Authorised booking partner · Official Mid-Day rates

Book Your Newspaper Ad in
Mid-Day

Mumbai's Afternoon Daily · 700K+ Daily Readership*
Need to book a Mid-Day ad? Call or WhatsApp 9821984000 — tell us the category, edition, and date. We confirm the rate, share a proof, and handle the rest.

Agency rates — up to 15% off counter rates
Free ad drafting & design — a rough draft is enough
Proof before print — nothing publishes without approval
12 PM Same-Day Urgent Desk
Call Media Desk → Enquire Online →
Classified from ₹15/word (min. 15 words) · Classified display from ₹342/sq.cm · Main display from ₹2,277/sq.cm
YOUR AD GOES IN THIS PAPER
Mid-Day Newspaper front page
1979
Founding Year
Mumbai's afternoon daily for four decades
11 AM–3 PM
Peak Reading Window
Inside business hours commute
700K+
Daily Readership*
Across Mumbai Metropolitan Region
28
Ad Categories
Matrimonial, notices, recruitment, etc.
10,000+
Ads Booked via Riyo
Since 2003 with 4.8/5 client rating
Coverage: Mumbai · Navi Mumbai · Thane · Vasai–Virar · Mumbai Metropolitan Region
Same-day urgent obituary or legal notice? Call 9821984000 before 12 PM for same-day release.
How it worksThree steps to print
1
Tell us category, edition & date Exact rate quoted before you commit
→
2
Send your content, get a proof A rough draft is enough — we format it like real print
→
3
Approve & pay Instant confirmation, reference number + GST invoice
Choose Your Format

Three ways to advertise in Mid-Day

Each Mid-Day advert is one of three types. Billed per word or per sq.cm. Select the format first, and the rate will follow. Not sure? Call 9821984000.

MOST ECONOMICAL

NAME CHANGE

I, Old Name, residing at Address, have changed my name to New Name vide affidavit dated Date, registered before Notary.

LOST/FOUND: Share certificate of XYZ Housing Society lost in Mumbai. Contact: 9821984000
Classified Text
Plain running-text ad in the classifieds section. Billed per word (15 words min) — a Mid-Day quirk.
Best for
Matrimonial · Obituary · Lost & Found · Name Change · Situation Vacant
Rate: ₹15/word · min 15 words · bold box +25%
Book Classified Text Ad →
VALUE FOR MONEY
RECRUITMENT
MMR Openings
Staff Wanted
PROPERTY
2BHK Flat Sale
Thane ₹85L
EDUCATION
Coaching Class
Admissions Open
TENDER
Society Repairs
Bids Invited
Classified Display
Photo, logo, colour and custom typography for display impact inside the classified section. Billed per sq.cm.
Best for
Property · Recruitment · Business · Education · Institutional Matrimonial
Rate: ₹342/sq.cm · min size 4×5 cm
Book Classified Display Ad →
BRAND CAMPAIGNS
CORPORATE SUMMONS
NCLT Notice · Mumbai Bench
Sealed bids are invited for public auction of industrial assets in MMR.
Display Ad
Premium placement beside news/editorial. Billed per sq.cm. Base rate ₹2,277/sq.cm inside. Front Page ₹4,554/sq.cm.
Best for
Corporate Branding · Retail launches · Real Estate · Tenders · Product Launches
Inside: B&W ₹2,277 · Front Page: ₹4,554 (per sq.cm)
Book Display Ad →

Mid-Day Advertising Costs

Mid-Day Classified Rate Card

Rates for Mid-Day Classified Advertisement w.e.f. 10th January 2026
All The Ad Rates are in per Word / Sq Cm as appropriate.
Editions Min Word Word Rate (Rs.) Extra Line Rate (Rs.) Tickmark / Bold (Rs.) Classified Display Ad Rate (Rs.) Scheme/Offers

2026 Cost Estimates & Placement indicator

Indicative Display Costs (Based on ₹2,277/sq.cm)

Ad Size / Format Inside Page (₹) Front Page (₹)
Minimum Size (20 sq.cm / 4×5 cm) 45,540 91,080
Standard Size (100 sq.cm / 10×10 cm) 2,27,700 4,55,400
Quarter Page (240 sq.cm / 12×20 cm) 5,46,480 On Request

Category Classified Estimates

Category Ad Format Format / Rate (₹)
Classified Text (Base 15 words) ₹225 min (₹15/word)
Classified Display (Inside section) ₹6,840 (20 sq.cm @ ₹342)
Public Notice Notice (Classified display) ₹2,520 (20 sq.cm @ ₹126)
Public Notice (Main editorial display) ₹48,580 (20 sq.cm @ ₹2,429)

Special Packages & Discounts

Package Name Category Terms & Discount Offer
First Booking Offer All Flat 5% off invoice total
Repeat Booking Discount All Flat 10% off automatically applied on subsequent campaigns
Classified Bundle Classifieds 2+1 or 5+3 multi-insertion schemes
Appointment Bundle Recruitment 1 Paid + 1 Free (8 days) · 1 Paid + 2 Free (15 days) packages
Matrimonial Special Matrimonial Book 2 ads, get 2 free insertions
Ad Dimensions

Display Ad Sizes & Cost Estimates (Base Page)

Estimated cost by ad size and placement. Based on inside-page base rate of ₹2,277/sq.cm.

Ad Size / Format Dimensions Area Built for
Minimum 4×5 cm 20 sq.cm Pointer ads, legal notices, statutory declarations
Standard 10×10 cm 100 sq.cm Local promotions, school/college admissions, offers
Quarter Page 12×20 cm 240 sq.cm Offers, recruitment drives, real estate launches
Half Page Vertical/Horizontal Package-priced Project launches, festive campaigns, corporate announcements
Full Page Tabloid Full Page Package-priced Launches, brand statements, government notices, tenders
Custom Any size above minimum Billed per sq.cm Horizontal strips, column listings, creative layouts

* Mid-Day is a compact (tabloid) format, so a quarter page here reads far larger on the page than the same size in a broadsheet — useful budget arithmetic. Half and full pages are priced as negotiated packages, not per sq.cm. Call 9821984000 for the current package quote.

How to Book

How to book an ad in Mid-Day

We have made the booking process quick, clear, and easy, with full support from our media team at every step.

STEP 01
Share Your Requirements
Send your ad category (Recruitment, Property, Notice, Obituary, etc.), preferred date, and content or size via WhatsApp (+91 98219 84000) or email (info@riyoadvertising.com).
STEP 02
Receive a Guaranteed Quote
You get a discount-inclusive quote, plus a formatted ad layout for review where applicable. Design support is included.
STEP 03
Review, Approve & Publish
Approve the design or wording. Name Change/Lost Document ads: just share a photo of the affidavit. Obituaries: send text and photo for design approval. After publication, the soft-copy tearsheet is emailed to you.
Categories

What Can You Advertise in Mid-Day?

The 9 most popular categories in detail. All categories can be booked in one call.

Call 9821984000 for details →

💼 Recruitment / Appointment

Best day: Weekday (Publisher-confirmed slot) · Min size 8×5 cm. Mid-Day's afternoon delivery puts job listings in front of Mumbai's hospitality, media, retail, and finance talent pool right as they're checking the paper over lunch — a captive moment morning papers miss. Colour rate: ₹279/sq.cm single · ₹387 (1 Paid + 1 Free, 8 days) · ₹468 (1 Paid + 2 Free, 15 days).

🏠 Property / Real Estate

Best days: Weekend editions. Mid-Day's young, urban, affluent readership browses property listings with intent during weekend leisure hours. Classified display: ₹342/sq.cm.

🕯 Obituary / Condolence

Any day — accepted daily with same-day priority. Obituary notices reach Mumbai's extended family networks quickly through Mid-Day's wide metro distribution. Classified display (min 4×5 cm): ₹171/sq.cm — concessional social rate · main display section ₹2,429/sq.cm. Call 9821984000 before 12 PM for same-day release.

⚖ Public Notice / Legal / Tender

Any weekday. Mid-Day is a qualifying publication for statutory notices in Maharashtra — a preferred, economical choice for lawyers, banks, housing societies, and government departments filing title clearances, court summons, and tenders. Classified display (min 4×5 cm): ₹126/sq.cm — among the lowest statutory rates in a Mumbai English daily · main display ₹2,429/sq.cm.

❤ Matrimonial

Best day: Sunday — Mid-Day's highest family and household readership window. Classified text ₹15/word, minimum 15 words. Book 2 Get 2 Free offer available.

📜 Name Change

Any day · Notarised affidavit copy mandatory. The published ad itself serves as legal proof of the name change. Email the affidavit/gazette photocopy and we draft the copy and quote the most economical option.

📃 Lost & Found / Loss of Documents

Any day · Often legally required. Lost passport, degree certificate, marksheet, share certificate, property document — a published notice is frequently mandatory for reissue. Classified text keeps it affordable; we draft the correct legal wording.

🎓 Education

Weekdays, ahead of admission cycles — reaching Mid-Day's student and young-professional readership while enrolment decisions are still open. Rate on request.

📰 Display / Brand — Corporate & Product Launch

Weekday afternoons, ahead of key business hours. Mid-Day is read most heavily between 11 AM and 3 PM — squarely inside the window when business decisions, service calls, and purchases actually happen. Base ₹2,277/sq.cm · Back Page ₹3,416 · Front Page ₹4,554.

All 28 categories bookable: Matrimonial · Property · Recruitment · Business · Personal · Automobiles · Announcement · Astrology · Change of Name · Commercial Personal · Computers · Court or Marriage Notice · Education · Loss of Documents · Lost & Found · Lost Certificates or Marksheets · Lost Share Certificate · Marriage Bureau · Obituary · Public Notice · Remembrance · Retail · Services · Situation Vacant · Tenders · Thanksgiving · Tours & Travels · Wedding Arrangements. Don't see your category? Call 9821984000.

Backgrounder · The Newspaper
Mid-Day · at a Glance

Advertising in Mid-Day

Mumbai's afternoon paper since 1979 — the tabloid the city picks up at the station stall, reads on the local train, and passes around the office over lunch.

Mid-Day reaches Mumbai at a different time — when the city is at work, with phones in hand, making decisions between 11 AM and 3 PM. That timing is the whole advertising argument. The quality that makes a newspaper ad perform is reader attentiveness. A service business, a restaurant, a recruiter, or a brand that pitches to you during business hours gets acted on immediately, not 12 hours later.

Mid-Day is a qualifying paper for legal notices in Maharashtra at some of the cheapest classified display rates in Mumbai's English dailies (₹126/sq.cm for tender/public notices).

— Riyo Advertising media desk · Authorised booking partner since 2003

However, booking it has never been simple due to per-word classified billing, various recruitment frequency schemes, and separate rate cards. Riyo simplifies it all. Just dial 9821984000: you get the exact rate — up to 15% off counter — free ad drafting, a proof before printing, and the e-tearsheet delivered automatically.

MD
The Riyo Advertising desk
Updated for the 2026 rate revision · Authorised partner
2 MIN READ
Mid-Day · By the Numbers
1979
Founding Year
Mumbai's afternoon daily for four decades
11 AM–3 PM
Peak Reading Window
Inside business hours commute
700K+
Daily Readership*
Concentrated Mumbai Metropolitan Region reach
28
Ad Categories
Matrimonial, property, public notice and more
10,000+
Ads Booked
Through Riyo desk since 2003
23 yrs
In Newspaper Advertising
Authorised booking partner since 2003

*Readership figure per latest published data.

Pick Where Your Ad Runs

Mid-Day Supplements & Packages

Pick the right supplement or discount pack to match your marketing goals.

01 / 04 Main Tabloid
Main Tabloid Paper
Daily (afternoon). News, city, business — peak 11 AM–3 PM reading. Best for display, notice, and brand.
Advertise →
02 / 04 Sunday Mid-Day
Sunday Mid-Day Edition
Sunday. Weekend edition — features, lifestyle, classifieds. Best for matrimonial, property, and personal.
Advertise →
03 / 04 Entertainment
Entertainment Pages
Daily. Bollywood, film, and city entertainment coverage. Best for events, film promotions, and lifestyle brands.
Advertise →
04 / 04 MMR Bundle
MMR Multi-Zone Bundle
Publish across Mumbai, Navi Mumbai, Thane, and Vasai-Virar at unified discounted rates.
Advertise →
Ready-To-Use Copy

Sample Ad Copy Formats — Adapt & Publish

Compliant templates designed to perform well in the columns of Mid-Day.

💼 1. Recruitment

WANTED: [Job Title] for [Company Name], [Location, Mumbai]. Experience: [X] years. Qualification: [Degree]. Salary: ₹[Range]. Apply to [Email/Phone] by [Date].

Tip: Recruitment ads perform best when the role, location, and salary sit in the first line.

🏠 2. Property

FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], Mumbai. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]

Tip: Property ads that lead with locality and configuration, not adjectives, get faster call-backs.

💑 3. Matrimonial

[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]

Tip: Sunday readers scan by community first. At ₹15/word, keeping it tight saves real money.

⚖ 4. Public Notice

NOTICE is hereby given that [Subject Matter — e.g. Land Title Clearance / Court Summons] pertaining to [Property/Document Reference]. Objections to [Advocate Name] at [Address] within [X] days.

Tip: Keep legal notice wording compliant but concise to stay within classified display minimum formats.

🕯 5. Obituary

[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family]. Prayer meet: [Date, Time, Venue].

Tip: Obituary notices run best kept to essential facts — name, age, date, and prayer/memorial details.

📃 6. Lost Document

LOST: [Document type — Share Certificate No. XXX] in name of [Full Name], lost near [Location] on [Date]. Finder contact: [Phone]. FIR filed at [Police Station].

Tip: Lost document ads are frequently legally required by banks or societies before reissuing documents.
Timing is Everything

Best Day to Advertise — By Category

Aligning your booking with supplements and high-intent publication days ensures maximum response.

Category Best Day Why Deadline
Corporate & Brand Launch Weekday afternoons Peak 11 AM–3 PM reading window, when business decisions happen 2 days advance
Recruitment / Appointment Weekday Captures Mumbai's active talent pool during their workday Confirm with desk
Property & Real Estate Weekend Leisure reading drives property browsing and decisions Confirm with desk
Matrimonial Sunday Maximum family readership during Sunday leisure hours Confirm with desk
Public Notice & Legal Any weekday Statutory offices process notices on working days 2–3 working days
Government Tender Any weekday Aligns with Maharashtra's administrative workweek Confirm with desk
Lost Documents / Name Change Any day Legal requirement, not response-driven 1–2 days
Education Admissions Weekday, pre-cycle Reaches students and families during active enrolment planning Confirm with desk
Obituary / Condolence Daily (same-day) Accepted every day with priority processing Before 12 PM

* Supplement schedules and days are verified current for the 2026 tariff cycle.

Hiring Guide

How to Post a Job Ad in Mid-Day

Mid-Day targets urban professionals, corporate employees, hospitality industry, retail, healthcare, media, startups and service industry employers in Mumbai, Thane, Navi Mumbai and the extended suburbs. Its classified recruitment section works well for recruitment situations where you have to reach people in the city, and where the timing of the delivery of the listing is important.

What to put in the ad:

→ Job title: first two words, not buried in paragraph three.
→ Company name: unless it's a confidential search.
→ Key qualifications: and years of experience.
→ Location: city, hybrid, or remote (be specific).
→ Salary range: this matters more than anything else.
→ How to apply: email, portal link, or phone.

Why your Mid-Day job ad isn't getting applications:

✕ Wrong slot: weekday afternoons are Mid-Day's core strength for reaching working professionals; weekend editions add general readership for broader roles.
✕ No salary range: loses 30–40% of qualified candidates immediately.
✕ Single insertion when a scheme was available: the 1 Paid + 2 Free package gives 15 days of presence for ₹468/sq.cm; a one-day run at ₹279 usually underperforms it on cost per response.
✕ Vague job title: "Restaurant Manager — Mumbai — ₹8–12L" gets read. "Staff Needed" gets scrolled past.
✕ Text-only for senior roles: classified display with your logo outperforms plain text for corporate, hospitality, retail, and healthcare hiring.

Hiring Intent Seasonality

🔴 HIGH
Jan–Mar: Post-New Year
Post-appraisal, highest job-switch intent
🔴 HIGH
Jul–Sep: Mid-year drives
Mid-year hiring surge; academic-year appointments
⚪ AVOID
Oct & May: Lulls
Festive slowdown (Oct) and summer lull (May)

⚠️ Terms to Avoid — Legal Compliance Check

Mid-Day's editorial desk reviews ads before publication. Discriminatory language gets rejected — a missed week and a delayed hire. Avoid:
✕ Age limits: use "2–5 years experience" instead.
✕ Gender language: "Male only," "Salesman".
✕ Appearance: "fair complexion," "good-looking".
✕ Marital status: "married preferred".
✕ Regional exclusions: "Locals only".
✕ Misleading titles: dressing up cold-call sales as "executive".

💑 Matrimonial Guide

Why Sunday is the only day that matters: Mid-Day's best matrimonial readership is on a Sunday, when families in Mumbai gather to discuss matches. A weekday ad targets the general population, a Sunday ad targets the active population. Book 2-4 back-to-back Sundays — response builds week-to-week and Book 2 Get 2 Free runs the cost down the middle.

• Rates: Classified Text starts at ₹15 per word (min 15 words). Classified Display starts at ₹342/sq.cm (min size 4×5 cm).
• Writing Tip: Community → age → education → profession, in that order — and with per-word billing, keep it tight; we'll trim your draft.

🕯 Obituary & Condolence Guide

This is never at a convenient time. We've handled thousands of bereavement bookings and built the process to be as simple as possible.

• Concessions: Classified display rate is ₹171/sq.cm (min size 4×5 cm) — concessional social rate. Main display section is ₹2,429/sq.cm.
• Requirements: Death certificate or doctor's note + photo of the deceased.
• Deadlines: Published daily; call 9821984000 directly before 12 PM cutoff.

⚖ Public Notice & Tenders

Mid-Day is a qualifying newspaper for statutory, legal and corporate announcements throughout Mumbai and Maharashtra, accepted by courts, societies, and banks.

• Covers: Name change, lost document, tender/court notices, NCLT filings, property sale/possession notices, bank recoveries.
• Rates: ₹126/sq.cm classified display (min 4×5 cm) — among the lowest statutory rates in a Mumbai English daily. Main display is ₹2,429/sq.cm.
• Compliance: Book 2–3 days ahead. E-tearsheet sent automatically as proof of publication.

Honest Comparison

Riyo vs. Walk-in Booking vs. Self-Serve Portals

Why companies, legal firms, and individuals book through Riyo.

Feature Riyo Advertising Mid-Day Walk-in Self-Serve Portal
Rate Agency rate — up to 15% off Full counter rate Published rate
Scheme guidance ✅ A human who knows the card (2+1, 5+3, appointment bundles) ⚠ Limited ❌ None
Ad drafting & legal wording ✅ Free — and we trim per-word costs ❌ No ❌ No
Proof before print ✅ Always ⚠ Varies Live preview only
Same-day urgent handling ✅ Priority desk support before 12 PM ⚠ Subject to local desk ❌ Not guaranteed
Tearsheet by email ✅ Yes — automatic digital scan ❌ Manual follow-up needed ⚠ Variable
The Questions Desk

Frequently Asked Questions

Find answers to commonly asked questions about booking ads in Mid-Day. Tap a question to expand.

03 QUESTIONS

Trust & Authorisation

Q. Is Riyo Advertising an authorised Mid-Day booking partner?
Yes — Riyo has been processing Mid-Day advertisements since 2003, with over 10,000 ads booked across categories and a 4.8/5 average rating. Every booking carries an ad reference number and a GST invoice.
Q. Will I get a GST invoice?
Yes — a GST invoice is issued for every booking, with your GSTIN included on request, valid for business accounting and regulatory records.
Q. How do I know my ad is actually printed?
You receive a softcopy tearsheet by email after publication — the scanned proof of publication accepted for legal and regulatory filings.
03 QUESTIONS

Rates & Placements

Q. What are Mid-Day classified ad rates in Mumbai in 2026?
₹15 per word with a 15-word minimum — so a basic classification starts at ₹225 — plus ₹27 per extra line and 25% for a bold box. Classified display is ₹342/sq.cm. Mid-Day is the rare paper that bills classifieds per word rather than per line, which makes tight drafting worth real money.
Q. What is the Mid-Day obituary ad rate?
₹171/sq.cm classified display (min 4×5 cm) — a concessional social rate — or ₹2,429/sq.cm in the main display section. Same-day is possible before 12 PM. Call for the exact quote.
Q. What is the cheapest way to advertise on Mid-Day?
Use the schemes. The classified 2+1 and 5+3 bundles and the appointment packages (1 Paid + 1 Free over 8 days, 1 Paid + 2 Free over 15 days) beat single insertions on cost per response almost every time. Then stack the standing offers: 5% off your first booking, 10% on repeats. And for statutory notices, the ₹126/sq.cm classified display rate is hard to beat in a Mumbai English daily.
03 QUESTIONS

Booking & Support

Q. How do I book a Mid-Day advertisement?
Call or WhatsApp 9821984000 with category, edition, and date. We send a rate confirmation and proof, and you approve before printing. About 30 minutes end to end.
Q. Can I book a Mid-Day ad on the same day?
For obituaries and urgent legal notices, yes — call before 12 PM and confirm the day's cutoff, since editorial deadlines can shift.
Q. What if I spot a mistake after approving?
Before printing, we can usually correct it if you catch it quickly — call immediately. After publication, no changes are possible, which is why we share a proof before every release.
03 QUESTIONS

Categories & Coverage

Q. What is the best day to book a Mid-Day recruitment ad?
Weekdays, timed to the paper's peak 11 AM–3 PM reading window — your listing lands while Mumbai's talent pool is at work and reading. For broader roles, weekend editions add general readership; ask us which fits your category.
Q. Why is Mid-Day important for legal and tender notices in Mumbai?
It's a qualifying publication for statutory notices in Maharashtra at one of the lowest classified-display rates in a Mumbai English daily — land title clearances, court summons, housing society notices, bank notices, and government tenders are routinely placed here for cost-effective, legally recognised compliance.
Q. What editions does Mid-Day cover?
Mumbai is the core edition, with distribution across Navi Mumbai, Thane, and the Vasai–Virar corridor — effectively the full Mumbai Metropolitan Region. Call 9821984000 to confirm coverage for your specific zone.

Still got a question? Call or WhatsApp — the team replies within 30 minutes.

9821984000
WhatsApp Us →

Explore Mid-Day Advertising Options

💼 Mid-Day Recruitment Ads Weekday appointment placements for Mumbai's hospitality, media, retail, and finance hiring; scheme guidance included. 🏠 Mid-Day Property Ads Weekend classified and display listings across the Mumbai Metropolitan Region. ⚖ Mid-Day Public Notice & Tender Ads Statutory placements from ₹126/sq.cm; affidavit and wording handled correctly. 🕯 Mid-Day Obituary Ads Same-day priority bereavement notices at ₹171/sq.cm; call before 12 PM, proof shared before print. ❤ Mid-Day Matrimonial Ads Sunday placements from ₹15/word with Book 2 Get 2 Free. 📜 Mid-Day Name Change & Lost Document Ads Legally correct wording drafted from your affidavit or document copy. 🏙 Mid-Day Coverage Mumbai, Navi Mumbai, Thane, Vasai–Virar — booked in one call.
Also Book in the Same Call: Times of India · Hindustan Times · Mumbai Mirror · Economic Times · Indian Express · Maharashtra Times
Ready to book?
Your Mid-Day ad rate in 60 seconds · 15% below counter
Get Rate & Book →
✓ Lowest-price guaranteed · Official Mid-Day rates

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

Get in Touch With Our Media Experts

Fill the form below and our team will contact you shortly.

We respect your privacy. No spam. No sharing.