Assam & the North East's English Daily Newspaper | 7 Lakh+ Daily Readership
Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 Years of Riyo Advertising.
There are three types of Everyday ads for The Assam Tribune. They are placed in various parts of the paper with various rates for various purposes. Select the format first, the rate will follow. Not sure? Call 9821984000.
Choose the correct size based on your message type. Front page and premium positions need 3–5 working days' advance booking. Ear panel and strip ad rates, and the Life & Sunday supplement rate, are quoted on request. Call 9821984000 for current package rates.
| Size | Dimensions | Area | Built For | Estimated Cost (Assam & the North East Base B&W) |
|---|---|---|---|---|
| Minimum | 3×5 cm | 15 sq.cm | Pointer ads, small notices | ₹1,800 |
| Standard | 10×10 cm | 100 sq.cm | Local promotions, education | ₹12,000 |
| Quarter Page | 12×20 cm | 240 sq.cm | Offers, recruitment drives, launches | ₹28,800 |
| Half Page | — | Package-priced | Project launches, festive campaigns | Call for quote |
| Full Page | — | Full page layout | Launches, brand statements | ₹55,000–₹1.4L (package) |
| Custom | Any size above minimum | Billed per sq.cm | Strips, columns, creative layouts | Billed per sq.cm |
The Assam Tribune is a single edition paper. It has different audience sections each day. A Sunday matrimonial reaches families reading the column together; the Life & Sunday supplement reaches brand & lifestyle oriented readers during the weekend.
| Section | Day | What It Carries | Best For |
|---|---|---|---|
| Main Newspaper | Daily | News pages, statewide distribution | Display, public notice, brand |
| Life & Sunday Supplement | Thursday + Sunday | Feature and lifestyle content | Brand campaigns, hospitality, tourism, retail |
| Sunday Edition | Sunday | Peak-readership weekend edition | Matrimonial, recruitment, property, brand |
The six most popular categories in detail, then the full list. All categories available for booking in a single call.
Best day: Sunday. The Sunday edition sees the paper's highest readership of the week, reaching readers across Guwahati, Dibrugarh, and the rest of Assam & the North East. Text (5 lines): ₹1,000–₹1,300 · Display: ₹310/sq.cm · Deadline: Friday 5 PM.
Best day: Sunday (Friday insertions add reach). The Assam Tribune's recruitment column is a trusted reference for hospitality, tourism, government, and local business hiring across Assam & the North East. Text (5 lines): ₹1,000–₹1,300 · Display: ₹450/sq.cm · Deadline: Friday 4 PM.
Best days: Saturday & Sunday. Property listings get the strongest response over the weekend, when readers across Assam & the North East plan viewings — a category that runs especially hot given Assam & the North East's active real estate market. Text (5 lines): ₹950 · Display: ₹310/sq.cm · Deadline: Thursday.
Same-day available. There's no good time to need this. Call 9821984000 before 12 PM for same-day release. Don't rely on WhatsApp when the funeral is tomorrow. Display: ₹200/sq.cm B&W · with photo ₹240/sq.cm · min size 3×5 cm.
Courts · Companies Act · Insolvency · Government tenders. The Assam Tribune is a recognised publication for statutory notices, government tenders, and legal disclosures across Assam & the North East. Never book a legal notice the day before a deadline. Text: ₹130–₹190/line · Display: ₹300–₹660/sq.cm · Deadline: 2–3 days before.
All pages. Full-scale display ads run alongside editorial content — standard ROP, ear panel, strip, half page, full page — in the Guwahati edition. Base rate: ₹120–₹170/sq.cm · Front page: ₹55,000–₹1.4L (package) · Lead time: 3–5 working days.
All categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Announcement · Change of Name · Court or Marriage Notice · Education · Loss of Documents · Lost & Found · Marriage Bureau · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders
Don't see your category? Call 9821984000 — if The Assam Tribune prints it, we book it.
Single edition, statewide reach: The Assam Tribune doesn't publish separate city editions — one booking reaches the full statewide readership across all distribution towns. No edition selection is needed.
| Publishing Point | Distribution & Readership |
|---|---|
| Guwahati (published from) | State capital — administrative and government readership |
| Dibrugarh | South Assam & the North East's commercial hub |
| Vasco | Port town and industrial readership |
| Mapusa | North Assam & the North East market town |
| Ponda | Central Assam & the North East |
| Rest of North & South Assam & the North East | Statewide reach beyond the primary towns |
Assam & the North East's English-language daily is printed in Guwahati and circulated throughout the state (Dibrugarh, Vasco, Mapusa, Ponda and all other areas of North and South Assam & the North East). The Assam Tribune is a single-edition regional paper like the other single-edition regional papers Riyo books, where there's no edition to choose, no format but only the day.
Reach isn't the quality that makes a newspaper classified. It's for the reader's purpose. A family reading Sunday matrimonials in Guwahati. A hotel Human Resources Director before the tourist season starts, reading this Friday's job postings. A weekend visitor to the listings in Porvorim or Dibrugarh. They are actively looking throughout the day on Saturday. Both these sections remain current during the rest of the week. This is the reason why, for recruitment, matrimonial, property and statutory notices in Assam & the North East, The Assam Tribune is not an alternative for the English readership. It's the medium the response is coming from.
And yet, booking it has never been simple. Six category rates, per-line classified charges, and per-sq.cm display charges and a matrimonial package structure that makes a difference – when four consecutive Sundays cost less than one Sunday booked four times in a row. Walk into The Assam Tribune office and you pay the full counter rate. Engage a sub-agent and you get a quote you can't check.
Riyo has been solving this problem since 2003. Just dial 9821984000: you get the exact rate — 15–35% below the counter. Draft your ad free, see a proof before printing, and get the tearsheet emailed when the ad appears. We have read these rate cards for 23 years and know exactly which section, which format and which day to invest in for your money.
* Rates effective January 2026. Online bookings through Riyo are 15-35% lower than counter rates. Confirm before ordering design.
There used to be three problems: selecting the rate, writing the ad and booking a confirmation. Let's take a look at how they work with Riyo.
We work from the same rate card The Assam Tribune office reads — broken out by category and format — and quote you 15–35% below what the counter charges.
Send a rough draft — even two lines on WhatsApp — and we write, format, and design it the way the paper expects.
Once you approve the proof, the rest runs without you — desk submission, press confirmation, and tearsheets.
| Ad Type | Deadline |
|---|---|
| Classified text | 1 day before |
| Classified display | 2 days before |
| Display + creative | 3–5 working days before |
| Recruitment column | Friday 4 PM |
| Sunday matrimonial | Friday 5 PM |
| Urgent obituary | Call before 12 PM |
ASSAMESE Boy 30/5'9" B.E., MBA, MNC Guwahati, ₹11L CTC. Well-settled family. Seeks educated professional girl, preferably from the same community. Biodata: [email] / [phone]
REQUIRED — Front Office Manager, Guwahati. 4+ yrs exp. Hotel Management degree preferred. ₹5–8L CTC. Email: careers@[company].com | Subject: FOM-TGE-Jun26. [Company Name]
FOR SALE — 2BHK, 1,050 sq.ft, Porvorim, Assam & the North East. 3rd floor, garden view, 1 parking. ₹75 Lakh neg. Ready possession. [Name] [Phone]. Brokers excuse.
I, [OLD FULL NAME], S/o [Father's Name], residing at [Full Address], hereby declare that I have changed my name from [OLD NAME] to [NEW NAME] for all purposes, vide Affidavit No. [XXX] dated [Date] before [Notary Name], [City]. — [NEW NAME]
PASSED AWAY — With profound grief we announce the passing of [FULL NAME], aged [XX], beloved [relation] of [family name], on [date] at [place]. Funeral/Prayer Meeting: [Date], [Time], [Venue]. Deeply mourned by [family names]. — [Contact]
LOST: [Document type — e.g. Original Sale Deed / Degree Certificate / Share Certificate No. XXX] in the name of [Full Name], lost at/near [Location] on [Date]. Finder please contact: [Phone]. FIR No. [XXX], [Police Station], if applicable.
The Assam Tribune is a recruitment column. We reach English-speaking professionals in Guwahati, Dibrugarh, Vasco and Assam & the North East as a whole who rely on the publication for jobs in the hospitality and tourism, government and local business sectors.
| Period | Demand & Action |
|---|---|
| Jan–Mar | 🔴 HIGH — post-appraisal, highest job-switch intent |
| Sep–Oct | 🔴 HIGH — pre-tourist-season hospitality hiring surge |
| Monsoon (Jun–Aug) | ⚪ AVOID — off-season slowdown for tourism-linked roles |
The Assam Tribune's editorial team reviews ads. Discriminatory language gets the ad rejected:
✕ Age limits — use "2–5 years experience" instead
✕ Gender language — "Male only," "Salesman"
✕ Appearance — "fair complexion," "good-looking"
✕ Marital status — "married preferred"
✕ Regional exclusions — "Locals only"
✕ Misleading titles — dressing up cold-call sales as "executive"
Why Sunday is the only day that matters: The Sunday edition has a high surge in readership compared to other day editions. It is a book used by families in Assam & the North East to look for matches. A weekday ad is seen by a general audience, a Sunday ad is seen by people that are actively searching. If budget permits, reserve 2-4 back to back Sundays — response increases week to week.
| Package | 5-Line Rate |
|---|---|
| Single Sunday | ₹1,000–₹1,300 |
| 2 Sundays | ₹1,850 |
| 4 Sundays | ₹3,400 |
| Combo w/ The Telegraph | ₹2,600 |
Writing tip: Lead with community, then age, then education, then profession — the sequence matrimonial readers scan first.
We can never wait for the right moment to need this. We've handled thousands of bereavement bookings and built the process to be as simple as possible.
| Estimate | Details |
|---|---|
| ₹3,000 | Minimum size 3×5 cm (15 sq.cm × ₹200) |
| ₹11,520 | Standard 6×8 cm with photo (48 sq.cm × ₹240) |
| Same day | Possible if content reaches us before 12 PM |
What you need: Death certificate or doctor's note · Photo of the deceased (phone quality is fine). For same-day bookings: Call 9821984000 directly.
The Assam Tribune is an accepted document for mandatory disclosures at the courts, company registrar and government departments throughout Assam & the North East.
Rates: ₹130–₹190/line classified text · ₹300–₹540/sq.cm classified display.
Deadlines: Book 3–4 working days before any regulatory deadline — not the day before. A missed deadline has consequences that no discount is worth.
An honest comparison — there's a right answer depending on your situation.
| Feature | Riyo Advertising | The Assam Tribune Walk-in | Self-Serve Portal |
|---|---|---|---|
| Rate | 15–35% below counter | Counter rate (highest) | Similar to counter |
| Guidance on format/day | ✅ Yes | Limited | ❌ None |
| Ad drafting help | ✅ Free | ❌ No | ❌ No |
| Design proof before print | ✅ Yes | ❌ No | Limited |
| Same-day urgent handling | ✅ Call directly | Possible at counter | Limited |
| Tearsheet by email | ✅ Yes | ✅ Yes | ✅ Yes |
| Response time | 30 min, working days | At the counter | Platform-dependent |
If you know exactly what you want and price is your only variable, a self-serve portal works fine. If you need guidance or a human who will answer the phone for an urgent obituary or legal deadline — that's what we're here for.
Riyo books across complementary Assam & the North East English titles — same call, same payment, one tearsheet per publication.
| Publication | Language | Best For & Reach |
|---|---|---|
| The Telegraph | English | Assam & the North East's oldest English daily — broad statewide reach |
| The Navhind Times | English | Long-standing readership since 1963, strong in Guwahati and North Assam & the North East |
| Gomantak Times | English | Statewide reach with Maharashtra-linked ownership |
| The Assam Tribune Observer | English | Weekly opinion and analysis readership |
| Times of India (Assam & the North East edition) | English | National-brand reach printed locally from Assam & the North East |
Specific to booking an ad in The Assam Tribune — rates, formats, deadlines, and proof. Tap a question to expand.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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