North India's English Daily Since 1924 · 10,000+ Ads Booked Since 2003 · 4.8/5 Rating · 20+ City Editions Covered · 12 PM Same-Day Urgent Desk
Need to book a Hindustan Times ad? Call or WhatsApp 9821984000 — tell us the category, edition, and date. We confirm the rate, share a proof, and handle the rest.
Each Hindustan Times ad is one of three types. They are located in different parts of the paper with different rates for different purposes. Select the format first; then the rate. Not sure? Call 9821984000.
Not sure which format fits? Call 9821984000 and describe what you're trying to do — we'll recommend the right format and size in under 5 minutes.
Premium positions (Front Page, Page 3, editorial-adjacent) need 5–7 days' advance booking; all standard classified and display formats need 2 working days. Sunday display rates carry a readership premium.
| Size | Dimensions | Area | Built for |
|---|---|---|---|
| Minimum | 4×5 cm | 20 sq.cm | Pointer ads, legal notices |
| Standard | 10×10 cm | 100 sq.cm | Local promotions, admissions |
| Quarter Page | 12×20 cm | 240 sq.cm | Offers, recruitment drives, launches |
| Half Page | — | Package-priced from ₹65,000 | Project launches, festive campaigns |
| Full Page | — | Package-priced ₹1.1 Crore+ (all-India) | Major launches, brand statements |
| Jacket / Front Wrap | — | ₹90 Lakhs+ per insert | FMCG, auto, banking launches |
| Custom | Any size above minimum | Billed per sq.cm | Strips, columns, creative layouts |
The three things used to be challenging: determining the rate, drafting an ad, and verifying the booking. Let's look at how each of these interacts with Riyo.
One call starts it; the rest runs without you. Spotted an error after approving? Call immediately — corrections are usually possible before the press run, never after publication. [Call 9821984000] · [WhatsApp Us] · [Email info@riyoadvertising.com]
The nine most popular categories in detail, then the complete list. All of the categories listed below are available for booking on the same call.
Best day: Sunday (HT Matrimonial supplement). The Sunday supplement gets the highest single-day response of the week in North India — families actively searching for matches read this section every Sunday morning. A weekday matrimonial reaches a general audience. Classified text: ₹15–₹90/line (5-line min) · Classified display: ₹15–₹3,800/sq.cm · Book 2 Get 2 Free offer available.
Best day: Wednesday (HT Careers supplement). HT Careers is the dedicated Wednesday recruitment supplement, read by active job seekers and HR professionals across Delhi, UP, Bihar, Punjab, Haryana, and Madhya Pradesh — the strongest weekly window for hiring visibility in North India. Classified display: ₹15–₹3,800/sq.cm · Book 2 working days ahead.
Best days: Saturday & Sunday (HT Estates supplement). HT Estates is trusted by buyers, investors, and developers across North India for project launches and resale listings; weekend editions see the highest browsing volume. Classified display: ₹15–₹3,800/sq.cm · Book 2 working days ahead.
Any day — daily section, concessional rates, priority processing for urgent bookings. Classified text: ₹15–₹90/line (5-line min) · concessional pricing — call for the current figure · Same-day possible — call before 12 PM.
Any day · Delhi edition strongest for government/PSU notices. Hindustan Times is accepted by courts, company registrars, and government departments across North India. A scanned notarised affidavit is mandatory for name change notices. Classified display: ₹15–₹3,800/sq.cm · Book 2 working days ahead (5–7 for premium placements).
Any day; Sunday is the peak. Classified text from ₹15/line keeps matrimonial ads economical; classified display with a photo pulls noticeably more response.
Any day · Notarised affidavit copy mandatory. The published ad itself serves as legal proof of the name change. Email the affidavit/gazette photocopy and we draft the legally correct wording.
Any day · Often legally required. Lost passport, degree certificate, marksheet, share certificate, property document — a published notice is frequently mandatory for reissue. We draft the correct legal wording for you.
Best day: Monday (HT Education supplement). HT Education connects schools, colleges, coaching institutes, and vocational centres with parents and students across North India. Classified display: ₹15–₹3,800/sq.cm · Book 2 working days ahead.
* All 28 categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Automobiles · Announcement · Astrology · Change of Name · Commercial Personal · Computers · Court or Marriage Notice · Education · Loss of Documents · Lost & Found · Lost Certificates or Marksheets · Lost Share Certificate · Marriage Bureau · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Thanksgiving · Tours & Travels · Wedding Arrangements. Don't see your category? Call 9821984000 — if Hindustan Times prints it, we book it.
The English-language newspaper of record in North India since 1924, in continuous publication for 100 years and seen as the default daily newspaper in North India by Lutyens' Delhi, NCR's corporate offices and the English-reading professional class. Twenty plus city editions, five named supplements for a different audience on a different day and readership ranging from matrimonial families in UP to government ministries in the capital.
Reach is not the reason why any newspaper ad is good. It's for the reader's purpose. A family scanning Sunday's HT Matrimonial at breakfast. An HR manager opening Wednesday's HT Careers. A buyer working through Saturday's HT Estates — each one actively looking, in a supplement that stays current for the rest of the week. This is why you can't use Hindustan Times for recruitment, matrimonial, property, and statutory notices in North India's English-speaking community. It is the medium which the response comes from.
And yet, booking it has never been simple. The published tariff has a hundred and a half line items, twenty plus editions, three tariff rates, supplement days, premium position billing (which includes a Sunday readership premium), and jacket formats that begin at ₹90 lakhs. Walk in an HT office and you pay the full counter rate. Hire a sub-agent and you'll receive an uncheckable quote.
Riyo has done just that since 2003. Simply call 9821984000: you receive the actual rate for your edition up to 15% off counter, completely free ad drafting, a proof before printing, and the tearsheet e-mailed when the ad is published. We've read rate cards like this one for 23 years and know the correct edition, supplement, and day.
Hindustan Times isn't a single paper. Each supplement attracts a different reader on a different day – a recruitment advert in the HT Careers section might target a completely different target audience to a property advert in the HT Estates section on Saturday. As important as picking the day is picking the right supplement.
[VERIFY current supplement schedule and publication days with the HT desk before publish]. Not sure which one fits? Tell us the audience you need — call 9821984000 and we'll tell you the supplement, the day, and the rate.
Compliant templates designed to perform well in the columns of Hindustan Times.
[Community] family seeks alliance for [son/daughter], [Age] yrs, [Height], [Education], working as [Profession] in [City]. [Additional details — e.g. caste no bar]. Contact: [Phone/Email]
Tip: Community, age, education, profession — the order Sunday HT Matrimonial readers scan.WANTED: [Job Title] for [Company Name], [Location]. Experience: [X] years. Qualification: [Degree/Diploma]. Salary: ₹[Range]. Apply with a resume to [Email/Phone] by [Date].
Tip: Role, location, and salary in the first line — HT Careers Wednesday readers scan fast.FOR SALE/RENT: [BHK] Flat, [Sq.ft], [Locality], [City]. [Floor/Amenities]. Price: ₹[Amount]. Contact: [Phone]
Tip: Lead with locality and configuration, not adjectives.I, [Old Name], S/o or D/o [Father's/Husband's Name], resident of [Full Address], have changed my name to [New Name] for all future purposes, as per Affidavit No. [Reference]. Both names refer to the same person.
Tip: Subject, affidavit reference — stated clearly for desk acceptance.[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family members]. Prayer meet: [Date, Time, Venue].
Tip: Essential facts only — death certificate or doctor's note required.LOST: [Document type — e.g. Original Sale Deed / Degree Certificate / Share Certificate No. XXX] in the name of [Full Name], lost at/near [Location] on [Date]. Finder please contact: [Phone]. FIR No. [XXX], [Police Station], if applicable.
Tip: The wording banks and universities expect for reissue.Booking on the wrong day is one of the most common and most avoidable mistakes.
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Matrimonial | Sunday | HT Matrimonial supplement — peak family readership | 2 days before |
| Recruitment / Appointment | Wednesday | HT Careers supplement — active job seekers & HR readership | 2 days before |
| Property / Real Estate | Saturday & Sunday | HT Estates — serious buyers and investors browse on weekends | 2 days before |
| Education / Admissions | Monday | HT Education — reaches parents and students weekly | 2 days before |
| Obituary / Condolence | Any day | Daily section; concessional rates; priority processing | Same/next day |
| Name Change / Legal | Any day | Legal validity — not readership-dependent | 2 days before |
| Tender / Public Notice | Any day (Delhi strongest) | Delhi edition has best government/PSU reach | 2 days; 5–7 for premium |
| Lost & Found | Any day | Urgent notices; daily readership | 2 days before |
| Display / Brand | Any day (Sunday premium) | Editorial-adjacent placements; Sunday costs more | 5–7 days for premium |
Hindustan Times is a top-notch recruitment website in all the Northern states of India — HT Careers. This is the dedicated recruitment supplement every Wednesday, attracting active job seekers as well as HR professionals from Delhi, UP, Bihar, Punjab, Haryana and Madhya Pradesh. It has a highly knowledgeable, English speaking audience. We make for a formidable readership to pursue for the IT, finance, education, healthcare, legal, engineering, government and consulting industries. It's all about the execution.
→ Job title: first two words, not buried in paragraph three.
→ Company name: unless it's a confidential search.
→ Key qualifications: and years of experience.
→ Location: city, hybrid, or remote (be specific).
→ Salary range: this matters more than anything else.
→ How to apply: email, portal link, or phone.
✕ Wrong day: a random weekday reaches a general audience; always request Wednesday's HT Careers slot.
✕ No salary range: loses 30–40% of qualified candidates immediately.
✕ Wrong edition: a Delhi-based role placed only in the Lucknow edition reaches the wrong audience; match the edition to the hiring location.
✕ Vague job title: "Software Engineer — Delhi — ₹8–12L" gets read. "Staff Needed" gets scrolled past.
✕ Text-only for senior roles: a display ad with your company logo outperforms plain text for HT Careers' professional Wednesday readership.
✕ Only ran once: 2–4 insertions over 3–4 weeks generate significantly more cumulative response than a single run.
Hindustan Times' editorial desk reviews ads before publication. Discriminatory language gets rejected — a missed week and a delayed hire. Avoid:
✕ Age limits: use "2–5 years experience" instead.
✕ Gender language: "Male only," "Salesman".
✕ Appearance: "fair complexion," "good-looking".
✕ Marital status: "married preferred".
✕ Regional exclusions: "Locals only".
✕ Misleading titles: dressing up cold-call sales as "executive".
Run an ad that underperformed? Call 9821984000 — tell us what ran and how many responses you got. We'll identify the issue. No charge for that conversation.
Why Sunday Is the Only Day That Matters: The HT Matrimonial Sunday supplement receives the most response in a single day during the week in North India with families looking for matrimony in HT News papers every Sunday morning. A weekday ad gets views from a general audience, a Sunday ad gets views from the audience actively looking. If you have the budget, try to get 2-4 Sundays in a row since response increases week by week and the Book 2 Get 2 Free offer is a great way to make a 4-week run half the cost.
• Format & Rate: Classified Text (minimum 5 lines) at ₹15–₹90 per line (edition dependent). Classified Display (per sq.cm) at ₹15–₹3,800 per sq.cm (edition dependent).
• Offers: Matrimonial Special: Book 2 ads, get 2 free insertions · Multi-city Bundle: Up to 15% off on 3+ editions · First booking: Flat 5% off · Repeat: Flat 10% off.
• Booking Details: No special documents required; the ad can be booked within the same week. Hindustan Times doesn't publish one fixed multi-edition matrimonial package price — call 9821984000 and we'll quote your exact combined rate before you commit. Writing tip: community → age → education → profession, in that order.
This is never at a convenient time. We've handled thousands of bereavement bookings and built the process to be as simple as possible.
• Option & Details: Minimum size: 5 lines (classified text) · 4×5 cm for display. Classified text rate: ₹15–₹90/line · concessional social rate — call for figure. Classified display rate: ₹15–₹3,800/sq.cm · concessional rate available. Same day / next day: Possible — call before 12 PM to confirm the cutoff.
• What you need: Death certificate or doctor's note · Photo of the deceased (phone quality is fine). For same-day: Call 9821984000 directly. Don't start with a WhatsApp message and wait. Editing: Before printing — yes, if caught quickly. After publication — no.
Hindustan Times is a known paper of record for statutory/legal notices across North India accepted by courts, company registrar, and government departments and the Delhi edition has the widest institutional circulation for government, PSU and NCLT filings.
• Covers: Name change (notarised affidavit mandatory), lost document (passport, degree, marksheet, share certificate, property papers), tender and court notices, insolvency, NCLT filings, bank recovery notices, EGM, and financial results.
• Rate & Deadlines: Rate: ₹380–₹850+/sq.cm (main display card) by edition and placement. Deadlines: 2 working days for standard notices; 5–7 working days for front page and premium positions. A missed legal deadline has consequences no discount is worth.
• Compliance: e-tearsheet sent automatically after publication as your scanned proof for legal filings and regulatory records.
This is an honest comparison. There's a right answer depending on your situation.
| Feature | Riyo Advertising | Hindustan Times Walk-in | Self-Serve Portal |
|---|---|---|---|
| Rate | Agency rate — up to 15% off | Standard counter rate | Standard listed rate |
| Multi-city booking | ✅ One call, combo discounts | ❌ Separate booking per city | ❌ Manual, edition by edition |
| Guidance on format/supplement/edition | ✅ A human who knows the paper | Limited | ❌ None |
| Ad drafting & legal wording | ✅ Free — script, matter, design | ❌ Self-service | ❌ Self-service |
| Proof before print | ✅ Always | ❌ Not guaranteed | ⚠ Sometimes |
| Same-day urgent handling | ✅ Yes — priority desk | ⚠ Limited | ❌ No |
| Tearsheet by email | ✅ Within 48–72 hours | ⚠ On request | ❌ Rarely |
| Response time | ✅ 30 minutes | Variable | Variable |
If you know exactly what you want and can compose it yourself, a portal works fine. If you need supplement guidance, legal wording, 20-edition range navigation, or a human who answers the phone for an urgent obituary — that's what we're here for.
Compare options to expand your advertising campaign across other popular dailies.
| Newspaper | Language | Best For |
|---|---|---|
| Times of India | English | Pan-India business and general reach |
| The Hindu | English | South India editorial and statutory reach |
| Indian Express | English | National affairs, business, and institutional |
| Dainik Bhaskar | Hindi | Hindi-speaking mass market, Central/North India |
| Dainik Jagran | Hindi | Widest Hindi readership, North and Central India |
| Economic Times | English | Business, finance, and corporate notices |
Find answers to common questions about Hindustan Times classifieds, display ads, and legal publications. Tap a question to expand.
What advertisers ask before booking
Rates, formats, and placements
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Still got a question? Call or WhatsApp — the team replies within 30 minutes.
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Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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