The Hindu Ad Rates 2026

The cost of classified text ads in The Hindu ranges from ₹18 to ₹95 per line, depending on the city. The most costly version is that of Chennai while those in the region such as Madurai or Mangalore are much less costly. Classified display ads (featuring logos and images) begin at approximately ₹400 per square centimeter in metros, and at lower prices in smaller cities. Call us for an exact quote on your edition & category – we answer you within 30 minutes.

Classified text ads are simple text lines that are billed per line, and are the least expensive ad type. Classified display ads can be displayed with a logo, photos, custom fonts and borders, and they are priced per square centimeter. Display ads are effective at achieving a meaningful response rate for business advertisers, especially in the education, property, and recruitment categories.

Sunday is the best day. The Hindu's Sunday paper is read exclusively for marriages in South India with the maximum readership for matrimonial listing among the Sunday paper classifieds of the Hindu. Sunday is by far the day with the highest response rate.

The dedicated recruitment supplement, “Hindu Opportunities” is a unique feature among the major English dailies and is published every Wednesday and Sunday. This allows recruiters double the exposure that they would get from papers containing single-day recruitment supplements. The main booking day is usually Wednesday and the day to add is Sunday, in the same week, to see a higher response rate.

Yes. Notarized Affidavit must be scanned. The legal proof of your name change is from the published newspaper ad. The Hindu has been accepted as a publication of record in South India and is a popular choice for insertion of legal notices, where recordation of the publication is important.

Yes. Multiple city editions can be selected per booking. Bundle discounts of up to 15% are offered for multi-city bookings. This is especially preferred for campaigns targeting South India – If the campaign is South India focused, then the Chennai + Bangalore + Hyderabad booking will be good for a region as it costs less per city than booking each city, individually.

Book 2 working days ahead of your desired publication date. Premium display (front page, jacket, half page) booking is done 5-7 days in advance and gets booked soon so book in advance particularly around festival seasons in South India and weekends.

Yes. First booking: 5% off. Second booking: 10% off. Buying 4 insertions gives you the 5th free. Matrimonial advertisers get a "Buy 2, Get 2 Free" offer for multi-city bookings. Institutional clients and agencies publishing regular tender notices or recruitment ads can discuss custom rate agreements.

A The Hindu Jacket ad is one kind of advertisement that is placed on the back cover. The Hindu has the most premium print format, a full colour advertisement which wraps around the whole front page is known as a Jacket Ad/Wrap. The cost of the rates begins at ₹95 Lakhs per insert. For The Hindu, a highly targeted paper, such an ad for a jacket is extremely credible when it appears in the paper. These are usually booked by big FMCG brands, automobile companies and the big real estate developers for high impact launches.

The Hindu Opportunities is the dedicated recruitment supplement and the most popular job section in South India, which comes out twice in a week – on Wednesday and Sunday. It is appealing to people looking for active employment in a variety of sectors such as corporate, government and professional. The usual primary booking day is Wednesday, and there's a second high response day on Sunday which falls in the same week as the other primary booking day.

Often yes. Obituary and condolence ads are given priority processing. For urgent bookings the next day or the same day, please contact us directly. The special concessional rates apply to these sensitive notices and The Hindu's community role in South Indian states, particularly in Tamil Nadu, makes it the most suitable newspaper for family and community uses.

Tearsheet (scanned copy of the newspaper ad) is available 48 to 72 hours after the ad appears in print. It's also convenient when it comes to legal and compliance proof — for public notices, tender publications, and name change ads with legal proof of publication requirements.

Yes, but The Hindu is strongest in South India including Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and Kerala. For pan-South India campaigns and educated professional audiences, The Hindu remains one of the most trusted newspapers.

Metro Plus is The Hindu's daily lifestyle supplement available in Chennai, Bangalore, Hyderabad, and Kochi editions. It is ideal for lifestyle brands, restaurants, luxury products, events, and FMCG campaigns targeting premium urban readers.

The minimum classified display ad size is usually 8 cm width × 5 cm height, though sizing may vary slightly by edition and category.

Yes. We regularly handle tender/public notice ads for Government, PSUs, Courts, and institutional advertisers. GST-compliant invoices and institutional booking accounts are available.

Yes. Sunday editions usually cost more due to higher readership, especially for matrimonial classifieds. For recruitment ads, Wednesday editions of The Hindu Opportunities are often more cost-effective while still delivering strong response.