Need to book a New Indian Express ad? Call or WhatsApp 9821984000 — tell us the category, edition, and date. We confirm the rate, share a proof, and handle the rest.
Each New Indian Express ad is one of three types. They sit in different sections of the paper, with different rates, for different purposes. Choose the format first — the rate follows.
Not sure which format fits? Call 9821984000 and describe what you're trying to do — we'll recommend the right format and size in under 5 minutes.
Choose from standard page grids or custom dimensions. Front Page, Back Page, Page 3 packages available.
| Size | Dimensions | Area | Built for |
|---|---|---|---|
| Minimum | 4×5 cm | 20 sq.cm | Pointer ads, legal notices |
| Standard | 10×10 cm | 100 sq.cm | Local promotions, admissions |
| Quarter Page | 12×20 cm | 240 sq.cm | Offers, recruitment drives, launches |
| Half Page | — | Package-priced | Project launches, festive campaigns |
| Full Page | — | Package-priced | Launches, brand statements, government notices |
| Custom | Any size above minimum | Billed per sq.cm | Strips, columns, creative layouts |
* Premium formats: Jacket (Front Page/Inside wrap), SkyBus (masthead strip), Pointer Ads, and Solus Ads are available on request — book 5–7 days in advance. Full page packages are negotiated individually by edition. Call 9821984000 for the current quote.
All 28 categories bookable. The nine most popular categories in detail.
Best days: Thursday & Sunday. Front Page, Back Page, and Page 3 placements reach South India's English-reading professionals, government decision-makers, and business owners across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Odisha. Display rate: ₹175/sq.cm B&W (base) · premium positions on request · Book 3 days ahead.
Any weekday. The New Indian Express is the English newspaper of record for statutory notices across South India — accepted by courts, government bodies, SEBI, RBI, PSUs, and company registrars across all six states it covers. Classified display: ₹175/sq.cm B&W · ₹225/sq.cm Colour (min 4×5 cm) · Book 3–4 days ahead · notary or CS signature and stamp required.
Best days: Wednesday & Sunday (Career Opportunities supplement). The Career Opportunities supplement attracts job seekers actively planning career moves across South India's IT, pharma, manufacturing, education, and government sectors. Classified text: ₹15/word (Chennai) · Display: contact for rate · Book 3 days ahead.
Best days: Thursday & Sunday (Property Plus supplement). Property Plus attracts serious buyers, renters, and investors across Chennai, Bengaluru, and Hyderabad — the three largest English-language real estate markets in South India. Classified display and display: contact for rate · Book 3 days ahead.
Best day: Sunday — the highest concentration of matrimonial ads and family readership of the week. Deadline for Sunday: Friday 4 PM. Classified text: ₹15/word (Chennai, min 10 words) · Book 2 Get 2 Free offer available.
Any day · Notarised affidavit copy mandatory. The published ad itself serves as legal proof of the name change. Email the affidavit/gazette photocopy and we draft the legally correct wording and guide you to the most economical format.
Any day · Often legally required. Lost passport, degree certificate, marksheet, share certificate, property document — a published notice is frequently mandatory for reissue. Classified text keeps this affordable; we draft the correct legal wording for you.
Best days: Sunday & Monday (Education Plus supplement). Education Plus reaches students and parents across South India's major cities during active admission and enrolment planning. Billed on the display card.
Any day — accepted daily with same-day priority. Call 9821984000 before 12 PM for same-day release. Classified text or display; priced individually by size and edition with concessional social rates available.
Matrimonial · Property · Recruitment · Business · Personal · Automobiles · Announcement · Astrology · Change of Name · Commercial Personal · Computers · Court or Marriage Notice · Education · Loss of Documents · Lost & Found · Lost Certificates or Marksheets · Lost Share Certificate · Marriage Bureau · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Travel & Tourism · Thanksgiving · Wedding Arrangements
Don't see your category? Call 9821984000 — if The New Indian Express prints it, we book it.
Choosing the right supplement is as significant as picking the day. Each carries a different audience on a specific day.
| Supplement | Day | What It Carries | Best For |
|---|---|---|---|
| Main Newspaper | Daily | News pages, all editions | Display, public notice, brand, statutory |
| Career Opportunities | Wednesday & Sunday | Recruitment supplement | Corporate and professional hiring across South India |
| Property Plus | Thursday & Sunday | Property supplement | Builders, developers, brokers, private sellers |
| Education Plus | Sunday & Monday | Education supplement | Schools, colleges, coaching institutes |
Not sure which one fits? Tell us the audience you need — call 9821984000 and we'll tell you the supplement, the day, and the rate.
Rates effective January 2026. Classified text per word; classified display and main display per sq.cm. Confirm before ordering design.
| Edition | Rate per Word (₹) |
|---|---|
| Chennai | 15 |
| Bengaluru | Contact for rate |
| Hyderabad | Contact for rate |
| Madurai | Contact for rate |
| Coimbatore | Contact for rate |
| Vishakhapatnam | Contact for rate |
| Bhubaneswar | Contact for rate |
* Best day: Sunday for matrimonial; Wednesday/Sunday for recruitment. Matrimonial Sunday deadline: Friday 4 PM.
⚠ Rates are dynamic: from ₹15/word up to lakhs for full-page premiums depending on edition and format. Call 9821984000 to verify before booking. Booking through Riyo is up to 15% cheaper than counter rates.
Published from 22 cities across six states — Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Odisha.
| Edition | State | Coverage Focus |
|---|---|---|
| Chennai | Tamil Nadu | State capital — the standard edition for South Indian statutory notices |
| Bengaluru | Karnataka | Karnataka's tech and commercial capital |
| Hyderabad | Telangana/Andhra | Combined Hyderabad and Deccan readership |
| Madurai | Tamil Nadu | Central and southern Tamil Nadu |
| Coimbatore | Tamil Nadu | Western Tamil Nadu textile and industrial belt |
| Tiruchy | Tamil Nadu | Central Tamil Nadu |
| Vishakhapatnam | Andhra Pradesh | Coastal Andhra |
| Bhubaneswar | Odisha | Odisha capital — statutory notices for the state |
| Belagavi | Karnataka | North Karnataka |
| Shivamogga | Karnataka | Central Karnataka |
Multi-edition bundles get up to 15% off. Book all editions in one call.
South India's English newspaper of record — in continuous publication since 1932.
The New Indian Express is the authoritative platform for statutory announcements that governments, courts, and regulatory bodies across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Odisha treat as their primary choice. Where national broadsheets publish a Chennai or Bengaluru edition as an afterthought, The New Indian Express is built around the South Indian reader — their cities, their courts, their language communities, and their hiring market.
Reach is not the quality that distinguishes a newspaper classified. It is the reader's purpose. A family scanning Sunday matrimonials. A job-seeker opening Wednesday's Career Opportunities. A buyer working through Thursday's Property Plus — each one actively looking, in a section that stays current for the rest of the week. That's why for public notices, statutory filings, recruitment, matrimonial, and property across South India's English-reading audience, the Express is not an option. It is the medium the response actually comes from.
And yet, booking it has never been simple. Six states, twenty-two cities, multiple supplements, per-word vs per-sq.cm billing, supplement days, premium position premiums, edition-specific rates that vary from "₹15/word in Chennai" to "call for rate" everywhere else — the published tariff answers some questions and creates others. Walk into the counter and you pay the full rate. Engage a sub-agent and you get a number you can't check.
That's the problem Riyo has solved since 2003. Just dial 9821984000: you get the exact rate for your edition — up to 15% below counter — free ad drafting, a proof before printing, and the tearsheet emailed when the ad appears. After 23 years of reading rate cards like this one, we know which edition, which supplement, and which day deserves your money.
Three things used to be difficult: deciding the rate, drafting the ad, and confirming the booking. Here's how each works with Riyo.
Used to mean a sub-agent quoting a number you couldn't verify. We work from the same rate card the TNIE office reads — edition, supplement, format, and position — and quote you the agency rate, up to 15% below counter.
Used to mean a faxed proof, a phone call, a re-fax. You don't compose anything. Send a rough draft — even two lines on WhatsApp — and we write, format, and design it the way the paper expects.
Used to mean a trip to a newspaper office. Once you approve the proof, the rest runs without you — desk submission, press confirmation, and the tearsheet are all on us.
One call starts it; the rest runs without you. Spotted an error after approving? Call immediately — corrections are usually possible before the press run, never after publication.
Please book in advance to ensure smooth processing by the editorial desk.
| Ad Type | Deadline |
|---|---|
| Classified text | 1–2 days advance |
| Classified display | 2–3 days advance |
| Display + creative | 3–4 days advance |
| Recruitment (Career Opportunities — Wed/Sun) | 3 days advance |
| Property (Property Plus — Thu/Sun) | 3 days advance |
| Sunday matrimonial | Friday 4 PM |
| Tender / public notice | 3–4 days advance |
| Urgent obituary | Same-day, call before 12 PM |
Standard templates accepted by the editorial desk. Copy and edit these templates.
WANTED: [Job Title] for [Company Name], [Location — Chennai/Bengaluru/Hyderabad]. Experience: [X] years. Qualification: [Degree/Diploma]. Salary: ₹[Range]. Apply with resume to [Email/Phone] by [Date].
Tip: Role, location, and salary in the first line — Career Opportunities readers scan fast.FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], [City]. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]
Tip: Lead with locality and configuration, not adjectives.[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]
Tip: Community, age, education, profession — the order Sunday readers scan.NOTICE is hereby given that [Subject Matter]. Reference: [Document/Tender No.]. Any person having claim or objection may contact [Name/Advocate/Department] at [Address] within [X] days of publication.
Tip: Subject, reference document, objection window — stated clearly for desk acceptance.[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family members]. Prayer/Memorial meet: [Date, Time, Venue].
Tip: Essential facts only — death certificate or doctor's note required.LOST: [Document type — e.g. Original Sale Deed / Degree Certificate / Share Certificate No. XXX] in the name of [Full Name], lost at/near [Location] on [Date]. Finder please contact: [Phone]. FIR No. [XXX], [Police Station], if applicable.
Tip: The wording banks and universities expect for reissue.Booking on the wrong day is one of the most common and most avoidable mistakes.
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Recruitment / Appointment | Wednesday & Sunday | Career Opportunities supplement | 3 days advance |
| Matrimonial | Sunday | Highest family readership of the week | Friday 4 PM |
| Property / Real Estate | Thursday & Sunday | Property Plus supplement | 3 days advance |
| Education / Admissions | Sunday & Monday | Education Plus supplement | 3 days advance |
| Display / Brand | Thursday & Sunday | Peak readership days | 3–4 days advance |
| Tender / Public Notice | Any weekday | Courts and authorities accept any working day | 3–4 days advance |
| Lost Documents / Name Change | Any day | Legal requirement, not response-driven | 1–2 days; affidavit first |
| Obituary / Remembrance | Any day | Timing determined by bereavement | Same-day before 12 PM |
| Travel | Saturday & Sunday | Weekend planning audience | 3 days advance |
| Business & Finance | Any weekday | Consistent business readership | Confirm with desk |
The New Indian Express reaches professionals, corporate employees, educational institutions, government organisations, healthcare providers, and manufacturing companies across Chennai, Bengaluru, Hyderabad, and six South Indian states. Its educated, English-reading readership makes it particularly effective for hiring in IT, pharma, engineering, education, government, healthcare, and professional services across South India.
→ Job title: first two words, not buried
in paragraph three.
→ Company name: unless it's a
confidential search.
→ Key qualifications: and years of
experience.
→ Location: city, hybrid, or remote (be
specific).
→ Salary range: this matters more than
anything else.
→ How to apply: email, portal link, or
phone.
→ Wrong day: Career Opportunities
publishes Wednesday and Sunday; those are the highest-response
slots. A general weekday page is the weak option.
→ No salary range: loses 30–40% of
qualified candidates immediately.
→ Wrong edition: a Chennai vacancy
placed in the Bhubaneswar edition reaches the wrong city
entirely.
→ Vague job title: "Software Engineer —
Chennai — ₹8–12L" gets read. "Staff Needed" gets scrolled
past.
→ Text-only for senior roles: classified
display with your logo outperforms plain text for corporate
and government hiring.
→ Only ran once: 2–4 insertions over 3–4
weeks beat a single run significantly.
| Season | Period | Intent Level |
|---|---|---|
| Post-appraisal | Jan–Mar | 🔴 HIGH — highest job-switch intent |
| Mid-year surge | Jul–Sep | 🔴 HIGH |
| Festive & summer lull | Oct & May | ⚪ AVOID |
The TNIE editorial desk reviews ads before publication.
Discriminatory language gets rejected — a missed week and a
delayed hire.
• Age limits: use "2–5 years
experience" instead
•
Gender language: "Male only," "Salesman"
• Appearance: "fair complexion,"
"good-looking"
•
Marital status: "married preferred"
• Regional exclusions: "Locals only"
Why Sunday Is the Only Day That Matters: The Sunday edition carries the highest concentration of matrimonial ads and the largest family readership of the week across South India. A weekday ad reaches a general audience; a Sunday ad reaches people who are actively looking. If budget allows, book 2–4 consecutive Sundays — response builds week over week, and the Book 2 Get 2 Free offer effectively halves the cost of a four-week run. Deadline for Sunday is Friday 4 PM — the tightest cut in the paper, so book earlier than you think you need to.
| Format | Rate |
|---|---|
| Classified Text | ₹15/word (Chennai) |
| Classified Display | ₹175/sq.cm B&W |
* Writing tip: community → age → education → profession. Bordered ads attract 40% more interest.
This is never at a convenient time. We've handled thousands of bereavement bookings and built the process to be as simple as possible. Soft copy tearsheet sent by email within 3 days of publication.
| Option | Details |
|---|---|
| Minimum size | 4×5 cm (20 sq.cm) |
| Concessional rates | Available by size/edition |
| Same day / next day | Possible — call before 12 PM |
* What you need: Death certificate or doctor's note · Photo of the deceased (phone quality is fine). For same-day: Call 9821984000 directly.
The New Indian Express is the primary English publication for statutory, legal, and government notices across South India — accepted by High Courts and subordinate courts, state governments, company registrars, SEBI, RBI, PSUs, and regulatory bodies across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Odisha.
* Rate: ₹175/sq.cm B&W · min size 4×5 cm. Deadline: 3–4 working days.
If you know exactly what you want and can compose it yourself, a portal works fine. If you need edition guidance, legal wording, or a human who answers the phone for an urgent obituary — that's what we're here for.
| Feature | Riyo Advertising | TNIE Walk-in | Self-Serve Portal |
|---|---|---|---|
| Rate | Up to 15% below counter | Full counter rate | Limited online discounts |
| Multi-city / multi-edition booking | ✅ One call, all editions | Limited | Limited |
| Guidance on format/supplement | ✅ A human who knows the paper | Limited | ❌ Self-service only |
| Ad drafting & legal wording | ✅ Free — script, matter, design | May charge for creative | ❌ Self-service only |
| Proof before print | ✅ Always | ⚠ Varies | Limited |
| Same-day urgent handling | ✅ Priority desk before 12 PM | Walk-in only | ❌ Not available |
| Tearsheet by email | ✅ Within 3 days | May not provide | Download from e-paper |
| Response time | 30 minutes | Walk-in only | Delayed (online form) |
Everything you need to know about booking advertisements in The New Indian Express.
Trust, safety and payment security
Rates, discounts and bundle maths
Process, cutoffs and errors
Targeting and release schedules
Still got a question? Call or WhatsApp — the team replies within 30 minutes.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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