Official Mumbai Mirror Ad Booking
Mumbai Mirror Advertisement Booking: Online Rates for Classified & Display
The Mirror of Mumbai — Reach the City's Most Engaged Urban Audience
The Mirror of Mumbai — Reach the City's Most Engaged Urban Audience
To reach the pulse of the hottest city in India's business capital, the ideal medium is Mumbai Mirror. Mumbai's second-largest daily newspaper (more than 700,000 copies sold every day) has a high-impact, small format that reflects the city’s vibrancy. Featuring 95% of its readers in the high-income, high-spending NCCS AB category, you reach the economic decision-makers and professionals who make things happen.
If you're looking to reach Mumbai's brand-savvy, urban, purchase-powerful audience, Mumbai Mirror is the best place to be. It has a larger Mumbai-specific readership than the Hindustan Times, providing a direct link to the entrepreneurs and professionals who drive Mumbai's economy.
Riyo Advertising is the only official source for Mumbai Mirror placements. We offer 2026 rate cards, exclusive discounts and full-service media management.
Mumbai Mirror newspaper advert rates are all based on cost per square centimetre (sq cm) and your final advertisement cost will be calculated by multiplying your advertisement's size in sq cm by the cost per sq cm for your placement, format and colour choice. The rates below are for 2026.
| Placement | Rate (per sq cm) |
|---|---|
| Base Rate — Inside Page | ₹2,045 |
| Page 5 | ₹2,210 |
| Page 3 | ₹2,350 |
| Back Page | ₹2,830 |
| Front Page | ₹3,490 |
| Classified Rate Component | Rate |
|---|---|
| 5 Line Classified Rate | ₹1,600 |
| Extra Line Rate | ₹320 per line |
| Colour Premium | 20% |
| Classified Display Ad Rate | ₹350 per sq cm |
| Public Notice Ad Type | Rate |
|---|---|
| 3×5 Box Ad | ₹285 |
| Double Column Display Ad Rate | ₹314 per sq cm |
Note: Appointment Ad rates (Walk-in, Your CV and Global Jobs), Obituary Ad rates and any edition-specific rate changes are confirmed on request. Call 9821984000 / Email: info@riyoadvertising.com to get the rate card for various categories, discounts and packages for your advertisement.
When it comes to advertising with Mumbai Mirror, the price varies by colour, position, size and edition. Mumbai Mirror ad rates begin from as low as ₹250 and go up to as high as ₹15 Lakhs, based on the format, size and placement of your advertisement.
All rates are per square centimetre, and the cost of the advertisement is determined by the product of width × height (in centimetre) × per-sq-cm rate. The Front Page, Back Page and Page 3 ad positions command a premium rate (₹3,490, ₹2,830 and ₹2,350 per sq cm respectively), as these are the positions that attract the most eye-balls, and result in highest retention rates.
Classified ads are charged a minimum of ₹1,600 for a 5-line text ad, plus ₹320 for each line. An additional 20% colour premium is charged for colour classified ads. Classified Display Ads - you can add borders, logos and design - cost ₹350 per sq cm, and have a far greater visual impact than text-only ads, at a rate much lower than the main display section.
To place your advertisement, please provide your details in the booking form on this page, or email info@riyoadvertising.com or call us at 9821984000. We will give you a confirmed quote.
The Mumbai Mirror occupies a unique place in Mumbai's media ecosystem, beyond its readership. As a small city-focused newspaper, its editorial content is highly targeted to the needs, interests and commercial actions of the Mumbai city audience: un-diluted by the national reach of a broadsheet.
Its status as a city crusader and city cheerleader has created a highly engaged readership that pays more attention, and with more intention, to the newspaper's content (and the advertising within it) than the readership of a broadsheet publication. The 95% NCCS AB readership composition ensures that advertisers are targeting a readership with the disposable income, commercial sensibilities and purchasing power to respond to the advertising messages we present.
With a daily print run of around 700,000 copies and a total Mumbai readership greater than that of the Hindustan Times, Mumbai Mirror maximises your return on investment in advertising. Each ad is targeted at the specific geographic and demographic audience that matters most for Mumbai-based businesses, recruiters, real estate developers, schools and colleges, and brands.
The classified section of Mumbai Mirror is one of the most successful in the Mumbai newspaper industry. Mumbai Mirror's designated category advertorial days (Matrimonial ads every Sunday, Recruitment ads every Wednesday, Global Jobs/Overseas Appointment ads every Wednesday and Sunday) make it a highly responsive, category-focused classified advertising market that provides category-specific audiences on a fixed calendar, allowing advertisers to plan their campaigns to hit the category high response days.
Mumbai Mirror offers a variety of ad formats to serve all business segments in Mumbai, from individuals advertising personal announcements to global corporations advertising their brands, and statutory government advertising.
Mumbai Mirror's classified text advertisements are
billed per line. This is the most affordable and convenient way to market your business and is best for
advertisers who have simple messages to convey. Your ad will be published for less than ₹1,500 per day
insertion.
Ideal For: Classified ads for
services, lost and found, personal events, matrimonial, real estate and automobiles.
Provide a platform for advertisers to design their own
adverts with various fonts, images and logos. Priced at ₹350 per sq cm - much lower than the main
editorial display section rates.
Best For: Job
listings, real estate ads, education ads, small business branding.
The biggest billboard in Mumbai Mirror, and the most
visible on the editorial pages. Available in sizes ranging from as small as 20 sq cm to Full Page, Half
Page and Quarter Page.
Ideal For: New product
launches, residential and commercial real estate, corporate branding, retail and large-scale advertising
for brand awareness.
Mumbai Mirror's exclusive job posting format, always
placed within the Appointments page of the publication on specific days to get immediate feedback from
Mumbai's talent pool.
Ideal For: Hospitality,
retail, BFSI, media, healthcare and manufacturing industries with immediate job vacancies.
A distinct, candidate-focused format of advertisement
enabling candidates to post their education, experience and career goals in the recruitment section.
Ideal For: Mid-career executives, fresh
graduates and specialists for Mumbai's corporate, creative and technical positions.
Appear every Wednesday and Sunday in the Appointments
section, target Mumbai's global-minded, highly mobile jobseekers.
Best For: International recruitment agencies and
staffing companies and overseas employers seeking skilled professionals.
Accepts statutory public notice, legal notice, and
tender advertisements. At 3×5 Box Ad and Double Column Display Ad rates of ₹285 and ₹314 respectively.
Ideal For: Adjudication notices, court notices,
bank notices, government tenders, lost shares certificate notices, name change notices.
Offers Mumbai families a place to send Obituary and
Remembrance advertisements for special events. Mumbai Mirror provides discounted rates for Obituary
advertisements.
Contact our customer care for
details.
Like most print newspapers, Mumbai Mirror display ads are sold by square centimetre (sq cm) at a per-sq/cm rate, giving advertisers complete freedom to specify the size of their ad to meet their marketing objectives and budget. Here are the 2026 sizes and pricing for the Mumbai Edition, assuming an inside page base rate of ₹2,045 per sq cm.
Dimensions: 4 cm (Width) × 5 cm (Height) | Estimated Cost: ₹40,900
This is the easiest way to advertise with Mumbai Mirror's display platform. Although this is a small size, this format still offers the visual appeal of a full display creative (headline, message and call to action) to Mumbai Mirror's 700,000-copy daily readership.
Dimensions: 10 cm (Width) × 10 cm (Height) | Estimated Cost: ₹2,04,500
The 100 sq cm size is the smallest workable area for any advertiser who needs to sell a value proposition - a headline for a product or service, body copy and an image or a logo, and a call to action. This is the preferred format for job vacancies, real estate listings, education and service sector branding advertising.
Dimensions: 12 cm (Width) × 20 cm (Height) | Estimated Cost: ₹4,90,800
With good visibility and plenty of space for creative and informative copy and imagery, the Quarter Page is great for high-impact advertising for real estate project launches, major recruitment campaigns, retail advertising, institutional advertising that needs to underline headlines and information.
Dimensions: 25 cm (Width) × 16 cm (Height) | Estimated Cost: ₹8,18,000
The Half Page format offers next-to-absolute reader attention in Mumbai Mirror's small, massively engaged format. This is the most memorable standard size next to a full page - perfect for high-end brand advertising, corporate announcements, product launches and high-value real estate where complete visual command of a page is a must.
Mumbai Mirror offers three standard Front Page ad sizes: 12 cm × 20 cm (240 sq cm), 16 cm × 25 cm (400 sq cm) and Full Front Page (32.9 cm × 32.5 cm) for total front page domination. Please call Riyo Advertising on 9821984000 to confirm availability and pricing, and advance booking requirements for Front Page ads.
The following estimated costs are based on the 2026 rate card for the Mumbai Edition and are provided as indicative planning references to assist in budget preparation.
| Ad Size / Format | Inside Page (Est.) | Back Page (Est.) | Page 3 (Est.) | Front Page (Est.) |
|---|---|---|---|---|
| Minimum (20 sq cm) | ₹40,900 | ₹56,600 | ₹47,000 | ₹69,800 |
| Standard (100 sq cm) | ₹2,04,500 | ₹2,83,000 | ₹2,35,000 | ₹3,49,000 |
| Quarter Page (240 sq cm) | ₹4,90,800 | ₹6,79,200 | ₹5,64,000 | ₹8,37,600 |
| Half Page (400 sq cm) | ₹8,18,000 | ₹11,32,000 | ₹9,40,000 | Contact for Quote |
A text classified ad in Mumbai Mirror, 5-lines in length, is available from ₹1,600, with extra lines costing ₹320 each - a full informative listing can be placed for much less than ₹2,000 each insertion. A 20% premium is charged for colour classified advertisements.
A Classified Display Ad (20 sq cm) is estimated at around ₹7,000 (at ₹350 per sq cm) with much more visibility and prominence than a simple text ad at a small fraction of the cost of a main display advertisement.
The 3×5 Box Ad can be inserted for just ₹285 per insertion, one of the most affordable statutory compliance options for Mumbai English newspapers. At ₹314 per sq cm, the Double Column Display format offers an intermediate-scale option.
Note on Final Pricing: Costs mentioned above are based on the published rates of 2026 and are estimates for planning purposes. Riyo Advertising as an authorised booking agent typically offers discounted rates and packages to its clients. Please call 9821984000 for an official discounted rate.
| Advertisement Type | Rate Component | Rate |
|---|---|---|
| Display Ad — Inside Page | Base Rate | ₹2,045 per sq cm |
| Display Ad — Page 5 | Standard Premium | ₹2,210 per sq cm |
| Display Ad — Page 3 | Premium Placement | ₹2,350 per sq cm |
| Display Ad — Back Page | Premium Placement | ₹2,830 per sq cm |
| Display Ad — Front Page | Top Premium Placement | ₹3,490 per sq cm |
| Classified Text Ad | 5-Line Rate | ₹1,600 |
| Classified Text Ad | Extra Line Rate | ₹320 per line |
| Classified Text Ad | Colour Premium | 20% |
| Classified Display Ad | Per sq cm rate | ₹350 per sq cm |
| Public Notice — Box Ad | 3×5 Box | ₹285 |
| Public Notice — Display | Double Column | ₹314 per sq cm |
| Walk-in Appointment Ad | Per sq cm (Colour/B&W) | Contact Riyo Advertising |
| Your CV Ad | Per sq cm (Colour) | Contact Riyo Advertising |
| Global Jobs Ad | Per sq cm (Colour) | Contact Riyo Advertising |
| Obituary Ad | Classified Display / Display | Contact Riyo Advertising |
| Overall Rate Range | All Formats | ₹250 to ₹15 Lakhs |
The Mumbai Mirror welcomes ads in a wide range of categories to cater to all readers. Advertisements are accepted for the following categories: Matrimonial, Recruitments, Property for Sale, Property to Rent, Name Change, Lost & Found, Vehicles, Astrology, Business, Computers, Remembrance, Education, Obituary, Personal Announcements, Personal Messages, Retail, Services and Travel.
Special packages and rates are available from Riyo Advertising for: Obituary & Remembrance Ads, Matrimonial Ads, Name Change Ads, Appointment & Walk-in Ads, Recruitment Ads, Education Ads, Vehicle & Automobile Ads, Lost & Found Ads, Property Ads, and Public/Tender Notice Ads.
Mumbai Mirror's publication schedule for different categories of advertisements helps advertisers choose the best day to reach the target audience. In the case of job and appointment ads, Wednesdays are the main day for publication, with Global Jobs and Overseas Appointment ads published every Sunday. For matrimonial ads, every Sunday is the ideal placement day to reach readers on their longer reading time on weekends. For property, display, retail and public notice ads, any day of the week will work, with Saturdays and Sundays best recommended for property buy/sale ads due to the concentration of property advertisers and readers during the weekend.
For further information on the best day for your advertisement category, please call our team on 9821984000. Our media specialists will advise you on the best day for your campaign.
Placing your Mumbai Mirror advertisement through Riyo Advertising is fast, supported and transparent - whether you're a layman looking to place a first-classified advertisement or a marketer seeking to manage a multi-insertion campaign.
For rush same day or next day bookings like statutory notices, name change ads and other time bound insertions, please contact our media sales desk immediately at 022 6770 4000 / 022 6770 6500 / 9821984000 to check availability and deadline for your preferred publishing date.
Advertising in Mumbai Mirror with Riyo Advertising gives you access to special discounts and packages, which are not otherwise available when you book directly with the newspaper. Given our large-scale inventory management across Mumbai's newspaper industry, we are able to pass on these strategic discounts to clients.
To determine the particular discount package that offers the best return on your Mumbai Mirror advertising dollar in 2026, consult a Riyo consultant on 9821984000.
Given that 95% of its readers are from the NCCS AB demographic - the urban Indian segment with the highest average household income, highest levels of education, and highest consumption potential - Mumbai Mirror provides advertisers with an extremely concentrated focus on Mumbai's most significant commercial audience. So for luxury consumer brands, financial services, real estate, luxury services and premium education, this means an increase in the quality of leads and the effectiveness of advertising campaigns.
When you advertise in a national newspaper, a large part of your advertising spend goes to reach consumers in cities, states and regions that have no relevance to your business. Mumbai Mirror's Mumbai-only focus means that you're spending your advertising budget specifically to reach the Mumbai Metropolitan Region, making it one of the most efficient newspaper placements for Mumbai-based advertisers.
Mumbai Mirror is the second-largest newspaper in Mumbai in terms of circulation (around 700,000 copies per day) and also has a larger readership than the Mumbai edition of the Hindustan Times. This scale and concentration of audience is unique to Mumbai.
Mumbai Mirror's smaller newspaper size leads to greater reader engagement. Compact newspaper readers have been found to be more involved with advertising than broadsheet newspaper readers - the smaller page size means that, relative to larger papers, the same size/volume advertisement occupies a greater relative space in the reader's attention.
Mumbai Mirror's advertising options span the gamut from a ₹1,600 five-line classified text listing to a full-page display at the start of the book - and therefore equally suited to a private citizen advertising a name change, as to a multinational corporation promoting a new product in the Mumbai market.
Riyo Advertising is a leading national media planning and buying agency with offices in Mumbai, Bangalore, Chennai and New Delhi. Our industry-leading relationships with Mumbai Mirror Group, Mumbai Mirror Group and other national publishers ensure that we can access special discounted rates, bundled deals, and added value offers that are not accessible to individual advertisers or in-house marketers.
Our full-service model includes the entire advertising cycle: expert advice on rate cards, timing, and day of the week to publish; assistance with ad design and layout to ensure your creatives are eye-catching; handling of deadlines and payment; and instant delivery of soft-copy tearsheets once the ads are published - critical for public notice ads, statutory compliance documents, and legal documentation.
If you have same-day and next-day insertions to publish - such as name change advertisements, insolvency notices, legal notices, share loss notices, and tenders - Riyo Advertising provides dedicated same-day and next-day booking services to ensure your insertion is published on time and avoid any repercussions from a delayed statutory notice.
If your target audience includes not just Mumbai Mirror, but also other newspapers, such as the Times of India, Bombay Times, Mid-Day, Maharashtra Times and other regional and national newspapers, Riyo Advertising becomes your centralised media desk - handling multi-newspaper campaigns across India with a single point of contact and removing the confusion of managing multiple media sales representatives.
Mumbai Mirror 2026 rates are as follows: Display Ad (Inside Page Base Rate) - ₹2,045 per sq cm; Page 5 - ₹2,210 per sq cm; Page 3 - ₹2,350 per sq cm; Back Page - ₹2,830 per sq cm; Front Page - ₹3,490 per sq cm. Classified Text -₹1,600 for 5 lines, ₹320 per extra line, 20% colour premium; Classified Display -₹350 per sq cm; Public Notice Box Ad (3×5) -₹285; Public Notice Double Column Display -₹314 per sq cm. The overall rates are between ₹250 to ₹15 Lakhs based on the advertisement types and formats.
The smallest display ad size in Mumbai Mirror is 4 cm × 5 cm (20 sq cm). For classified text ads, the minimum is 5-line unit - ₹1,600. For classified display ads, the minimum is 20 sq cm at ₹350 per sq cm.
There are three sizes available in Mumbai Mirror Front page: a 12 cm x 20 cm (240 sq cm), a 16 cm x 25 cm (400 sq cm) and a Full Front page ad (32.9 cm x 32.5 cm).
Mumbai Mirror publishes matrimonial ads every Sunday.
Recruitment Classified ads are published every Wednesday. International Jobs and Appointment adverts are published every Wednesday and Sunday.
Send your Affidavit or Gazette Photocopy to info@riyoadvertising.com. Our team will draft the ad and release it after your approval.
Yes. It is a valid publication for statutory notices in Maharashtra. Rates start from ₹285 for box ads and ₹314 per sq cm for display ads.
Mumbai Mirror has around 700,000 daily circulation and strong urban readership, making it effective for premium audience targeting.
Discounts depend on size, ad type, frequency and campaign duration. Multi-insertions and combo packages offer better pricing.
Costs start from ₹250 for classifieds and go up to ₹15 Lakhs for premium formats like full page or front page ads.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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