O Heraldo is Goa's leading English daily newspaper, trusted by business owners, professionals, institutions, and government decision-makers. Advertisement rates vary depending on format, page placement, publication date, and colour requirements.
You can book directly, but here are a few reasons why 10,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting and proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Multi-publication bundle discounts | ✅ Up to 15% off | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
We handle the entire procedure. We write your ad copy and confirm your publication date. You do not have to navigate complex rate cards alone.
Rates vary according to your preferences:
Ad format — Choose from Custom Size, Quarter Page, Half Page, Full Page, Jacket, Skybus, or Pointer.
Page placement — Prices differ for the front page, Page 3, back page, and inner pages.
Publication date — Weekend and festive dates carry a premium.
Colour — Colour ads cost more than black and white ads.
These are the 2026 base rates. Contact us to get a firm newspaper advertisement quote within 30 minutes.
📄 Want the full 2026 rate card? Request Rate Card →
O Heraldo advertising delivers quality results that no other newspaper in Goa can match. Before booking your advertisement, here are the key facts that make O Heraldo the preferred choice for businesses, institutions, and professionals across the state.
Verified circulation of 26,878 copies., It is the top English daily in the state.
100% of copies are distributed within Goa, ensuring highly targeted local reach.
Written in English, targeting local business owners and professionals.
Published every morning, providing consistent daily visibility.
General Interest newspaper covering local news, business, politics, and lifestyle.
O Heraldo is considered one of the most trusted news sources in Goa. It enjoys strong readership in Panaji, Margao, Vasco, and Mapusa. An advertisement in O Heraldo places your brand on a highly credible platform and helps you reach the people who influence purchasing and business decisions throughout the state.
Compare all O Heraldo advertising formats, pricing, ad sizes, and placement options.
| Ad Format | Base Rate | Ad Space | Page Placement |
|---|---|---|---|
| Custom Sized Ads | ₹150 per sq. cm | Min. 20–240 sq. cm | Any page |
| Quarter Page | ₹60,000 per insert | ~400 sq. cm | Any page |
| Half Page | ₹1,23,750 per insert | ~900 sq. cm | Any page |
| Full Page | ₹2,61,900 per insert | ~1,658 sq. cm | Any page except front |
| Jacket Front Side | ₹5,23,800 per insert | ~1,546 sq. cm | Before front page |
| Jacket Back Side | ₹5,23,800 per insert | ~1,658 sq. cm | Before front page |
| Jacket Both Sides | ₹10,47,600 per insert | Both jacket sides | Before front page |
| Skybus | ₹2,09,520 per insert | Full-width banner | Top of page |
| Pointer Ads | ₹6,000 per insert | Fixed | High-traffic positions |
Compare O Heraldo advertising formats, pricing, page placements, specifications, and campaign suitability in one place.
Different advertising categories perform better on different days and formats. Use this guide to choose the right O Heraldo advertising option for maximum response.
Best Day: Friday & Saturday
Best Day: Saturday & Sunday
Best Day: Wednesday
Best Day: Sunday
Any Day | Affidavit Required
Any Day
Any Day | Priority Processing
Best Day: Monday
Best Day: Thursday & Friday
| Category | Best Day(s) | Why |
|---|---|---|
| Matrimonial | Sunday | Peak family readership; highest response |
| Recruitment | Wednesday | Active job-seeker readership mid-week |
| Property / Real Estate | Saturday & Sunday | Weekend property browsing; serious buyers |
| Hospitality / Tourism | Friday & Saturday | Peak weekend planning readership |
| Events / Entertainment | Thursday & Friday | Pre-weekend event discovery |
| Education / Admissions | Monday | Start-of-week decision-making |
| Obituary / Condolence | Any Day | Daily section; priority processing |
| Name Change / Legal | Any Day | Legal validity — not readership-dependent |
| Tenders / Public Notice | Any Day | Institutional readers check daily |
| Lost & Found | Any Day | Urgent notices; daily readership |
Total time: Under 15 minutes
Select from: Hospitality & Tourism, Property, Recruitment, Matrimonial, Education, Events, Obituary, Name Change, Tender/Public Notice, Lost & Found, or Business Display.
Classified Text — most affordable format, charged per line.
Classified Display — visual impact with logos and images, charged per sq. cm.
Display Ad — custom size, quarter page, half page, or full page for premium placement.
Jacket & Skybus — built for maximum-visibility campaigns in Goa.
Use our booking calendar to select your preferred publication date. Refer to the "Best Days to Publish" guide above to maximise response rates for your category.
Upload your ready-to-publish artwork, or work with the Riyo Advertising design team. We review everything and share a proof before publication.
Pay via Credit Card, Debit Card, UPI, Net Banking, or Bank Transfer. Receive instant booking confirmation and your ad reference number.
We have placed more than 10,000 successful print ads. That experience helps us identify the most effective placements, formats, and publication dates for advertisers across Goa.
We help you find the optimal slot, not just any slot.
We know when hospitality, tourism, recruitment, and property ads perform best. For example, Saturday and Sunday property ads reach serious buyers actively comparing projects across Goa.
We write concise, comprehensive, and cost-efficient ad copy. We also recommend the right size, layout, colour options, and enhancements for stronger response rates.
We access agency-level newspaper rates and pass those savings directly to you. First-booking discounts and loyalty benefits are applied wherever available.
Run campaigns across O Heraldo and other leading newspapers through a single order, single invoice, and automatic combo discounts.
We confirm your booking, monitor publication, and provide a post-publication tearsheet within 48–72 hours. Any publication issues are resolved quickly through our support team.
What affects O Heraldo advertisement pricing?
Front page, Jacket positions, Page 3, and the Back Page command premium pricing. General inner pages are the most cost-effective option for standard display campaigns.
Larger ad sizes create stronger brand recall. In Goa's focused market, a Half Page or Full Page advertisement delivers significantly greater impact than multiple small insertions.
Colour advertisements are highly effective for Hospitality, Tourism, Real Estate, and Lifestyle campaigns. Black & White remains suitable for classified and legal advertisements.
Weekend editions attract higher readership and therefore carry a premium. Tuesday through Thursday editions generally provide the most cost-effective advertising rates.
Demand increases significantly during Christmas & New Year, Goa Carnival, and the Summer tourism season. Premium positions should be reserved well in advance.
Organisations running regular Tender Notices, Recruitment Ads, Property Listings, or Hospitality Campaigns can benefit from bulk-rate agreements that are often 10–15% lower than individual bookings.
Save more when you book your advertisement through Riyo Advertising.
Custom sized display ads are priced at ₹150 per sq. cm. A Quarter Page costs ₹60,000. A Half Page costs ₹1,23,750, and a Full Page costs ₹2,61,900. Jacket Both Sides is ₹10,47,600 per insert. Skybus ads cost ₹2,09,520, and Pointer Ads are ₹6,000 per insert. Contact Riyo Advertising for a confirmed quote within 30 minutes.
The paper has a verified daily circulation of 26,878 copies, covering 100% of Goa. This English daily is read by local business leaders, hotel owners, and professionals every morning.
O Heraldo covers all major areas of Goa, including Panaji, Margao, Vasco da Gama, Mapusa, Ponda, Calangute, and Baga. Your ad will reach readers across both North and South Goa.
Choose from Custom Size, Quarter Page, Half Page, or Full Page. Premium formats include Jacket Front Side, Jacket Back Side, Jacket Both Sides, Skybus, and Pointer Ads. For smaller budgets, Classified Text and Classified Display ads are also available.
Yes. You must provide a notarised affidavit when booking a name change ad. Riyo Advertising will help you draft the correct text format. The published ad serves as official proof of the announcement.
Yes. We give top priority to obituary ads and condolence messages. Call Riyo Advertising now to secure a next-day slot. Special family rates apply to these announcements.
Classified ads must be booked 2–3 working days before the print date. Larger formats — Quarter Page, Half Page, and Full Page — require at least 7 days' notice. Jacket ads and Skybus positions should be reserved even earlier, especially during peak seasons such as Christmas, New Year, and Goa Carnival.
Yes. Riyo Advertising can simultaneously place your ad in O Heraldo and other leading papers such as Navhind Times. You receive bundle pricing and a single consolidated invoice — no need to manage multiple portals.
Yes. A 5% discount applies to your first order. Your second order receives a 10% discount automatically. Book 4 ads and get a 5th insertion free. Multi-publication bundle bookings can save up to 15%. Regular hospitality brands can enquire about custom bulk rates.
Riyo Advertising provides a post-publication tearsheet — a digital scan of your ad as it appeared in print — within 48–72 hours of publication. This also serves as a legal document for name changes and court notifications.
Custom display layouts start at ₹150 per sq. cm, with a minimum inner-page size of 20 sq. cm. This means a small display ad starts at approximately ₹3,000. Classified text ads are available at even lower cost. Call us with your requirements and we will confirm the exact minimum price.
A Full Page or Jacket Both Sides ad is best suited for a major hotel or resort launch. For standard holiday packages, a Half Page or Quarter Page offers a strong balance of visibility and cost. A Skybus ad is ideal when you need instant, unmissable attention at the top of the page.
Riyo Advertising is an official media partner of O Heraldo and other leading publications across India. We help businesses, institutions, and individual advertisers select the right ad format, optimise ad copy, and secure the best available advertising rates.
Our team has successfully managed 10,000+ newspaper advertising campaigns across categories including real estate, recruitment, matrimonial, hospitality, public notice, legal notice, obituary, and corporate display advertising.
Through partnerships with O Heraldo and more than 50 leading Indian newspapers, we provide end-to-end support from booking and artwork review to publication tracking and post-publication tearsheet delivery.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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