Meghalaya's newspaper of record since 1945. Your ad is displayed within 24–48 hours.
Book your classified or display advertisement in The Shillong Times with guaranteed best rates, free ad copy assistance, and instant booking confirmation — reaching Shillong, Meghalaya, and the wider Northeast India market every single day.
📞 Need help right now? Our ad experts are available Mon–Sat, 9 AM–7 PM IST.
Select your exact category and location to get started instantly.
Cost of The Shillong Times newspaper advertisement depends on color, location, size, placement, and edition.
Advertisement in The Shillong Times is very easy — just fill the advertisement details in the form or call our assistant at 022 6770 4000.
The Shillong Times advertisement rates in 2026 start at ₹629 per sq. cm for Custom Sized Display Ads and go up to ₹31,13,427 per insert for Jacket Both Sides — the most premium placement available in Meghalaya's print advertising landscape.
Newspaper advertising rates are quoted per square cm. The rate of discount on newspaper cards depends on the size of the ad, inserts and product category.
Rates vary by page placement in The Shillong Times — advertising on the Jacket, Front Page, or Back Page carries higher cost than the classified section.
📐 Display Ad Sizes in The Shillong Times
📆 Best Booking Days
💰 Key Display Ad Rates
* Speak to one of our reps for exclusive Ad Discount rates!
You can book directly — but here's why 5,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Negotiated discount packages | ✅ Up to 15% off | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Legal compliance check before submission | ✅ Yes | ❌ No |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
We handle everything from writing your Shillong Times ad copy to confirming your publication date and delivering your tearsheet — so you don't have to navigate Meghalaya's media landscape alone.
The Shillong Times advertisement rates in 2026 start at ₹629 per sq. cm for Custom Sized Display Ads and go up to ₹31,13,427 per insert for Jacket Both Sides — the most premium placement available in Meghalaya's print advertising landscape.
Rates vary by these factors:
Get a confirmed Shillong Times quote within 30 minutes — contact Riyo Advertising directly.
Here are the reasons why advertising in The Shillong Times outperforms every other print platform in Meghalaya:
📊 41,800+ daily circulation
Verified circulation of 41,800+ copies with an estimated readership of over 1,04,000 per edition — a 2.5× readership multiplier, one of the highest in English print across Northeast India.
🏛️ Institutional paper of record
The institutional weight of tender notices, statutory notices, and legal announcements published in The Shillong Times is unmatched by any other Meghalaya publication. For compliance-driven advertisers, it is not optional — it is mandatory.
📰 Established since 1945
Meghalaya's oldest English language newspaper and most authoritative publication — the trusted daily read of the state's decision-makers for over eight decades.
👥 Decision-maker readership
Government officials, IAS and IPS officers, state legislators, senior bureaucrats, educators, lawyers, doctors, and business owners form the core readership. An ad in The Shillong Times is not just seen — it is seen by the right people.
🖨️ Why print outperforms digital in Meghalaya
The Shillong Times' core readership reads the newspaper daily before making decisions. Your message is seen, not scrolled past, and not filtered by an algorithm — reaching decision-makers at the moment of maximum attention.
🗺️ Pan-Meghalaya district reach
Distributes across Shillong, East Khasi Hills, West Khasi Hills, Jaintia Hills, Garo Hills, and all districts of Meghalaya — complete state coverage for government, corporate, and retail advertisers.
For maximum reach among Meghalaya's English-language, institutional, and government readership — there is no equivalent alternative to The Shillong Times.
Base Rate: ₹629 per sq. cm
Custom Sized Ads are the most versatile display format in The Shillong Times. You define the dimensions — the newspaper accommodates your ad at that exact size and bills on a per sq. cm basis. This gives budget-flexible advertisers full control over ad spend without committing to a standard format.
Specifications:
Best for:
Base Rate: ₹2,54,735 per insert
A Quarter Page Ad occupies one-fourth of a Shillong Times page — the most commonly booked display format for mid-sized advertisers, delivering meaningful page presence at a cost that doesn't demand a full campaign budget.
Specifications:
Best for:
Base Rate: ₹5,12,615 per insert
A Half Page Ad covers 50% of a Shillong Times page. The expanded canvas enables richer creative — multiple product images, detailed offer layouts, contact information, and visual hierarchy that drives response.
Specifications:
Best for:
Base Rate: ₹10,37,809 per insert
A Full Page Ad claims an entire Shillong Times page with no competing editorial content — delivering uninterrupted brand visibility to over a lakh readers in a single insert.
Specifications:
Best for:
Base Rate: ₹15,56,713 per insert
The Jacket Front Side Ad appears on the front face of an extra page added before The Shillong Times' own front page — the first thing a reader encounters before the newspaper opens, guaranteeing 100% reader exposure.
Specifications:
Best for:
Base Rate: ₹15,56,713 per insert
The Jacket Back Side Ad is displayed on the reverse face of the extra jacket page — approximately 1,726 sq. cm of full-page coverage, and the last image a reader carries before the newspaper's front page comes into view.
Specifications:
Best for:
Base Rate: ₹31,13,427 per insert
Jacket Both Sides is the single most visible advertising placement available in The Shillong Times. Your brand dominates both faces of the extra page placed before the newspaper — the first and last impression before any editorial content is seen.
Specifications:
Best for:
Base Rate: ₹6,22,685 per insert
A Skybus Ad spans the entire width of a Shillong Times page above all editorial content, grabbing a reader's attention before they reach any news story.
Specifications:
Best for:
Base Rate: ₹18,869 per insert
Small, strategically placed ads positioned in high-traffic areas to draw the reader's eye to a product, offer, section, or announcement. Ideal for frequency-based campaigns with a smaller budget.
Specifications:
Best for:
Base Rate: ₹629 per sq. cm
Visually-rich classified ads that incorporate logos, images, borders, and custom typography — standing out above plain text listings in The Shillong Times' classified section.
Best for:
The Shillong Times has a well-regarded obituary section for families, organisations, and institutions to place death notices, condolence messages, and memorial tributes across Meghalaya's diverse communities. Same-day and next-day bookings are available for urgent cases — please contact us directly. Concession rates apply. Including a photograph and a personal or institutional tribute message adds dignity and impact to the notice.
Government departments, PSUs, courts, and private organisations publish tenders, statutory notices, lost document announcements, name change notices, property notices, and court summons in The Shillong Times. The published notice constitutes legal proof of publication — accepted by courts, government bodies, and regulatory authorities across Meghalaya.
Ensure all required documents (affidavit, gazette copy) are submitted at time of booking. Our team checks notice copy for proper legal format before submission.
An Advertorial is written to mimic the style of an editorial or feature article, clearly marked as "Advertorial." Readers engage with it as information rather than advertising — delivering higher engagement than regular display ads.
Best for:
| Ad Format | Base Rate | Ad Space | Page Placement |
|---|---|---|---|
| Custom Sized | ₹629/sq. cm | Min. 20–240 sq. cm | Any page |
| Quarter Page | ₹2,54,735/insert | ~400 sq. cm | Any page |
| Half Page | ₹5,12,615/insert | ~825 sq. cm | Any page |
| Full Page | ₹10,37,809/insert | ~1,716 sq. cm | Any except front |
| Jacket Front Side | ₹15,56,713/insert | ~702 sq. cm | Before front page |
| Jacket Back Side | ₹15,56,713/insert | ~1,726 sq. cm | Before front page |
| Jacket Both Sides | ₹31,13,427/insert | Both jacket sides | Before front page |
| Skybus | ₹6,22,685/insert | Full-width banner | Top of page |
| Pointer Ad | ₹18,869/insert | Fixed | High-traffic position |
| Display Classified | ₹629/sq. cm | Custom | Classified section |
Base rates are indicative for 2026. Final rates vary by placement, page position, and publication date. Contact Riyo Advertising for a confirmed Shillong Times quote within 30 minutes.
The Shillong Times distributes across all districts of Meghalaya:
| District | Key Features | Best Ad Category |
|---|---|---|
| East Khasi Hills (Shillong) | State capital, government hub, education, trade | Government tenders, corporate, education, real estate |
| West Khasi Hills (Nongstoin) | Agriculture, coal, rural communities | Government, agriculture, FMCG |
| South West Khasi Hills | Border trade, forest sector | Government, forest dept., FMCG |
| Ri Bhoi (Nongpoh) | NH-6 corridor, industry, border trade | Industry, government, recruitment |
| East Jaintia Hills (Khliehriat) | Coal, limestone, cement industry | Industrial, government, FMCG |
| West Jaintia Hills (Jowai) | Jaintia community, education, mining | Education, government, recruitment |
| East Garo Hills (Tura) | Garo community hub, border trade | Government, education, FMCG |
| West Garo Hills (Tura) | Bangladesh border, trade, agriculture | Border trade, government, agriculture |
| South Garo Hills (Baghmara) | Tribal communities, forest, agriculture | Government, tribal welfare, education |
Best day: Weekdays | Meghalaya's statutory publication of record
The Shillong Times is the statutory publication of record in Meghalaya for government notices, tenders, and legal disclosures. Its institutional credibility and government audience make it a de facto channel for compliance-driven advertising — not optional, but mandatory for many categories of statutory notice.
Best for:
Notice copy is checked for proper legal format before submission. Ensure all required documents — affidavit, gazette copy — are submitted at time of booking.
Best months: January–March and June–August
The Shillong Times is used by schools, colleges, coaching institutes, and professional training centres to communicate with students, parents, and education decision-makers across Meghalaya. January–March (board exam season) and June–August (new academic year) are peak booking periods. A quarter page display ad with your institution's logo, courses offered, admission deadlines, and contact information generates the most leads.
Best for:
Best day: Monday–Wednesday
The Shillong Times is used regularly for recruitment by government departments, NGOs, educational institutions, private companies, and international organisations with offices in Shillong. A Classified Display ad with your organisation's logo, clear job title, requirements, and application deadline converts significantly better than a text-only listing. For senior positions, a quarter page display ad signals the credibility that text ads simply cannot convey.
Best for:
Best day: Saturday and Sunday
Shillong's real estate market — residential property, commercial leasing, and land sales — is actively tracked by Shillong Times readers. Classified ads with photographs or floor plan renders generate significantly higher enquiry rates than text-only ads. Weekend placements align with the property-browsing patterns of Shillong's working population.
Best for:
Best day: Sunday
The Shillong Times has a well-read matrimonial section, particularly among Khasi, Jaintia, and Garo community families. Sunday placement delivers the highest family-reader response. A classified text ad with bold enhancement — community, age, qualification, occupation, contact in 3–4 tight lines — is the most cost-effective approach. Avoid filler words or ambiguous abbreviations that reduce response rates.
Wednesday and Friday are the next best days for urgent weekday matrimonial placements.
Available: Daily | Same-day processing available
The Shillong Times' obituary section is a trusted community space for memorial notices across Meghalaya's diverse communities. Same-day and next-day bookings are available for urgent cases — please contact us directly. Concession rates apply. A photograph and a personal or institutional tribute message adds dignity and impact to the notice.
Any day | Notarized affidavit copy mandatory
Name change advertisements in The Shillong Times require a scanned copy of your notarized affidavit. The published notice is the legal proof of publication — accepted by passport offices, banks, courts, and government bodies across India. We check your affidavit format before booking to ensure it will not be rejected.
Also includes: Lost document notices, property notices, court summons, marriage notices.
| Category | Best Day(s) | Why |
|---|---|---|
| Matrimonial | Sunday | Peak Khasi, Jaintia & Garo family readership; highest household response day |
| Recruitment | Monday–Wednesday | Early-week captures active government, NGO, and private-sector job seekers |
| Property / Real Estate | Saturday & Sunday | Weekend property browsing by Shillong homebuyers and investors |
| Education / Admissions | Saturday & Sunday | Weekend family decision-making for education choices |
| Obituary / Condolence | Any day | Daily section; same-day priority processing available |
| Name Change / Legal | Any day | Legal validity; universally accepted by Meghalaya courts and government bodies |
| Tenders / Public Notice | Weekdays | Government and PSU readers check The Shillong Times daily for procurement notices |
| Retail / Brand Display | Sunday | Highest overall household readership; peak for consumer-facing campaigns |
Total time: Under 15 minutes
Choose Your Category
Select from: Matrimonial, Recruitment, Property, Education, Obituary, Name Change, Public Notice/Tender, Lost & Found, Automobiles, or Business/Corporate Display.
Select Your Ad Format
Choose Your Publication Date
Standard lead time is 2 working days. Premium placements — jacket ads, full page, front page — require 5–7 working days advance booking due to limited inventory.
Submit Your Ad Creative
Upload your final design, or use our free ad drafting assistance. Our team writes concise, complete classified text ads that stay within line limits — avoiding the extra-line costs that self-written ads routinely incur.
Pay & Confirm
Pay via Credit/Debit Card, UPI, Net Banking, or Wallet. Receive instant booking confirmation with your ad reference number and expected publication date. Tearsheet delivered within 48–72 hours of publication.
📄 Page placement
Front page and back page carry a premium for guaranteed high-visibility positioning. Inner pages deliver strong readership at a lower cost — The Shillong Times' loyal, habitual readership means inner pages are not ignored.
📅 Day of publication
Sunday carries the highest readership across most categories. Weekday placements are the most cost-effective option for statutory notices, tender notices, and recruitment postings.
📏 Ad size and format
Larger formats cost more per insert but offer a lower cost per thousand readers (CPM) for brand campaigns. Smaller sizes work best for one-time announcements and classified categories.
✨ Enhancements
Bold text, colour borders, and tick marks on classified text ads incur a small flat fee per insertion. Bold + border enhancement delivers an immediate response rate boost at minimal extra cost — recommended for all matrimonial and recruitment classified ads.
📦 Multi-insertion discounts
Running the same ad across 4 or more dates unlocks bulk pricing not available on single-date bookings — significantly reducing your effective per-insert cost for recruitment, property listings, and matrimonial campaigns running across multiple Sundays.
| Feature | The Shillong Times | Regional Alternatives |
|---|---|---|
| Established | 1945 | Post-1990s |
| Circulation | 41,800+ daily | Significantly lower |
| Readership | 1,04,000+ per edition | Lower multiplier |
| Language | English | Vernacular/Mixed |
| Government readership | Very high | Moderate |
| Institutional trust | Publication of record | Case-by-case |
| Legal notice acceptance | Universally accepted | Varies by authority |
For maximum reach among Meghalaya's English-language, institutional, and government readership — there is no equivalent alternative to The Shillong Times.
Display ads start at ₹629 per sq. cm for custom sized formats. Standard formats range from ₹2,54,735 per insert (Quarter Page) up to ₹31,13,427 per insert (Jacket Both Sides). Classified text ads begin at approximately ₹1,000 for small insertions. Contact Riyo Advertising for a guaranteed rate for your specific format, date, and position.
The Shillong Times has a verified circulation of approximately 41,800 copies and an estimated readership of over 1,04,000 per edition — a 2.5× readership multiplier reflecting the high pass-along rate in institutional and household settings across Meghalaya.
Sunday delivers the highest matrimonial readership and family-reader response. Wednesday and Friday are the next best days if a weekday placement is urgently needed.
Yes. The Shillong Times is the official English language publication for statutory tender notices, government notifications, and public notices throughout Meghalaya — the primary reference in government circular notices and procurement guidelines for the state.
Yes. Bookings are accepted from all over India. Payment can be made via UPI, net banking, credit/debit card, or digital wallet. Booking confirmation, tearsheet, and invoice are all provided digitally — no need to visit Shillong.
A scanned copy of your notarized affidavit is required. The published notice serves as your official legal proof of name change — recognized by passport offices, courts, banks, and government agencies. We review your affidavit format before booking to ensure compliance.
A digital tearsheet — a scanned copy of your ad as published — is delivered within 48–72 hours of the publication date. This is accepted as proof of publication for legal purposes, tender submissions, regulatory applications, and institutional records.
Standard ads require 2 working days' notice. Front page, jacket, and full page placements require 5–7 working days due to limited inventory. Ads with fixed legal deadlines — tenders, public notices — should be booked a minimum of 3 working days ahead for copy review and compliance checking.
Yes, in most cases. Obituary and condolence advertisements are given priority processing given the time-sensitive nature of the category. Please call us directly for same-day or next-day bookings. Concession rates apply to all obituary and condolence insertions.
A Jacket Ad is an extra printed page inserted before The Shillong Times' front page — the first page a reader sees. Jacket Front Side and Jacket Back Side are each priced at ₹15,56,713 per insert. Jacket Both Sides — the most premium placement in Meghalaya print advertising — costs ₹31,13,427 per insert.
Full Page: 32.9 cm × 52 cm (~1,716 sq. cm). Half Page: 32.9 cm × 25 cm (~825 sq. cm). Quarter Page: 16 cm × 25 cm (~400 sq. cm). Custom sizes available from a minimum of 20 sq. cm on inner pages (240 sq. cm minimum on the front page). All sizes can be placed horizontally or vertically depending on the format.
Book your advertisement online with Riyo Advertising for smooth, reliable, and cost-effective English newspaper advertising in Meghalaya and Northeast India.
9821984000
022 6770 4000 / 022 6770 6500
✉️ info@riyoadvertising.com
🏆 Why Choose Riyo for Shillong Times Ads?
Riyo Advertising accepts all types of advertisement for The Shillong Times. Call us: 022 6770 4000 / 9821984000
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
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Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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