Authorised booking partner · Official Indian Express rates

Book Your Newspaper Ad in
The Indian Express

Journalism of Courage Since 1932* · 10+ Editions Covered
Need to book an Indian Express ad? Call or WhatsApp 9821984000 — tell us the category, edition, and date. We confirm the rate in 30 minutes.

Agency rates — up to 15% off multi-city bookings
Free ad drafting & design — a rough draft is enough
Proof before print — nothing publishes without approval
Same-Day Urgent support before 12 PM
Call Media Desk → Enquire Online →
Classified from ₹16/line (5 lines min) · Classified display from ₹16/sq.cm · Display from ₹360/sq.cm
YOUR AD GOES IN THIS PAPER
The Indian Express Newspaper front page
1932
Founding Year
Nine decades of continuous publication
10+
City Editions
Across North, West, and East India
5
Named Supplements
Express Opportunities, Estates, iE Campus & more
28
Ad Categories
Matrimonial, notices, recruitment, etc.
10,000+
Ads Booked via Riyo
Since 2003 with 4.8/5 client rating
Editions: Delhi · Mumbai · Pune · Chandigarh · Ahmedabad · Lucknow · Nagpur · Vadodara · Jaipur · Kolkata
Same-day urgent obituary or legal notice? Call 9821984000 before 12 PM for same-day release.
How it worksThree steps to print
1
Tell us category, edition & date Exact rate quoted before you commit
→
2
Send your content, get a proof A rough draft is enough — we format & design
→
3
Approve & pay Instant confirmation + tearsheet PDF by email
Choose Your Format

Three ways to advertise in The Indian Express

Each ad is one of three types. Billed per line or per sq.cm. Choose the format and then the rate. Not sure? Call 9821984000.

MOST ECONOMICAL

NAME CHANGE

I, Old Name, residing at Address, have changed my name to New Name vide affidavit dated Date, registered before Notary.

LOST/FOUND: Passport No. XYZ lost in Delhi. Finder contact: 9821984000
Classified Text
Plain running-text ad in the classifieds section. Billed per line (5 lines min).
Best for
Matrimonial · Obituary · Lost & Found · Name Change · Situation Vacant
Rate: ₹16–₹85/line by edition · min 5 lines
Book Classified Text Ad →
VALUE FOR MONEY
RECRUITMENT
Express Opportunities
IT Staff Wanted
PROPERTY
Express Estates
2BHK Flat Sale
EDUCATION
iE Campus admissions
Colleges/Schools
OBITUARY
In Loving Memory
Condolence Notice
Classified Display
Photo, logo, colour and custom typography for display impact inside the classified section. Billed per sq.cm.
Best for
Property · Recruitment · Business & Commercial · Education · Matrimonial
Rate: ₹16–₹3,500/sq.cm by edition · min size 3×5 cm
Book Classified Display Ad →
BRAND CAMPAIGNS
PUBLIC NOTICE
Statutory summoning · Delhi Bench
Sealed bids are invited for public auction of industrial assets in MIDC.
Display Ad
Premium placement beside news/editorial. Billed per sq.cm. Base rate ₹360–₹800+/sq.cm. Jacket wrap from ₹85 lakhs.
Best for
Corporate Tenders · Legal Notices · Real Estate Launches · Automobiles & Retail Brands
Rate: ₹360–₹800+/sq.cm base · Jacket from ₹85L
Book Display Ad →

The Indian Express Advertising Costs

The Indian Express Appointment Ad Rate Card

Rates for The Indian Express Appointment Advertisement w.e.f. 2026
All The Ad Rates are in per Line / Sq Cm as appropriate.
Editions B & W Rate Color Rate

2026 Estimate Rates & Packages

Classified Text Rates (Min 5 Lines)

Edition Tier Rate per Line (₹)
Delhi / Mumbai 40–85
Pune / Chandigarh / Ahmedabad / Jaipur / Kolkata 25–60
Lucknow / Nagpur / Vadodara 16–40

Classified Display Rates (Min Size 3×5 cm)

Edition Tier Rate per Sq.Cm (₹)
Metro Editions (Delhi, Mumbai, Pune) 380–3,500
Other Editions 16–380

Special Packages & Discounts

Package Name Category Terms & Discount Offer
First Booking Offer All Flat 5% off invoice total
Repeat Booking Discount All Flat 10% off automatically applied on subsequent campaigns
Bulk Insertion Offer All Buy 4 insertions, get the 5th insertion completely free
Matrimonial Multi-City Matrimonial Book ads in 2 cities, receive 2 free insertions in partner editions
Multi-City Bundle Discount All (3+ editions) Up to 15% off combined card rate
Ad Dimensions

Display Ad Sizes & Cost Estimates (Base Page)

Estimated cost by ad size and placement in The Indian Express.

Size Dimensions Area Built for
Minimum 4×5 cm 20 sq.cm Pointer ads, legal notices, statutory declarations
Standard 10×10 cm 100 sq.cm Local promotions, school/college admissions, offers
Quarter Page 12×20 cm 240 sq.cm Offers, recruitment drives, real estate launches
Half Page Vertical/Horizontal Package-priced Project launches, festive campaigns, corporate announcements
Full Page 32.9×52.5 cm Package-priced Launches, brand statements, government notices, tenders
Custom Any size above minimum Billed per sq.cm Horizontal front-page strips, column listings, creative layouts

* Front page minimum size is 240 sq.cm. Jacket (front wrap) and Skybus are premium formats booked 5–7 days in advance. Half and full pages are package-priced (reference range ₹60,000 to ₹55 lakhs+ depending on edition). Jacket from ₹85 lakhs+ per insert. Call 9821984000 to check current rates.

How to Book

How to book an ad in The Indian Express

We have made the booking process quick, clear, and easy, with full support from our media team at every step.

STEP 01
Share Your Requirements
Send your ad category (Recruitment, Property, Notices, Matrimonial, etc.), preferred date, and content or size via WhatsApp (+91 98219 84000) or email (info@riyoadvertising.com).
STEP 02
Receive a Guaranteed Quote
You get a discount-inclusive quote, plus a formatted ad layout for review where applicable. Design support is included.
STEP 03
Review, Approve & Publish
Approve the design or wording. Name Change/Lost Document ads: just share a photo of the affidavit. Obituaries: send text and photo for design approval. After publication, the soft-copy tearsheet is emailed to you.
Categories

What Can You Advertise in The Indian Express?

The 9 most popular categories in detail. All categories can be booked in one call.

Call 9821984000 for details →

💼 Recruitment / Appointment — Express Opportunities

Best day: Wednesday (Express Opportunities supplement) · Book 2+ days ahead. Wednesday is the day to hire through the Express — Express Opportunities is the dedicated weekly recruitment supplement reaching a well-educated, corporate-heavy readership. Classified text (5-line min): ₹16–₹85/line · Classified display: ₹16–₹3,500/sq.cm · Package discounts on multiple insertions.

🏠 Property / Real Estate — Express Estates

Best day: Saturday (Express Estates supplement). Express Estates is the Saturday property supplement, used heavily by builders, developers, and brokers to reach serious weekend buyers across Delhi, Mumbai, Pune, and other Express cities. Classified display: ₹16–₹3,500/sq.cm · Main paper display: ₹360–₹800+/sq.cm.

🕯 Obituary / Condolence

Any day — dedicated daily section, same-day priority at concessional rates. The Indian Express's daily obituary and condolence section is read by educated, urban families. Call 9821984000 before 12 PM for same-day release. Classified rate: ₹16–₹85/line (5-line min) · concessional rates available.

⚖ Public Notice / Legal / Tender

Any weekday — Delhi edition preferred for tenders, DRT notices, and insolvency filings from government departments and PSUs. The Indian Express is widely accepted by courts, registrars, banks, and government departments. Rate: ₹360–₹800+/sq.cm (main display card) by edition and placement — book 2 working days ahead.

❤ Matrimonial

Best day: Sunday — the highest classified readership of the week, especially among educated, urban readers in North India and Maharashtra. Classified text: ₹16–₹85/line (5-line min) — Book 2 Get 2 Free multi-city offer available.

📜 Name Change

Any day · Notarised affidavit copy mandatory. The published ad itself serves as legal proof of the name change. Email the affidavit/gazette photocopy and we draft the legally correct wording and quote the most economical format.

📃 Lost & Found / Loss of Documents

Any day · Often legally required. Lost passport, degree certificate, marksheet, share certificate, property document — a published notice is frequently mandatory for reissue. Classified text keeps this affordable; we draft the correct legal wording for you.

🎓 Education — iE Campus

Best day: Monday (iE Campus supplement). iE Campus is the weekly education supplement reaching students and parents across North India — the slot schools, colleges, and coaching institutes book for admission enquiries. Display: ₹16–₹3,500/sq.cm.

👁 Lifestyle / Brand — Eye

Best day: Sunday (Eye Sunday magazine). Eye is the Sunday lifestyle magazine covering arts, books, entertainment, and technology — suited to luxury brands, premium product launches, and event announcements. Display: ₹360–₹800+/sq.cm.

Backgrounder · The Newspaper
The Indian Express · at a Glance

Advertising in The Indian Express

One of India's most respected English dailies. It is recognized as a paper of record for editors, government departments, and courts, operating under the masthead slogan "Journalism of Courage" since 1932*.

The Indian Express is read by educated, professional, and decision-making individuals. With 10+ city editions and five different day-specific named supplements, it caters to targeted demographics. When families review matrimonial ads on Sunday, or job-seekers scan Wednesday's Express Opportunities, they look at sections that stay relevant throughout the week.

Booking an ad in the Express used to mean dealing with confusing rate cards, per-line vs per-sq.cm rates, supplement cutoffs, and validation desks. Riyo simplifies all of it with a single call to 9821984000.

— Riyo Advertising media desk · Authorised booking partner since 2003

We have read these rate cards for 23 years. Riyo provides direct access to the agency rates — up to 15% off multi-city — free ad drafting, a proof before printing, and the e-tearsheet delivered automatically after publication. We know which edition, supplement, and day will deliver the best response for your campaign.

IE
The Riyo Advertising desk
Updated for the 2026 rate revision · Authorised partner
2 MIN READ
The Indian Express · By the Numbers
1932
Founding Year
Nine decades of continuous publication
10+
City Editions
Covers major metros across North, West & East India
5
Named Supplements
Express Opportunities, Estates, iE Campus, Eye, and main paper
28
Ad Categories
From notices to matrimonial and obituaries
10,000+
Ads Booked
Through Riyo desk since 2003
23 yrs
In Newspaper Advertising
Authorised booking partner since 2003
Pick Where Your Ad Runs

The Indian Express Supplements & Packages

Pick the right supplement or discount pack to match your marketing goals.

01 / 05 Opportunities
Express Opportunities
Published Wednesday. Reaches corporate, manufacturing, IT, and administrative professionals.
Advertise →
02 / 05 Estates
Express Estates
Runs Saturday. Real estate listings targeted to serious weekend buyers and sellers.
Advertise →
03 / 05 Campus
iE Campus Supplement
Runs Monday. Education sector admission drives and academic-year appointments.
Advertise →
04 / 05 Eye Sunday
Eye Lifestyle Magazine
Runs Sunday. Premium branding and luxury retail targeted to high-income households.
Advertise →
05 / 05 Multi-City Bundle
Multi-City Express Bundle
Book across Delhi, Mumbai, Pune, and other editions. Up to 15% discount on combined rates.
Advertise →
Ready-To-Use Copy

Sample Ad Copy Formats — Adapt & Publish

Compliant templates designed to perform well in the columns of The Indian Express.

💼 1. Recruitment

WANTED: [Job Title] for [Company Name], [Location]. Experience: [X] years. Qualification: [Degree/Diploma]. Salary: ₹[Range]. Apply with resume to [Email/Phone] by [Date].

Tip: Recruitment ads perform best when the role, location, and salary sit in the first line.

🏠 2. Property

FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], [City]. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]

Tip: Property ads that lead with locality and configuration, not adjectives, get faster call-backs.

💑 3. Matrimonial

[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]

Tip: Matrimonial ads start with community, then age, education, and profession.

⚖ 4. Public Notice

NOTICE is hereby given that [Subject Matter]. Reference: [Document/Tender No.]. Any person having claim or objection may contact [Name/Advocate/Department] at [Address] within [X] days.

Tip: Public notices require clear references to documents and objection windows to be legally valid.

🕯 5. Obituary

[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family members]. Prayer meet/Memorial: [Date, Time, Venue].

Tip: Obituary notices run best kept to essential facts — name, age, date, and prayer/memorial details.

📃 6. Lost Document

LOST: Original Sale Deed / Degree Certificate / Share Certificate No. [XXX] in the name of [Full Name], lost near [Location] on [Date]. Finder contact: [Phone].

Tip: Lost document ads are frequently legally required by banks or universities before reissuing documents.
Timing is Everything

Best Day to Advertise — By Category

Aligning your booking with supplements and high-intent publication days ensures maximum response.

Category Best Day Why Deadline
Recruitment / Appointment Wednesday Express Opportunities — peak job-seeker readership 2 days advance
Matrimonial Sunday Highest matrimonial classified readership of the week Same-week possible
Property / Real Estate Saturday Express Estates — serious weekend buyers 2 days advance
Education / Admissions Monday iE Campus publication day 2 days advance
Lifestyle / Brand Sunday Eye supplement — highest weekend readership Confirm with desk
Tender / Public Notice Any weekday Delhi edition highly preferred by government/PSU readers 2–3 working days
Lost Documents / Name Change Any day Legal requirement, not response-driven 1–2 days; affidavit first
Obituary / Remembrance Any day Timing determined by bereavement Same-day before 12 PM

* Supplement schedules and days are verified current for the 2026 tariff cycle.

Hiring Guide

How to Post a Job Ad in The Indian Express

The Indian Express delivers to professionals, corporates, education, and government bodies across Delhi, Mumbai, Pune, Ahmedabad, Chandigarh, Kolkata, Lucknow, Nagpur, and Vadodara. Its educated, urban readership makes it highly effective to recruit within fields like IT, finance, healthcare, legal, and engineering.

What to put in the ad:

→ Job title: first two words, not buried in paragraph three.
→ Company name: unless it's a confidential search.
→ Key qualifications: and years of experience.
→ Location: city, hybrid, or remote. Be specific.
→ Salary range: this matters more than anything else.
→ How to apply: email, portal link, or phone.

Why your Indian Express job ad isn't getting applications:

✕ Wrong day: Express Opportunities publishes Wednesday; Sunday classifieds are the strong second option. A general weekday page is the weak slot.
✕ No salary range: loses 30–40% of qualified candidates immediately.
✕ Wrong edition: a Delhi vacancy placed only in the Pune edition reaches the wrong city entirely; with ten editions, this mistake is easy to make.
✕ Vague job title: "Software Engineer — Delhi — ₹8–12L" gets read. "Staff Needed" gets scrolled past.
✕ Text-only for senior roles: display with your company logo outperforms plain text for executive hiring.
✕ Only ran once: 2–4 insertions over 3–4 weeks beat a single run significantly.

Hiring Intent Seasonality

🔴 HIGH
Jan–Mar: Post-New Year
Post-appraisal, highest job-switch intent
🔴 HIGH
Jul–Sep: Mid-year drives
Mid-year hiring surge; academic-year appointments
⚪ AVOID
Oct & May: Lulls
Festive slowdown (Oct) and summer lull (May)

⚠️ Terms to Avoid — Legal Compliance Check

The Express editorial desk reviews ads before publication. Discriminatory language gets rejected — a missed week and a delayed hire. Avoid:
✕ Age limits: "Below 30 only." Use "2–5 years experience."
✕ Gender language: "Male only" or titles like "Salesman".
✕ Appearance: "fair complexion," "good-looking".
✕ Marital status: "married preferred".
✕ Regional exclusions: "Locals only".
✕ Misleading titles: dressing up cold-call sales as "executive".

💑 Matrimonial Guide

Why Sunday is the day that matters: The Sunday edition delivers the strongest matrimonial response, reaching families actively searching. If budget allows, book 2–4 consecutive Sundays — response builds week over week, and the Book 2 Get 2 Free multi-city offer effectively halves the cost.

• Rates: Classified Text starts at ₹16–₹85/line. Classified Display starts at ₹16–₹3,500/sq.cm.
• Tip: Community → age → education → profession, in that order. A bordered or photo display ad attracts notice. No special docs required.

🕯 Obituary & Remembrance Guide

This is never at a convenient time. We've handled thousands of bereavement bookings and built the process to be as simple as possible.

• Concessions: Special concessional rates are available across all editions.
• Requirements: Death certificate or doctor's note + photo of the deceased.
• Deadlines: For same-day/next-day release: Call 9821984000 directly before 12 PM cutoff.

⚖ Public Notice & Tenders

The Indian Express is a registered newspaper/bulletin for statutory legal notices, accepted by courts, company registrars, financial institutions, and government bodies.

• Covers: Name change, lost passport/document, insolvency/DRT filings, AGM notices, bank recoveries.
• Delhi Edition: The standard choice for PSU/government notices.
• Compliance: Book 2–3 days ahead. E-tearsheet sent automatically as proof of publication.

Honest Comparison

Riyo vs. Direct Booking vs. Self-Serve Portals

Why companies, legal firms, and individuals book through Riyo.

Feature Riyo Advertising Indian Express Direct Self-Serve Portal
Rate Agency rate with multi-city discounts up to 15% Standard rate Standard rate
Multi-edition Express booking ✅ One call, all 10+ editions covered ❌ Single desk only ❌ Self-serve portal only
Legally compliant templates ✅ Included (Public Notice, Name Change, Lost papers) ❌ Not available ❌ Not available
Design support & proofing ✅ Free drafting and proof shared before print ⚠ Varies ❌ Live preview only
Same-day urgent releases ✅ Priority desk support before 12 PM ⚠ Subject to local desk ❌ Not guaranteed
E-tearsheet by email ✅ Scanned tearsheet delivered within 48–72 hours ❌ Manual follow-up needed ⚠ Variable
The Questions Desk

Frequently Asked Questions

Find answers to commonly asked questions about booking ads in The Indian Express. Tap a question to expand.

03 QUESTIONS

Trust & Authorisation

Q. Is Riyo Advertising an authorised Indian Express booking partner?
Yes — Riyo Advertising has been an authorised booking partner since 2003, having handled over 10,000 bookings. Every release carries a unique reference ID and a GST invoice.
Q. Will I get a GST invoice?
Yes, a valid GST invoice is issued for every transaction. We include your corporate GSTIN on request for input tax credit claims.
Q. How do I know my ad has been printed?
We scan the published edition and email you a digital tearsheet within 48–72 hours of publication. This softcopy serves as valid proof for legal, bank, and regulatory submissions.
03 QUESTIONS

Rates & Discounts

Q. What are Indian Express classified ad rates in 2026?
Text classifieds start at ₹16 to ₹85 per line (minimum 5 lines). Classified display starts from ₹16 to ₹3,500 per sq.cm depending on the edition. Metro editions (Delhi, Mumbai) are priced higher than regional ones.
Q. What does a front page or jacket ad in the Indian Express cost?
Front page display ads require a minimum size of 240 sq.cm. Front wraps (Jacket ads) start from ₹85 lakhs per insert, typically used by banks and national brands. Contact us for direct negotiations.
Q. What is the cheapest way to advertise?
Target regional edition tiers (e.g. Lucknow or Vadodara) if your audience is local. Additionally, apply Riyo's automated discounts: 5% off first booking, 10% off repeat orders, and multi-city package bundle savings up to 15%.
03 QUESTIONS

Booking & Execution

Q. How do I book an Indian Express advertisement?
Call or WhatsApp 9821984000. Share your ad text, preferred editions, and publication dates. We will provide a finalized price quote and a designed PDF proof for your approval in under 30 minutes.
Q. Can I book an Indian Express ad on the same day?
For urgent notices or bereavement obituaries, yes — call before 12 PM to coordinate cutoffs with the editorial desk. General classifieds require 2 working days advance booking.
Q. What if I spot an error after approving the proof?
Contact us immediately. If the print run has not commenced, we can generally apply corrections at the desk. No changes are possible once the publication is printed.
03 QUESTIONS

Categories & Editions

Q. What is the best day for a recruitment ad?
Wednesday is the prime slot when the weekly Express Opportunities supplement publishes. Sunday classifieds serve as the second best option.
Q. How do I book a Name Change or Lost Document ad?
Email a photo of your notarised affidavit or gazette copy to info@riyoadvertising.com. We write the correct legal language. Once approved, the ad publishes within 48 hours.
Q. Which editions does The Indian Express cover?
Ten major cities: Delhi, Mumbai, Pune, Chandigarh, Ahmedabad, Lucknow, Nagpur, Vadodara, Jaipur, and Kolkata. Multi-edition bundle discounts of up to 15% apply on bookings of 3+ cities.

Still got a question? Call or WhatsApp — the team replies within 30 minutes.

9821984000
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Explore Indian Express Advertising Options

💼 Indian Express Recruitment Ads (Express Opportunities) Wednesday placements for corporate hiring; free drafting and format guidance included. 🏠 Indian Express Property Ads (Express Estates) Saturday classified and display listings read by serious weekend buyers. ⚖ Indian Express Public Notice & Tender Ads Delhi-edition statutory, DRT, and NCLT placements; affidavit and wording handled correctly. 🕯 Indian Express Obituary Ads Same-day priority condolence notices; call before 12 PM, proof shared before print. ❤ Indian Express Matrimonial Ads Sunday placements with Book 2 Get 2 Free multi-city offer. 📜 Indian Express Name Change & Lost Document Ads Legally correct wording drafted from your affidavit or document copy. 🎓 Indian Express Education Ads (iE Campus) Monday admissions placements across North India. 🏙 All Indian Express Editions Delhi, Mumbai, Pune, Chandigarh, Ahmedabad, Lucknow, Nagpur, Vadodara, Jaipur, Kolkata.
Also Book in the Same Call: Times of India · Hindustan Times · The Hindu · Economic Times · Navhind Times · Loksatta
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Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

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