Authorised booking partner · Official The Telegraph rates

Book Your Newspaper Ad in
The Telegraph

East India's Premium English Daily | ABP Group | 466K+ Daily Readership
Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 Years of Riyo Advertising.

Agency rates — up to 15% off counter · Guaranteed
Free ad drafting & legal compliance check
Proof before print — nothing publishes without approval
8+ Editions covering West Bengal, Jharkhand, Odisha & Northeast
Call Media Desk → Enquire Online →
Starting rates: Classified text from ₹850 (name change, 105 chars) · Classified display from ₹237/sq.cm B&W · Display from ₹1,580/sq.cm (Mon–Thu) · Fri–Sun premium ₹1,760/sq.cm · Tender notice ₹2,350/sq.cm B&W
YOUR AD GOES IN THIS PAPER
The Telegraph Newspaper front page
1982
Founding Year
ABP Group's flagship English daily
10,000+
Ads booked through Riyo
Since 2003
4.8/5 Rating
Average Client Rating
Trust partner since 2003
466K+
Daily Readership
Kolkata flagship edition
30 mins
Response Time
Quotes confirmed quickly
Editions: Kolkata · Guwahati · Patna · Ranchi · Bhubaneswar · Jamshedpur · Siliguri · Dhanbad · and 8+ more
Same-day tender or court notice? Call 9821984000 before 12 PM — priority desk for urgent statutory notices.
How it worksThree steps to print
1
Tell us category, size & date Exact rate quoted before you commit
→
2
Send your content, get a proof A rough draft is enough — we format & design
→
3
Approve & pay Instant confirmation, ad reference number + GST invoice
Choose Your Format

Three ways to advertise in The Telegraph

Each Telegraph ad is one of three types. They are placed in various parts of the paper at various rates for various uses. Select the format, then the rate. Not sure? Call 9821984000.

MOST ECONOMICAL

MATRIMONIAL

Hindu family seeks alliance for daughter, 28 yrs, MBA, IT professional, Kolkata. Contact: 9821984000

WANTED: Software Developer, Kolkata. Exp: 3 yrs. Apply: info@riyoadvertising.com

LOST: Property deed near Park Street. Finder contact: 9821984000
Classified Text
Plain running-text ad in the classifieds section. Billed per character. Bold, border, and tick highlights available.
Best for
Name Change · Lost & Found · Document Lost · Personal announcements · Obituary · Situation Vacant
Rate: ₹920/115 characters (standard) · ₹850/105 characters (name change) · ₹8/extra char
Book Classified Text Ad →
VALUE FOR MONEY
EDUCATION
BBA/MBA
Admissions Open
PUBLIC NOTICE
Name Change
Share Certificate
FOR SALE
2BHK Flat
Salt Lake ₹95L
RECRUITMENT
Manager Sales
Apply Now
Classified Display
Photo, logo, colour and custom typography for display impact inside the classified section. Billed per sq.cm.
Best for
Matrimonial · Recruitment / property · Education · Business announcements
Rate: ₹237/sq.cm B&W · ₹249/sq.cm Colour · min size applies
Book Classified Display Ad →
BRAND CAMPAIGNS
PUBLIC NOTICE
Government of West Bengal · Tender Notice
Sealed bids invited for infrastructure works in Kolkata Metropolitan Area. Submit before 31 Aug 2026.
Display Ad
Premium placement beside editorial content anywhere in the paper. Billed per sq.cm with weekday vs. weekend rate split.
Best for
Brand · Real estate · IT & corporate recruitment · Statutory notices · Luxury products
Weekday (Mon-Thu): ₹1,580/sq.cm B&W · ₹2,230 Colour · Weekend premium applies
Book Display Ad →

The Telegraph Advertising Cost

The Telegraph Display Ad Rate Card

Rates for The Telegraph Display Advertisement w.e.f. 2026
All The Ad Rates are in per Sq Cm.
Editions Min Size Monday - Thursday Friday - Sunday
Ad Dimensions

Display Ad Sizes in The Telegraph

Choose the correct size based on your message type. Front Page has specific dimension constraints. Minimum display size: 10×10 cm (100 sq.cm).

Size Dimensions Area Built For Estimated Cost (Weekday B&W)
Minimum Display 10×10 cm 100 sq.cm Brand presence, local service, event announcements ₹1,58,000
Custom — Medium 15×10 cm 150 sq.cm Recruitment, property, education announcements ₹2,37,000
Quarter Page 12×20 cm 240 sq.cm Real estate, corporate launches, tender notices ₹3,79,200
Half Page 25×16 cm 400 sq.cm Major launches, brand campaigns ₹6,32,000
Full Page (Inner) 32.9×52.5 cm ~1,727 sq.cm Brand ownership, government notices, major corporate announcements ₹4,82,500+
Front Page (minimum) 12×20 cm 240 sq.cm Maximum-impact; statewide visibility ₹7,56,000–₹9,57,600
Jacket / Wrap Full supplement wrap Both sides Real estate mega-launches, hospital openings Call for quote
Pick Where Your Ad Runs

Pick Where Your Ad Runs — The Telegraph Supplements

The Telegraph isn't a single newspaper. Choose the right supplement to optimize campaign reach.

Supplement Day What It Carries Best For
Main Newspaper Daily News pages, all 8+ editions Display, statutory, tender, brand, recruitment
Telegraph Brunch Saturday Lifestyle, food, culture Luxury brands, restaurants, premium retail
Telegraph Weekend Sunday Feature reading, culture Brand campaigns, matrimonial, real estate
Telegraph School — Education, students, parents Schools, coaching institutes, admissions
Telegraph Careers Wednesday Career and appointment classifieds Professional and government hiring
Telegraph Estates Saturday Property listings and launches Real estate, developers, brokers
Categories

What Can You Advertise in The Telegraph?

We book all 28 categories in one call. Knowing what it is built for helps optimize your budget.

💍 Matrimonial Ads

Sunday is the only day: Sunday edition draws educated Kolkata families reviewing matrimonial columns. Classified display with photo/border pulls best response. B&W: ₹237/sq.cm · Colour: ₹249/sq.cm. Book 2 Get 2 Free available.

💼 Recruitment Ads

Wednesday & Sunday: Reach East India's educated professionals. Classified display: ₹237 B&W / ₹249 Colour/sq.cm · Appointment display flat rate: ₹825/sq.cm (Kolkata).

🏠 Property Ads

Saturday & Sunday: Spans Kolkata's premium Salt Lake, New Town, and emerging suburbs. Classified display: ₹237–₹249/sq.cm · Main display: ₹1,580–₹2,600/sq.cm.

📜 Tender & Public Notice

Any weekday: Recognized publication for tenders, court notices, bank notices, and statutory declarations. Kolkata edition: ₹2,350/sq.cm B&W · ₹3,300/sq.cm Colour.

📝 Name Change & Lost Documents

Any day: Notarised affidavit mandatory. Name change: ₹850/105 characters. Lost documents: ₹920/115 characters. Legal wording drafted from your affidavit automatically.

🎓 Education Ads

Monday & Sunday: Telegraph School and Telegraph Education supplements reach students and parents. Classified display: ₹237–₹249/sq.cm.

All 28 categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Automobiles · Announcement · Astrology · Change of Name · Computers · Court or Marriage Notice · Education · Loss of Documents · Lost & Found · Lost Certificates or Marksheets · Lost Share Certificate · Marriage Bureau · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Thanksgiving · Tours & Travels · Wedding Arrangements

Timing is Everything

Best Day to Advertise — By Category

Booking on the wrong day is one of the most common mistakes. Note that Friday-Sunday display rates carry a ₹180/sq.cm premium.

Category Best Day Why Deadline
Matrimonial Sunday Peak family readership; supplement-driven 2–3 days before
Recruitment / Appointment Wednesday & Sunday Active job-seeker readership; Sunday highest-impact 2–3 days before each
Property / Real Estate Saturday & Sunday Serious buyers browse over the weekend 2–3 days before
Lifestyle / Brand Saturday & Sunday Telegraph Brunch and Weekend supplements 3–4 days before
Education / Admissions Monday & Sunday School supplement + Sunday awareness 2 days before
Obituary / Condolence Any day Daily section; priority processing Same/next day
Name Change / Legal Any day (weekday cheaper) Legal validity not day-dependent; Mon–Thu saves ₹180/sq.cm 1–2 days
Tenders / Public Notices Any weekday Institutional and legal readers check weekdays 2 days before
Recruitment Guide

How to Post a Job Ad in The Telegraph

The Telegraph is East India's premier hiring platform for corporate, academic, government and IT roles in Kolkata, Ranchi, Bhubaneswar and Jamshedpur.

What to put in the ad body

→ Job title: First two words, not buried in paragraph three.
→ Company name: Unless it's a confidential search.
→ Qualifications: Key credentials and experience required.
→ Location: City (Kolkata, Ranchi, Bhubaneswar) or remote.
→ Salary range: This matters more than anything else.
→ How to apply: Email, portal link, or phone number.

Why your Telegraph job ad isn't getting applications

✕ Wrong day: Wednesday and Sunday are peak; other weekdays suit urgent local hiring only.
✕ No salary range: An ad without salary loses 30–40% of qualified candidates immediately.
✕ Wrong city edition: A Kolkata vacancy placed only in Patna reaches the wrong audience.
✕ Text-only for senior roles: At ₹825/sq.cm flat for appointment display, adding a company logo offers a major response boost for low extra cost.
✕ Only ran once: 2–4 insertions over 3–4 weeks generate far more response than a single run.

Hiring Intent Seasonality

🔴 HIGH
Jan–Mar: Post-appraisal
Highest job-switch intent period
🔴 HIGH
Jul–Sep: Mid-year surge
Mid-year hiring surge; academic-year appointments
AVOID
Oct & May: Durga Puja / Summer slowdown
Kolkata Durga Puja & summer lull depress response

⚠️ Legal Compliance Checklist

The Telegraph reviews ads before publication. Rejections occur for:
✕ Age limits — use "2–5 years experience"
✕ Gender language — "Male only" / "Female preferred"
✕ Appearance — "fair complexion" / "good-looking"
✕ Regional exclusions — "Bengalis only" / "Locals only"
✕ Misleading titles — dressing up sales as "executive"

❤ Matrimonial Guide

Sunday is the only day that matters. Sunday Telegraph draws Kolkata's highest matrimonial family readership.

• Rates: B&W classified display is ₹237/sq.cm; Colour classified display ₹249/sq.cm.
• Offers: Book 2 ads across editions, get 2 free package available.
• Writing tip: Standard format: community → age → education → profession. A display ad with a photo or border pulls best.

🕯 Obituary Guide

Obituary and remembrance notices carry special discounted social rates.

• Minimum size: B&W display starts from ₹237/sq.cm.
• Urgent Release: Same-day release possible. Call 9821984000 before 12 PM.
• Requirement: Death certificate or doctor's note, text, and a photo of the deceased.

⚖ Public Notice Guide

Accepted for court notices, bank notices, title clearances, and tenders.

• Covers: Name change, lost documents, NCLT, tender notices, recoveries.
• Rates: ₹2,350/sq.cm B&W for tenders/notices in Kolkata.
• Verification: Scanned copy of publication or e-tearsheet is provided automatically as legal proof.

Honest Comparison

Riyo vs. Direct Walk-in vs. Self-Serve Portals

There is a right answer depending on your situation. Here is how we compare.

Feature Riyo Advertising The Telegraph Walk-in Self-Serve Portal
Ad Rates Agency rate + bundled packages (up to 15% off) Full counter rate Full counter rate
Weekday vs. Weekend Guidance ✅ We flag the ₹180/sq.cm difference to save you money Limited ❌ Self-navigate
Per-character count (classified) ✅ We count and trim to keep costs at base bracket Self-count Self-count
Ad drafting/design help ✅ Included; free artwork for obituaries ❌ Not available ❌ Not available
CMYK Artwork Check (300 DPI) ✅ We flag RGB files before submission to avoid press rejection ❌ Rejected at desk ❌ Rejected at desk
Design proof before print ✅ Included ⚠ Varies ❌ Not standard
Urgent statutory handling ✅ Priority desk ⚠ Subject to local desk ❌ Not guaranteed
Tearsheet by email ✅ Scanned e-tearsheet within 48-72 hours ⚠ Manual follow-up ❌ Not standard
Response time ✅ 30 minutes Variable Variable
Alternative Media Options

Also Book in the Same Call

Compare options to expand your advertising campaign across other popular dailies.

Newspaper Name Language Best For & Reach
Ananda Bazar Patrika Bengali Kolkata's highest-circulated Bengali daily — mass-market Bengal coverage
Ei Samay Bengali Bengali-language mass-market coverage
Times of India English Pan-India business and general reach
Hindustan Times English Delhi-NCR and national general audience
Indian Express English North and West India legal and general notices
The Questions Desk

The things you're wondering,
answered.

Specific to booking an ad in The Telegraph — rates, formats, deadlines, and proof. Tap a question to expand.

03 QUESTIONS

How do I book?

What advertisers ask before they trust the booking

Q. How do I book a The Telegraph advertisement?
Call or WhatsApp 9821984000. State the size, dates, and type of the ad. We send a discount-inclusive quote — and a free layout if you need one. About 30 minutes, start to finish.
Q. Is Riyo Advertising an authorised The Telegraph booking partner?
Yes — booking The Telegraph ads since 2003, with over 10,000 ads placed across all editions and a 4.8/5 average rating. Every booking carries an ad reference number and a GST invoice. Publication certificates provided on request.
Q. Does my The Telegraph print ad appear online too?
You receive a digital e-tearsheet immediately after publication for your records. The ad may also be displayed in the e-paper edition, depending on the category.
03 QUESTIONS

What will it cost me?

Rates, formats, and how the price is set

Q. What are The Telegraph ad rates in 2026?
Classified text starts at ₹850/105 characters (name change) and ₹920/115 characters (standard). Classified display starts at ₹237/sq.cm B&W and ₹249/sq.cm Colour. Display ads start at ₹1,580/sq.cm B&W and ₹2,230/sq.cm Colour Monday–Thursday, rising to ₹1,760/₹2,600 on Friday–Sunday. The tender notice rate is ₹2,350/sq.cm B&W and ₹3,300/sq.cm Colour (Kolkata).
Q. Why are Friday–Sunday rates higher than Monday–Thursday?
Weekend readership is significantly higher — readers have more time with the paper, and Sunday in particular is the peak-reading day. The ₹180/sq.cm weekend premium reflects that higher-attention environment. For brand and matrimonial campaigns, the premium is usually worth paying. For statutory notices and legal compliance, the weekday rate (same legal validity) is the economical choice.
Q. How is The Telegraph classified text billing different from other papers?
Most papers bill per line or per word. The Telegraph bills per character — ₹920 for up to 115 characters, ₹8 per extra character (standard); ₹850 for up to 105 characters, ₹7 per extra character (name change). We count characters precisely and trim your draft to keep costs at the base rate wherever possible.
02 QUESTIONS

Timing and Placement

Deadlines, publication days, and categories

Q. What is the best day to book a Telegraph recruitment ad?
Wednesday & Sunday. Those are the days with peak professional readership and target IT/executive hirers.
Q. Why is The Telegraph effective for matrimonial advertising?
The Telegraph's established Kolkata readership makes it one of the most effective matrimonial platforms in East India. Sunday is the only day that matters — the highest family readership of the week.
02 QUESTIONS

Urgent assistance

Deadlines, emergencies, and documents

Q. Can I book a The Telegraph ad on the same day?
For urgent statutory notices such as tenders or court summons, yes, our priority desk works to get them done same-day or next-day IF the paper's cutoff permits. Call 9821984000 before 12 PM.
Q. What file format does The Telegraph accept for display creatives?
High-resolution PDF, CMYK colour mode, 300 DPI minimum. Files submitted in RGB are rejected at the editorial desk or produce poor colour in print. We check your artwork before submission.

Still got a question? Call or WhatsApp — the team replies within 30 minutes.

9821984000
WhatsApp Us →

Explore The Telegraph Advertising Options

💼 The Telegraph Recruitment Ads Wednesday & Sunday Careers and CV advertisements targeting East India's professionals. 🏠 The Telegraph Property Ads Saturday Telegraph Estates listings for real estate developers, brokers, and buyers. ⚖ The Telegraph Public Notice & Tender Ads Court summons, statutory notices, bank notices, and public auctions. 🕯 The Telegraph Obituary Ads Obituary, condolence, and remembrance announcements at special social rates. ❤ The Telegraph Matrimonial Ads Sunday matrimonial classified ads with Book 2 Get 2 package deals. 🎓 The Telegraph Education Ads Monday School supplement and Sunday admission advertisements.
Pan-Telegraph network: Kolkata, Siliguri, Guwahati, Patna, Ranchi, Jamshedpur, Dhanbad, Bhubaneswar — booked in one call.
Ready to book?
Your The Telegraph ad rate in 60 seconds · 15–35% below counter
Get Rate & Book →
✓ Lowest-price guaranteed · Official The Telegraph rates

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

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