Authorised booking partner · Official O Heraldo rates

Book Your Newspaper Ad in
O Heraldo

English Newspaper of Record of Goa Since 1900 · Continuous Publication for Over a Century
Need to book an O Heraldo ad? Call or WhatsApp 9821984000 — tell us the category, format, and date. We confirm the rate, share a proof, and handle the rest.

Agency rates — bulk & bundle discounts not available at the counter
Free ad drafting & design — including custom display layouts
Proof before print — nothing publishes without approval
12 PM Same-Day Urgent Desk for obituaries & legal notices
Call Media Desk → Enquire Online →
Classified from ₹300/20 words · Classified display from ₹150/sq.cm · Quarter Page from ₹60,000/insert
YOUR AD GOES IN THIS PAPER
O Heraldo Newspaper front page
1900
Founding Year
Goa's English daily for over a century
26,878
Daily Circulation
ABC-verified, 100% within Goa
7 Zones
Distribution Zones
North, Central & South Goa
28
Ad Categories
Matrimonial, property, hospitality, etc.
10,000+
Ads Booked
Through Riyo desk since 2003
*Circulation per Audit Bureau of Circulations (ABC) | Sources: Audit Bureau of Circulations & O Heraldo published tariff 2026.
Coverage: Panaji, Margao, Vasco, Mapusa, Ponda, Calangute, Baga, and all of Goa
Same-day urgent obituary or legal notice? Call 9821984000 before 12 PM.
How it worksThree steps to print
1
Tell us category, format & date Exact rate quoted before you commit
→
2
Send your content, get a proof A rough draft is enough — we format & design
→
3
Approve & pay Instant confirmation, ad reference number + GST invoice
Choose Your Format

Three ways to advertise in O Heraldo

Each ad is one of three types. Billed per word or per sq.cm. Choose the format and then the rate. Not sure? Call 9821984000.

MOST ECONOMICAL

NAME CHANGE

I, Old Name, S/o or D/o Father's Name, resident of Address, have changed my name to New Name for all future purposes vide Affidavit.

LOST/FOUND: Passport lost near Panaji, Goa. Contact: 9821984000
Classified Text
Plain running-text ad in the classifieds section. Billed per word (20 words min).
Best for
Matrimonial · Obituary · Lost & Found · Name Change · Situation Vacant
Rate: ₹300 for first 20 words · ₹15/extra word
Book Classified Text Ad →
VALUE FOR MONEY
HOTEL JOBS
Panaji
Chefs Wanted
RECRUITMENT
Hospital Staff
Margao
FOR SALE
3BHK Villa
Calangute
TENDER
Goa Govt
Bids Invited
Classified Display
Photo, logo, colour and custom typography for display impact inside the classified section. Billed per sq.cm.
Best for
Property · Recruitment · Business · Education · Hospitality branding
Rate: ₹150/sq.cm (B&W) · ₹300/sq.cm (Colour)
Book Classified Display Ad →
BRAND CAMPAIGNS
RESORT LAUNCH
Luxury Villas in Candolim · Goa
Grand Opening Ceremony. Bookings now open. Call 9821984000.
Display Ad
Premium placement beside editorial content. Billed per sq.cm. Front Page ₹450 / Back Page ₹300 / Specified Page ₹250 / Base Inside Page ₹150.
Best for
Hospitality launches · Real estate projects · Brands · Tenders & Public Notices
Base Inside Page: ₹150 (Colour) · Front Page: ₹450 (per sq.cm)
Book Display Ad →

O Heraldo Advertising Cost 2026

O Heraldo Classified Rate Card

Rates for O Heraldo Classified Advertisement w.e.f. 10th January 2026
All The Ad Rates are in per Word / Sq Cm as appropriate.
Editions Min Word 20 Words Rate(Rs.) Extra Word Rate (Rs.) Classified Display B&W Ad Rate(Rs.) Classified Display Colour Ad Rate(Rs.)
Ad Dimensions

Display Ad Sizes & Cost Estimates (Base Page)

Estimated cost by ad size and placement. Based on inside-page base rate of ₹150/sq.cm Colour.

Ad Size / Format Base Inside Page Specified Page Back Page Front Page
Minimum (20 sq.cm / 4×5 cm) ₹3,000 ₹5,000 ₹6,000 ₹9,000
Standard (100 sq.cm / 10×10 cm) ₹15,000 ₹25,000 ₹30,000 ₹45,000
Quarter Page (~400 sq.cm) ₹60,000 — — —
Half Page (~900 sq.cm) ₹1,23,750 — — —
Full Page (~1,658 sq.cm) ₹2,61,900 — — —

* Full Page is priced as a fixed package (₹2,61,900/insert); Jacket Both Sides ₹10,47,600/insert. Book at least 7 days ahead for display formats; Jacket and Skybus during Christmas, New Year, Carnival, and summer tourism season need maximum lead time.

How to Book

How to book an ad in O Heraldo

We have made the booking process quick, clear, and easy, with full support from our media team at every step.

STEP 01
Share Your Requirements
Send your ad category (Hospitality, Property, Recruitment, Obituary, Legal Notices, etc.), preferred date, and content or size (e.g. 4×5 cm) via WhatsApp (+91 98219 84000) or email (info@riyoadvertising.com).
STEP 02
Receive a Guaranteed Quote
You get a discount-inclusive quote (with bulk/bundle offers applied), plus a formatted ad layout for review where applicable. Design and copy drafting support is included.
STEP 03
Review, Approve & Publish
Approve the design or wording. Name Change ads: just share a photo of the affidavit copy. Obituaries: send text and photo for priority layout design. After publication, the soft-copy e-tearsheet arrives by email.
Categories

What Can You Advertise in O Heraldo?

The nine most popular categories in detail. All 28 categories can be booked in one call.

Call 9821984000 for details →

🏨 Hospitality & Tourism

Best days: Friday & Saturday — Weekend editions land directly in front of readers planning their weekend — the strongest window for hotels, resorts, cafés, and tour operators across Goa. Jacket Both Sides is the standard choice for major resort launches; Pointer Ads suit recurring weekly listings. Classified text: ₹300/20 words · Display: ₹150/sq.cm (Colour base) · Book at least 7 days ahead for display.

🏠 Property / Real Estate

Best days: Saturday & Sunday — Weekend browsing time drives serious enquiries for villas, apartments, and commercial projects across Goa. Broker listings perform best as classified displays rather than plain text — a photo or logo is the difference between a scroll-past and a call. Classified display: ₹150 Colour / ₹300 B&W per sq.cm · Display: ₹150/sq.cm base · min 4×5 cm · Book 7 days ahead.

💼 Recruitment / Appointment

Best day: Wednesday — Mid-week publication reaches Goa's hospitals, hotels, and schools when active job-seeker readership peaks. Adding a company logo measurably improves response for senior roles. Display: ₹160/sq.cm B&W · ₹200/sq.cm Colour · min 8×5 cm · Book 2–3 working days ahead.

❤ Matrimonial

Best day: Sunday — O Heraldo's peak family readership. Goan families review the classifieds together on Sunday mornings; a weekday matrimonial reaches a general audience. Classified text: ₹300/20 words · Book 2 Get 2 Free offer available. No special documents required.

📜 Name Change & Legal Notice

Any day · Notarised affidavit mandatory — The published ad itself becomes your official proof of the name change. Email the affidavit and we draft the legally correct wording. Classified text: ₹300/20 words · Book 2–3 working days ahead.

📃 Lost & Found / Loss of Documents

Any day · Often legally required — Lost passport, degree certificate, marksheet, share certificate, property document — a published notice is frequently mandatory for reissue. We draft the correct legal wording for you.

⚖ Tender & Public Notice

Any day — Institutional and government readers check O Heraldo daily, making it a reliable placement for recurring tenders and statutory notices across Goa. Display: ₹150/sq.cm base (Colour) · confirm with the desk for bulk/recurring bookings.

🕊 Obituary & Condolence

Any day — priority processing available — Same-day and next-day booking is available with reduced family-notice pricing and support for adding photographs. Classified text: ₹300/20 words · Display: ₹150/sq.cm (B&W) · Call before 12 PM for same-day.

🎓 Education

Best day: Monday — Start-of-week publication catches families and students in decision-making mode. Peak admission seasons: January–March and June–July. Display: ₹150/sq.cm base · min 4×5 cm · Book 2–3 working days ahead.

* All 28 categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Vehicles · Announcement · Astrology · Change of Name · Commercial Personal · Computers · Court or Marriage Notice · Education · Loss of Documents · Lost & Found · Lost Certificates or Marksheets · Lost Share Certificate · Marriage Bureau · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Thanksgiving · Tours & Travels · Wedding Arrangements. Don't see your category? Call 9821984000.

Backgrounder · The Newspaper
O Heraldo · at a Glance

Advertising in O Heraldo

O Heraldo is the English newspaper of record of Goa since 1900. It has been in continuous publication for more than a century and is read daily by Goan families, courts, institutions and government departments.

By national standards, O Heraldo's circulation of 26,878 copies is a low figure, but by all the advertising standards that count in Goa, it's just the right amount. It is a local paper read by a small number of people, and details are structured so that hardly any copy is wasted outside the target area.

Reach is not the most important attribute of a newspaper ad. It's the reader's purpose. A family discussing Sunday matrimonials at breakfast in Panaji. A hotel HR manager looking at job ads on Wednesday in Margao. A property buyer working through Saturday's listings in Calangute. Each one actively looks in a section that stays on the table for the rest of the week.

— Riyo Advertising media desk · Authorised booking partner since 2003

And yet, booking it has never been simple. The rate card is different from national papers: per-word classified billing, a pricing convention that runs contrary to the norm; fixed-price premium packages set against custom-sized priced per sq.cm; and deadlines that shift in the peak season considerably closer to Christmas, New Year and Goa Carnival. Go to the counter and pay the counter rate. Use a sub-agent and you are provided with a quote that you cannot check.

OH
The Riyo Advertising desk
Updated for the 2026 rate revision · Authorised booking partner
2 MIN READ
O Heraldo · By the Numbers
1900
Founding Year
Goa's English daily for over a century
26,878
ABC-Verified Circulation
100% within Goa state distribution
7 Zones
Key Coverage Areas
Panaji, Margao, Vasco, Mapusa, Ponda, Calangute, Baga
28
Ad Categories
Matrimonial, property, hospitality and more
10,000+
Ads Booked
Through Riyo desk since 2003
Pick Where Your Ad Runs

O Heraldo Supplements & Packages

Pick the right section or discount pack to match your marketing goals in Goa.

01 / 06 Classifieds
Main Paper — Classifieds
Published daily. Carries text and display classifieds. Ideal for matrimonial, recruitment, property, and legal notices.
Advertise →
02 / 06 Main Display
Main Paper — Display
Runs daily next to editorial content. Perfect for brand campaigns, hospitality, education, and statutory declarations.
Advertise →
03 / 06 Weekend
Weekend Edition
Saturday–Sunday. Reaches readers during peak leisure hours. Best for property, hospitality, events, and Sunday matrimonial.
Advertise →
04 / 06 Jacket Cover
Jacket (Both Sides)
Premium wraparound position before front page. High visibility for major resort, airline, or event launches in Goa.
Advertise →
05 / 06 Skybus
Skybus Position
Full-width banner at the top of page. High-visibility brand and hospitality campaigns above the fold.
Advertise →
06 / 06 Pointer
Pointer Ads
Small fixed-size front page ads. Great for recurring weekly listings, events, and school admissions.
Advertise →
Ready-To-Use Copy

Sample Ad Copy Formats — Adapt & Publish

Compliant templates designed to perform well in the columns of O Heraldo.

💼 1. Recruitment

WANTED: [Job Title] for [Company/Hotel Name], [Location, Goa]. Experience: [X] years. Qualification: [Degree/Diploma]. Salary: ₹[Range]. Apply with resume to [Email/Phone] by [Date].

Tip: Role, employer, and salary in the opening line — add a logo for classified display.

🏠 2. Property

FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], Goa. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]

Tip: Property ads that lead with locality and configuration, not adjectives, perform best.

💑 3. Matrimonial

[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]

Tip: Community, age, education, profession — the order Goan readers scan first.

⚖ 4. Legal / Name Change

I, [Old Name], S/o or D/o [Father's/Husband's Name], resident of [Full Address], have changed my name to [New Name] for all future purposes, as per Affidavit No. [Reference]. Both names refer to same person.

Tip: Subject and affidavit reference must be stated clearly for editorial desk acceptance.

🕯 5. Obituary

[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family members]. Mass/Prayer meet: [Date, Time, Venue].

Tip: Keep to essential facts only — death certificate or doctor's note required.

Lost Document

LOST: [Document type — e.g. Original Sale Deed / Degree Certificate / Share Certificate No. XXX] in the name of [Full Name], lost at/near [Location] on [Date]. Finder please contact: [Phone]. FIR No. [XXX], [Police Station], if applicable.

Tip: This wording matches the exact standard that banks and universities expect for document reissue.
Timing is Everything

Best Day to Advertise — By Category

Booking on the wrong day is one of the most common mistakes. Align your release with high-intent publication slots.

Category Best Day Why Deadline
Matrimonial Sunday Peak family readership; highest response 2–3 working days before print
Recruitment / Appointment Wednesday Active job-seeker readership mid-week 2–3 working days before print
Property / Real Estate Saturday & Sunday Weekend property browsing; serious buyers At least 7 days for display
Hospitality / Tourism Friday & Saturday Peak weekend planning readership At least 7 days for display
Events / Entertainment Thursday & Friday Pre-weekend event discovery At least 7 days for display
Education / Admissions Monday Start-of-week decision-making 2–3 working days before print
Tender / Public Notice Any Day Institutional readers check O Heraldo daily 2–3 working days (standard)
Lost Documents / Name Change Any Day Legal requirement — not readership-dependent 2–3 working days; affidavit first
Obituary / Condolence Daily Priority processing available daily Same-day before 12 PM
Hiring Guide

How to Post a Job Ad in O Heraldo

O Heraldo reaches Goa's English-speaking professionals, hospitality executives, educators, healthcare professionals, government employees, and business owners. It is proven to reach the highest number of readers by circulation in Goa, making it the best newspaper to recruit from for the tourism, hotel, restaurant, education, healthcare, retail, real estate and government sectors.

What to put in the ad:

→ Job title: first two words, not buried in paragraph three.
→ Company or organisation name: unless it's a confidential search.
→ Key qualifications: and years of experience.
→ Location: city or area in Goa (be specific).
→ Salary range: this matters more than anything else.
→ How to apply: email, portal link, or phone.

Why your O Heraldo job ad isn't getting applications:

✕ Wrong day: Wednesday is the peak job-seeker slot across Goa; a random weekday reaches a general audience instead of active applicants.
✕ No salary range: loses many qualified candidates immediately.
✕ Wrong placement: a senior role buried in classified text misses executive candidates; match the format to the seniority.
✕ Vague job title: "Hotel Manager — Panaji — ₹8–12 LPA" gets read. "Urgent Requirement" gets ignored.
✕ Text-only for senior hiring: executive, hospitality, healthcare, and education roles perform better as classified display with company branding.
✕ Only ran once: 2–4 insertions over several weeks generate significantly better cumulative response than a single run.

Hiring Intent Seasonality

🔴 HIGH
Jan–Mar: Tourism Staffing
Post-appraisal; hospitality pre-season staffing begins
🔴 HIGH
Jun–Aug: Mid-year Surge
Hospitality, education, and tourism large-scale hiring
⚪ AVOID
May & Dec: Holiday Lulls
Reduced recruitment activity across Goa

⚠️ Terms to Avoid — Legal Compliance Check

O Heraldo reviews recruitment ads before publication. Discriminatory language gets rejected — a missed week and a delayed hire. Avoid:
✕ Age limits: use "2–5 years experience" instead.
✕ Gender language: "Male only" or "Salesman".
✕ Appearance: "fair complexion," "good-looking".
✕ Marital status: "married preferred".
✕ Regional exclusions: "Goans only / Locals only" (unless legally required).
✕ Misleading titles: dressing up telecalling or sales as managerial positions.

💑 Matrimonial Guide

Why Sunday is the only day that matters: Sunday is O Heraldo's peak family readership day with families gathered around the breakfast table. A Sunday ad reaches people who are actively looking. Reserve 2-4 back-to-back Sundays (Book 2 Get 2 Free makes it 50% less the first 4 Sundays). No special documents required.

• Rates: Classified Text at ₹300/20 words. Classified Display (per sq.cm) starts at ₹150 B&W / ₹300 Colour.
• Formatting: Community → age → education → profession → height → family details, in that order — the sequence Goan readers scan first.
• Visibility: A small display border or photograph attracts noticeably more attention.

🕊 Obituary & Condolence Guide

This is never at a convenient time. We've handled thousands of bereavement bookings in Goa and built the process to be as simple as possible.

• Concessional rate: Concessional family-notice pricing applies for obituaries & condolence notices.
• Requirements: Death certificate or doctor's confirmation, plus a photo of the deceased (for display formats).
• Urgent: Same-day/next-day release is possible. Call 9821984000 directly before 12 PM cutoff. Don't wait on WhatsApp when hours are the constraint.

📜 Public Notice & Tenders

O Heraldo is an officially registered and authorized newspaper in Goa to publish statutory, legal, and government notices, trusted by courts, company registrars, and banks.

• Covers: Name change (notarised affidavit mandatory), lost document (passport, degree, share certificate), court notices, AGM notices, recovery notices, and government tenders.
• Rates: Base inner page Colour display starts at ₹150/sq.cm. specified page B&W runs ₹400/sq.cm.
• Deadlines: Book 2–3 working days ahead; 7 working days for display and premium positions. e-tearsheet delivered within 48–72 hours as official scanned proof.

Honest Comparison

Riyo vs. Direct Booking vs. Self-Serve Portals

Why companies, legal firms, and individuals book O Heraldo through Riyo.

Feature Riyo Advertising O Heraldo Walk-in Self-Serve Portal
Rate Agency-level rate + bulk/bundle discounts Standard published rates Standard published rates
Multi-publication bundle ✅ Up to 15% off combo deals ❌ Not available ❌ Not available
Expert ad drafting & proofing ✅ Included (Free) ❌ Self-service ❌ Self-service
Dedicated Account Coordinator ✅ Yes — direct phone call/WhatsApp ❌ No ❌ No
Same-day booking assistance ✅ Yes — priority desk support ⚠ Limited ❌ Not guaranteed
Proof before print ✅ Always provided ⚠ Varies ⚠ Limited
Post-publication e-tearsheet ✅ Within 48–72 hrs (Free) ✅ Available ⚠ Varies
Response time ✅ 30 minutes Variable Variable
Alternative Media Options

Also Book in the Same Call

Compare options to expand your advertising campaign across other popular dailies.

Newspaper Name Language Best For & Reach
Navhind Times English Goa's other major English daily; statutory/government reach
Times of India English Pan-India business and general reach
Hindustan Times English Delhi-NCR and pan-India audience
Deccan Herald English South India general and business readership
Economic Times English Business, finance, and corporate notices
The Questions Desk

Frequently Asked Questions
O Heraldo Ad Rates & Booking

Find answers to common questions about O Heraldo classifieds, display ads, and legal publications. Tap a question to expand.

03 QUESTIONS

How do I book?

What advertisers ask before booking

Q. How do I book an O Heraldo advertisement?
Call or WhatsApp 9821984000 with category, format, and date. We send a rate confirmation and digital proof, and you approve before printing. About 30 minutes end to end.
Q. Can I book an O Heraldo ad on the same day?
For obituaries and condolence notices, yes — call before 12 PM and confirm the day's cutoff. Classified formats need 2–3 working days; display and premium formats need at least 7 days.
Q. What if I spot a mistake after approving?
Before printing, we can usually correct it if you catch it quickly — call immediately. After publication, no changes are possible, which is why we share a proof before every release.
03 QUESTIONS

What will it cost me?

Rates, formats, and placements

Q. What are O Heraldo classified ad rates in Goa in 2026?
O Heraldo classified ad rates start at ₹300 for the first 20 words, with ₹15 per extra word. O Heraldo classified display ad rates are ₹150/sq.cm B&W and ₹300/sq.cm Colour, minimum size 4×5 cm. One important note: on the O Heraldo rate card, Colour rates are lower than B&W rates — the reverse of most papers. Confirm your finish before you sign off.
Q. What are O Heraldo display ad rates in 2026?
O Heraldo display ad rates start at ₹150/sq.cm (Colour base, any page). Front Page runs ₹450/sq.cm Colour; Back Page ₹300/sq.cm Colour. Fixed-price packages: Quarter Page ₹60,000 · Half Page ₹1,23,750 · Full Page ₹2,61,900 · Jacket Both Sides ₹10,47,600 · Skybus ₹2,09,520 · Pointer Ads ₹6,000.
Q. What is the cheapest way to advertise in O Heraldo?
Classified text at ₹300/20 words is the lowest entry point. For display, Pointer Ads at ₹6,000/insert are the most economical fixed-format option. Then stack the offers: 5% off your first booking, 10% on repeats, Buy 4 Get 1 Free on display bookings, and up to 15% off with the multi-publication bundle.
03 QUESTIONS

Trust & Invoices

Credentials and validation

Q. Is Riyo Advertising an authorised O Heraldo booking partner?
Yes — Riyo has been booking O Heraldo advertisements since 2003, with over 10,000 ads placed across our full newspaper business and a 4.8/5 average rating. Every booking carries an ad reference number and a GST invoice.
Q. Will I get a GST invoice?
Yes — a GST invoice is issued for every booking, with your GSTIN included on request, valid for business accounting and regulatory records.
Q. How do I know my ad is actually printed?
You receive a softcopy tearsheet by email within 48–72 hours of publication — the scanned proof accepted for legal filings, court submissions, and regulatory records.
03 QUESTIONS

Ad Sizes & Coverage

Dimensions and categories

Q. What is the best day for an O Heraldo property ad?
Saturday and Sunday — when serious buyers are actively browsing listings across Goa. Book at least 7 days ahead for display formats.
Q. Do I need documents to book a name change ad in O Heraldo?
Yes — a notarised affidavit is mandatory before booking. We help draft the correct wording from your affidavit, and the published O Heraldo name change ad itself becomes your official proof.
Q. Which cities does O Heraldo cover?
O Heraldo covers all of Goa — 26,878 verified daily copies distributed 100% within the state, with strong readership in Panaji, Margao, Vasco da Gama, Mapusa, Ponda, Calangute, and Baga.

Still got a question? Call or WhatsApp — the team replies within 30 minutes.

9821984000
WhatsApp Us →

Explore O Heraldo Advertising Options

🏨 Hospitality Ads Friday–Saturday resort & tour ads. 🏠 Property Ads Weekend listings & villa sales in Goa. ⚖ Public Notice & Tender Ads Statutory and court notice bookings. 🕊 Obituary Ads Bereavement & condolence notices. ❤ Matrimonial Ads Sunday matrimonial classifieds placements. 📝 Name Change Ads Affidavit/Gazette-based legal notices.
Other Publications in Goa & Region: Navhind Times Ad Booking · Times of India Booking · Deccan Herald Booking — book combinations in one call for multi-paper bundle discounts.
Ready to book?
Your ad rate in 60 seconds · 15–35% below counter
Get Rate & Book →
✓ Lowest-price guaranteed · Official O Heraldo rates

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

Get in Touch With Our Media Experts

Fill the form below and our team will contact you shortly.

We respect your privacy. No spam. No sharing.