Mumbai's most-read entertainment and lifestyle supplement. Every morning, before anything else, Mumbai picks up Bombay Times. Your ad, seen first.. The wait is over! You can now book your display advertisement or classified advertisement in Bombay Times with expert guidance. You will get the best rates and instant booking confirmation. Do reach out the mostly circulated English daily in Mumbai.
Bombay Times Display Ad Rate Card |
Rates for Bombay Times Display Advertisement w.e.f. 2026 |
| All The Ad Rates are in per Sq Cm. |
| Placement | Rate (per sq cm) |
|---|---|
| Base Rate — Inside Page | ₹2,955 |
| Any Page | ₹3,240 |
| Back Page | ₹3,530 |
| Page 3 | ₹3,600 |
| Front Page | ₹4,890 |
| Minimum Ad Size | 10 cm × 10 cm (100 sq cm) |
You can book directly — but here's why 10,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Multi-insertion volume discounts | ✅ Yes | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
Cost of Bombay Times display ads is calculated per square centimeter (sq cm). Total ad cost = ad size in sq cm × selected page rate.
| Placement | Rate Per Sq Cm |
|---|---|
| Inside Page (Base Rate) | ₹2,955 |
| Any Page | ₹3,240 |
| Back Page | ₹3,530 |
| Page 3 | ₹3,600 |
| Front Page | ₹4,890 |
Minimum ad size (retail display): 10 cm × 10 cm (100 sq cm)
Minimum front page size: 240 sq cm
Minimum other pages: 20 sq cm
Overall rate range: ₹250 to ₹15 Lakhs depending on format, size, and placement
| Ad Size / Format | Inside Page | Back Page | Page 3 | Front Page |
|---|---|---|---|---|
| Minimum — 100 sq cm (10×10 cm) | ₹2,95,500 | ₹3,53,000 | ₹3,60,000 | ₹4,89,000 |
| Quarter Page — 240 sq cm (12×20 cm) | ₹7,09,200 | ₹8,47,200 | ₹8,64,000 | ₹11,73,600 |
| Half Page — 400 sq cm (25×16 cm) | ₹11,82,000 | ₹14,12,000 | ₹14,40,000 | Contact us |
| Full Page | Contact us | Contact us | Contact us | Contact us |
Bombay Times has its own editorial identity, audience psychology, and advertising placement logic. To avoid wasting your advertising budget, it is important to understand where your ad should appear and what type of readers are viewing that section.
We’ve handled 10,000+ Bombay Times ad bookings. Here’s what that experience means for you:
A fashion brand on Page 3 performs differently from the same creative on an inside page. A Bollywood film promotion requires different timing than a restaurant launch or nightlife event. We help you select the best page, placement, and publication date based on your actual campaign goal.
Bombay Times is visually driven. If your creative looks weak, readers will skip it alongside celebrity and fashion content. We advise you on layout, ad sizing, visuals, and creative direction to ensure your ad stands out.
We access Bombay Times inventory at agency pricing and pass those discounts directly to you. Multi-insertion campaigns and category-specific packages help reduce your overall advertising cost.
Bombay Times follows strict daily deadlines. Missing a publication date can affect your product launch, movie release, event promotion, or campaign timing. We manage all deadlines and confirm publication schedules in advance.
We track your booking until the ad is published. After publication, we send a scanned tearsheet (proof of publication) within 48–72 hours automatically. For legal and statutory notices, this serves as your official compliance proof.
Bombay Times is the daily entertainment and lifestyle supplement of the Mumbai edition of The Times of India. It covers Bollywood, celebrities, fashion, nightlife, dining, luxury brands, events, and Mumbai’s Page 3 culture.
Most Times of India readers actively open and read Bombay Times first. This is highly engaged readership — not passive readership. Readers spend significant time with this supplement every day, making it one of the strongest advertising environments for fashion, entertainment, luxury, hospitality, nightlife, premium retail, and celebrity-driven campaigns.
Bombay Times display advertising is priced on a per sq cm basis. Your final ad cost depends on the selected page, ad dimensions, placement, and campaign frequency.
Bombay Times pricing is calculated using:
Example: A 20 cm × 10 cm ad equals 200 sq cm.
If booked on Page 3 at ₹3,600/sq cm, the base cost becomes:
As an authorised agency partner, Riyo Advertising provides discounted effective rates lower than standard base pricing.
Front Page ads command the highest rates because every reader sees them immediately. Page 3 and Back Page placements are also premium. For long-running campaigns, inside pages provide the best value.
Larger ads naturally attract stronger reader attention. The minimum size of 100 sq cm already creates a noticeable presence in Bombay Times.
Quarter page and half page ads allow better storytelling, especially for fashion, lifestyle, luxury, and real estate campaigns.
Bombay Times is a highly visual colour supplement. Black & white ads often look weak compared to surrounding editorial content.
Full-colour creatives are strongly recommended for maximum visibility and brand recall.
Single insertions are ideal for movie launches, events, and short-term campaigns.
Multi-insertion campaigns create significantly stronger brand recall and receive better volume discounts.
This is a very flexible format. The exact size is chosen by you. Size should be greater than 100 sq.cm. The team will cost you a fee per sq cm of your page. These ads are great for brand building, product launches, and real estate projects. They are also ideal for fashion advertisements that require a special design.
The size of these ads is standard newspaper size. You can select Quarter Page, Half Page or Full Page. Your team will find it easy to engage in design work thanks to these fixed sizes. They are aware of what numbers to place in which spaces. This is ideal for corporate brandings, luxury brands and movie promotions.
This is the highest quality paper option. The supplement's front is wrapped by a Jacket Ad. Your brand is visible to readers before they see any news stories. All readers read it first. Ideal for a big release of a film, a large product release or a large luxury brand.
This is a horizontal strip on the very top of the front page. It is the first ad that readers will see on opening the paper. The ads on Skybus are unique in that they draw a viewer's attention immediately. The option is best suited for sales events, tight deadlines and immediate brand announcements.
Advertisements on the front page of the site are small ads. They're very effective because they are at the top. Pointer Ads are paid ads that can be placed in the front page for cheap. Display website links, telephone numbers or instant service changes.
The ads are simple text ads in the back section. They are budget-friendly and efficient for small budgets. Job posts, rental ads and local services work well with these classified ads. Don't use them for a large brand impact.
Bombay Times reaches a large audience of young, urban, and affluent readers in Mumbai. Most readers fall between the ages of 22 and 45 years and actively spend on fashion, entertainment, homes, dining, nightlife, luxury products, and lifestyle experiences.
Since Bombay Times focuses heavily on Bollywood, celebrity culture, fashion, nightlife, and city events, readers are highly responsive to aspirational and premium brand advertising.
Designer labels, premium clothing brands, footwear companies, fashion launches, and luxury retail campaigns.
Watches, jewellery, perfumes, skincare, cosmetics, and premium beauty products.
Premium apartments, luxury towers, gated communities, and high-end residential launches.
Bollywood movie promotions, OTT launches, concerts, celebrity events, and entertainment campaigns.
Luxury hotels, premium restaurants, rooftop lounges, cafes, and resort launches.
International schools, private universities, executive education, and premium colleges.
Premium car launches, luxury SUVs, automobile campaigns, and dealership promotions.
Wealth management, investment services, private banking, and premium financial products.
Bombay Times is a lifestyle and entertainment supplement, not a legal or government publication.
Avoid placing the following ad categories here:
These categories perform much better in the main newspaper edition rather than the Bombay Times supplement.
| Category | Best Day(s) | Why |
|---|---|---|
| Fashion / Lifestyle / Brand | Saturday & Sunday | Highest readership; weekend browsing drives purchase decisions |
| Bollywood / Film Promotion | Day Before Release | Maximum urgency and relevance during release weekend |
| Real Estate | Saturday & Sunday | Weekend property browsing; families plan site visits |
| Restaurants / Events | Thursday & Friday | Helps drive weekend footfall and reservations |
| Appointment / Recruitment | Wednesday & Sunday | Strong engagement from active job seekers |
| Education | Monday & Sunday | Start-of-week attention plus high Sunday family readership |
| Corporate / Brand Building | Any Day | Consistent frequency matters more than one-time placement |
| Luxury / Premium Products | Saturday & Sunday | Affluent Mumbai consumers are most receptive on weekends |
Price of an inside page is ₹2,955 per sq cm. Front page rates are ₹4,890 per sq cm and back page rates are ₹3,530 per sq cm as well as Page 3 rates at ₹3,600 per sq cm. The price of a small inside page ad begins at ₹ 2,95,500. A half-page ad on Page 3 costs up to ₹14,40,000. Riyo Advertising is an authorized agency. We offer special rates below these official prices. Call 9821984000 for a final quote.
The smallest size for a standard display ad is 10cm x 10cm. This is equal to 100 cm². There are different sizes for classified text ads and a minimum size of 240 sq cm for ads on the front page. Please call our team to check classified limits.
The Times of India is the main newspaper. It brings national news, business news and sports to a wide audience. Bombay Times is the lifestyle supplement which is published every day. It's all about Bollywood, fashion and local trends. The main paper has a larger circulation. But Bombay Times appeals straight to a young lifestyle buyer. In the event you are selling fashion, food or entertainment, this supplement is worth more than your cash.
Yes. The cost of the front page is ₹4890 per sq cm. This area should be at least 240 sq cm. This translates to an ad on the front page, which begins at ₹11,73,600. These hot locations sell out quickly, particularly for weekend issues. Call 9821984000 early to book your date.
A Jacket Ad completely wraps around the Bombay Times supplement. Your creative print is right on the readers' eyes the moment they open the main paper. This ad is seen by every individual reader before he or she even reads any news. It is the best quality and most impactful format that is available. It works best for luxury brands, real estate launches, and movie promotions.
A Skybus Ad is a huge horizontal bar at the top of the front page. It's just above the main stories. It will be the first ad that appears on the page. It's ideal for events, sales and urgent announcements where visibility is paramount.
Yes. Bombay Times reaches wealthy buyers across Mumbai. It connects your brand with young professionals and dual-income families. They are all readers of top localities such as Bandra, Lower Parel, and Powai. They take time to read the paper with a relaxed attitude, thereby enhancing your real estate advertising outcomes.
Saturday and Sunday are the best days for lifestyle, fashion, and real estate ads. On the weekend, readers have more time to read. The best time for restaurant events is Thursday and Friday and Movie Promos are best done on Friday. Choose Wednesday or Sunday if you want to place a recruitment ad.
Riyo Advertising offers great volume discounts if you book multiple ads.On the first booking, there is a 5% discount and on the second booking, it's 10%! Special low rate packages are available for real estate and film campaigns as well.
In case of urgent booking such as court notice, please reach the media desk immediately at 9821984000. Don't e-mail for quick bookings. We'll ensure that there is no delay in the print deadlines and confirm the slot within minutes of its request.
A digital tearsheet is sent to you by email by Riyo Advertising within 48 to 72 hours of the publication. This is an actual page scanned. This sheet is your legal record for a public notice.
Yes. It is the top paper for fashion brand advertising in Mumbai. Everyday pages feature fashions and trends amongst celebrities. With this style news, you will have immediate trust in your clothes brand.
Yes. You can easily book appointments or job ads. Send your Text and Logo to us through WhatsApp and/or email. We will develop a neat layout for your approval prior to printing.
A Pointer Ad is a nifty little ad on the front page. It's a very visible, but much cheaper than a banner print. The cheapest option for having your phone number or website address available on the front page.
Reserve normal pages 2-3 days beforehand. Book at least 5-7 days in advance for premium placement such as the front page or a Jacket Ad. The festive season and weekend times are very busy.
Riyo Advertising is an authorised partner of Bombay Times and The Times of India Group. We are one of the leading media agency with offices in Mumbai, Delhi and Bangalore.
We will take care of all your brand's needs. Our team is responsible for rate talks, ad design, and quick tear sheet delivery. We can also be your single media desk if you need a multi-city campaign. Single easy-to-understand invoice, complete support throughout India.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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