Founded 1875 — India's Oldest English Daily | 1,80,000+ Daily Circulation
Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 Years of Riyo Advertising.
Each Statesman ad is one of three types. They are placed in the various parts of the paper, at different rates for different purposes. Select the format first, the rate will follow. Not sure? Call 9821984000.
Choose the correct size based on your message type. Minimum display size: 4×5 cm (20 sq.cm).
| Size | Dimensions | Area | Built For | Estimated Cost (Kolkata B&W) |
|---|---|---|---|---|
| Minimum | 4×5 cm | 20 sq.cm | Legal notices, name changes, small announcements | ₹17,000 |
| Standard | 10×10 cm | 100 sq.cm | Recruitment, property, education, business announcements | ₹85,000 |
| Quarter Page | 12×20 cm | 240 sq.cm | Tenders, corporate notices, real estate projects | ₹2,04,000 |
| Half Page | 25×16 cm | 400 sq.cm | Major launches, statutory disclosures, board results | Call for quote |
| Full Page | Full column | Full page layout | Brand campaigns, government notices | Call for quote |
The Statesman has multiple supplements with different audiences. Choose the right section to optimize campaign reach.
| Supplement / Section | Day | What It Carries | Best For |
|---|---|---|---|
| Main Newspaper | Daily | News pages, all editions | Display, statutory, brand, corporate announcements |
| Quest | Daily | Recruitment, public notice, tenders, classifieds | All appointment, tender, statutory, and business classified ads |
| Section 2 (Delhi) | Daily | Arts, dance, literature, drama, fashion, lifestyle | Lifestyle brands, events, cultural institutions |
| Voices (Kolkata) | — | School children's writing, youth content | Schools, children's education brands |
| 8th Day / Evolve / Marquee | Saturday & Sunday | Music, culture, lifestyle features | Events, cultural brands, entertainment |
| Binodan / Bichitra | Saturday & Sunday | Arts and culture (Bengali readership) | Cultural events, Bengali community advertising |
We book all categories in one call. Knowing what it is built for helps optimize your budget.
Quest Section runs daily: Reaches government services, PSU, academia, banking, and senior corporate positions across Kolkata, Delhi, and North Bengal. B&W starts from ₹270/sq.cm (Siliguri) · ₹450 (Delhi) · ₹850 (Kolkata).
Quest Section daily: Recognized publication of record widely accepted for tenders, court notices, recoveries, and statutory disclosures in West Bengal, Odisha, and NCR. B&W: ₹325–₹925/sq.cm.
SEBI compliance timelines: Accepted for SEBI-mandated unaudited/annual financial results and board outcomes. We track and book against your compliance timelines automatically.
Sunday Peak: Reaches highest Sunday readership among established Bengali, Bihari, Odishan, and Assamese professional families. Classified text starts from ₹250. Book 2 Get 2 Free available.
Any day: Notarised affidavit mandatory. Legally correct wording drafted by Riyo. Scanned e-tearsheet sent within 48–72 hours as statutory publication proof.
Weekend focus: Property listings on Sat-Sun reach buyers/investors. Education ads on Sun-Mon target parents and UPSC/State PSC preparation candidates.
All categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Automobiles · Announcement · Astrology · Change of Name · Computers · Court or Marriage Notice · Education · Financial Results (UFR/AFR) · Loss of Documents · Lost & Found · Lost Certificates or Marksheets · Lost Share Certificate · Marriage Bureau · Obituary · Political · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Thanksgiving · Tours & Travels · Wedding Arrangements
Booking on the correct day ensures maximum responses. Here is the schedule.
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Matrimonial | Sunday | Highest family readership of the week | 2 days before |
| Recruitment / Appointment | All days (Quest) | Quest runs daily — reaches active professionals | 2 days before |
| Property / Real Estate | Saturday & Sunday | Weekend property browsing; serious buyers | 2 days before |
| Education / Admissions | Sunday & Monday | Family readership Sunday; start-of-week decisions Monday | 2 days before |
| Tender / Public Notice | Any weekday | Legal and institutional readers check Quest daily | 2 days before |
| UFR / AFR Financial Results | Per SEBI timeline | Compliance-driven, not readership-driven | SEBI compliance deadline |
| Name Change / Legal | Any day (weekday preferred) | Legal validity not readership-dependent | 1–2 days |
| Obituary / Condolence | Any day | Daily section; concessional rates | Same/next day |
Reaches established professionals, PSU, academia, and corporate heads across Kolkata, North Bengal, Bhubaneswar, and Delhi via the Quest section.
→ Job title: First two words, not buried in paragraph three.
→ Organisation name: Unless it's a confidential search.
→ Qualifications: Key credentials and experience required.
→ Location: City (be specific).
→ Salary range: This matters more than anything else.
→ How to apply: Email, portal link, or phone number.
✕ No salary range: Loses 30–40% of candidates immediately in East India's academic/PSU markets.
✕ Vague job title: "Wanted: Staff" is ignored. "Senior Lecturer — Kolkata — ₹8–12L" gets read.
✕ Text-only for senior roles: Display ad with branding outperforms plain text for senior executives.
✕ Wrong edition: Match edition to hiring location (Bhubaneswar role needs Bhubaneswar booking).
✕ Only ran once: 2–4 insertions over 3–4 weeks beat single runs significantly.
The Statesman's editorial desk reviews ads before publication. Rejections occur for:
✕ Age limits — use "2–5 years experience"
✕ Gender language — "Male only" / "Female preferred"
✕ Appearance — "fair complexion"
✕ Regional exclusions — "Locals only"
✕ Misleading titles — dressing up sales as "executive"
Sunday is the only day that matters. Sunday Statesman matrimonial reaches established East Indian and NCR professional families.
• Rates: Classified text starts from ₹250 per insertion.
• Offers: Book 2 ads across editions, get 2 free insertions.
• Writing tip: community → age → education → profession. A border or photo attracts more attention.
Dedicated daily obituary section at concessional rates with priority booking.
• Rates: Concessional social rates apply; call 9821984000 for details.
• Urgent Release: Same-day release possible. Call 9821984000 before 12 PM.
• Requirement: Death certificate or doctor's note, text copy, and photo.
Widely accepted statutory notice publication across West Bengal, Odisha, and NCR.
• Covers: Tenders, name change, lost document, UFR/AFR board outcomes, bank recoveries.
• Rates: B&W notices start from ₹325/sq.cm (Siliguri) to ₹925/sq.cm (Kolkata).
• Compliance: e-tearsheet sent within 48–72 hours as proof for court filings.
Choose the booking channel that matches your requirements. Here is how we compare.
| Feature | Riyo Advertising | The Statesman Walk-in | Self-Serve Portal |
|---|---|---|---|
| Ad Rates | Agency discounts applied (up to 15% off) | Full counter rate | Full counter rate |
| Edition Strategy | ✅ Kolkata vs Delhi vs Siliguri zones explained | Limited | ❌ Self-navigate |
| Statutory expertise | ✅ Quest wording, UFR layout compliance check | ❌ Self-service | ❌ Self-service |
| Ad drafting/legal wording | ✅ Free — draft copy sent via WhatsApp | ❌ Self-service | ❌ Self-service |
| Design proof before print | ✅ Included | ⚠ Varies | ❌ Not standard |
| SEBI / UFR deadline management | ✅ Booked against your SEBI compliance date | ❌ You manage it | ❌ Self-navigate |
| Tearsheet by email | ✅ Scanned e-tearsheet within 48-72 hours | ⚠ On request | ❌ Not standard |
| Response time | ✅ 30 minutes | Variable | Variable |
Compare options to expand your advertising campaign across other popular dailies.
| Newspaper Name | Language | Best For & Reach |
|---|---|---|
| The Telegraph | English | Kolkata's other leading English daily — complementary East India reach |
| Anandabazar Patrika | Bengali | Highest-circulated Bengali daily — parallel statutory and matrimonial reach |
| Times of India | English | Pan-India business and general reach |
| Hindustan Times | English | Delhi-NCR and national general audience |
| The Hindu | English | South India editorial and statutory reach |
Specific to booking an ad in The Statesman — rates, formats, deadlines, and proof. Tap a question to expand.
What advertisers ask before they trust the booking
Rates, formats, and how the price is set
Deadlines, publication days, and categories
Deadlines, emergencies, and documents
Still got a question? Call or WhatsApp — the team replies within 30 minutes.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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