The Indian Express

The Indian Express Ad Rates 2026

The Indian Express (IE) Ad Rates 2026 Book The Indian Express Classified, Display, Matrimonial, Recruitment, Property, Tender, and Obituary ads online at the best rates across Delhi, Mumbai, Pune, Chandigarh, Ahmedabad, Lucknow and all major IE editions. Classified ads start from ₹16 per line, while Display Ads are available from ₹360 per sq cm. Get instant booking support, discounted multi-city packages, premium placement options, and expert ad assistance through Riyo Advertising.

  • Latest IE Rate Card 2026
  • Instant Online Booking
  • Up to 15% Discount Offers
  • Delhi, Mumbai & All India Editions
  • Fast Approval & Expert Support

Reach over 2.7 million readers with India's most credible English newspaper for professionals and policymakers and maximize visibility for your business, recruitment, matrimonial, property, education, or legal advertisements.

10,000+ ads booked 4.8/5 rating 100% secure payment
Indian Express Opportunities Indian Express Screen Indian Express Classifieds Indian Express Matrimonial Indian Express Property Indian Express Education Indian Express Public Notices Indian Express Tender Notices Indian Express Obituaries Indian Express Business Indian Express Finance Indian Express Sunday Eye Indian Express Explained Indian Express Lifestyle Indian Express Education Plus Indian Express Real Estate Indian Express Auto Indian Express City Edition Indian Express Recruitment Indian Express Sunday Edition Indian Express Opportunities Indian Express Screen Indian Express Classifieds Indian Express Matrimonial Indian Express Property Indian Express Education Indian Express Public Notices Indian Express Tender Notices Indian Express Obituaries Indian Express Business Indian Express Finance Indian Express Sunday Eye Indian Express Explained Indian Express Lifestyle Indian Express Education Plus Indian Express Real Estate Indian Express Auto Indian Express City Edition Indian Express Recruitment Indian Express Sunday Edition

The Indian Express Advertising Cost

The Indian Express Appointment Ad Rate Card

Rates for The Indian Express Appointment Advertisement w.e.f. 2026

All The Ad Rates are in per Sq Cm.
Editions B & W Rate Color Rate
Why Riyo Advertising

Why Book Your The Indian Express Ad With Us?

Booking directly works — but here's why 10,000+ advertisers choose Riyo Advertising:

Feature Riyo Advertising Direct Booking
Expert ad drafting & proofreading ✅ Free ❌ Self-service
Dedicated account manager ✅ Yes ❌ No
Multi-city bundle discounts ✅ Up to 15% off ❌ Standard rates
Same-day booking assistance ✅ Yes ❌ Limited
Agency-level rate access ✅ Yes ❌ No
Post-publication tearsheet ✅ Yes ✅ Yes
We do it all for you. We draft the copy and tell you the date of your ad. There's no need to learn intricate rate cards by yourself.

Better Results

They are the days we know that work best. The same applies to a recruitment advertisement in Express Opportunities this Wednesday, compared to a random Tuesday. Your ad is matched to the right slot all the time.

✍️

Free Ad Writing

Additional lines will cost you. Indian Express has a minimum of 5 lines. We assist you in creating a brief, concise ad, within budget!

💰

Agency Pricing Savings

agency passes on savings. The initial discount of 5% on your first booking. If you order a second time, you will receive a discount of up to 10%!

🌍

Easy Multi-City Booking

If you want your ad displayed in Delhi, Mumbai and Chandigarh: We book all three at once. You get one simple bill and a combo discount.

📋

Full Support

We follow your ad till published. A tearsheet (proof of ad) will be sent to you in 48-72 hours. If there is an error, we fix it for you.

2026 Rate Card

The Indian Express Advertisement Rates 2026

The rates of advertisements in Indian Express vary according to the city and page placement. Below are the latest 2026 estimates. Contact us for a quick city-specific quote.

📝

Classified Text Ads — Rate Per Line

₹16 – ₹85 per line

Cheapest way to advertise in Indian Express. Great for matrimonial, name change, obituary, lost & found, and business notices.

Best for: Personal notices, obituary, business notices
💡 Pro Tip: Indian Express requires a minimum of 5 lines. We help you fit your text within 5 lines for free.
🖼️

Classified Display Ads — Rate Per Sq Cm

₹16 – ₹3,500 per sq cm

Supports logos, borders, and images. Better visibility for recruitment, property, education, and retail advertisers.

Best for: Real estate, education, retail ads
📰

Main Newspaper Display Ads

₹360 – ₹800+ per sq cm

Premium ad placements on the front page, page 3, and key editorial positions.

Best for: Brand campaigns, product launches, IPOs
📄

Half Page & Full Page Ads

₹60,000 – ₹55 Lakhs+

Full-page ads start at ₹1 Crore+ and provide maximum city-wide visibility.

Best for: National brands and large launches
🗞️

Jacket (Front Wrap) Ad

₹85 Lakhs+ per insert

The most premium format where your brand wraps the entire front page of the newspaper.

Best for: Automobile launches and banking campaigns
⚠️ These are estimated Indian Express advertisement rates for 2026. Final pricing varies by city, placement, and publishing date. Contact us for a precise quote within 30 minutes.
Booking Process

How to Book Your Indian Express Ad in 5 Steps

Total time: Under 15 minutes

1

Choose Your Category

Pick from Matrimonial, Recruitment, Public Notice, Name Change, or Business.

2

Select Your Ad Format

Classified Text — Cheapest option.
Classified Display — Better visual impact.
Main Paper Display — Premium placement.

3

Pick Your City & Edition

Select one or more editions like Delhi, Mumbai, Pune, or Kolkata.

4

Choose Your Publication Date

Pick a date on the calendar. Check for the best day for your specific category.

5

Pay & Confirm

Pay using UPI, cards, or net banking. You will get a booking confirmation instantly.

⚠️ Important: Book at least 2 days before your target date. For front-page ads, book 5–7 days in advance. These spots fill up very fast.
Categories & Guides

TOI Ad Categories — Which Format Suits Your Need?

💍
Best day: Sunday

Matrimonial Ads in The Indian Express

The Indian Express Sunday classifieds have the most readers of the week, especially in North India and urban Maharashtra. Readers are typically highly educated professionals.

Ideal for finding matches in urban areas like Delhi and Mumbai. Classified text ads start from ₹16 per line.

Required: No documents needed. Same-week booking available.

💼
Best day: Wednesday

Recruitment Ads — Express Opportunities

Express Opportunities is the recruitment section of The Indian Express published every Wednesday.

Popular in North and West India for hiring skilled professionals and corporate candidates.

Tip: Display ads with logos build stronger trust and perform much better than plain text listings.

🏠
Best day: Saturday

Property Ads — Express Estates

Express Estates is published every Saturday and is widely used by builders, developers, and brokers for project promotions.

Best for: New launches, resale listings, land sales, and commercial rentals.

🕊️
Available Daily

Obituary & Condolence Ads

The Indian Express provides a dedicated daily section for obituary and condolence messages.

Same-day booking is available for urgent notices at special discounted rates.

📝
Any day | Affidavit copy mandatory

Name Change / Legal Notice Ads

A notarized affidavit copy is mandatory for name change advertisements.

The published ad acts as official legal proof. Widely used for statutory notices and court summons.

📜
Delhi edition most effective

Tender & Public Notice Ads

Delhi edition is preferred by government departments, PSUs, and private firms for tender notices.

Agency pricing and GST-compliant invoices are available for bulk bookings.

🎓
Best day: Monday

Education Ads — iE Campus

iE Campus is published weekly and reaches students and parents across North India.

Used by schools, colleges, and coaching institutes to generate admission enquiries.

👁️
Best day: Sunday

Lifestyle Ads — Eye

Eye is The Indian Express Sunday lifestyle magazine featuring arts, books, entertainment, and technology.

Perfect for luxury brands, premium products, lifestyle campaigns, and book launches.

Indian Express City Editions — Reach & Readership

City Edition Key Supplement Best Ad Category
IE Delhi Express Opportunities, iE Campus Recruitment, government notices, tenders, education
IE Mumbai Express Estates, Eye Real estate, lifestyle, corporate announcements
IE Pune Express Estates Property, recruitment, education
IE Chandigarh Express Opportunities Recruitment, matrimonial, government notices
IE Ahmedabad Express Estates Property, business, matrimonial
IE Lucknow Recruitment, government notices, education
IE Nagpur Business, recruitment, public notices
IE Vadodara Matrimonial, business, legal notices
IE Kolkata Public notices, tenders, recruitment
IE Jaipur Matrimonial, property, business

Multi-city bookings get combo discounts. Contact us for North/West India bundle pricing.

Classified Text vs. Display Ads — Which Should You Choose?

📝 Classified Text
Cost ₹16–₹85/line
Minimum 5 lines
Visual impact Low
Logo/image ❌ No
Best for Matrimonial, obituary, name change
Response rate Good for personal ads
Booking speed Fastest
🖼️ Classified Display
Cost ₹16–₹3,500/sq cm
Minimum 15 sq cm (3×5 cm)
Visual impact High
Logo/image ✅ Yes
Best for Recruitment, property, education
Response rate Better for business ads
Booking speed Fast
Our recommendation: If you're advertising a personal ad, you should use text ads. This includes matrimonial, obituary, name change, and lost & found notices. Keep in mind the minimum requirement of 5 lines while drafting your ad.

Display ads are ideal for business campaigns. Indian Express readers are highly professional and urban-focused, which gives display ads significantly higher ROI — especially for recruitment, education, and property advertising.

Best Days to Publish Your Indian Express Ad (2026 Guide)

Category Best Day(s) Why
Matrimonial Sunday Peak family readership; highest matrimonial response day
Recruitment Wednesday Express Opportunities publication day
Property / Real Estate Saturday Express Estates supplement; serious buyers
Education / Admissions Monday iE Campus publication day
Lifestyle / Events Sunday Eye supplement; highest weekend readership
Obituary / Condolence Any day Dedicated daily section; concessional rates
Name Change / Legal Any day Legal validity, not readership-dependent
Tenders / Public Notice Any day Institutional readers check daily; Delhi edition preferred
Lost & Found Any day Urgent notices; daily readership
Automobiles Any day Consistent daily car-buyer readership

Exclusive Indian Express Ad Offers — 2026

🎁
New Users
Flat 5% off your first booking
🏆
Repeat Users
Flat 10% off your second order
📦
Bulk Deal
Buy 4 ads, get the 5th free. Best for hiring.
💍
Matrimonial Offer
Book 2 cities, get 2 free insertions
🏙️
Big Savings
Up to 15% off for 3+ city editions
FAQs

Frequently Asked Questions

How much does a The Indian Express classified ad cost in 2026? +

The range for classified text ads is from ₹16 to ₹85 per line. Depending on the location, the price can vary. 5 lines must be booked. Delhi and Mumbai editions are the most expensive. In big cities, classified display ads begin at ₹380 per sq cm. The price is cheaper in cities such as Lucknow or Nagpur. Please call us for a quick quote.

What is the 5-line minimum for Indian Express text ads? +

Typically, the papers require 3 lines. The minimum number of lines required by the Indian Express is 5. We assist you in writing your ad so that it perfectly adheres to this rule. This means that your ad will not be squandered for looking half or unprofessional as it will appear full.

What is the difference between classified text and classified display ads? +

Classified text ads consist of a few lines of text. They are the most affordable ad format. Logos and photos are permitted in classified display ads. Uses custom fonts and borders. These ads get more views for property and recruitment news.

Which day is best for a matrimonial ad in The Indian Express? +

It is best to do it on a Sunday. Matrimonial ads have the highest number of readers for Sunday classifieds. This is highly true for North India and Maharashtra. You will get more responses on Sunday than on any other day.

Is The Indian Express effective for recruitment advertising? +

Yes. It is great for hiring professionals. On Wednesday use Express Opportunities. It's the top recruitment supplement for job seekers. This paper is read by a well-educated readership. Delhi and Mumbai's premier hiring service.

Do I need any documents to book a name change ad? +

Yes. You must provide a notarized affidavit. The Indian Express ad is a legally binding name change notice. Before you submit you get help with the right format of the document.

Can I book an Indian Express ad for multiple cities at once? +

Yes. You can pick many cities in one booking. Discount of 15% for multi-city bookings. Delhi, Lucknow and Chandigarh are a popular combination. This provides you with a huge outreach in North India.

How far in advance should I book my Indian Express ad? +

Book at least 2 working days before the date. To get ads on the front page, book 5 to 7 days in advance. These types of slots tend to sell out quickly at festivals or certain periods of the year when they are budgeted.

Is there a discount for bulk or repeat bookings? +

Yes. The first booking is 5% with a second booking being 10% off the original. Purchase 4 ads, 5th ad is free. The Matrimonial ads are on offer to buy 2 get 2 free for multiple cities.

What is a The Indian Express Jacket Ad and how much does it cost? +

The Indian Express Jacket Ad is an advertisement that is run by The Indian Express. There is a Jacket Ad around the front page. It's the highest paying ad format. The starting price of the rates is available at ₹85 Lakhs. Major brands leverage this to establish their brand authority. Ideal for national product introductions.

What is a Skybus ad in The Indian Express? +

A Skybus ad is a horizontal strip which is placed at the top of the front page. It is located immediately after the paper's name. It's visible, as it's the first thing readers see. Please call for the most up-to-date Skybus rates.

Which supplement should I use for a recruitment ad? +

Express Opportunities on Wednesdays. It's the top section for job advertisements in North & West India. You can also post a job in the Sunday main paper for senior jobs.

Can I book a same-day obituary ad in The Indian Express? +

Yes, you usually can. The most important ads are obituary and condolence. For urgent bookings please contact us directly. These notices are available at special rates. Our staff will do everything to keep you from having to deal with paper work at a difficult time.

How do I verify my Indian Express ad was published? +

A tearsheet is mailed to you within 48-72 hours. This is a digital version of your ad as it will appear in the printed version. This can be used as a valid legal document for public notices, tendering notices and name change cases. It is a required document for a lot of legal verification requirements.

What is the minimum size for a classified display ad in Indian Express? +

The smallest size of ads that are classified is 3 cm x 5 cm. The minimum size for a front page display ad is 240 sq cm. The minimum for other pages is 20 sq cm. The size may vary slightly depending on the city. Precision size confirmation by our staff for a newspaper booking.

Is the Indian Express suitable for South India advertising? +

There is a smaller audience for The Indian Express than The Hindu in the South. In states such as Tamil Nadu or Karnataka, The Hindu is a better newspaper. But both papers combined are good for a country-wide reach. We can assist you in selecting the right combination of papers for your objective.

Can Riyo Advertising handle Indian Express ads for government bodies and PSUs? +

Yes. We do tender notices, DRT notices and insolvency notices for government departments and PSUs. Delhi edition is best to reach the government officials. As a high volume client, if you require a bill or special account, both are available and fully compliant with GST.

About Us

About Riyo Advertising

Riyo Advertising is an authorised The Indian Express partner. Our staff assists with ad placement, ad designing, copywriting, and booking support to help you achieve the best return on your advertising investment.

Since 2004, we have successfully handled 10,000+ Indian Express ad bookings across categories including matrimonial, recruitment, real estate, obituary, legal notices, and corporate display advertising.

We operate Monday–Friday, 9 AM to 7 PM. Contact us by email or call our booking line for urgent same-day assistance.

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Get in Touch With Our Media Experts

Fill the form below and our team will contact you shortly.

We respect your privacy. No spam. No sharing.