Mumbai's Premier Entertainment & Lifestyle Supplement — Reach the City's Most Culturally Engaged Audience Every Morning
As the entertainment and lifestyle flagship of the Bombay Times - India's most-read English-language newspaper - Bombay Times has unmatched coverage in the Mumbai Metropolitan Region (MMR) and beyond.
Bombay Times is more than a newspaper supplement. It's the go-to source for Mumbai's events, celebrities, fashion and Bollywood news. Every morning, when readers start reading the Bombay Times, the first section they read is Bombay Times.
Riyo Advertising is the official partner to book all Bombay Times advertising. We offer current 2026 rate cards, special discounted packages and full campaign support - from ad design to post-published tearsheets.
Bombay Times newspaper ad rates are based on square centimetre (sq cm) area. To calculate the price of your advertisement, simply multiply the size of your advertisement (in sq cm) by the rate per sq cm for the position you want. These tariffs are for 2026.
| Placement | Rate (per sq cm) |
|---|---|
| Base Rate — Inside Page | ₹2,955 |
| Any Page | ₹3,240 |
| Back Page | ₹3,530 |
| Page 3 | ₹3,600 |
| Front Page | ₹4,890 |
| Minimum Ad Size | 10 cm × 10 cm (100 sq cm) |
Note: The above tariff may have changed. Please check with us before placing your order.
There are a number of factors that affect the cost of advertising in Bombay Times: colour, position, size and edition. The cost of advertising in Bombay Times begins at as low as ₹250 and goes up to ₹15 Lakhs, depending on the format, ad size and placement of your ad in the supplement.
Our rates are all per square centimetre, and the cost of your ad will be calculated according to the width × height (in cm) x the specified per-sq-cm rate. The Front Page (₹4,890/sq cm), Page 3 (₹3,600/sq cm), and Back Page (₹3,530/sq cm) rates are higher than the inside page base rate of ₹2,955/sq cm, demonstrating the much higher reader attention these positions receive.
To make a booking, please provide the details of your requirements on the booking form on this page, or email us at info@riyoadvertising.com, or call 9821984000. Our Executive will give you an assured quotation.
For decades, Bombay Times has been the editorial voice of authority on Mumbai's film, fashion and celebrity culture. Its coverage of Bollywood, exclusive interviews with celebrities, feature stories on fashion, and social events draw a readership that is highly brand conscious and consumer aspirational.
Younger consumers, in particular, are avid consumers of Bombay Times' celebrity features, fashion tips and film reviews. This audience is highly sensitive to brand advertising and product endorsements - a product pushed by a celebrity and advertised in Bombay Times is associated with the cultural conversations that drive Mumbai's consumer culture. Cosmetic brands, apparel labels, luxury lifestyle services, luxury real estate - Bombay Times offers brands unfiltered access to precisely the urban market segment that they want to target with Mumbai's cosmopolitan consumers.
Bombay Times is not a stand-alone newspaper. It is published as a supplement of the Bombay Times - India's leading English newspaper - giving it access to the whole, wide demographic of TOI readers in Mumbai. This affords a "two-demographic readership effect": your advertisement is read by both the TOI reader, who is perusing the main newspaper, and the Bombay Times reader who is proactively looking for the entertainment supplement. It's rare to find a Mumbai advertising medium with this kind of multi-demographic reach for a given ad placement.
Bombay Times offers a flexible suite of advertisements that serve the Mumbai advertising industry as a whole - from classified ads to premium brand campaigns of multinational giants.
Paid by the sq-cm and offered in any size above the minimum, these ads can be as large (or as small) as your campaign needs them to be. With this ad type, you can create an ad that meets your creative and advertising budget goals.
Good For: Brand building, product launches, real estate, fashion services...
The newspaper provides fixed size ads such as Full Page, Half Page and Quarter Page. These fixed sizes make it easier to produce the ad and know that your advertisement will be in a specific, prime location.
Best For: Corporate Branding, Bollywood movies and Brand building exercises...
The most coveted product in Bombay Times. A Jacket Ad completely envelops the supplement in your brand's creative - ensuring 100% of our readers see your message the instant they open the newspaper.
Best For: Grand product launches, big movie promotions, luxury brand promotions...
Horizontal ads of a fixed size at the top of Bombay Times' front page. Skybus advertisements are the first advertisements seen by readers - placing these ads among the most effective in Mumbai's newspaper market.
Best For: Adverts with short-term deadlines, or announcements for sales...
Small-sized front-page ads of Bombay Times. Despite being small in size, Pointer Ads help gain prominence due to its high visibility and are one of the more affordable premium placements.
Best For: Brand awareness of website or phone number, service announcements...
Classified Ads are text-based, low-cost options for services, jobs, real estate and personal ads, ideal for cost-conscious advertisers and individuals.
Best For: Small businesses, individuals, and non-profit organisations looking for a cost-effective way of communicating...
Bombay Times display adverts are sold by sq cm and cost by sq cm, allowing advertisers to be creative with their sizes to meet their campaign objectives and budget. Here are the 2026 standard sizes and their approximate cost (based on the base rate for inside pages of ₹2,955 per sq cm).
Dimensions: 10 cm (Width) × 10 cm (Height) | Estimated Cost: ₹2,95,500
This is the smallest size of advertisement available in the display advertising space of the Bombay Times. The minimum size of display advertisements in the Bombay Times - 10x10 cm - is above the minimum size of many other newspapers' supplements due to its superior exposure in the newspaper, and so advertisers have plenty of room to express their message.
Dimensions: 12 cm (Width) × 20 cm (Height) | Estimated Cost: ₹7,09,200
Offering high visibility with plenty of space to be creative and showcase imagery, headline and a call to action, this ad size is perfect for large campaigns like launching new fashion brands, real estate projects, hospitality and restaurants, and for educational institutes to reach out to the Bombay Times audience.
Dimensions: 25 cm (Width) × 16 cm (Height) | Estimated Cost: ₹11,82,000
It's the most effective non-whole-page format. In the Bombay Times' high-impact, highly engaged visual layout, a half page ad is guaranteed to have an audience. Best For: High-end branding, entertainment, upscale product promotion and corporate image promotion requiring dominance in a page and the ability to tell a story visually.
Placing an advertisement in a full page of the Bombay Times offers the best possible exposure - fully capturing the reader's attention for the duration of eye contact with the page. Ideal For: Launching a new product, promoting a Bollywood movie, showcasing a luxury property development and any major branding exercise that requires complete control of a page in the newspaper. For an exact quote, contact Riyo Advertising for your desired placement and date.
To assist in planning your advertising budget, the table below provides estimated costs for the most frequently booked formats, based on the 2026 rate card.
| Ad Size / Format | Inside Page (Est.) | Back Page (Est.) | Page 3 (Est.) | Front Page (Est.) |
|---|---|---|---|---|
| Minimum (100 sq cm) | ₹2,95,500 | ₹3,53,000 | ₹3,60,000 | ₹4,89,000 |
| Quarter Page (240 sq cm) | ₹7,09,200 | ₹8,47,200 | ₹8,64,000 | ₹11,73,600 |
| Half Page (400 sq cm) | ₹11,82,000 | ₹14,12,000 | ₹14,40,000 | Contact for Quote |
Note on Final Pricing: The above estimates are based on published 2016 rates and are for planning purposes only. As an authorised agency, Riyo Advertising generally offers discounted agency rates and packages that will significantly reduce these costs. For a final, discounted price, please call us on 9821984000.
| Advertisement Type | Rate Component | Rate |
|---|---|---|
| Display Ad — Inside Page | Base Rate | ₹2,955 per sq cm |
| Display Ad — Any Page | Standard Premium | ₹3,240 per sq cm |
| Display Ad — Back Page | Premium Placement | ₹3,530 per sq cm |
| Display Ad — Page 3 | Premium Placement | ₹3,600 per sq cm |
| Display Ad — Front Page | Top Premium Placement | ₹4,890 per sq cm |
| Minimum Front Page Ad Size | — | 240 sq cm |
| Minimum Other Page Ad Size | — | 20 sq cm |
| Retail Minimum Ad Size | — | 10 cm × 10 cm (100 sq cm) |
| Classified Ads | — | Contact Riyo Advertising |
| Appointment Ads | — | Contact Riyo Advertising |
| Obituary Ads | — | Contact Riyo Advertising |
| Overall Rate Range | All Formats | ₹250 to ₹15 Lakhs |
Booking your Bombay Times advertisement through Riyo Advertising is meant to be quick, clear and assisted - be it the first-time advertiser booking a small classified display ad or a marketing manager placing a multi-insertion Front Page display campaign.
For same-day or next-day advertisements (such as statutory notices, name change ads, time-sensitive advertisements, etc.), call our media desk immediately on 022 6770 4000 / 022 6770 6500 / 9821984000 to check the availability and deadline for your preferred date of publication.
Riyo Advertising clients enjoy a range of exclusive discounts and package deals for booking their advertisements in the Bombay Times that are not available when booked directly. With our large volumes of media inventory across TOI Group newspapers, we leverage a number of cost-saving strategies for our clients.
For details on the discount structure that will work best for your 2026 campaign, talk to a Riyo consultant: 9821984000.
Bombay Times has the highest level of editorial clout in the entertainment, fashion and lifestyle category in the city. Placing an advertisement in its pages places your brand at the centre of the cultural discourse that shapes Mumbai's urban culture. This is a critical factor for consumer brands, lifestyle, fashion, and luxury brands and services that target the aspirational urban consumer.
Bombay Times is published as a supplement to the Bombay Times (TOI) and so enjoys the enormous Mumbai print and digital reach of the TOI. All TOI subscribers receive a copy of Bombay Times and your ad reaches a cross-section of Mumbai's consumer population including corporate leaders, entrepreneurs, students, housewives and urban cultural opinion leaders.
Bombay Times' content - Bollywood, fashion, social events, celebrity culture - is geared to reach a readership of young, high-income, brand-influential city dwellers. This is the most heavily targeted group for advertising in Mumbai, and to whom Bombay Times offers direct, trusted and affordable access.
Bombay Times is not a news section to be read for headlines, but a supplement that is picked up by the reader. Readers are encouraged to browse the editorial pages - they look at the fashion spread, read celebrity gossip, and preview entertainment. This leads to a greater dwell time around editorial pages, and therefore your advertisement, than news outlets.
Riyo Advertising is a leading all-India media planning and buying agency, headquartered in Mumbai and with offices in Bengaluru, Chennai and Delhi. Our extensive experience with Bombay Times Group publications - like Bombay Times - enables us to negotiate special discounted rates, package deals and added-value offers that can't be accessed by individual advertisers and in-house marketers.
Our comprehensive offering spans the entire spectrum of advertising: expert advice on rate cards, campaign scheduling and edition choices; professional advice on ad design and layout; efficient management of deadlines and payments; and immediate access to soft-copy tearsheets once the ads are published (crucial for public notice ads and other statutory notices).
For time-critical ads, such as insolvency notices, name change notices, legal notices, and tender publications, Riyo Advertising provides dedicated same-day and next-day booking services, ensuring you won't miss a deadline and avoid legal or financial consequences from a missed notice.
If your target audience is not just Bombay Times, but the main Bombay Times edition, Maharashtra Times and other regional and national newspapers, Riyo Advertising becomes a one-stop-shop media desk for your multi-newspaper bookings across India, allowing you to manage all bookings through a single contact, and avoid confusion.
The rates for Bombay Times newspaper 2026 Display Advertisements are as follows: Inside Page Base Rate - ₹2,955 per sq cm; Any Page - ₹3,240 per sq cm; Back Page - ₹3,530 per sq cm; Page 3 - ₹3,600 per sq cm; Front Page - ₹4,890 per sq cm. Total advertisement costs vary from ₹250 to ₹15 Lakhs depending on format, size and page. Please note that the rates may have changed; please contact Riyo Advertising at 9821984000 for the latest rates.
The minimum size for display advertisements (retail) is 10 cm×10 cm (100 sq cm) in Bombay Times. The minimum space required for a front page ad is 240 sq cm. It's 20 sq cm for other, non-retail, pages.
Yes. You can book a Front Page ad in Bombay Times, with minimum size of 240 sq cm for a price of ₹4,890/sq cm. This is one of the most prestigious locations in Mumbai newspaper advertising - please call Riyo Advertising on 9821984000 to check availability and reserve in advance.
Bombay Times publishes Variable Size Display Ads, Fixed Size Display Ads, Jacket Ads, Skybus Ads, Pointer Ads and Classified Advertisements.
The best day depends on your advertising goals. Weekdays are suitable for appointment ads, while weekends work better for lifestyle and consumer campaigns.
Discounts are available based on advertisement size, category, frequency and campaign duration. Multiple insertion and package deals are also available.
Yes. Bombay Times is one of Mumbai’s leading entertainment and lifestyle supplements, making it ideal for fashion, beauty, entertainment and premium lifestyle brands.
Bombay Times is distributed along with the Bombay Times, helping advertisers reach a large Mumbai audience interested in entertainment and lifestyle content.
Bombay Times focuses on general news coverage, while Bombay Times focuses on entertainment, Bollywood, fashion and lifestyle audiences in Mumbai.
Call Riyo Advertising at 022 6770 4000 / 022 6770 6500 or 9821984000, or email info@riyoadvertising.com for instant advertisement quotes and package details.
Riyo Advertising connects your advertisement with Mumbai's most culturally connected urbanites. Our media specialists will guide you through your rate inquiry, design, proofing and final submission by deadline to receive a post-profile tearsheet copy of your Bombay Times advertisement, ensuring you receive the best return on investment for your ad.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
Fill the form below and our team will contact you shortly.