The Echo of India Advertisement Rates 2026
About The Echo of India Advertising
Need to book an Echo of India ad? Call or WhatsApp 9821984000 — tell us the category, edition, and date. We confirm the rate, share a proof, and handle the rest.
Editions: North Kolkata · South Kolkata · Central Kolkata · Howrah · Salt Lake · New Town · Dum Dum · Barasat · and 8+ more
The Echo of India Newspaper Ad Rates
Rates w.e.f. 2025 · All rates in Rs. per Sq Cm
The Echo of India — Display Ad Rate Card
Rates for Display Advertisement w.e.f. 2025
| Editions | Base Page | Front Page | Back Page | |
|---|---|---|---|---|
| B&W | Color | Color | Color | |
| Port Blair | 150 | 250 | 463 | 375 |
| Silliguri | 85 | 150 | 278 | 225 |
| Kolkata | 100 | 180 | 333 | 270 |
⚠ Rates are loaded dynamically. Call 9821984000 for the latest confirmed rates. All Rates in Sq. Cm.
The Echo of India — Tender Notice Ad Rate Card
Rates for Tender Notice Advertisement w.e.f. 2025
| Editions | B&W (Rs/sq.cm) |
|---|---|
| Port Blair | 170 |
| Silliguri | 125 |
⚠ Note: All Rates are in Rs per Sq Cm. Please call us and confirm the rates before proceeding.
The Echo of India — Classified Ad Rate Card
Rates for Classified Advertisement w.e.f. 2025
| Editions | Rate (Per Line Rs.) |
|---|---|
| Port Blair | 30 |
| Kolkata | 25 |
| Silliguri | 20 |
What are The Echo of India Ad Rates?
Cost Of The Echo of India News paper Advertisement depends on color, location, size, placement, edition.
Advertisement In The Echo of India Newspaper is very easy , just fill the advertisement details in form or just call to our assistant at 67704000.
The Echo of India Newspaper Advertisement Rates starts from 250 to 15 lakhs depend on your advertisement format and city you choose, also the placement in The Echo of India newspaper like front page, todya's focus, and classified page.
Newspaper advertising rates are quoted per square cm. The rate of discount on newspaper cards depends on the size of the ad, inserts and product category.
The rates depends on placement in The Echo of India Newspaper like Advertising in The Echo of Indiaon Front Page, Back Page or Page 3 have more cost than classified section.
📐 Display Ad Sizes in The Echo of India
- • Min: 4 cm W × 5 cm H = 20 sq.cm
- • 10 cm W × 10 cm H = 100 sq.cm
- • 12 cm W × 20 cm H = 240 sq.cm (Quarter Page)
- • 25 cm W × 16 cm H = 400 sq.cm (Half Page)
📆 Best Booking Days
- If you are looking for recruitment ads in The Echo of India Newspaper all days are good for getting Response from Public Notice, Display, Classified Recruitment Ads.
💰 Key Ad Rates for Port Blair Edition
* Check Tab sections above for Kolkata or Silliguri pricing
Why Book Your Echo of India Ad Through Riyo Advertising?
You can book directly,but here's why 5,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Negotiated discount packages | ✅ Up to 15% off | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
We manage everything from writing your Echo of India ad copy to confirming your publication date and delivering your tearsheet so you get maximum impact from every advertising rupee spent in one of Kolkata's most enduring English newspapers.
The Echo of India Advertisement Rates 2026: Complete Guide
The Echo of India advertisement rates in 2026 are available on request reflecting the newspaper's competitive positioning as one of Kolkata's established English dailies, offering accessible display and classified advertising rates for businesses, institutions, and individuals targeting the city's English-reading audience.
Rates vary by:
- ➤ Ad format — Custom Size, Quarter Page, Half Page, Full Page, Classified
- ➤ Page placement — Front page, back page, or inner pages
- ➤ Colour option — Black & White or Colour
- ➤ Publication date — Durga Puja and festive edition rates vary
Get a confirmed Echo of India quote within 30 minutes, contact Riyo Advertising directly.
The Echo of India: Kolkata's Established English Daily
Before selecting a format, here's why advertising in The Echo of India results in value that complements and extends your Kolkata English print campaign:
📊 Verified circulation
Verified circulation of 21,660 copies with a readership of approximately 54,150 a concentrated, loyal Kolkata English-reading audience that reads The Echo of India as its primary or supplementary English newspaper.
👥 Diverse English readership
Kolkata's diverse English readership — The Echo of India reaches a wide cross-section of Kolkata's English-reading population; its readership spans the city's trading community, small and medium business owners, government employees, students, and aspirational middle-class households that may not be reached through premium-priced legacy newspapers.
💰 Accessible advertising rates
Accessible advertising rates — The Echo of India's competitive rate structure makes it an attractive option for local Kolkata businesses, SMEs, and first-time print advertisers who need English newspaper reach without the premium pricing of The Telegraph or Hindustan Times.
📰 Supplement to premium newspapers
Supplement to premium Kolkata English newspapers — for brands already advertising in The Telegraph or Hindustan Times, The Echo of India provides incremental reach into additional Kolkata English readership segments at economical supplementary rates.
🏛️ Established community trust
Established community trust — The Echo of India has served Kolkata's English reading community for ten years its consistent daily publication and editorial reliability give it a loyal, habitual readership that engages with the newspaper's content including advertisements.
🗺️ Pan-Kolkata distribution
Pan-Kolkata distribution — distributed across North, South, Central, and East Kolkata; Howrah; Salt Lake; Dum Dum; and suburban West Bengal markets that are not uniformly covered by all Kolkata English newspapers.
Advertising in The Echo of India circulates to Kolkata's trading and business community, government employees, aspirational middle-class families, students, and the broad English-reading audience that makes Kolkata one of India's most newspaper-literate cities.
The Echo of India Ad Formats — All Options Available
The Echo of India Custom Sized Display Ads
Base Rate: On Request
What it is: Custom Sized Display Ads in The Echo of India are fully flexible sized and positioned based on your creative concept and campaign budget. This is the most commonly booked format for businesses that need precise ad dimensions and specific page placement.
Specifications:
- ➤ Minimum size on front page: approximately 240 sq. cm
- ➤ Minimum size on all other pages: approximately 20 sq. cm
- ➤ Available on: Front page, back page, and all inner pages
- ➤ B&W and Colour options available
Best for:
- ➤ Local Kolkata businesses advertising to the city's English-reading community for the first time
- ➤ SMEs and traders seeking affordable English newspaper reach across Kolkata
- ➤ Government and institutional advertisers with specific size or page requirements
- ➤ Real estate developers targeting Kolkata's broader English-reading buyer segment
The Echo of India Quarter Page Ads
Base Rate: On Request
What it is: A Quarter Page Ad covers one-quarter (1/4) of an Echo of India page is approximately 400 sq. cm providing strong brand visibility among Kolkata's English-reading audience at an accessible mid-range investment.
Specifications:
- ➤ Ad space: approximately 400 sq. cm
- ➤ Dimensions: 16 cm (W) × 25 cm (H)
- ➤ Available on any page of the newspaper
- ➤ Can be placed horizontally or vertically
Best for:
- ➤ Local and regional Kolkata businesses building English-language brand awareness
- ➤ Education and coaching institutes targeting Kolkata's student community
- ➤ Real estate listings targeting Kolkata's middle-class homebuyer segment
- ➤ SME recruitment announcements targeting Kolkata's English-reading job seeker community
The Echo of India Half Page Ads
Base Rate: On Request
What it is: A Half Page Ad covers half of an Echo of India page is approximately 825 sq. cm presenting a large, visual impact canvas for brand campaigns, institutional messaging, or multi-product layouts.
Specifications:
- ➤ Ad space: approximately 825 sq. cm
- ➤ Dimensions: 32.9 cm (W) × 25 cm (H)
- ➤ Can be placed horizontally or vertically across the page
- ➤ Available on any page of the newspaper
Best for:
- ➤ Mid-sized brand campaigns targeting Kolkata's broader English-reading audience
- ➤ Real estate project launches targeting the Echo of India's middle-class homebuyer readership
- ➤ FMCG and consumer brands building English-language visibility across Kolkata's diverse communities
- ➤ Institutional campaigns for financial services, education, and healthcare brands
The Echo of India Full Page Ads
Base Rate: On Request
What it is: A Full Page Ad covering an complete Echo of India page is approximately 1,727 sq. cm is the highest-impact single-page format in the newspaper, offering maximum creative freedom and complete page ownership.
Specifications:
- ➤ Ad space: approximately 1,727 sq. cm
- ➤ Dimensions: 32.9 cm (W) × 52 cm (H)
- ➤ Available on any page except the front page
- ➤ Uninterrupted full-page canvas
Best for:
- ➤ Major brand campaigns seeking complete Kolkata English readership coverage across multiple newspaper tiers
- ➤ Corporate milestone and institutional announcements
- ➤ Durga Puja, Diwali, and festive season campaigns complementing primary newspaper placements
- ➤ Government and PSU public awareness campaigns requiring maximum Kolkata English print reach
The Echo of India Ad Format Reference — Quick Guide 2026
| Ad Format | Dimensions | Total Area | Rate |
|---|---|---|---|
| Minimum Custom Unit | 4 cm × 5 cm | 20 sq. cm | On Request |
| Standard Custom | 10 cm × 10 cm | 100 sq. cm | On Request |
| Quarter Page | 16 cm × 25 cm | ~400 sq. cm | On Request |
| Half Page | 32.9 cm × 25 cm | ~825 sq. cm | On Request |
| Full Page | 32.9 cm × 52 cm | ~1,727 sq. cm | On Request |
All The Echo of India prices are confirmed at booking based on format, placement, colour option, and publication date. Contact Riyo Advertising for a confirmed 2026 quote within 30 minutes.
The Echo of India vs. The Telegraph — Strategic Comparison for Kolkata Advertisers
Clarity in when to use The Echo of India vs. Kolkata's premium English newspapers helps advertisers maximise ROI across budget levels:
| Factor | The Echo of India | The Telegraph |
|---|---|---|
| Circulation | 21,660 | 2,44,499 |
| Readership | ~54,150 | ~3,26,000 |
| Rate positioning | Economical | Premium |
| Best for | SMEs, local business, supplementary reach | Corporate, institutional, premium brands |
| Audience profile | Broad English readership, trading community | Senior executives, NCCS A1, professionals |
| Durga Puja reach | Strong local community | Maximum premium reach |
Strategic use cases:
- ➤ First-time English print advertiser — The Echo of India provides a lower-risk entry point for testing English newspaper advertising before committing to premium newspaper rates
- ➤ Local Kolkata business — for retailers, traders, and SMEs targeting Kolkata's broad English-reading community, The Echo of India delivers economical daily reach
- ➤ Supplementary coverage — for brands already in The Telegraph, The Echo of India adds incremental reach into additional Kolkata English reader segments at marginal cost
- ➤ Maximum Kolkata coverage — book The Telegraph + The Echo of India together through Riyo Advertising for complete Kolkata English print saturation at bundle discount rates
Echo of India Ad Categories — Which Format Suits Your Need?
💍 Matrimonial Ads
Best day: Sunday
Sunday offers the maximum matrimonial readership in The Echo of India. Kolkata's Bengali-speaking English-reading families browse matrimonial listings together on Sunday mornings. Classified text ads are the most economical option for personal matrimonial advertisements.
Required: No special documents. Ad can be booked the same week.
💼 Recruitment Ads
Best day: Monday–Wednesday
The Echo of India's wide Kolkata English readership is mainly for government employees, small business staff, and aspirational middle-class job searches makes it an effective platform for SME and local business recruitment in Kolkata. Early-week placements capture active job seekers at the peak of their weekly search.
Best for:
- ➤ Local and mid-sized Kolkata business hiring — retail, hospitality, trading, services
- ➤ Small and medium enterprise recruitment across Kolkata's diverse commercial districts
- ➤ NGO and development sector positions in Kolkata and West Bengal
🏠 Property Ads
Best day: Saturday and Sunday
Kolkata's middle-class property buyers mostly in North Kolkata, Howrah, Dum Dum, and suburban West Bengal represent a significant real estate advertising audience accessible through The Echo of India at economical rates.
Best for:
- ➤ Affordable and mid-segment residential property listings in Kolkata
- ➤ Rental property announcements for Kolkata's working-class and student community
- ➤ Commercial property listings in Kolkata's trading and wholesale districts
- ➤ Plot and land listings in West Bengal's peri-urban markets
📜 Public Notice & Legal Ads
Best day: Weekdays | Accessible rates for statutory compliance
Public Notice Ads in The Echo of India serve as legally recognized announcements for name changes, lost documents, property notices, and court summons across Kolkata's legal and government community. The newspaper's competitive rates make it an economical choice for mandatory statutory compliance advertising.
Best for:
- ➤ Name change notices post-Gazette publication
- ➤ Lost document announcements — certificates, property papers, identity documents
- ➤ Property title clearance notices
- ➤ Court-ordered statutory public notifications
🕊️ Obituary & Condolence Ads
Available: Daily | Priority processing
The Echo of India's obituary section is read by Kolkata's English-reading community. Same-day and next-day bookings are frequently possible. Contact Riyo Advertising directly for urgent obituary placements.
🎓 Education Ads
Best day: Saturday and Sunday
The Echo of India's broad Kolkata English readership includes a significant proportion of student-age readers and education-investing families and makes it an accessible platform for education brand advertising targeting Kolkata's aspirational middle-class households.
Best for:
- ➤ Coaching institutes and competitive exam preparation centres targeting Kolkata's student community
- ➤ School and college admissions announcements across Kolkata and suburban West Bengal
- ➤ Vocational training and professional certification programmes
🪅 Durga Puja & Festive Season Campaigns
Key window: October — Kolkata's biggest advertising season
Durga Puja is Kolkata's most important festival and the city's single biggest consumer spending event. The Echo of India's Durga Puja special editions reach Kolkata's broad English-reading community during the city's peak commercial season as a supplementary placement alongside premium newspapers or as a standalone budget-friendly festive campaign for local businesses.
- ➤ Local Kolkata retail and FMCG brands running festive campaigns at accessible budgets
- ➤ Puja pandal and event sponsors seeking English print visibility
- ➤ Community organization and cultural committee announcements
Best Days to Publish Your Echo of India Ad (2026 Guide)
| Category | Best Day(s) | Why |
|---|---|---|
| Matrimonial | Sunday | Peak family readership; highest matrimonial response |
| Recruitment | Monday–Wednesday | Early-week captures active job seekers |
| Property / Real Estate | Saturday & Sunday | Weekend property browsing by homebuyers |
| Education / Admissions | Saturday & Sunday | Weekend family decision-making for education |
| Obituary / Condolence | Any day | Daily section, priority same-day processing |
| Name Change / Legal | Any day | Legal validity; Kolkata-wide English readership |
| Public Notice | Weekdays | Institutional and legal readers check daily |
| Durga Puja Campaigns | October special editions | Kolkata's peak festive consumer spending window |
| General Brand Display | Any day | Consistent daily Kolkata English readership |
How to Book Your Echo of India Advertisement in 5 Steps
Total time: Under 15 minutes
Choose Your Category
Select from: Matrimonial, Recruitment, Property, Education, Obituary, Name Change, Public Notice, or Brand Display.
Select Your Ad Format
- ➤ Classified Text — Most affordable. Charged per line.
- ➤ Classified Display — Visual impact with logos/images. Charged per sq. cm.
- ➤ Main Paper Display — Quarter Page, Half Page, or Full Page editorial placement.
Choose Your Publication Date
Use our calendar to select your preferred date. See "Best Days by Category" above for maximum response. Book at least 2 working days ahead; Durga Puja and festive editions need 5–7 days.
Pay & Confirm
Pay via Credit/Debit Card, UPI, Net Banking, or Wallet. Receive instant booking confirmation with your ad reference number.
Receive Your Tearsheet
We deliver a digital tearsheet (proof of publication) within 48–72 hours of your ad appearing in print is needed for legal notices, name change compliance, and campaign documentation.
Why Book Your Echo of India Ad With Riyo Advertising?
We've managed thousands of Kolkata newspaper ad bookings including The Echo of India, The Telegraph, and Hindustan Times. Here's what that experience means for you:
✅ Kolkata multi-newspaper expertise
— we understand how The Echo of India fits into Kolkata's English print media landscape; we advise you on whether The Echo of India alone, in combination with The Telegraph, or as part of a broader Kolkata campaign best serves your specific advertiser goal and budget.✅ Accessible entry point for first-time advertisers
— for businesses placing their first English newspaper ad in Kolkata, we make The Echo of India's booking process simple, fast, and risk-free; from copy drafting to publication confirmation, we handle every step.✅ Free ad copy assistance
— for classified text ads, every extra line costs money; our team crafts concise, effective copy within the 3–4 line limit; for display ads, we recommend the optimal size, layout, and design.✅ Agency-level rates passed to you
— we receive agency pricing and pass it directly to you; combined with our first-booking discount (5% off), loyalty discount (10% on second booking), and bulk packages, you always pay less than booking alone.✅ Kolkata combo packages
— for brands wanting broader Kolkata English print coverage, we combine The Echo of India with The Telegraph for a single booking with one invoice and auto-applied bundle discounts.✅ Dedicated support until publication
— we confirm your booking, monitor publication, and deliver your tearsheet within 48–72 hours; any publishing error is our responsibility to resolve.Key Cost Factors for The Echo of India Advertisement
📏 Ad size
— all display ads are charged per sq. cm; The Echo of India's competitive per-sq. cm rates make it one of Kolkata's most economical English newspaper platforms for local and SME advertisers.📄 Page placement
— front page carries the highest premium; back page and Page 3 offer strong visibility at mid-tier rates; inner pages are the most economical for classified and text-format ads.🎨 Colour vs. B&W
— colour ads carry a premium but deliver better brand recall; for local business and consumer ads, colour is recommended where budget permits; for statutory notices, B&W is the standard and fully effective format.🪅 Publication date
— Durga Puja special editions carry a premium and limited inventory; book at least 5–7 days ahead for confirmed festive placement.📦 Bulk and combo bookings
— booking 4+ insertions or combining The Echo of India with The Telegraph for Kolkata-wide coverage unlocks rates not available on individual single-insertion bookings.Exclusive The Echo of India Ad Offers — 2026
🎁 First-time advertisers
Flat 5% off your first booking
🏆 Second order
Flat 10% off automatically applied
📦 Bulk booking
Buy 4 insertions, get the 5th free — ideal for weekly recruitment, property, or local business campaigns
💍 Matrimonial special
Book 2 insertions, get 1 free
🪅 Durga Puja packages
Special bundled rates for Kolkata's biggest advertising season — contact us by September for confirmed October inventory
🗺️ Kolkata combo packages
Book The Echo of India + The Telegraph together for complete Kolkata English print coverage at up to 15% bundle discount
Offers valid on online bookings. Cannot be combined unless specified.
Classified Text vs. Display Ads — Which Should You Choose?
| Factor | Classified Text | Classified Display |
|---|---|---|
| Cost | Lowest — charged per line | Moderate — charged per sq. cm |
| Visual impact | Low | High |
| Logo / image | ❌ No | ✅ Yes |
| Best for | Matrimonial, obituary, name change, legal | Recruitment, property, business, education |
| Response rate | Good for personal ads | Better for business and institutional ads |
| Booking speed | Fastest | Fast — 2 working days |
Frequently Asked Questions
How much does an Echo of India advertisement cost in 2026? ▼
Ad rates for the Echo of India can be negotiated on a case-by-case basis, and are dependent on ad format (custom size, quarter page, half page, full page); ad placement (front page, back page, inner page); colour (B&W or colour). The newspaper provides one of the most affordable English daily advertising options in Kolkata, thanks to its competitive rate structure. For a guaranteed quote for 2026 within 30 minutes, please contact Riyo Advertising.
What is The Echo of India's circulation and readership? ▼
With a loyal readership of about 54,150 and a circulation of around 21,660, the Echo of India has a verifiable circulation of readers who read English newspapers from the city and are concentrated among the trading class, government employees, aspirational middle class families, and student households.
Which areas of Kolkata does The Echo of India cover? ▼
The Echo of India reaches the markets of North Kolkata, South Kolkata, Central Kolkata, Howrah, Salt Lake, New Town, Dum Dum and the suburban markets in West Bengal, having a very wide pan-Kolkata English language coverage throughout the city's various commercial and residential areas.
Which day is best for a matrimonial ad in The Echo of India? ▼
Matrimonial readers are the highest on Sunday. The day with the highest response rate for matrimonial advertisements in The Echo of India is Sunday mornings when Bengali speaking, English reading families of Kolkata are surfing the web.
What is the minimum ad size in The Echo of India? ▼
All inner pages must be of minimum size of 4 cm X 5 cm (20 sq. cm). The minimum size for the front page is about 240 sq. cm.
Do I need documents to book a name change ad in The Echo of India? ▼
Yes. Ad for name change will need a copy of the notarized Affidavit. The published notice of the Echo of India will be considered as the legal proof. Riyo Advertising will advise you on the proper format needed and will submit it accordingly.
Why should I advertise in The Echo of India instead of The Telegraph? ▼
Echo of India is not a replacement to The Telegraph as it is a strategic tool. It is perfect for: economical reach in English print in the local market of Kolkata; a first time advertiser testing the English newspaper market in Kolkata; and a brand that wants additional exposure in Kolkata in addition to their newspaper. To get maximum Kolkata English print saturation, Riyo Advertising offers its Kolkata combo package at bundle discount rates that includes The Echo of India + The Telegraph in one go.
How far in advance should I book an Echo of India ad? ▼
Please book at least 2 working days prior to the date you want your book published. Please reserve for Durga Puja / festive special editions 5-7 days in advance since Kolkata's most commercially important newspaper dates are first to fill.
Is there a discount for bulk or repeat bookings? ▼
Yes:
First booking: 5% off
2nd booking: 10% discount will be automatically applied.
They're offering a 5th free for buying 4.They are offering a 5th for 4.
Kolkata combo package (Echo of India + Telegraph): up to 15% discount on the combined price
On request, Durga Puja season packages can be offered.
How do I verify my Echo of India ad was published? ▼
Riyo Advertising offers a post-publication tearsheet (digital scanned proof of the published ad) within 48-72 hours.It can be valuable for legal compliance, name change records and campaign reporting.
📞 Book The Echo of India Ads Now
Book your advertisement online with Riyo Advertising for smooth, reliable, and cost-effective English newspaper advertising in Port Blair, Silliguri, & Kolkata.
9821984000
022 6770 4000 / 022 6770 6500
✉️ info@riyoadvertising.com
🏆 Why Choose Riyo for The Echo of India Ads?
- ✓ 20+ Years of Media Buying Expertise across India
- ✓ Get special packages & discounted display, obituary ad rates.
- ✓ Reliable ad release guaranteed.
- ✓ Soft-copy proof delivered by email after publication.
Riyo Advertising accepts all types of advertisement for The Echo of India Newspaper. Call us: 022 6770 4000 / 9821984000
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Fast & Urgent Booking
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Same-Day / Next-Day Release
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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