What Can You Advertise in Times of India?
Every TOI category, what it costs, and which day gets the best response.
Matrimonial — Times Soulmate
Best day: SundayIf you're not booking Sunday, you're leaving most responses on the table. Times Soulmate is the most-read matrimonial section in English print in India.
₹1,800–₹2,200
₹735
Fri 5 PM
Recruitment — Times Ascent
Best day: WednesdayWednesday is the day to hire through TOI. Times Ascent is India's largest print recruitment platform — working professionals pick it up specifically to browse jobs.
₹1,800–₹2,200
₹1,050
Mon 4 PM
Property — Times Property
Best day: Fri–SunProperty decisions happen at the weekend. Times Property supplement (Sunday) is when buyers and renters are actively browsing.
₹1,740
₹1,050
Thursday
Obituary — Times Tribute
Same-day availableThere's no good time to need this. Call us directly — 9821984000 before 12 PM for same-day release. Don't rely on WhatsApp when the funeral is tomorrow.
₹750
₹800
3×5 cm
Public Notice / Legal — Business by Bids
Courts · SEBI · RBI · NCLTLegally recognised nationwide. Name change, tender, court notice, insolvency, AGM/EGM filings. Never book a legal notice the day before a deadline.
₹400–₹550
₹1,250–₹1,600
2–3 days
Display — Main Paper
All pages · All editionsFull-scale display ads run alongside editorial content. Standard ROP, jacket, ear panel, strip, half page, full page — including All India jacket up to ₹3.3 crore.
₹700–₹900
₹5L–₹12L
3–5 days
Times of India Ad Rates 2026
Rates w.e.f. January 2026. Confirm before ordering design. Online booking is 15–35% cheaper than counter rates.
Per 5 lines · Extra line rates vary by category
| Category | Mumbai | Delhi | Bangalore | Kolkata | Tier-2 |
|---|---|---|---|---|---|
| Matrimonial | ₹1,800–₹2,200 | ₹1,700–₹2,100 | ₹1,200–₹1,500 | ₹1,200–₹1,500 | ₹600–₹1,000 |
| Recruitment | ₹1,800–₹2,200 | ₹1,700–₹2,100 | ₹1,200–₹1,500 | ₹1,200–₹1,500 | ₹600–₹900 |
| Property | ₹1,740 | ₹1,600 | ₹1,200 | ₹1,050 | ₹500–₹700 |
| Obituary | ₹1,500 | ₹1,400 | ₹1,100 | ₹1,000 | ₹500–₹800 |
| Public Notice | ₹400–₹550/line | ₹380–₹520/line | ₹310–₹420/line | ₹270–₹380/line | ₹160–₹270/line |
| Name Change | ₹1,200–₹1,600 | ₹1,200–₹1,600 | ₹900–₹1,200 | ₹800–₹1,100 | ₹600–₹900 |
Per sq.cm · Minimum size 3×5 cm
| Category | Mumbai | Delhi | Bangalore | Kolkata | Pune |
|---|---|---|---|---|---|
| Matrimonial | ₹735 | ₹700 | ₹540 | ₹535 | ₹480 |
| Recruitment | ₹1,040 | ₹1,050 | ₹750 | ₹735 | ₹650 |
| Property | ₹1,050 | ₹1,000 | ₹800 | ₹735 | ₹600 |
| Obituary | ₹750 | ₹700 | ₹600 | ₹560 | ₹480 |
| Education | ₹950 | ₹900 | ₹700 | ₹620 | ₹520 |
| Public Notice | ₹1,250–₹1,600 | ₹1,200–₹1,500 | ₹1,050–₹1,400 | ₹920–₹1,250 | ₹800–₹1,100 |
Per sq.cm · Position premiums apply
| Edition | Base Rate | Front Page | Back Page |
|---|---|---|---|
| Mumbai | ₹700–₹900 | ₹3,500–₹6,000 | +40–50% |
| Delhi | ₹650–₹850 | ₹3,200–₹5,500 | +40–50% |
| Bangalore | ₹550–₹750 | ₹2,800–₹4,500 | +40% |
| Chennai | ₹500–₹700 | ₹2,500–₹4,000 | +40% |
| Kolkata | ₹480–₹680 | ₹2,200–₹3,800 | +40% |
| Tier-2 | ₹180–₹320 | On request | +35% |
Full page Mumbai: ₹5L–₹12L · Jacket (All India): up to ₹3.3 crore · Ear panel: call for rate
Multi-city packages cost less per city than individual bookings.
Matrimonial Packages
Buy 2 Get 2 Free available on most packages
What Multi-City Saves You
How to Book — 5 Steps
The whole process takes under 30 minutes on working days.
Tell Us What You Need
Category, edition, and date — that's all we need to start. Not sure which edition or format? Just call 9821984000 and describe what you're trying to do. We'll recommend the right option in under 5 minutes.
Send Your Content
WhatsApp or email your ad content to 9821984000 / info@riyoadvertising.com. Display ads: PDF, JPEG, TIFF, or EPS. Classified text: a rough draft is enough — we'll format it properly.
We Send You a Rate and a Proof
Exact rate quote within 30 minutes on working days. For display bookings, you get a design proof before anything goes to the newspaper. Nothing prints without your approval.
Pay and Confirm
UPI, NEFT, credit/debit card, or cheque. Instant confirmation with an ad reference number. GST invoice for every booking.
It Publishes — You Get the Tearsheet
Your ad runs on the date you chose. A PDF tearsheet lands in your email within 48–72 hours. Useful for legal records, regulatory filings, or just confirming the ad ran correctly.
Booking Deadlines at a Glance
Sample Ad Formats — Copy and Adapt
These formats match what TOI's classified section expects. Replace the bracketed details with yours.
Most people write their first matrimonial ad too vague. Lead with community, age, education, profession, city — in that order. Under 25 words.
Job title goes first. Include salary — ads without salary get 30–40% fewer applications.
Floor, size, price, USP, contact — in that order. "Brokers excuse" cuts irrelevant calls.
TOI accepts this exact format. Don't add sentences. Affidavit copy required. Minimum 2 publications for most legal purposes.
Death certificate or doctor's note required. Same-day if submitted before 12 PM — call directly.
Best Day to Advertise — By Category
Booking on the wrong day is one of the most common and most avoidable mistakes.
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Matrimonial | Sunday | Times Soulmate — highest matrimonial readership in English print | Friday 5 PM |
| Recruitment | Wed + Sun | Times Ascent (Wed) is read by active job-seekers specifically | Monday 4 PM |
| Property Buy/Sell | Fri–Sun | Times Property (Sun). Weekend is when decisions get made. | Thursday |
| Education | Sun + Jun–Jul | Admission season peak; Education Times supplement | 2 days before |
| Obituary | Any day | Timing is determined by bereavement, not readership | Same-day before 12 PM |
| Public Notice | Any weekday | It's about proof of publication, not peak readership | 2–3 working days |
| Display / Brand | Wed + Sun | Highest readership days in the week | 3–5 working days |
| Automobile | Fri–Sun | Drive Times supplement; weekend car-browsing | Thursday |
How to Post a Job Ad in Times of India
TOI reaches English-speaking professionals in metro India who are passively open to a move but aren't actively searching job portals. Getting the execution right is everything.
What to put in the ad
- → Job title — first two words, not buried in paragraph three
- → Company name, unless it's a confidential search
- → Key qualifications and years of experience
- → Location — city, hybrid, or remote (be specific)
- → Salary range — this matters more than anything else
- → How to apply — email, portal link, or phone
Best time of year to recruit
Why Your TOI Job Ad Isn't Getting Applications
Tuesday or Thursday reaches a general audience. Always request Wednesday (Times Ascent) or Sunday.
An ad without salary loses 30–40% of qualified candidates immediately.
A Bangalore tech role in Mumbai edition reaches the wrong city.
"Senior Java Developer — Bangalore — ₹12–18L" gets clicked. "IT Professional Needed" gets scrolled past.
A 3-line ad doesn't give a qualified candidate enough to self-select. Aim for 8–12 lines.
2–4 insertions over 3–4 weeks generate significantly more cumulative response than a single run.
Run an ad that underperformed? Call 9821984000 — tell us what ran and how many responses you got. We'll identify the issue. No charge for that conversation.
⚠️ Terms to Avoid in TOI Job Ads — Legal Compliance
TOI's editorial team reviews ads before publication. Discriminatory language gets the ad rejected — a missed week and a delayed hire.
Times of India Matrimonial Ad Guide
Why Sunday Is the Only Day That Matters
Times Soulmate publishes every Sunday. It is the single most-read matrimonial section in English print in India. Families sit down with it specifically to find matches. A weekday ad reaches a general audience. A Sunday ad reaches people who are actively looking. If budget allows, book 2–4 consecutive Sundays — response builds week over week. The Buy 2 Get 2 Free package makes four Sundays cost the same as two.
TOI Matrimonial Packages 2026
| Package | Editions Covered | 5-Line Rate |
|---|---|---|
| Mumbai Only | TOI Mumbai | ₹1,800–₹2,200 |
| Delhi Only | TOI Delhi | ₹1,700–₹2,100 |
| Mumbai Metro | Mumbai + Pune + Nagpur + Nashik + Goa | ₹4,590 |
| All Metro | Delhi + Mumbai + Bangalore + Chennai + Kolkata + Hyderabad + Pune + Vizag | ₹7,900 |
| North India | Delhi + Lucknow + Jaipur + Chandigarh + MP + Uttarakhand + NBT | ₹5,200 |
| Pan India | All TOI North + South + East + West + ET | ₹9,950 |
Buy 2 Get 2 Free applies to most packages — effective rate halved over 4 Sundays. Call 9821984000.
TOI Obituary Ad — How to Book Quickly
There is no comfortable time to need this. We've handled thousands of bereavement bookings and built the process to be as simple as possible.
(15 sq.cm × ₹750)
(48 sq.cm × ₹800)
us before 12 PM
What you need: Death certificate or doctor's note · Photo of deceased (phone quality is fine for standard sizes)
For same-day: Call 9821984000 directly before 12 PM. Don't start with a WhatsApp message and wait when hours are the constraint.
Can you edit after submitting? Before printing — yes, if you catch it quickly. After publication — no. We share a proof before submission. Check every name, date, and service detail carefully.
Times of India Public Notice — Get It Right, Get It in Time
TOI is a qualifying publication for mandatory disclosures nationwide — accepted by courts, SEBI, RBI, company registrars, and government departments.
Riyo vs Direct Booking vs Self-Serve Portal
This is an honest comparison. There's a right answer depending on your situation.
| Feature | Riyo Advertising | TOI Walk-in | Self-Serve Portal |
|---|---|---|---|
| Rate | 15–35% below counter | Counter rate (highest) | Similar to counter |
| Multi-city booking | ✅ One call | ❌ Multiple offices | ✅ Self-serve |
| Guidance on format/day | ✅ Yes | Limited | ❌ None |
| Ad drafting help | ✅ Free | ❌ No | ❌ No |
| Design proof before print | ✅ Yes | ❌ No | Limited |
| Same-day urgent handling | ✅ Call directly | Possible at counter | Limited |
| Tearsheet by email | ✅ Yes | ✅ Yes | ✅ Yes |
| Response time | 30 min, working days | At the counter | Platform-dependent |
If you know exactly what you want and price is your only variable, a self-serve portal works fine. If you need guidance or a human who will answer the phone for an urgent obituary or legal deadline — that's what we're here for.
Also Book in the Same Call
Riyo books the full Bennett Coleman group — same call, same payment, one tearsheet per publication.
| Newspaper | Language | Best For |
|---|---|---|
| Economic Times | English | Finance, corporate, B2B recruitment, statutory filings |
| Navbharat Times | Hindi | Hindi-speaking families in Delhi, Mumbai, Lucknow |
| Maharashtra Times | Marathi | Marathi audiences across Maharashtra |
| Mumbai Mirror | English | Mumbai metro local reach |
| Times Ascent | English | Mid- to senior-level recruitment (Wednesday) |
Frequently Asked Questions
How do I book a Times of India advertisement?
What are Times of India classified ad rates in Mumbai in 2026?
What is the best day to book a TOI matrimonial ad?
What is the Times of India obituary ad rate?
Can I book a Times of India ad on the same day?
What is the cheapest way to advertise in Times of India?
Is Riyo Advertising an authorised TOI booking partner?
Does my TOI print ad appear online too?
What does a TOI front page ad cost?
Why do salary ranges matter so much in job ads?
Explore Times of India Advertising Options
📰 Times of India Classified Ad Rates
Full 2026 rate card for all TOI classified categories across every edition. Book text and classified display ads at 15–35% below counter rates.
🖼️ Times of India Display Ad Rates
Quarter page to full jacket — display ad rates for all TOI editions in 2026. Position premiums, minimum sizes, and multi-city packages explained.
❤️ Times of India Matrimonial Ads
Book Sunday Times Soulmate ads — the most-read matrimonial section in English print. Single city, metro combo, and Pan India packages with Buy 2 Get 2 Free offers.
💼 Times of India Recruitment Ads
Advertise jobs on Times Ascent — India's largest print recruitment platform. Wednesday edition rates, ad writing tips, and Monday 4 PM deadline guide.
🏠 Times of India Property Ads
List your property in Times Property — the Sunday supplement read by active buyers. Classified text and display rates for builders, agents, and individual sellers.
🌆 Times of India Mumbai Edition Ad Rates
Complete 2026 rate card for India's largest TOI edition — all ad categories. Mumbai-specific classified, display, matrimonial, and recruitment rates in one place.
🏛️ Times of India Delhi Edition Ad Rates
Full Delhi TOI rate card for 2026 — the dominant English paper in North India. Covers NCR, Gurgaon, and Noida reach with all formats and deadlines.