, betting, fitness

Times of India Hyper-Local Editions (Mumbai)

For highly targeted Mumbai campaigns, Bombay Times publishes hyper-local editions covering specific neighbourhoods:

Bandra–Khar Goregaon–Malad Bandra–Borivali Santacruz–Juhu–Vile Parle

Hyper-local editions deliver your message to a defined residential catchment — ideal for real estate launches, local retail, restaurant openings, and neighbourhood-specific campaigns.

Other Popular TOI Editions Across India

💻

TOI Bangalore

India's tech and startup capital

🏛️

TOI Delhi

National capital, political and corporate audience

🏭

TOI Chennai

South India's corporate and industrial hub

🏢

TOI Hyderabad

Pharma, IT, and real estate market

🌐

TOI Digital

Timesofindia.com for digital display and content campaigns

Booking Process

How to Book Your Times of India Ad in 5 Steps

Total time: Under 15 minutes

1

Choose Your Category

Select from: Matrimonial, Recruitment, Property, Education, Obituary, Name Change, Tender/Public Notice, Lost & Found, Automobiles, or Business.

2

Select Your Ad Format

Classified Text — Most affordable. Charged per line. Classified Display — Visual impact with logos/images. Charged per sq cm. Main Paper Display — Premium editorial placement.

3

Pick Your City & Edition

Choose one or multiple editions: TOI Mumbai, Delhi, Bangalore, Pune, Kolkata, Hyderabad, Chennai, Ahmedabad, Lucknow, Jaipur, and 25+ more.

4

Choose Your Publication Date

Use our calendar to select your date. See "Best Days by Category" below for maximum response.

5

Pay & Confirm

Credit/Debit Card, UPI, Net Banking, or Wallet. Instant confirmation + reference number.

⚠️ Book at least 2 working daysPay via Credit/Debit Card, UPI, Net Banking, or Wallet. Receive instant booking confirmation with your ad reference number.
Why Choose Riyo Advertising

Why Book Your Times of India Ad With Us?

Self-service is successful when booking directly through the TOI portal, however there is no advice on format, placement, or timing. Riyo Advertising provides the professional layer that transforms any booking into an effective advertisement campaign.

We've handled 10,000+ TOI ad bookings. Here's what that experience means for you:

✅

We Know Which Placements Actually Convert

A matrimonial ad on Tuesday will not perform the same way as a Sunday placement in the Times Soulmate supplement. We guide you toward the right slot.

✍️

Free Ad Copy Assistance

We help create concise ads that reduce cost while improving response rates and readability.

💰

Agency-Level Rates Passed to You

We provide agency pricing, loyalty discounts, and bulk booking savings for lower final costs.

🌍

Multi-City Bookings Made Simple

Book TOI ads across Mumbai, Delhi, Bangalore and more with one invoice and automatic combo discounts.

📄

Dedicated Support Until Publication

We track publication, send tearsheets within 48–72 hours, and coordinate directly with TOI for any issue resolution.

Key Cost Factors

What affects Times of India advertisement pricing?

🏙️

Edition & City

Mumbai and Delhi editions cost more due to higher circulation and premium readership. Tier-2 cities like Lucknow and Nagpur are more budget-friendly.

📅

Day of Publication

Sundays are premium due to maximum readership. Wednesday is ideal for recruitment because of Times Ascent.

✨

Enhancements

Bold text, tick marks, and coloured backgrounds improve visibility and increase response rates significantly.

📦

Combo & Multi-City

Multi-city bookings like Mumbai + Delhi + Bangalore unlock combo discounts up to 15%.

Categories & Guides

TOI Ad Categories — Which Format Suits Your Need?

💍
Best day: Sunday (Times Soulmate)

Matrimonial Ads

The highest response matrimonial classes day in India is Sunday's Times Soulmate. The supplement is sought out every Sunday morning. For a classified text ad, you can reach lakhs of readers looking for matches, at a start-up price of ₹20/line.

💼
Best day: Wednesday (Times Ascent)

Recruitment Ads

Times Ascent provides India's most widely read career and recruitment supplement, which appears every Wednesday in 10 cities across India – Mumbai, Delhi, Bangalore, Pune, Hyderabad, Kolkata, Chennai, Lucknow, Ahmedabad, and Nagpur. It is read from cover to cover by active job seekers.

🏠
Best day: Saturday & Sunday

Property Ads — Times Property

India's most trusted real estate supplement published weekly on Saturday is Times Property. Serious property buyers and investors choose to pick up this paper in order to select builders, developers, brokers and landlords.

🕊️
Daily | Times Tribute

Obituary & Condolence

The Times Tribute is a special section of the newspaper dedicated to obituaries, death anniversaries and condolence messages. TOI provides special discounted rates for these special announcements. Urgent notices may be available for same day booking.

📝
Any day | Affidavit required

Name Change / Legal Notice

The name change ads must be accompanied by a scanned affidavit as outlined in the law. We show you the correct document style you are searching for. These are legal notices – the newspaper copy is the legal proof of publication.

📜
Delhi & Kolkata popular

Tender & Public Notice

Delhi and Kolkata editions are recommended for maximum institutional reach by organizations (private, PSUs or government) issuing Tender Invitation/Statutory Notices.

🎓
Best day: Monday

Education Ads — Education Times

Education Times is a weekly newspaper that is published every Monday along with TOI and is read by students, parents and education decision makers. This supplement is used by the various schools, colleges, coaching institutes, and vocational training centers to propel leads for inquiries before the enrollment seasons.

TOI City Editions — Reach & Readership

City Edition Key Supplement Best Ad Category
TOI Mumbai Bombay Times, Times Property Real estate, luxury, retail
TOI Delhi Delhi Times, Times Ascent Recruitment, government notices
TOI Bangalore Bangalore Times Tech recruitment, startups, education
TOI Pune Pune Times Property, education, matrimonial
TOI Kolkata — Public notices, tenders, obituary
TOI Hyderabad Hyderabad Times Recruitment, real estate
TOI Chennai — Education, matrimonial, recruitment
TOI Ahmedabad — Business, matrimonial, property

Multi-city bookings get combo discounts. Ask us for bundle pricing.

Classified Text vs. Display Ads — Which Should You Choose?

📝 Classified Text
Cost ₹20–₹100/line
Visual impact Low
Logo/image ❌ No
Best for Matrimonial, obituary, name change
Response rate Good for personal ads
Booking speed Fastest
🖼️ Classified Display
Cost ₹20–₹4,280/sq cm
Visual impact High
Logo/image ✅ Yes
Best for Recruitment, property, education
Response rate Better for business ads
Booking speed Fast
Our recommendation: For personal ads (matrimonial, obituary, name change) — go text. For any business purpose — invest in display. The ROI difference is significant.

Best Days to Publish Your TOI Ad (2026 Guide)

Category Best Day(s) Why
Matrimonial Sunday Times Soulmate supplement; peak family readership
Recruitment Wednesday Times Ascent publication day
Property / Real Estate Saturday & Sunday Times Property supplement + weekend browsing
Education / Admissions Monday Education Times publication day
Obituary / Condolence Any day Daily Times Tribute section
Name Change / Legal Any day Legal validity, not readership-dependent
Tenders / Public Notice Any day Institutional readers check daily
Lost & Found Any day Urgent notices, daily readership
Automobiles Any day Consistent daily car-buyer readership
🎁
First-time advertisers
Flat 5% off your first booking
🏆
Second Order
Flat 10% off automatically applied
📦
Bulk Booking
Buy 4 insertions, get the 5th free — perfect for weekly recruitment or property campaigns
💍
Matrimonial Special
Book 2 ads across India, get 2 free insertions
FAQs

Frequently Asked Questions

How much does a Times of India classified ad cost in 2026? +

The price of classified text ads ranges between ₹20 and ₹100 per line, depending on the city. The cities in the metro are costlier. Display ads (with logos/images) start from ₹420/sq cm in smaller cities and can go up to ₹4,280/sq cm in premium metro editions. Ask for an accurate city/category quote.

What is the difference between classified text and classified display ads?+

The most cost effective is classified text ads, which are plain text ads that are charged by line. Classified display ads can be created with logos, pictures, custom fonts and borders, and they have a cost per square centimeter. Business advertisers tend to get more responses from display ads.

Which day is best for a matrimonial ad in TOI? +

The best day is Sunday. The Times Soulmate supplement appears on Sundays in TOI, the highest circulation matrimonial section in English newspapers in India. There are much higher response rates on Sundays than any other day.

What is the rate for a half-page ad in TOI Mumbai?+

Half-page ad rates are not uniform, but depend on page position, day of the week (weekday vs. weekend), and edition. For TOI Mumbai, the rate is an extremely high one because of its circulation. We will give you a very accurate quote for 2026, and will respond within 30 minutes during working days.

Do I need any documents to book a name change ad? +

Yes. Name change ads require a copy of the notarized affidavit to be scanned. The newspaper notice published will be the legal notice of your name change. We get you the exact form of the affidavit you need.

Can I book a TOI ad for multiple cities at once? +

Yes. More than one city edition can be booked at the same time. Bookings for multiple cities are eligible for a bundle discount of up to 15%. It's a popular choice for property advertisers and recruitment agencies looking to reach out all across the country.

How far in advance should I book my TOI ad? +

Reserve at least 2 working days in advance of desired publication. Premium placements (front page, jacket, half page) must be booked 5-7 days ahead of time as these are in high demand, particularly at weekends and around festive times.

Is there a discount for bulk or repeat bookings? +

Yes. First booking: 5% off. Second booking: 10% off. Buying 4 insertions gives you the 5th free. Matrimonial advertisers get a "Buy 2, Get 2 Free" offer for multi-city bookings. Agency and institutional clients can discuss custom rate agreements.

What is a TOI Jacket Ad and how much does it cost? +

A Jacket Ad (also known as a Wrap) is a full color ad which wraps across the whole front page of TOI, the most premium format in Indian print advertising. The starting price for the rate is ₹99.7 Lakhs per insert. Commonly reserved for high-profile product launches or national campaigns by large real estate developers, automobile companies, and the big FMCG companies.

Which supplement should I use for a recruitment ad? +

Times Ascent, a weekly supplement published every Wednesday is India's top career and human resource publication from TOI. Read by active job seekers and HR professionals in 10 editions. It is best to post your recruitment ads on Wednesdays, as people read and respond to them the most.

Can I book a same-day obituary ad? +

Often yes. Obituary and condolence ads in the Times Tribute section are given priority processing. If you are looking to book a table on the same day or the next, please contact us directly. Special concession rates are available.

How do I verify my ad was published? +

We are able to send a post-publication tearsheet (scanned ad from newspaper) within 48-72 hours of the ad appearing in the newspaper. It also helps in verifying the legal notice compliance.

What is the rate for a half-page ad in TOI Mumbai? +

Half-page ad rates are not uniform, but depend on page position, day of the week (weekday vs. weekend), and edition. For TOI Mumbai, the rate is an extremely high one because of its circulation. We will give you a very accurate quote for 2026, and will respond within 30 minutes during working days.

About Us

About Riyo Advertising

Riyo Advertising is an authorised ad partner of The Times of India and other Bennett, Coleman & Co. Ltd. publications. We will help you place ads, choose formats, write copy and book them to get maximum ROI from your advertising dollars, whether you are a business, an individual or an institution.

Our team has been responsible for 10,000+ ad bookings in TOI ads across categories such as matrimonial, recruitment, real estate, obituary, public notice and corporate display ads.

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

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