Times of India Lifestyle Supplement · Authorised Bennett Coleman Partner Since 2003

Bombay Times
Advertisement Rates 2026

10,000+ Ads Booked · 4.8/5 Rating · 12 PM Same-Day Urgent Desk
Need to book a Bombay Times ad? Call or WhatsApp 9821984000 — tell us the category, placement, and date. We confirm the rate, share a proof, and handle the rest.

✅ Agency rates — up to 15% off counter · Guaranteed
✅ Free ad design guidance
✅ Proof before print — nothing publishes without your approval
Call Media Desk → Enquire Online →
Starting rates: Inside Page display from ₹2,955/sq.cm · Page 3 ₹3,600/sq.cm · Front Page ₹4,890/sq.cm · Full-colour strongly recommended
YOUR AD GOES IN THIS PAPER
Bombay Times Newspaper front page
Mumbai daily
Times of India subscribers
receive Bombay Times every morning
100 sq.cm
Minimum Size
recommended standard for visual impact
Page 3 Proximity
Premium Placements
celebrity & lifestyle context
10,000+
Ads booked
through Riyo since 2003
23 yrs
In newspaper advertising
authorized booking partner
Sources: Published tariff 2026.
Distribution: Mumbai daily supplement delivered with the Times of India
Film release tomorrow? Event this weekend? Call 9821984000 before 12 PM — we confirm your slot within minutes.
How it worksThree steps to print
1
Tell us campaign goal, placement & date Rate quoted and placement confirmed before you commit
→
2
Send creative, get a design review We advise on layout and sizing for the visual environment
→
3
Approve & pay Instant confirmation, ad reference number + GST invoice
Choose Your Format

Three Ways to Advertise in Bombay Times

Bombay Times is a lifestyle, visual supplement. All the format options here are placement, size and creativity and not category as in a classifieds prices ads.Not sure? Call 9821984000 and describe what you're trying to do.

MOST ECONOMICAL

MATRIMONIAL

Hindu family seeks alliance for daughter, 28 yrs, MBA, IT professional, Mumbai. Contact: 9821984000

WANTED: Site Engineer for construction firm, Mumbai. Exp: 3 yrs. Salary: ₹35–50K. Apply: info@riyoadvertising.com

LOST: Original property document near LBS Marg, Ghatkopar. Finder contact: 9821984000
Classified Text
Plain running-text ad in the classifieds section. Billed per line.
Best for
Matrimonial · Obituary · Lost & Found · Name Change · Situation Vacant
Add bold, tick mark, or border for a small enhancement charge
Book Classified Text Ad →
VALUE FOR MONEY
EDUCATION
BBA/MBA
BCA/MCA
PUBLIC NOTICE
Name Change
Property Sale
FOR SALE
2BHK Flat
Mumbai ₹1.5Cr
RECRUITMENT
Site Engineer
Apply Now
Classified Display
Photo, logo, colour and custom typography — still inside the classifieds section, pay classified rates for display impact. Billed per sq.cm.
Best for
Property · Recruitment · Business · Education · Institutional matrimonial
Ads with a photo or logo pull noticeably higher response
Book Classified Display Ad →
BRAND CAMPAIGNS
TENDER NOTICE
Government of Maharashtra · Ref No. XYZ/2026
Sealed tenders invited for construction of bridge at Mumbai district. Details at riyoadvertising.com. Submission by 31 Aug 2026.
Display Ad
Premium placement beside editorial content anywhere in the paper. Billed per sq.cm with position premiums.
Best for
Brand · Retail · Auto · Real estate projects · Government & political
Front page, full page, half page, quarter page, custom strips
Book Display Ad →

Not sure which format fits? Call 9821984000 and describe your campaign goal — we'll recommend the right placement, size, and timing in under 5 minutes.

Bombay Times Advertising Cost

Bombay Times Display Ad Rate Card

Rates for Bombay Times Display Advertisement w.e.f. 10th January 2026

All The Ad Rates are in per Sq Cm.
Editions Base Rate Back Page Page 3 Any Page Front Page Min Size
Ad Dimensions

Display Ad Sizes in Bombay Times

Cost formula: Width (cm) × Height (cm) × Rate (per sq.cm) = Total (excl. GST and agency discounts)
Example: 20×10 cm ad on Page 3: 200 sq.cm × ₹3,600 = ₹7,20,000. Minimum Front Page size is 240 sq.cm.

Size Option Dimensions Area Built for
Minimum Standard 10×10 cm 100 sq.cm Brand presence, retail, F&B, events
Custom — Medium 20×10 cm 200 sq.cm Recruitment, product launch, education
Quarter Page 12×20 cm 240 sq.cm Real estate, fashion, film, luxury
Half Page 25×16 cm 400 sq.cm Premium campaigns, major launches
Full Page — Full page Brand ownership, total reader capture
Jacket Ad Full supplement wrap Both sides Maximum-impact; first thing reader sees
Skybus Full-width strip Top of front page Urgency, sales, event announcements
Pointer Ad Small front-page unit Fixed Cheapest front-page presence

Minimum Front Page size is 240 sq.cm · Minimum other pages is 100 sq.cm standard (20 sq.cm technically, but 100 sq.cm minimum recommended for Bombay Times' visual environment).

Pick Where Your Ad Runs

Pick Where Your Ad Runs — Bombay Times Placements

Bombay Times does not have named day supplements as in The Hindu or Hindustan Times. Rather, it's all about placement on the page, on the spot, on the day of the week. These decisions impact campaign performance significantly.

Placement Rate (₹/sq.cm) Who Reads It First Best For
Inside Page (Base) 2,955 High general readership Brand presence, sustained campaigns, product
Any Specified Page 3,240 Targeted editorial proximity Category-specific adjacency
Back Page 3,530 Closed-supplement visibility Fashion, events, luxury
Page 3 3,600 Highest editorial-adjacency prestige Celebrity-adjacent brands, luxury, film
Front Page 4,890 Every reader, every copy Launches, events, maximum impact
Jacket Ad Call for quote Before reader opens the paper Film releases, luxury launches, full-impact
Skybus Call for quote Top of front page, first visual Urgent campaigns, sales, event countdowns
Pointer Ad Call for quote Front page, bottom Cheapest front-page presence
Categories

What Can You Advertise in Bombay Times?

Bombay Times is Mumbai's premier lifestyle and entertainment supplement. Knowing what it is built for helps optimize your budget.

🎬 Film, Entertainment & Events

Bollywood & OTT: Friday is the release-day peak. Saturday & Sunday are best for weekend event notifications. The supplement's editorial news provides perfect context — readers are already browsing celebrity news right next to your ad. Jacket Ads are used for major launches; Skybus for urgent visual presence.

👗 Fashion, Luxury & Lifestyle

Fashion & Retail: Saturday and Sunday are peak. Weekend browsing allows readers time to absorb detailed creatives. Full-colour assets stand out. Luxury real estate is another key category — premium developers targetBandr, Lower Parel, Powai, and Worli buyers on weekends.

🏨 Hospitality, F&B & Dining

Restaurants & Clubs: Thursday and Friday placements convert directly to weekend bookings and footfall. Readers browse the lifestyle news looking for weekend activities, making this adjacency highly profitable.

💼 Recruitment & Education

Times Ascent / Premium Roles: Wednesday & Sunday. Bombay Times reaches senior professionals and corporate decision-makers. Display format with corporate branding is recommended — classified text is not supported. Premium education institutions target family readers on Sundays and Mondays.

🚘 Luxury Automobiles & Wealth

Premium Cars & Finance: Weekend placements target high net-worth individuals. Frequent campaigns build sustained brand recall among affluent Mumbai consumers who browse luxury items.

⚠️ Categories to Avoid booking here

Not a Legal or Classifieds Supplement: Legal notices, name changes, tenders, public notices, matrimonial classifieds, lost & found, and obituaries do not belong in Bombay Times. Place them in the main Times of India edition instead. Call 9821984000 to book TOI.

Timing is Everything

Best Day to Advertise — By Category

Weekend readership (Saturday and Sunday) is much higher than weekday editions. Ensure your category aligns with the right day.

Category Best Day Why Deadline
Fashion / Lifestyle / Luxury Saturday & Sunday Highest readership; weekend browsing drives purchase decisions 2–3 days before
Film / Entertainment Friday (release day) Maximum urgency and Bollywood editorial adjacency 5–7 days before
Real Estate Saturday & Sunday Weekend property browsing; families plan site visits 2–3 days before
Hospitality / Restaurants / Events Thursday & Friday Drives weekend footfall and reservations 2–3 days before
Luxury Automobiles Saturday & Sunday Affluent readers most receptive on weekends 2–3 days before
Recruitment Wednesday & Sunday Senior professional and creative-industry readership 2–3 days before
Education Sunday & Monday Family readership Sunday; start-of-week attention Monday 2–3 days before
Brand Building / Corporate Any day Frequency matters more than single-day placement 2–3 days before
Wealth & Finance Saturday & Sunday Affluent reader concentration 2–3 days before
Ad Advice

How to Get the Most From Your Campaign

Bombay Times is a visual supplement, meaning creative decisions that work for a general newspaper don't perform well here.

What every Bombay Times ad must have:

→ Full colour: there are no exceptions. B&W is invisible next to bright celebrity photos.
→ 2-Second visual: readers browse quickly; make sure the message is absorbable in 2 seconds.
→ Clear Contact/CTA: phone, website, or QR code visible at a first glance.

Why your campaign isn't converting:

✕ Wrong day: restaurant ads on Monday reach readers before they are planning weekends.
✕ Wrong size: ads below 100 sq.cm get lost in the large-format visual pages.
✕ No colour: looks weak next to editorial photography.

Seasonality Peaks

🔴 PEAK
Festive Season (Oct–Jan)
Bollywood releases & luxury shopping surge
🔴 HIGH
Valentine's Week (Feb)
F&B, fashion, luxury dining surge
⚪ MODERATE
Monsoons (Jun–Sep)
sustained brand campaigns

📢 Special Packages & Discounts

• First-time: flat 5% off first booking.
• Repeat: flat 10% off automatically applied.
• Multi-insertion: lower effective rates per insertion for sustained campaigns.
• Film / Real Estate packages: special group tariffs available.

Honest Comparison

Riyo vs Direct Booking vs Self-Serve Portal

We provide full booking support, design review, and deadline management for a premium visual environment.

Feature Riyo Advertising Bombay Times Walk-in Self-Serve Portal
Rate Agency rate — up to 15% off Standard counter rate Standard listed rate
Placement guidance ✅ Expert — 10,000+ BT bookings Limited ❌ None
Creative review for BT visual environment ✅ Free ❌ Not available ❌ Not available
Film & event deadline management ✅ Tracked from booking to print ❌ You manage it ❌ You manage it
Jacket / Skybus booking support ✅ Included ❌ Negotiated separately ❌ Not available
Proof before print ✅ Always ⚠ Varies ⚠ Sometimes
Tearsheet by email ✅ Within 48–72 hours ⚠ On request ❌ Not standard
Response time 30 minutes Variable Variable
Alternative Media Options

Also Book in the Same Call

Complement your Bombay Times campaign with these leading publications.

Publication Why
Times of India (Main Edition) Same publisher — statutory notices, matrimonial, classifieds; the TOI main edition does what BT doesn't
Mumbai Mirror Mumbai's compact English daily — complementary city readership
Mid-Day Mumbai afternoon English daily — reaches commuters post-lunch
Economic Times Business and finance readership — premium Mumbai audience
Hindustan Times Delhi-NCR and pan-India audience
The Questions Desk

Frequently Asked Questions
Bombay Times Ad Rates & Booking

Find answers to common questions about Bombay Times display ads and lifestyle placements. Tap a question to expand.

03 QUESTIONS

Before you trust the booking

What advertisers ask before booking

Q. Is Riyo Advertising an authorised Bombay Times booking partner?
Yes — Riyo is an authorised Bennett Coleman & Co. (Times of India Group) partner, booking Bombay Times and TOI ads since 2003. Over 10,000 placements, 4.8/5 average rating. Every booking carries an ad reference number and a GST invoice.
Q. Will I get a GST invoice?
Yes — a GST invoice is issued for every booking, with your GSTIN included on request, valid for business accounting and records.
Q. How do I know my ad is actually printed?
You receive a digital tearsheet within 48–72 hours of publication — a scanned page showing your ad in situ.
03 QUESTIONS

What will it cost?

Rates, formats, and placements

Q. What are Bombay Times advertisement rates for 2026?
Bombay Times display ad rates start at ₹2,955/sq.cm (Inside Page), ₹3,240 (Any Specified Page), ₹3,530 (Back Page), ₹3,600 (Page 3), and ₹4,890 (Front Page). The minimum standard ad size is 100 sq.cm — so a minimum inside page ad costs ₹2,95,500 before agency discounts. Jacket Ad and Skybus rates are negotiated per campaign.
Q. What is the minimum ad size in Bombay Times?
100 sq.cm (10×10 cm) for standard pages. Front Page minimum is 240 sq.cm — a Front Page ad starts at ₹11,73,600. There is technically a 20 sq.cm minimum on non-front pages, but anything below 100 sq.cm is too small for Bombay Times' visual environment to make any impression.
Q. What does a Bombay Times Jacket Ad cost?
Rates are negotiated per campaign — call 9821984000. A Jacket Ad wraps the entire supplement before the reader opens it, which is why the film industry and major real estate developers use it for launches. It's the highest-impact format available.
03 QUESTIONS

Booking and help

How to get your ad printed

Q. How do I book a Bombay Times advertisement?
Call or WhatsApp 9821984000 with your campaign goal, placement preference, and target date. We confirm the rate, review your creativity, and send a proof. About 30 minutes end to end for a standard booking.
Q. How far in advance should I book?
Inside pages: 2–3 days. Front Page: 5–7 days. Jacket and Skybus: 5–7 days minimum; book earlier during festive season (October–January) and major Bollywood release weekends. For film release campaigns, the release date is fixed — call us immediately once it's confirmed and we work backwards.
Q. What if I spot a mistake after approving?
Before printing, we can usually correct it if you catch it quickly — call immediately. After publication, no changes are possible, which is why we share a proof before every release.
02 QUESTIONS

Categories and placements

Targeting and compliance

Q. Is Bombay Times good for real estate advertising in Mumbai?
Yes — one of the best options in the city for premium residential projects. Bombay Times reaches the affluent 22–45 demographic in South Mumbai, Bandra, Lower Parel, Powai, Andheri, and Worli — exactly the buyer profile for premium projects. Saturday and Sunday editions are the peak slots.
Q. Can I place a legal notice or name change ad in Bombay Times?
No — Bombay Times is not a gazetted or recognised publication for statutory notices. Name change, court notice, tender, property notice, and SEBI disclosures do not fulfil their legal compliance requirement when placed here. Book those in the main Times of India edition — same publisher, legally valid, right readership. Call 9821984000 and we'll book both in one call.

Still got a question? Call or WhatsApp — the team replies within 30 minutes.

9821984000
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Explore Bombay Times Advertising Options

🎬 Bombay Times Film & Entertainment Ads Friday release-day placements; Jacket, Front Page, and Skybus for major launches. 👗 Bombay Times Fashion & Lifestyle Ads Saturday & Sunday display placements beside Bollywood fashion editorial. 💎 Bombay Times Luxury Brand Ads Weekend placements for jewellery, watches, beauty, and premium retail. 🏙 Bombay Times Real Estate Ads Weekend quarter/half-page display for premium Mumbai residential launches. 🏨 Bombay Times Hospitality & Dining Ads Thursday & Friday placements to drive weekend restaurant and hotel footfall. 🚘 Bombay Times Automobile Ads Sustained weekend display campaigns for luxury car launches. 💼 Bombay Times Recruitment Ads Wednesday & Sunday senior professional and creative industry placements. 🎯 Bombay Times Jacket & Skybus Ads Maximum-impact premium formats for campaign launches and major events.
Other Publications: Times of India Advertising · Mid-Day Booking · Hindustan Times Booking — book combinations in one call for multi-paper bundle discounts.
Ready to book?
Your ad rate in 60 seconds · 15–35% below counter
Get Rate & Book →
✓ Lowest-price guaranteed · Official Bombay Times rates

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

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