· Authorised Booking Partner · Since 2003

Book The Echo of India Newspaper Ad

1.5 Lakh+ Daily Readership • 3 Editions • Reaches the Andaman & Nicobar Islands • 8,000+ Ads Booked

The Echo of India 2026 Rates — Classified & Display Agency rates — 15–35% below counter, guaranteed. Confirmed within 30 minutes.

15–35% below counter rate
Classified & Display advertising
Matrimonial & Public Notice
Rate confirmation within 30 minutes
Get My Rate in 30 Minutes See 2026 Rate Card ↓
Book The Echo of India Newspaper Ad
Same Day Urgent tender or court notice? Call 9821984000 before 12 PM for same-day release — priority desk.
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The Echo of India Advertising Cost

The Echo of India Display Ad Rate Card

Rates for The Echo of India Display Advertisement w.e.f. 2025
All The Ad Rates are in per Sq Cm.
Editions Min Size B&W Ad Rates (Rs.) Color Ad Rates (Rs.)
The Echo of India Advertising · Since 2003

Book Your The Echo of India Ad Online

West Bengal & Andaman and Nicobar Islands' English daily newspaper. 1.5 Lakh+ daily readership. Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 years of Riyo Advertising.

Call or WhatsApp 9821984000 and get a confirmed rate within 30 minutes.

15–35% below counter rate
Free ad drafting & design
Proof before print — nothing publishes without approval
One of the few English dailies with genuine reach into Port Blair and the Andaman & Nicobar Islands
Get My Rate in 30 Minutes See 2026 Rate Card ↓

The Echo of India

2026 Ad Rates

Save Up To
35%

Kolkata Edition

Base Rate (B&W)

₹150 /Sq.cm

Siliguri Edition

Base Rate (B&W)

₹175 /Sq.cm

Port Blair Edition

Base Rate (B&W)

₹350 /Sq.cm

Agency Rate

Below Counter Rate

Up to 35%

Same-Day Release

Same-day tender or court notice? Call 9821984000 before 12 PM

The Echo of India Editions

Kolkata (published from) · Siliguri · Port Blair

Quick Quote

Get Your Rate — Category, Edition, Date

Tell us your ad category, edition, and publication date. Call or WhatsApp 9821984000 and we'll confirm your The Echo of India ad rate within 30 minutes on working days.

Confirmed display rates to start from:

EditionBase B&WBase ColourFront Page ColourBack Page Colour
Kolkata₹150/sq.cm₹250/sq.cm₹375/sq.cm₹313/sq.cm
Siliguri₹175/sq.cm₹275/sq.cm₹413/sq.cm₹344/sq.cm
Port Blair₹350/sq.cm₹450/sq.cm₹675/sq.cm₹563/sq.cm

Note: Port Blair carries the highest rate of the three editions — reflecting the added cost of printing and distributing to the Andaman & Nicobar Islands.

Call for the exact classified, matrimonial, recruitment, and public notice rate — these are quoted per category since The Echo of India's classified tariff varies by ad type.

1 Tell us your ad category
2 Choose your edition
3 Choose your publication date

For an instant rate

9821984000

Call or WhatsApp

Get My Exact Rate

The Echo of India 2026

Most Requested Combinations

Classified Text

Matrimonial

Call for Rate category & edition-dependent
Sunday strongest
Classified Display

Recruitment

Call for Rate category & edition-dependent
All days
Same Day

Obituary

Social Rate
Call before 12 PM
Classified Display

Property

Call for Rate category & edition-dependent
Sat/Sun strongest
Display

Public Notice / Tender

Kolkata ₹150 / sq.cm
3–4 working days
Display

Main Paper Display

Kolkata ₹150 / sq.cm
3–5 working days

Note: Port Blair carries the highest rate of the three editions — reflecting the added cost of printing and distributing to the Andaman & Nicobar Islands. Classified rates quoted per category — call 9821984000 for exact figure.

View Full The Echo of India Rate Card →

*Indicative starting rates based on the supplied The Echo of India 2026 tariff information. Final cost may vary by category, edition, size, publication date and applicable newspaper rate. Call or WhatsApp 9821984000 for the exact current rate.

Print Advertising

Why The Echo of India Still Works in 2026

Print advertising is not trying to get digital's attention; it's going for a different kind of attention.

Print advertising

Nobody skips a print ad.

If not blocked, a digital ad will receive a 2-second look between notifications. A The Echo of India reader is already paying attention to the paper; your newspaper ad is part of what she pays attention to.

Reach very few other papers can offer.

The Echo of India is one of the few English newspapers that truly connects and covers the Andaman & Nicobar Islands and West Bengal with editions in Kolkata, Siliguri & Port Blair.

Nobody skips a print ad.

If not blocked, a digital ad will receive a 2-second look between notifications. A The Echo of India reader is already paying attention to the paper; your newspaper ad is part of what she pays attention to.

A recognised publication for statutory notices.

The Echo of India is legally admissible in West Bengal for court notices, government tenders, and legal disclosures, and also in the Andaman & Nicobar Islands.

Target West Bengal and the Islands without tracking anyone.

Visit a market that has not been chosen. Visit a market that is not Kolkata, Siliguri, or Port Blair.

Choose Your Ad Format

Every Way to Advertise in The Echo of India

01

Classified Text Ads

Plain running-text ad in the classified section, per line. Put a highlight, ticking, or outline for a small enhancement fee.

Best For

Matrimonial · Obituary · Lost & found · Name change · Situation vacant

Rate confirmed by category & edition — call for the exact figure.

02

Classified Display Ads

Photo, logo, colour, and custom typography within the classified section, billed per sq.cm. Ads with a photo or logo typically pull noticeably higher response than text-only.

Best For

Property · Recruitment · Business · Education · Institutional matrimonial

Rate confirmed by category & edition — call for the exact figure.

03

Display Ads

Premium placement beside editorial content anywhere in the paper, billed per sq.cm with position premiums.

Best For

Brand · Retail · Government & institutional · Tenders · Statutory notices

Confirmed Kolkata base rate: ₹150/sq.cm B&W · ₹250/sq.cm Colour.

2026 Rate Card

The Echo of India Ad Rates 2026 — Full Rate Card

Rates below are effective in 2026, per edition. Every rate is quoted at agency terms — 15–35% below counter.

Our Rates

Up to 35% Below Counter Rate

Display Ad Rates by Edition

Per Sq.cm · Min Size 8×5 cm

Per Sq.cm

← Swipe horizontally to compare editions →

Edition Base B&W Base Colour Front Page Colour Back Page Colour
Kolkata ₹150 ₹250 ₹375 ₹313
Siliguri ₹175 ₹275 ₹413 ₹344
Port Blair ₹350 ₹450 ₹675 ₹563

Note: Port Blair carries the highest rate of the three editions — reflecting the added cost of printing and distributing to the Andaman & Nicobar Islands.

Display Ad Sizes

Front page and premium positions need 3–5 working days' advance booking. Call 9821984000 for a size-specific quote against your chosen edition's base rate.

← Swipe horizontally to view all sizes →

Size Dimensions Area Built For
Minimum 3×5 cm 15 sq.cm Pointer ads, small notices
Standard 10×10 cm 100 sq.cm Local promotions, education
Quarter Page 12×20 cm 240 sq.cm Offers, recruitment drives, launches
Half Page — Package-priced Project launches, festive campaigns
Full Page — Full page layout Launches, brand statements

Front page and premium positions need 3–5 working days' advance booking. Call 9821984000 for a size-specific quote against your chosen edition's base rate.

Classified & Category Rates

Matrimonial, recruitment, property, obituary, and public notice rates are quoted per category and edition when you call — The Echo of India's classified tariff varies by ad type. Call 9821984000 with your category and we'll confirm the exact rate within 30 minutes.

Better Booking Rates

What You Save vs. Counter Rate

Booking through Riyo consistently costs less than the full counter rate — 15–35% below counter, with the exact saving confirmed against your specific category and edition when you call.

Save Up To

35% vs counter
3 Editions Across West Bengal & the Andaman & Nicobar Islands

Pick Your The Echo of India Edition

The Echo of India distributes across West Bengal and the Andaman & Nicobar Islands. Every edition carries its own rate — call 9821984000 and we'll confirm the exact rate for your chosen edition before you finalise your booking.

The Echo of India Editions

3 editions · West Bengal & Andaman & Nicobar Islands

Kolkata

Published from — West Bengal's commercial & administrative capital

Siliguri

North Bengal's commercial hub

Port Blair

Andaman & Nicobar Islands

Every edition has its own rate

Tell us your edition, ad category and publication date — we'll confirm the exact applicable rate.

Call 9821984000
The Echo of India Audience

Who You're Reaching

The Echo of India is an English daily newspaper with a unique circulation base in West Bengal. In addition to Kolkata and Siliguri, it also publishes in Port Blair, one of the few English newspapers with veritable circulation in the Andaman & Nicobar Islands. It has a circulation of 1.5 lakh copies per day.

1.5 Lakh+ Circulation

Across 3 editions

Unique Reach

Port Blair & Andaman & Nicobar Islands

Statutory Authority

Government notices & tenders accepted

High Intent

Recruitment, property, public notice

It is accepted for statutory notices, government tenders, and legal disclosures throughout its area of coverage, and that is why public notice and classified categories work really well for it—especially for the advertisers who specifically want to target the Andaman & Nicobar audience, which most pan-India papers don't reach.

Kolkata / Siliguri

West Bengal's commercial and administrative hubs. Cost-effective rates.

Port Blair

Andaman & Nicobar Islands — unique reach that most pan-India papers don't offer. Highest rates reflect distribution costs.

Simple Booking Process

How to Book — Rate, Compose, Confirm

See your rate. Call or WhatsApp 9821984000 with your category, edition, and date. No login, no office visit — you'll have an exact quote within 30 minutes on working days.

01
See Your Rate

Get Your Quote

Call or WhatsApp 9821984000 with your category, edition, and date. We quote you the official agency rates with all applicable discounts.

No Login 30 Min Quote
02
Compose or Send

Draft Your Ad

WhatsApp or email your content to 9821984000 / info@riyoadvertising.com. A rough draft is enough — we'll format and design it. You'll see a proof before anything goes to print.

WhatsApp / Email Proof Before Print
03
Pay & Confirm

Release It

Pay via UPI, NEFT, credit/debit card, or cheque. Instant confirmation with an ad reference number and GST invoice. A scanned e-tearsheet lands in your inbox after publication.

UPI / NEFT GST Invoice

Ready to Book?

Get Your The Echo of India Ad Rate

Share your category and city — we'll help with the rest.

Call 9821984000

Booking Deadlines at a Glance

Standard classified and display — confirm with media desk · Front page/premium positions — 3–5 working days · Urgent obituary/legal notice — call before 12 PM

Standard Classified / Display

Confirm with media desk

Front Page / Premium Positions

3–5 working days

Urgent Obituary / Legal

call before 12 PM

Sample Ad Formats

Copy and Adapt — The Echo of India

These formats match the structure The Echo of India's classified section expects. Replace the bracketed details with yours.

Matrimonial community, age, education, profession
[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession], [City]. Contact: [Phone/Email]
Recruitment role, location, salary first
REQUIRED: [Job Title], [Location — Kolkata/Siliguri/Port Blair]. Experience: [X] years. Apply: [Email/Phone]
Property lead with locality, configuration
FOR SALE: [BHK], [Locality], [City]. [Amount] neg. Contact: [Phone]
Name Change affidavit copy required
I, [OLD FULL NAME], S/o [Father's Name], residing at [Full Address], hereby declare that I have changed my name from [OLD NAME] to [NEW NAME] for all purposes, vide Affidavit No. [XXX] dated [Date] before [Notary Name], [City]. — [NEW NAME]
Obituary death certificate or doctor's note required
PASSED AWAY — With profound grief we announce the passing of [FULL NAME], aged [XX], beloved [relation] of [family name], on [date] at [place]. Prayer Meeting: [Date], [Time], [Venue]. — [Contact]
Recruitment Advertising

How to Post a Job Ad in The Echo of India

The Echo of India reaches an established readership across Kolkata, Siliguri, and Port Blair — a trusted reference for government, tourism (particularly relevant to Port Blair), education, and local business hiring.

What to Put in Your Job Ad

Job title first two words, not buried in paragraph three.

Company or organisation name, unless it's a confidential search.

Key qualifications and years of experience.

Location — city, hybrid, or remote, be specific.

Salary range — this matters more than anything else.

How to apply.

Best time of year to recruit in West Bengal

Post-appraisal (Jan–Mar) and mid-year surge (Jul–Sep) are strongest. Avoid the festive slowdown (Oct–Nov) and summer lull (May–Jun).

Why your job ad isn't getting applications

Common mistakes that reduce response quality

01No salary range

Loses 30–40% of qualified candidates immediately.

02Vague job title

"Accounts Officer — Kolkata — ₹5–8L" gets read; "Staff Needed" gets scrolled past.

03Wrong edition

A Kolkata role placed only in the Port Blair edition reaches the wrong audience.

04Only ran once

2–4 insertions over 3–4 weeks generate significantly more response than a single run.

Terms to avoid (legal compliance)

Age limits (use "2–5 years experience"), gender language ("Male only," "Salesman"), appearance references ("fair complexion," "good-looking"), regional exclusions ("Locals only"), and misleading titles. The Echo of India's editorial team reviews ads before publication.

Legal & Statutory Advertising

The Echo of India Public Notice — Get It Right, Get It in Time

The Echo of India is an accepted publication for mandatory disclosures at courts, company registrars, and government departments throughout West Bengal and the Andaman & Nicobar Islands.

What You Can Publish

Name Change (with affidavit)
✓Lost Document — passport, degree, property
✓Tender and court notices
✓Insolvency and NCLT filings
✓Property sale/possession notices
✓AGM, EGM, financial results

Recommended Booking Window

3–4 working days before

Book 3–4 working days before any regulatory deadline — not the day before. Allow time for checking, proof approval and publication scheduling.

Public Notice Rates

Call 9821984000 for the confirmed public notice rate.

e-tearsheet provided for legal compliance

Deadline approaching?Call 9821984000
→
Experience & Service

Why Advertisers Choose Riyo

23

Years of Experience

Authorised The Echo of India booking partner since 2003.

8,000+

Ads Booked

Across classified, display, and statutory categories.

4.7

Average Rating

Confirmed rates, free ad drafting, and a proof before every print.

Booking Benefits

Why Book Your The Echo of India Ad With Riyo

From choosing the right edition to receiving your final tearsheet, one team handles the complete booking process.

%
01

15–35% below counter rate

You pay less than walking into The Echo of India office directly.

02

One call, every edition — including Port Blair

Kolkata, Siliguri, and Port Blair — one call covers all three, including the Andaman & Nicobar Islands, instead of contacting separate local offices.

03

Free ad drafting

Send a rough draft and we write, format, and design it the way the paper expects.

04

Proof before print

A design proof before anything prints. Nothing goes to press without your sign-off.

05

Phone gets answered

Legal deadline today — call 9821984000 directly, priority desk support.

30m
06

Fast rate confirmation

Call or WhatsApp with your category, edition, and date — confirmed rate within 30 minutes, working days.

07

Tearsheet in your inbox

A scanned e-tearsheet lands after publication.

✓
08

A Human Who Matches the Edition

Placing a Kolkata vacancy only in the Port Blair edition is a common booking mistake — we catch it before you book, not after.

More Publications

Also Book in the Same Call

Riyo books across complementary East India and national publications in the same call.

9821984000 →
Newspaper Language Best For
The Telegraph English ABP Group's East India daily — strong Kolkata presence
Times of India English Pan-India business and general reach
Hindustan Times English Delhi-NCR and pan-North India audience
The Statesman English Kolkata's oldest English daily — complementary statutory reach

Also available in the same call — book combinations for multi-paper bundle discounts.

The Echo of India Advertising

Frequently Asked Questions

Everything you need to know about The Echo of India ad rates, booking, deadlines, corrections and publication.

Booking & Authorisation

Booking process and publication support

How do I book a The Echo of India advertisement? +

Call/WhatsApp 9821984000 with your category, edition, date, and content. Within 30 minutes, we confirm the rate, provide a proof, and publish the ad once it's approved. No need to come into the office.

Is Riyo Advertising an authorised The Echo of India booking partner? +

Yes — since 2003, Riyo has booked ads in The Echo of India's editions, with a total of 8,000+ ads booked and an average rating of 4.7/5. Each booking includes an ad reference number as well as a GST invoice.

Does my The Echo of India print ad appear online too? +

Yes, your ad's proof of publication is provided on the e-tearsheet, which is sent by e-mail after publication.

₹

Rates & Budget

The Echo of India advertising costs and packages

What are The Echo of India's display ad rates in 2026? +

Kolkata: ₹150/sq.cm B&W, ₹250/sq.cm Colour base. Siliguri: ₹175/sq.cm B&W, ₹275/sq.cm Color. Port Blair: ₹350/sq.cm B&W, ₹450/sq.cm Color (the highest of the three, which reflects distribution costs to the Andaman & Nicobar Islands).

What are The Echo of India's classified ad rates in 2026? +

Classified rates are different based on the type of categorized ad (matrimonial, recruitment, property, obituary, or public notice) and edition of the classifieds (call 9821984000 for the exact rate for your specific ad).

Which editions does The Echo of India cover? +

Kolkata, Siliguri, and Port Blair – one of the few English dailies that had a footprint in the Andaman & Nicobar Islands.

Urgent & Statutory Ads

Same-day bookings and legal notices

Can I book a The Echo of India ad on the same day? +

For an urgent obituary or legal notice, dial 9821984000 before 12 PM to confirm the cutoff for today.

Categories

Popular The Echo of India ad categories

Matrimonial, property, recruitment, name change, obituary and more — live per-city rates.

See all 28 categories
Change of Name Matrimonial Property Recruitment Announcement Business Astrology Commercial Personal Computers Court or Marriage Notice Education Loss of Documents Lost and Found Lost of Certificates Or Marksheets Lost Share Certificate Marriage Bureau Obituary Personal Public Notice Remembrance

Choose a category first, then preview the city-specific rate card and booking flow.

Or pick a The Echo of India city edition

Delhi
11,32,235 copies
Mumbai
8,10,365 copies
Bangalore
5,17,568 copies
Kolkata
2,86,037 copies
Pune
2,80,906 copies
Hyderabad
2,55,568 copies
Chennai
2,55,000 copies
Ahmedabad
2,09,605 copies
Lucknow
1,17,992 copies
Madhya Pradesh
1,13,000 copies
Jaipur
87,048 copies
Chandigarh
78,923 copies
Coimbatore
58,086 copies
Baroda
55,273 copies
Trichy & Madurai
55,000 copies
Nagpur
52,155 copies
Goa
50,000 copies
Kochi
47,726 copies
Meerut
45,000 copies
Madurai
43,799 copies
Visakhapatnam
40,000 copies
Patna
39,291 copies
Bhubaneswar
34,870 copies
Dehradun
30,000 copies
Surat
29,851 copies
Vijayawada
25,000 copies
Ranchi
22,626 copies
Kanpur
22,000 copies
Nashik
20,000 copies
Guwahati
17,901 copies
Aurangabad
17,123 copies
Mysore
16,386 copies
Mangalore
12,739 copies
Bareilly
11,000 copies
Allahabad
10,786 copies
Agra
7,927 copies
Varanasi
6,986 copies
Hubli
4,610 copies
Explore The Echo of India Advertising

Explore The Echo of India Advertising Options

Find The Echo of India advertising rates, category guides, edition-wise pricing and booking options for 2026.

💼 The Echo of India Recruitment Ads

Institutional and local-business hiring placements across Kolkata, Siliguri, and Port Blair.

View Recruitment Ads →

🏠 The Echo of India Property Ads

Classified and display listings across West Bengal and the Andaman & Nicobar Islands.

View Property Ads →

⚖️ The Echo of India Public Notice & Tender Ads

Court- and regulator-accepted statutory placements across the region.

View Public Notice Rates →

🕯️ The Echo of India Obituary Ads

Condolence and remembrance announcements; priority handling for urgent requests.

View Obituary Options →

❤️ The Echo of India Matrimonial Ads

Classified placements for family matchmaking across the region.

View Matrimonial Ads →

📜 The Echo of India Name Change & Lost Document Ads

Legally correct wording drafted from your affidavit or document copy.

View Name Change Ads →

Ready to Book Your The Echo of India Ad?

We respond in 30 minutes. Share your category, edition and publication date.

📞 9821984000 ✉ info@riyoadvertising.com
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Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
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Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.