Bombay Times 2026 Rates — Film, Fashion, Recruitment & Luxury Display. Agency rates, up to 15% below counter. Confirmed within 30 minutes.
Book your Bombay Times ad — Mumbai's premier lifestyle and entertainment supplement, delivered daily inside the Times of India — for film, fashion, luxury, recruitment, and brand display campaigns. At agency rates, up to 15% off counter. Call or WhatsApp 9821984000 and get a confirmed rate within 30 minutes.
Rates From
Tell us three things, and you'll have an exact price in minutes: your campaign category, your placement, and your publication date. No need to dig through rate tables — call or WhatsApp 9821984000 with these three details and we'll quote your Bombay Times ad rate on the spot, confirmed within 30 minutes on working days.
Most requested combinations
*Bombay Times is a display-only lifestyle supplement — there is no per-line classified text or per-insertion pricing here.
Print advertising isn't competing with digital for attention — it's winning a different kind of attention entirely.
Delivered to every Times of India subscriber in Mumbai, every morning — your ad sits inside the most-read part of the paper.
Page 3 proximity is a real trust signal for lifestyle brands.
For fashion, film, luxury, and hospitality categories, the surrounding editorial does real work for your ad.
A digital ad gets a two-second glance between notifications, if it isn't blocked outright. Bombay Times readers are already browsing celebrity news, fashion, and lifestyle content — your ad sits directly inside that attention, not competing for it.
Bombay Times isn't a separate purchase decision — it arrives inside the TOI copy Mumbai readers already buy, giving your ad guaranteed daily distribution across the city.
Bombay Times readers browse at leisure over the weekend, absorbing detailed creative in a way a fast-scrolling social feed never allows.
Celebrity-adjacent editorial context works differently than a general news page — for fashion, film, luxury, and hospitality categories, the surrounding content does real work for your ad.
Want to know which placement and size fits your campaign?
Explore Bombay Times Ad RatesBombay Times sells placement, size, and creative slot — not classified category pricing. Every format is billed per square centimetre, full colour.
The base format. General readership placement across the supplement, from ₹2,955/sq.cm, minimum 100 sq.cm recommended. Best for brand presence, sustained campaigns, and product launches.
The highest editorial-adjacency prestige placements, ₹3,600/sq.cm (Page 3) and ₹3,530/sq.cm (Back Page). Best for celebrity-adjacent brands, luxury, and film.
Maximum impact. ₹4,890/sq.cm, minimum 240 sq.cm. Every reader sees it, every copy. Best for launches, events, and maximum-impact campaigns.
Jacket wraps the full supplement (both sides) and is seen before the reader opens the paper — best for film releases and luxury launches. Skybus is a full-width strip at the top of the front page — best for urgent campaigns, sales, and event countdowns.
Quote
Call for campaign-based pricing
The cheapest front-page presence. A small, fixed front-page unit. Best for budget-conscious front-page visibility.
Quote
Call for campaign-based pricing
Call 9821984000 and describe your campaign goal — we'll recommend the right placement, size, and timing in under 5 minutes.
Get Recommendation →Rates below are effective January 2026. Every rate is quoted at agency terms — up to 15% below counter — with the exact figure confirmed by placement before you book.
Our Rates
Up to 15% Below Counter
Per Sq.cm · Minimum 100 sq.cm recommended
| Placement | Rate (₹/sq.cm) | Best For |
|---|---|---|
| Inside Page (Base) | ₹2,955 | Brand presence, sustained campaigns |
| Any Specified Page | ₹3,240 | Targeted editorial proximity |
| Back Page | ₹3,530 | Closed-supplement visibility |
| Page 3 | ₹3,600 | Celebrity-adjacent brands, luxury, film |
| Front Page | ₹4,890 | Launches, events, maximum impact |
Recommended sizes for visual impact
| Size | Dimensions | Area | Built For |
|---|---|---|---|
| Minimum Standard | 10×10 cm | 100 sq.cm | Brand presence, retail, F&B, events |
| Custom — Medium | 20×10 cm | 200 sq.cm | Recruitment, product launch, education |
| Quarter Page | 12×20 cm | 240 sq.cm | Real estate, fashion, film, luxury |
| Half Page | 25×16 cm | 400 sq.cm | Premium campaigns, major launches |
| Full Page | — | Full page | Brand ownership, total reader capture |
| Jacket Ad | Full supplement wrap | Both sides | Maximum-impact; first thing reader sees |
| Skybus | Full-width strip | Top of front page | Urgency, sales, event announcements |
| Pointer Ad | Small front-page unit | Fixed | Cheapest front-page presence |
Need the exact rate for your ad?
Cost formula: Width (cm) × Height (cm) × Rate (per sq.cm) = Total, excl. GST and agency discounts. Call for your exact placement figure.
Booking through Riyo consistently costs less than walking into a Bombay Times office and paying the published counter rate — up to 15% off, plus first-booking (5% off), repeat (10% off automatically), multi-insertion, and special Film/Real Estate group tariffs.
Save Up To
A 20×10 cm Page 3 placement for a film campaign works out to roughly ₹7,20,000 — less than the counter price.
Bombay Times doesn't have named day supplements — it's entirely about placement on the page and timing within the week.
| Placement | Rate (₹/sq.cm) | Who Reads It First | Best For |
|---|---|---|---|
| Inside Page (Base) | ₹2,955 | High general readership | Brand presence, sustained campaigns |
| Any Specified Page | ₹3,240 | Targeted editorial proximity | Category-specific adjacency |
| Back Page | ₹3,530 | Closed-supplement visibility | Fashion, events, luxury |
| Page 3 | ₹3,600 | Highest editorial-adjacency prestige | Celebrity-adjacent brands, luxury, film |
| Front Page | ₹4,890 | Every reader, every copy | Launches, events, maximum impact |
| Jacket Ad | Call for quote | Before reader opens the paper | Film releases, luxury launches |
| Skybus | Call for quote | Top of front page, first visual | Urgent campaigns, sales, countdowns |
| Pointer Ad | Call for quote | Front page, bottom | Cheapest front-page presence |
Bombay Times is Mumbai's leading lifestyle and entertainment supplement, delivered every morning inside the Mumbai Times of India. It is read specifically for celebrity news, fashion and lifestyle.
Mumbai
Daily delivery
Lifestyle
Celebrity & fashion
Affluent
High-income readers
Weekend Peak
Higher leisure readership
It's no surprise that the categories of film, fashion, luxury real estate, hospitality and premium recruitment do well here — the surrounding editorial is doing the heavy lifting for a well-positioned ad. Readership on Saturdays and Sundays is significantly higher than on weekdays, as people are able to take their time and read at their own pace, and digest the in-depth creative information.
What Bombay Times is not
It does not carry matrimonial classifieds, obituaries, name change notices, tenders and public notices—these are catered for in the main edition of the Times of India, which Riyo books in the same call.
Tell us your campaign goal, placement, and date. Call or WhatsApp 9821984000. Rate quoted and placement confirmed before you commit.
Call or WhatsApp 9821984000 with your campaign goal, placement, and date. No login, no office visit — you'll have an exact quote within 30 minutes on working days.
WhatsApp or email your creative to 9821984000 / info@riyoadvertising.com. We advise on layout and sizing for Bombay Times' large-format visual environment — free of charge. You'll see a design proof before anything goes to print.
Pay via UPI, NEFT, credit/debit card, or cheque. Instant confirmation with an ad reference number and GST invoice. A PDF tearsheet lands in your inbox within 48–72 hours.
Ready to Book?
Share your campaign goal, placement, and date — we'll help with the rest.
Submit early to secure your preferred publication date.
Standard Placements
2–3 working days
Film / Entertainment
5–7 working days
Jacket / Skybus
Call to confirm
Bombay Times is a visual supplement — creative decisions that work for a general newspaper don't perform well here.
🔴 Festive Season (Oct–Jan)
Peak. Bollywood releases and luxury shopping surge.
🔴 Valentine's Week (Feb)
Peak. F&B, fashion, and luxury dining surge.
⚪ Monsoons (Jun–Sep)
Moderate. Best suited to sustained brand campaigns.
Choose the publication day that best matches reader intent and booking deadlines.
← Swipe horizontally to view all details →
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Fashion / Lifestyle / Luxury | Saturday & Sunday | Highest readership; weekend browsing drives decisions | 2–3 days before |
| Film / Entertainment | Friday (release day) | Maximum urgency and Bollywood editorial adjacency | 5–7 days before |
| Real Estate | Saturday & Sunday | Weekend property browsing; families plan site visits | 2–3 days before |
| Hospitality / Restaurants / Events | Thursday & Friday | Drives weekend footfall and reservations | 2–3 days before |
| Luxury Automobiles | Saturday & Sunday | Affluent readers most receptive on weekends | 2–3 days before |
| Recruitment | Wednesday & Sunday | Senior professional and creative-industry readership | 2–3 days before |
| Education | Sunday & Monday | Family readership Sunday; start-of-week attention Monday | 2–3 days before |
| Brand Building / Corporate | Any day | Frequency matters more than single-day placement | 2–3 days before |
| Wealth & Finance | Saturday & Sunday | Affluent reader concentration | 2–3 days before |
Peak time for Bollywood and OTT campaigns is Friday. Event notifications are best done on Saturday and Sunday. Major launches are done on jacket ads; urgent visual presence is done on Skybus.
The peak time for Bollywood and OTT campaigns is on Friday. Event notifications are best done on Saturday and Sunday. The context is ideal, as readers are already reading entertainment news right next to your ad in the supplement's celebrity editorial content. Major launches are done on jacket ads; urgent visual presence is done on Skybus.
Quote
Jacket / Skybus
Campaign-based pricing
Rate: Jacket and Skybus will be quoted on a per-campaign basis; call 9821984000 to get the latest rates before your release date.
Saturday and Sunday are high-value days for fashion and retail campaigns – detailed fashion creatives will have time to be absorbed by readers on the weekend, and full colour assets will stand out. Another booming segment here is luxury real estate buyers of Bandra, Lower Parel, Powai, and Worli, who buy in the premium developers, particularly on weekends.
Rate
₹3,600
Page 3, 240 sq.cm
Rate: Quarter page (240 sq.cm) from ₹3,600/sq.cm on Page 3, or ₹2,955/sq.cm on an inside page.
Thursday and Friday placements directly translate to the weekend's bookings and footfall. This proximity is a good deal for restaurants and clubs as readers are searching for weekend activities in the lifestyle section.
Rate
₹2,955
Inside Page, 100 sq.cm
Rate: ₹2,955 per sq. cm; a minimum of 100 sq. cm is recommended.
The best days to publish are Wednesday and Sunday—Bombay Times is for senior professionals and corporate decision makers, not for the job-seeker. This is a display format and is recommended to be corporate-branded; classified text is not supported here. High-quality schools target Sundays and Mondays, family readers.
Rate
₹3,240
Any Specified Page
Rate: Custom-medium size (200 sq. cm) from a limited per page rate of ₹3,240/sq.cm on a specific page.
Weekend placements are targeted directly at high net-worth individuals. Regular, long-term campaigns create brand recognition in the minds of the affluent consumers of Mumbai who browse through luxury items at leisure.
Quote
Call for quote
Quarter page or larger
Rate: Quarter page or larger recommended — call 9821984000 for edition-specific guidance.
Bombay Times is not a legal or classifieds supplement. Do not post legal notices, name changes, tenders, public notices, matrimonial classifieds, lost & found or obituaries here — put them in the main edition of the Times of India. Contact 9821984000, and we will book your TOI classified/statutory notice in the same call as your Bombay Times campaign.
Book TOI Instead
Same Call
9821984000
Legal Notices
Name change, tenders, public notice
Matrimonial
Classifieds and personal ads
Obituaries
Condolence and remembrance
Years of Experience
Authorised Bennett Coleman partner since 2003.
Ads Booked
Across film, fashion, recruitment, and brand display categories in Bombay Times specifically.
Average Rating
Confirmed rates, free creative review, and a proof before every print.
From choosing the right placement to receiving your final tearsheet, one team handles the complete booking process.
You pay less than walking into a Bombay Times office directly.
Bombay Times' visual environment rewards the right placement and size — we help you avoid the ads-below-100-sq.cm mistake that gets lost on the page.
We check your creative against what actually works here: full colour, 2-second readability, a clear CTA — before it goes to print.
Release-date campaigns are time-sensitive; we track the whole timeline so nothing slips.
These premium formats are typically negotiated separately elsewhere — we handle that for you.
Nothing goes to press without your sign-off.
Call or WhatsApp with your campaign goal, placement, and date.
A proof of publication lands within 48–72 hours.
Bombay Times doesn't carry classifieds or statutory notices — but Riyo books the rest of your campaign in the same call.
9821984000 →| Publication | Why |
|---|---|
| Times of India (Main Edition) | Same publisher — statutory notices, matrimonial, classifieds; the TOI main edition does what Bombay Times doesn't |
| Mumbai Mirror | Mumbai's compact English daily — complementary city readership |
| Mid-Day | Mumbai afternoon English daily — reaches commuters post-lunch |
| Economic Times | Business and finance readership — premium Mumbai audience |
| Bombay Times | Delhi-NCR and pan-India audience |
Booking process and publication support
Yes — Riyo is an authorised Bennett Coleman & Co. (Times of India Group) partner since 2003 and has been booking ads in Bombay Times and TOI. More than 10,000 placements and an average rating of 4.8/5. Each booking comes with an ad reference number and a GST invoice.
Yes—a GST invoice will be issued for every booking; your GSTIN will be included on request.
A tear sheet will be sent to you within 48 to 72 hours of publication as proof of publication.
Bombay Times advertising costs and packages
Display ad rates start at ₹2,955/sq.cm (Inside Page), ₹3,240 (Any Specified Page), ₹3,530 (Back Page), ₹3,600 (Page 3), and ₹4,890 (Front Page). The minimum size will be 100 square centimetres, which means that a minimum inside page ad will run at ₹2,95,500 per ad (excluding agency discounts). Jacket Ad and Skybus rates are campaign-based.
The minimum is 10×10 cm (100 sq. cm) for visual impact and 240 sq. cm for the front page.
Jacket Ads are not charged on a per-page basis; instead, a quotation is requested for each campaign, and the quotation is requested according to the date and goal of the campaign (call 9821984000 with your date and goal of the campaign for a quotation, particularly before the film release and before a major campaign).
Content, proof & corrections
Please dial 9821984000 or use WhatsApp to give your campaign goal, placement, and date. Creative is approved, confirmed, and quoted, and about 30 minutes later, it is in print.
Standard placements take 2–3 working days; Film/Entertainment (Friday release date) takes 5–7 working days. Please call to confirm placement of the jacket or Skybus.
If it is caught quickly, it can be fixed before printing—call ASAP. Once published, there are no changes in a design, and that is why we send out a design proof before every release.
Deadlines & publication
Yes — Bombay Times can appeal to a high-income target audience and is a great choice for high-end residential launches, particularly at Bandra, Lower Parel, Powai and Worli on Saturday and Sunday.
No—Bombay Times is not a legal gazette, name change notice, tender notice, public notice, or classifieds. If you are reading the main Times of India edition, you should use Riyo to book those as well.
Categories
Matrimonial, property, recruitment, name change, obituary and more — live per-city rates.
Choose a category first, then preview the city-specific rate card and booking flow.
38 editions across India
Discover Bombay Times advertising opportunities, premium display formats, entertainment placements and edition-wise booking options for 2026.
Friday release-day placements with Jacket, Front Page and Skybus formats for blockbuster launches.
Explore Entertainment Ads →Saturday and Sunday display placements beside Bollywood fashion and lifestyle editorial.
Explore Fashion Ads →Weekend advertising for jewellery, watches, beauty brands and premium retail campaigns.
Explore Luxury Ads →Weekend quarter and half-page display campaigns for premium Mumbai residential launches.
Explore Real Estate Ads →Thursday and Friday placements to drive weekend restaurant, café and hotel footfall.
Explore Hospitality Ads →High-impact weekend display campaigns for luxury car launches and automotive brands.
Explore Automobile Ads →Wednesday and Sunday placements for senior professionals, creative talent and media hiring.
Explore Recruitment Ads →Maximum-impact premium formats for campaign launches, celebrity events and brand announcements.
Explore Premium Formats →
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Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
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Urgent ads accepted for earliest possible publication based on newspaper deadlines.