North East Times 2026 Rates — Classified, Display, Matrimonial & Public Notice Agency rates — 15–35% below counter, guaranteed. Confirmed within 30 minutes.
Assam's prominent English daily. 1.1 Lakh+ daily readership across 3 editions. Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 years of Riyo Advertising.
North East Times
Classified Text
Rates From
Display
B&W, edition dependent
Agency Rates
Below Counter Rates
Same-day tender or court notice? Call 9821984000 before 12 PM
Guwahati · Jorhat · Lakhimpur
Tell us three things, and you'll have an exact price in minutes: your ad category, your edition, and your publication date. Call or WhatsApp 9821984000 and we'll confirm your North East Times ad rate within 30 minutes on working days.
North East Times 2026
⚠ Verify: Lakhimpur base rate not confirmed in the official table — call to verify before booking. Category-specific rates vary — see full breakdown below.
*Indicative starting rates based on the supplied North East Times 2026 tariff information. Final cost may vary by category, edition, size, publication date and applicable newspaper rate. Call or WhatsApp 9821984000 for the exact current rate.
Print advertising is not battling for the same kind of attention as digital advertising; it's taking on an entirely different kind of attention.
Nobody skips a print ad.
Unless a digital ad is blocked, it receives a second view between notifications for only 2 seconds. A reader of your newspaper in the Northeast uses real time with your newspaper; your ad is one of those.
Assam's prominent English daily, 1.1 Lakh+ readership.
The daily circulation of the Northeast Times is 1.1 lakh+ with English readers in Assam. A recognised publication for statutory notices across the Northeast.
Unless a digital ad is blocked, it receives a second view between notifications for only 2 seconds. A reader of your newspaper in the Northeast uses real time with your newspaper; your ad is one of those.
The daily circulation of the Northeast Times is 1.1 lakh+ with English readers in Assam.
Select Guwahati, Jorhat, or Lakhimpur, but none of them change rules next quarter or display cookies or give you a consent banner.
Plain running-text ad in the classifieds section. Billed per line. Bold, tick, and border highlights available. Best for matrimonial, obituary, lost & found, name change, and situation vacant.
Best For
Matrimonial · Obituary · Lost & Found · Name change · Situation vacant
₹780–₹1,250 for 5 lines by edition and category
Photo, logo, colour, and custom typography inside the classified pages. Billed per sq.cm, minimum 3×5 cm. Best for property, recruitment, business, education, and institutional matrimonial.
Best For
Recruitment · Property · Business · Education · Institutional matrimonial
₹150–₹440/sq.cm by category and edition
Premium placement beside editorial content anywhere in the paper. Billed per sq.cm with position premiums. Best for brand, retail, auto, real estate projects, and government & institutional.
Best For
Brand campaigns · Retail · Auto · Real estate · Government & institutional
Base from ₹75/sq.cm (Guwahati/Jorhat, B&W)
Rates for North East Times display advertisements w.e.f. 2026. All rates are per sq. cm. Every rate is quoted at agency terms with negotiated discounts applied.
Our Rates
Up to 35% Below Counter Rate
Per Sq.cm
| Edition | Base B&W | Base Colour | Front Page Colour | Back Page Colour |
|---|---|---|---|---|
| Guwahati / Jorhat | ₹75 | ₹150 | ₹300 | ₹225 |
| Lakhimpur | Not confirmed | — | — | — |
⚠ No B&W figure is published for Front Page or Back Page positions in the official table — call to confirm before booking a B&W premium-position ad.
5 Lines / Per Sq.cm · Edition dependent
| Category | Text (5 lines) | Display (per sq.cm) | Deadline |
|---|---|---|---|
| Matrimonial | ₹780–₹1,250 | ₹240–₹300 | Friday 5 PM |
| Recruitment | ₹780–₹1,250 | ₹355–₹440 | Friday 4 PM |
| Property | ₹730–₹900 | ₹240–₹300 | Thursday |
| Obituary | ₹800 | ₹150–₹190 (min 3×5 cm) | Same-day before 12 PM |
| Public Notice / Tender | ₹95–₹175/line | ₹230–₹620 | 2–3 working days |
| Education | — | ₹160–₹200 | Sunday, 2 days before |
Minimum display size: 3×5 cm (15 sq.cm)
| Size | Dimensions | Area | Built For | Estimated Cost (Guwahati Base B&W) |
|---|---|---|---|---|
| Minimum | 3×5 cm | 15 sq.cm | Pointer ads, small notices | ₹1,650 |
| Standard | 10×10 cm | 100 sq.cm | Local promotions, education placements | ₹11,000 |
| Quarter Page | 12×20 cm | 240 sq.cm | Offers, recruitment drives, launches | ₹26,400 |
| Half Page | Package-priced | Package layout | Project launches, festive campaigns | Call for quote |
| Full Page (Guwahati) | Full page layout | Full page | Launches, brand statements | ₹55,000–₹1,30,000 |
Booking through Riyo consistently costs less than the full counter rate — 15–35% below counter, with multi-edition combo packages available on matrimonial bookings.
Save Up To
The Northeast Times publishes in 3 editions across Assam. Every edition carries its own rate — call 9821984000 and we'll confirm the exact rate for your chosen edition before you finalise your booking.
Guwahati · Jorhat · Lakhimpur
Guwahati
Assam
Jorhat
Assam
Lakhimpur
Assam
Every edition has its own rate card
Tell us your edition, ad category and publication date — we'll confirm the exact applicable rate.
North East Times has local supplements. Choose the right section to optimize campaign reach.
Daily news pages
Best for display, public notice, and brand campaigns.
Feature & brand content
Best for brand campaigns, retail, and events.
Peak-readership weekend edition
Best for matrimonial, recruitment, property, and brand.
The North East Times is Assam's leading English daily newspaper, which circulates among 1.1 lakh+ readers daily in Guwahati, Jorhat, and Lakhimpur. It is an official gazette for the advertisement of notices, tenders, and disclosures, both related to and for the courts and the government in Assam and the entire Northeast region.
1.1 Lakh+ Readership
3 editions
Statutory Authority
Tenders, court notices, disclosures
Professional Families
Guwahati, Jorhat, Lakhimpur
High Intent
Recruitment, property, matrimonial
It's a page where people do look, not scroll: matrimonial columns are always busy, as are the recruitment and property sections, because families look at the matrimonial columns, government and PSU candidates skim through the vacant situation, and prospective property buyers browse the weekend listings.
Highest readership and premium rates. Statutory & matrimonial focus.
Cost-effective for campaigns targeting Assam's regional markets.
See your rate. Call or WhatsApp 9821984000 with your category, edition, and date. No login, no office visit — you'll have an exact quote within 30 minutes on working days.
Call or WhatsApp 9821984000 with your category, edition, and date. We quote you the official agency rates with all applicable discounts.
WhatsApp or email your content to 9821984000 / info@riyoadvertising.com. A rough draft is enough — we'll format and design it, with free artwork and layout checking included.
Pay via UPI, NEFT, credit/debit card, or cheque. Instant confirmation with an ad reference number and GST invoice. A scanned e-tearsheet lands in your inbox within 48–72 hours.
Ready to Book?
Share your category and edition — we'll help with the rest.
Matrimonial — Friday 5 PM · Recruitment — Friday 4 PM · Property — Thursday · Public Notice/Tender — 2–3 working days · Urgent obituary/legal notice — call before 12 PM
Matrimonial
Friday 5 PM
Recruitment
Friday 4 PM
Public Notice / Tender
2–3 working days
These formats match what North East Times' classified section expects. Replace the bracketed details with yours.
Booking on the wrong day is one of the most common and easily avoidable mistakes.
← Swipe horizontally to view all details →
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Matrimonial | Sunday | Sunday North East Times sees peak readership of the week | Friday 5 PM |
| Recruitment | Fri + Sun | Recruitment column read by active job-seekers specifically | Friday 4 PM |
| Property Buy/Sell | Sat–Sun | Weekend is when property decisions get made | Thursday |
| Education | Sun + Jun–Jul | Admission season peak | 2 days before |
| Obituary | Any day | Timing is determined by bereavement, not readership | Same-day before 12 PM |
| Public Notice / Tender | Any weekday | It's about proof of publication, not peak readership | 2–3 working days |
| Display / Brand | Thu + Sun | Midweek and Sunday editions draw highest readership | 3–5 working days |
North East Times distributes to English-speaking professionals in Guwahati, Jorhat, Lakhimpur, and the wider Northeast for government, education, and PSU jobs.
Job title first two words, not buried in paragraph three.
Company name, unless it's a confidential search.
Key credentials and experience required.
Location — city, hybrid, or remote, be specific.
Salary range — this matters more than anything else.
How to apply.
Hiring intent seasonality
High — Jan–Mar (Post-Appraisal): Highest job-switch intent period.
High — Jul–Sep (Mid-Year Surge): Mid-year hiring surge; academic-year appointments.
Avoid — Bihu (Apr) & Oct: Festive slowdowns during Bihu and Durga Puja lulls.
Common mistakes that reduce response quality
Mid-week reach is general. Request Friday or Sunday insertions.
Loses 30–40% of candidates immediately in the Northeast.
A Jorhat vacancy booked in the Guwahati edition reaches the wrong audience.
"Accounts Manager — Guwahati — ₹6–9L" gets clicked; "Staff Needed" is ignored.
2–4 insertions over 3–4 weeks generate significantly more responses.
North East Times' editorial team reviews ads before publication — rejections occur for age limits (use "2–5 years experience"), gender language ("Male only," "Salesman"), appearance references ("fair complexion," "good-looking"), marital status preferences ("married preferred"), regional exclusions ("Locals only"), and misleading titles (dressing up sales as "executive").
Sunday is the only day that matters — Sunday's North East Times matrimonial reaches Assam's families actively looking for matches.
Priority bereavement bookings handled directly. Same-day bookings possible.
Recognized publication for court summons, name changes, and tenders in Assam and the Northeast.
Years of Experience
Authorised North East Times booking partner since 2003.
Ads Booked
Across matrimonial, recruitment, property, obituary, and statutory categories.
Average Rating
Confirmed rates, free artwork and layout checking, and a design proof before every print.
From choosing the right edition to receiving your final tearsheet, one team handles the complete booking process.
You pay less than the full counter rate.
Booking across Guwahati, Jorhat, and Lakhimpur individually means multiple local offices — one call to Riyo covers all three.
Format and day recommendations based on category, so you don't book a matrimonial ad on a weekday by mistake.
Not available walk-in or on self-serve portals.
Nothing goes to press without your sign-off.
Call or WhatsApp with your category, edition, and date.
Delivered by email, no manual follow-up needed.
Call directly for priority submission — walk-in offers this only at the local counter.
Riyo books across complementary Northeast English titles.
9821984000 →| Publication | Language | Best For & Reach |
|---|---|---|
| The Sentinel | English | Assam-wide reach — Guwahati, Dibrugarh, Silchar |
| Assam Tribune | English | Long-standing Assamese-English readership statewide |
| Eastern Mirror | English | Nagaland reach — Kohima and Dimapur |
| Meghalaya Times | English | Shillong and Meghalaya reach |
| Sangai Express | English | Manipur reach — Imphal and valley districts |
Everything you need to know about North East Times ad rates, booking, deadlines, corrections and publication.
Booking process and publication support
Yes — Riyo has been an accredited North East Times partner since 2003, with +8,000 ads booked and an average rating of 4.7/5. Each booking will include an ad reference number and a GST invoice.
Call/WhatsApp 9821984000 with category, edition, date, and content. We finalize the rate within 30 minutes, provide a proof, and publish your advertisement once you approve. A visit to the office was not required. Riyo is an authorized North East Times ad partner.
Yes, for free — your ad will be featured in the North East Times e-paper, which happens to be searchable, too.
North East Times advertising costs and packages
Matrimonial, recruitment, property, and obituary classified text runs will be quoted at ₹950–₹1,250 for 5 lines each. Classified display ad rates are between ₹190/sq.cm (obituary) and ₹440/sq.cm (recruitment), with the minimum size being 3×5 cm.
This is the lowest entry point for display at ₹1,650 (base in Guwahati), and the lowest classified text ad is ₹800 for 5 lines (text ad).
Before reading anything, candidates narrow down job roles on Assam's job market by filtering by salary. 30-40% of potential candidates are eliminated without a range.
Best days, supplements and statutory validity
The peak readership week for matrimonial columns in Assam and the Northeast is on Sunday — Sunday North East Times. Book by Friday at 5 PM!
Three editions: Guwahati, Jorhat, and Lakhimpur. Correlate the edition with the city or region where you are targeting the job — If you book a Jorhat vacancy, it reaches the wrong audience.
Same-day bookings and post-approval changes
Guwahati base: It starts from ₹2,850 for a 3×5 cm B&W display. Text ads start from ₹800 for 5 lines. Can be released on the same day – call ahead before 12 PM.
If you have an obituary or urgent statutory notice, we will accept it — call us before 12 PM at 9821984000, and we will confirm the day's cut-off at the priority desk.
Categories
Matrimonial, property, recruitment, name change, obituary and more — live per-city rates.
Choose a category first, then preview the city-specific rate card and booking flow.
38 editions across India
Find North East Times advertising rates, category guides, edition-wise pricing and booking options for 2026.
Friday and Sunday recruitment column placements for Assam and Northeast hiring.
View Recruitment Ads →Weekend classified and display listings across Guwahati, Jorhat, and Lakhimpur.
View Property Ads →Court- and regulator-accepted statutory placements across Assam and the Northeast.
View Public Notice Rates →Obituary and remembrance announcements; same-day priority handling.
View Obituary Options →Sunday matrimonial classified ads with multi-edition combo savings up to 40%.
View Matrimonial Ads →Weekly placements for educational institutions.
View Education Ads →
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Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
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Urgent ads accepted for earliest possible publication based on newspaper deadlines.