What Can You Advertise in The Statesman?
Every Statesman category, what it costs, and which day gets the best response.
Matrimonial — Sunday Classifieds
Best day: SundayThe Sunday Statesman carries the paper's highest circulation of the week — around 230,000. Families in Kolkata and Delhi still turn to it specifically for matrimonial columns.
₹1,500–₹1,850
₹430
Fri 5 PM
Recruitment — Situation Vacant
Best day: SundayThe Statesman's Situation Vacant column remains a trusted reference for public-sector, education, and legal-profession recruitment across East India.
₹1,500–₹1,850
₹640
Fri 4 PM
Property — Classifieds
Best day: Sat–SunProperty listings in Kolkata and Delhi editions get the strongest response over the weekend, when readers plan viewings.
₹1,450
₹430
Thursday
Obituary — Condolence Column
Same-day availableThere's no good time to need this. Call us directly — 9821984000 before 12 PM for same-day release. Don't rely on WhatsApp when the funeral is tomorrow.
₹260
₹300
3×5 cm
Public Notice / Legal / Tender
Courts · Companies Act · Insolvency · Govt TendersThe Statesman is a recognised publication for statutory notices, government tenders, and legal disclosures in West Bengal, Odisha, and Delhi. Never book a legal notice the day before a deadline.
₹185–₹260
₹400–₹950
2–3 days
Display — Main Paper
All pages · All editionsFull-scale display ads run alongside editorial content. Standard ROP, ear panel, strip, half page, full page — Kolkata, Delhi, Siliguri, and Bhubaneswar editions.
₹160–₹220
₹1.2L–₹2.8L
3–5 days
The Statesman Ad Rates 2026
Rates w.e.f. January 2026. Confirm before ordering design. Online booking is 15–35% cheaper than counter rates.
Per 5 lines · Extra line rates vary by category
| Category | Kolkata | New Delhi | Siliguri | Bhubaneswar |
|---|---|---|---|---|
| Matrimonial | ₹1,500–₹1,850 | ₹1,350–₹1,650 | ₹250–₹400 | ₹220–₹360 |
| Recruitment | ₹1,500–₹1,850 | ₹1,350–₹1,650 | ₹230–₹380 | ₹210–₹340 |
| Property | ₹1,450 | ₹1,250 | ₹140 | ₹130 |
| Obituary | ₹1,200 | ₹1,050 | ₹200 | ₹185 |
| Public Notice | ₹185–₹260/line | ₹165–₹230/line | ₹40–₹65/line | ₹35–₹58/line |
| Name Change | ₹950–₹1,300 | ₹850–₹1,150 | ₹180–₹280 | ₹165–₹260 |
Per sq.cm · Minimum size 3×5 cm
| Category | Kolkata | New Delhi | Siliguri | Bhubaneswar |
|---|---|---|---|---|
| Matrimonial | ₹430 | ₹370 | ₹55 | ₹50 |
| Recruitment | ₹640 | ₹560 | ₹65 | ₹58 |
| Property | ₹430 | ₹370 | ₹55 | ₹50 |
| Obituary | ₹260 | ₹210 | ₹55 | ₹50 |
| Education | ₹270 | ₹235 | ₹35 | ₹32 |
| Public Notice | ₹400–₹700 | ₹350–₹620 | ₹85–₹150 | ₹75–₹135 |
Per sq.cm · Position premiums apply
| Edition | Base Rate | Front Page | Back Page |
|---|---|---|---|
| Kolkata | ₹160–₹220 | ₹720–₹1,300 | +35–45% |
| New Delhi | ₹140–₹200 | ₹640–₹1,150 | +35–45% |
| Siliguri | ₹35–₹55 | ₹105–₹190 | +30% |
| Bhubaneswar | ₹32–₹50 | ₹95–₹175 | +30% |
Full page Kolkata: ₹1.2L–₹2.8L · Ear panel / strip ad: call for rate · Section 2 supplement (Delhi, Thursdays): call for rate
Multi-edition packages cost less per edition than individual bookings.
Matrimonial Packages
Bundled multi-edition discounts available on request
What Multi-Edition Saves You
How to Book — 5 Steps
The whole process takes under 30 minutes on working days.
Tell Us What You Need
Category, edition, and date — that's all we need to start. Not sure which edition or format? Just call 9821984000 and describe what you're trying to do. We'll recommend the right option in under 5 minutes.
Send Your Content
WhatsApp or email your ad content to 9821984000 / info@riyoadvertising.com. Display ads: PDF, JPEG, TIFF, or EPS. Classified text: a rough draft is enough — we'll format it properly.
We Send You a Rate and a Proof
Exact rate quote within 30 minutes on working days. For display bookings, you get a design proof before anything goes to the newspaper. Nothing prints without your approval.
Pay and Confirm
UPI, NEFT, credit/debit card, or cheque. Instant confirmation with an ad reference number. GST invoice for every booking.
It Publishes — You Get the Tearsheet
Your ad runs on the date you chose. A PDF tearsheet lands in your email within 48–72 hours. Useful for legal records, regulatory filings, or just confirming the ad ran correctly.
Booking Deadlines at a Glance
Sample Ad Formats — Copy and Adapt
These formats match what The Statesman's classified section expects. Replace the bracketed details with yours.
Most people write their first matrimonial ad too vague. Lead with community, age, education, profession, city — in that order. Under 25 words.
Job title goes first. Include salary — ads without salary get 30–40% fewer applications.
Floor, size, price, USP, contact — in that order. "Brokers excuse" cuts irrelevant calls.
The Statesman accepts this exact format. Don't add sentences. Affidavit copy required. Minimum 2 publications for most legal purposes.
Death certificate or doctor's note required. Same-day if submitted before 12 PM — call directly.
Best Day to Advertise — By Category
Booking on the wrong day is one of the most common and most avoidable mistakes.
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Matrimonial | Sunday | Sunday Statesman — circulation rises to ~230,000, the paper's highest of the week | Friday 5 PM |
| Recruitment | Fri + Sun | Situation Vacant column read by active job-seekers specifically | Friday 4 PM |
| Property Buy/Sell | Sat–Sun | Weekend is when property decisions get made | Thursday |
| Education | Sun + Jun–Jul | Admission season peak | 2 days before |
| Obituary | Any day | Timing is determined by bereavement, not readership | Same-day before 12 PM |
| Public Notice / Tender | Any weekday | It's about proof of publication, not peak readership | 2–3 working days |
| Display / Brand | Thu + Sun | Section 2 (Thu, Delhi) and Sunday supplements draw highest readership | 3–5 working days |
How to Post a Job Ad in The Statesman
The Statesman reaches English-speaking professionals across West Bengal, Delhi, Odisha, and North Bengal who trust its Situation Vacant column, particularly for government, education, and legal-sector roles. Getting the execution right is everything.
What to put in the ad
- → Job title — first two words, not buried in paragraph three
- → Company or organisation name, unless it's a confidential search
- → Key qualifications and years of experience
- → Location — city, hybrid, or remote (be specific)
- → Salary range — this matters more than anything else
- → How to apply — email, portal link, or phone
Best time of year to recruit
Why Your Statesman Job Ad Isn't Getting Applications
Tuesday or Wednesday reaches a general audience. Always request Friday or Sunday.
An ad without salary loses 30–40% of qualified candidates immediately.
A Delhi-based role in the Kolkata edition reaches the wrong audience.
"Accounts Manager — Kolkata — ₹8–12L" gets clicked. "Staff Needed" gets scrolled past.
A 3-line ad doesn't give a qualified candidate enough to self-select. Aim for 8–12 lines.
2–4 insertions over 3–4 weeks generate significantly more cumulative response than a single run.
Run an ad that underperformed? Call 9821984000 — tell us what ran and how many responses you got. We'll identify the issue. No charge for that conversation.
⚠️ Terms to Avoid in Statesman Job Ads — Legal Compliance
The Statesman's editorial team reviews ads before publication. Discriminatory language gets the ad rejected — a missed week and a delayed hire.
The Statesman Matrimonial Ad Guide
Why Sunday Is the Only Day That Matters
The Sunday Statesman's circulation rises to roughly 230,000 — well above the weekday average of about 180,000. Families in Kolkata and Delhi sit down with it specifically to browse matches. A weekday ad reaches a general audience. A Sunday ad reaches people who are actively looking. If budget allows, book 2–4 consecutive Sundays — response builds week over week.
The Statesman Matrimonial Packages 2026
| Package | Editions Covered | 5-Line Rate |
|---|---|---|
| Kolkata Only | The Statesman (Kolkata) | ₹1,500–₹1,850 |
| Delhi Only | The Statesman (New Delhi) | ₹1,350–₹1,650 |
| Bengal Combo | Kolkata + Siliguri + Dainik Statesman | ₹2,100 |
| East India Selection | Kolkata + Delhi + Siliguri + Bhubaneswar | ₹3,400 |
| All Editions — Sunday | Kolkata + New Delhi + Siliguri + Bhubaneswar | ₹3,900 |
Bundled discounts available for repeat and multi-Sunday bookings. Call 9821984000.
The Statesman Obituary Ad — How to Book Quickly
There is no comfortable time to need this. We've handled thousands of bereavement bookings and built the process to be as simple as possible.
(15 sq.cm × ₹260)
(48 sq.cm × ₹300)
us before 12 PM
What you need: Death certificate or doctor's note · Photo of deceased (phone quality is fine for standard sizes)
For same-day: Call 9821984000 directly before 12 PM. Don't start with a WhatsApp message and wait when hours are the constraint.
Can you edit after submitting? Before printing — yes, if you catch it quickly. After publication — no. We share a proof before submission. Check every name, date, and service detail carefully.
The Statesman Public Notice — Get It Right, Get It in Time
The Statesman is a qualifying publication for mandatory disclosures across West Bengal, Delhi, and Odisha — accepted by courts, company registrars, and government departments.
Riyo vs Direct Booking vs Self-Serve Portal
This is an honest comparison. There's a right answer depending on your situation.
| Feature | Riyo Advertising | Statesman Walk-in | Self-Serve Portal |
|---|---|---|---|
| Rate | 15–35% below counter | Counter rate (highest) | Similar to counter |
| Multi-edition booking | ✅ One call | ❌ Multiple offices | ✅ Self-serve |
| Guidance on format/day | ✅ Yes | Limited | ❌ None |
| Ad drafting help | ✅ Free | ❌ No | ❌ No |
| Design proof before print | ✅ Yes | ❌ No | Limited |
| Same-day urgent handling | ✅ Call directly | Possible at counter | Limited |
| Tearsheet by email | ✅ Yes | ✅ Yes | ✅ Yes |
| Response time | 30 min, working days | At the counter | Platform-dependent |
If you know exactly what you want and price is your only variable, a self-serve portal works fine. If you need guidance or a human who will answer the phone for an urgent obituary or legal deadline — that's what we're here for.
Also Book in the Same Call
Riyo books across The Statesman Ltd's stable and complementary English/Bengali titles — same call, same payment, one tearsheet per publication.
| Publication | Language | Best For |
|---|---|---|
| Dainik Statesman | Bengali | Bengali-speaking readers in Kolkata and Siliguri |
| The Statesman Weekly | English | NRI and overseas readers — Kolkata/Delhi digest |
| The Statesman (Delhi) | English | North India corporate, government, legal notices |
| The Statesman (Bhubaneswar) | English | Odisha reach — Bhubaneswar and coastal state audiences |
| The Statesman (Siliguri) | English | North Bengal regional reach |
Frequently Asked Questions
How do I book a The Statesman advertisement?
What are The Statesman classified ad rates in Kolkata in 2026?
What is the best day to book a Statesman matrimonial ad?
What is The Statesman obituary ad rate?
Can I book a The Statesman ad on the same day?
What is the cheapest way to advertise in The Statesman?
Is Riyo Advertising an authorised Statesman booking partner?
Does my Statesman print ad appear online too?
Which editions does The Statesman publish, and which one should I choose?
Why do salary ranges matter so much in job ads?
Explore The Statesman Advertising Options
📰 The Statesman Classified Ad Rates
Full 2026 rate card for all Statesman classified categories across every edition. Book text and classified display ads at 15–35% below counter rates.
🖼️ The Statesman Display Ad Rates
Quarter page to full page — display ad rates for all Statesman editions in 2026. Position premiums, minimum sizes, and multi-edition packages explained.
❤️ The Statesman Matrimonial Ads
Book Sunday Statesman matrimonial ads — the paper's highest-circulation day. Single edition, Bengal combo, and East India packages.
💼 The Statesman Recruitment Ads
Advertise jobs in the Situation Vacant column — trusted for government, education, and legal-sector recruitment. Rates, ad writing tips, and Friday 4 PM deadline guide.
🏠 The Statesman Property Ads
List your property in the weekend classifieds, read by active buyers in Kolkata and Delhi. Classified text and display rates for builders, agents, and individual sellers.
🌆 The Statesman Kolkata Edition Ad Rates
Complete 2026 rate card for The Statesman's flagship edition — all ad categories. Kolkata-specific classified, display, matrimonial, and recruitment rates in one place.
🏛️ The Statesman Delhi Edition Ad Rates
Full Delhi edition rate card for 2026 — publishing from New Delhi since 1931. Covers NCR reach with all formats and deadlines.