Official TOI Ad Booking
Mid-Day Advertisement Booking: Online Rates for Classified & Display
Mumbai's Most-Read Afternoon Daily — Reach an Active, Engaged Urban Audience Every Day
Mumbai's Most-Read Afternoon Daily — Reach an Active, Engaged Urban Audience Every Day
If you are targeting Mumbai, India's financial capital and its most commercially dynamic city, then Mid-Day is one of the most important media for your advertising. Mid-Day is Mumbai's premier afternoon newspaper, and it has a special place in the city's advertising ecosystem.
It's the newspaper that Mumbaikars consume when they are alert and in the frame of mind to process information, be it during their mid-morning tea break, lunch or while travelling. Mid-Day newspaper ads cut through the clutter, connecting with readers at their most receptive to advertising.
Riyo Advertising is the exclusive booking partner for Mid-Day advertisements. We offer up-to-date 2026 rate cards (starting January 10, 2026), exclusive packages and campaign management.
Mid-Day newspaper advertisement rates are calculated based on the cost per square centimetre (sq cm), where you'll be charged the per-sq-cm rate for the size, edition, colour, and position of your chosen advertisement format, multiplied by the sq cm area of your advertisement. The rates below are from 10th January 2026.
| Placement | Rate (per sq cm) |
|---|---|
| Basic Inside Page | ₹2,277 |
| Back Page | ₹3,416 |
| Front Page | ₹4,554 |
| Classified Rate Component | Rate |
|---|---|
| Classified Ad Rate (per sq cm) | ₹1,404 |
| Minimum Word Rate | ₹15 per word |
| Extra Line Rate | ₹27 per line |
| Tickmark (Bold/Highlight) | ₹150 |
| Classified Display Ad Rate | ₹342 per sq cm |
| Tender / Public Notice Ad Type | Rate |
|---|---|
| Classified Display (min size 4×5) | ₹126 per sq cm |
| Display Ad | ₹2,429 per sq cm |
Note: Appointment Ad rates, Obituary Ad rates and rates for any special editions are confirmed on request. For the complete, category-based rate card, as well as discounts and packages for your campaign, please contact Riyo Advertising at 9821984000 or info@riyoadvertising.com.
Mid-Day's position as Mumbai's key afternoon newspaper is more than just a question of timing; it's about a different type of reading. Unlike morning newspapers jostling with the "pre-work rush" of school drop-offs and office prep, Mid-Day is more likely to be read in a less frenzied environment.
It reaches offices, cafes and suburban train stations when Mumbai's residents are most highly attentive. Read from mid-morning to early afternoon, it aligns perfectly with the peak times for business transactions, service calls, and business discussions.
This structural advantage makes Mid-Day advertisements uniquely effective for direct response:
Mid-Day’s 2026 rate structure is designed to serve everyone—from individuals placing a Name Change notice to corporations running full-page Front Page campaigns. Rates range from ₹250 for classifieds to ₹15 Lakhs for premium large-format placements.
Display ads offer the largest creative canvas and the highest visibility on editorial pages. Inside Page (Base Rate): ₹2,277 per sq cm. Front Page (Premium): ₹4,554 per sq cm (Double the base rate for maximum visibility). Back Page: ₹3,416 per sq cm (50% above base; excellent value for high-impact placement).
Ideal for budget-conscious advertisers and standardized listings. Classified Display (Inside Section): ₹342 per sq cm (A balanced middle ground). Classified Text: ₹15 per word (The most accessible format for simple announcements).
Designed to meet legal requirements with clear, timestamped documentation. Tender/Public Notice (Classified Display): ₹126 per sq cm (Cost-effective statutory compliance). Public Notice (Main Display Section): ₹2,429 per sq cm (For high-visibility legal announcements).
Expert Insight: In 2026, the Back Page of Mid-Day is still one of Mumbai's best-kept secrets for advertisers, with almost the same "eye-share" as the Front Page but at a much lower cost per square centimeter.
Mid-Day offers a wide variety of advertisement formats to cater to every sector of Mumbai's business community - from individuals to multinational corporations and government agencies. By 2026, these are broken down into five broad areas.
Classifieds are the most accessible formats, suitable for personal and small-business use. The highest concentration of a commercially active audience at the lowest rates in the city.
Best For: Real Estate, Rentals, Business Offers and Personal Classifieds.
If you're a business looking to connect with Mumbai's talent pool, particularly in hospitality, media, retail, and finance, Mid-Day Appointment advertisements are a must-have.
Strategic Advantage: "Day-of-the-week" placement for maximum visibility.
Display ads have a full design canvas on editorial pages. These are high visibility options used by advertisers who must capture the reader's attention with superior design and size.
Best For: Product Launches, Real Estate Projects, and Corporate Image Branding.
Mid-Day is a qualifying publication for statutory notices in Maharashtra. A preferred platform for lawyers and government departments to comply with statutory requirements economically.
Common Uses: Property Title Clears, Court Summons, Bank Notices, Tenders.
Mid-Day provides Mumbai families with a platform during times of grief, with memorial notices, invitations to prayer meetings, and tributes.
Reach: Wide distribution guarantees the information reaches extended family.
Mid-Day display ads are sold by square centimetre (sq cm) and are charged by the sq cm. Here's a list of the standard 2026 sizes and their estimated prices for the Mumbai Edition (based on the insides page base rate of ₹2,277 per sq cm).
Dimensions: 4 cm (Width) × 5 cm (Height) | Estimated Cost: ₹45,540
This is the easiest way to get in front of Mid-Day's huge urban audience without a big investment. Best for small service announcements or entry-level display.
Dimensions: 10 cm (Width) × 10 cm (Height) | Estimated Cost: ₹2,27,700
Ads that need to convey more information, such as job listings, real estate listings, and can include a headline, key message and a call to action.
Dimensions: 12 cm (Width) × 20 cm (Height) | Estimated Cost: ₹5,46,480
Big-ticket advertising such as the launch of new real estate projects and large-scale recruitment, offering good visibility with plenty of space for imagery.
Dimensions: 25 cm (Width) × 16 cm (Height) | Estimated Cost: ₹9,10,800
This is the most effective standard ad size smaller than a full page. Guaranteed to be noticed, best for premium brand campaigns and product launches.
To help you budget for your advertising campaign with some indicative figures, we have put together a list of estimated costs for common ad formats. This includes the rate card for Mumbai for the 2026 edition.
| Ad Size / Format | Inside Page (Est.) | Back Page (Est.) | Front Page (Est.) |
|---|---|---|---|
| Minimum Size (20 sq cm) | ₹45,540 | ₹68,320 | ₹91,080 |
| Standard Size (100 sq cm) | ₹2,27,700 | ₹3,41,600 | ₹4,55,400 |
| Quarter Page (240 sq cm) | ₹5,46,480 | Contact for Quote | Contact for Quote |
| Half Page (400 sq cm) | ₹9,10,800 | Contact for Quote | Contact for Quote |
Classified Display (20 sq cm): Approximately ₹6,840 (at ₹342 per sq cm). This includes borders and small logos and provides superior visibility to text-only ads.
Classified Text: From only ₹15 per word. Even a simple announcement can be placed for a few hundred rupees, the most cost-effective option for individuals.
Classified Display Notice (20 sq cm): About ₹2,520 (at ₹126 per sq cm). This is a very economical rate to meet compliance requirements.
Main Display Section Notice (20 sq cm): Approximately ₹48,580 (at ₹2,429 per sq cm). This is ideal for crucial notices that need the prominence of the main editorial pages.
| Advertisement Type | Rate Component | Rate |
|---|---|---|
| Display Ad — Inside Page | Base Rate | ₹2,277 per sq cm |
| Display Ad — Front Page | Premium Placement | ₹4,554 per sq cm |
| Display Ad — Back Page | Premium Placement | ₹3,416 per sq cm |
| Classified Ad | Per sq cm rate | ₹1,404 per sq cm |
| Classified Ad | Minimum Word Rate | ₹15 per word |
| Classified Ad | Extra Line Rate | ₹27 per line |
| Classified Ad | Tickmark / Bold | ₹150 |
| Classified Display Ad | Per sq cm rate | ₹342 per sq cm |
| Tender/Public Notice | Classified Display (min 4×5) | ₹126 per sq cm |
| Tender/Public Notice | Display Ad | ₹2,429 per sq cm |
| Appointment Ad | Per sq cm (colour) | Contact Riyo Advertising |
| Obituary Ad | Classified Display / Display | Contact Riyo Advertising |
| Overall Range | All formats | ₹250 to ₹15 Lakhs |
Placing your Mid-Day advertisement through Riyo Advertising is quick, easy and fully supported - for the individual placing their first advertisement with a small classified listing or the marketing manager placing multiple insertions of a Front Page display advertisement.
For same-day and next-day urgent insertions, please contact our media desk at 022 6770 4000 / 022 6770 6500 / 9821984000 to check availability and cut off times.
When you place your Mid-Day newspaper advertisement with Riyo Advertising, you're entitled to a range of discount rates and packages.
To identify the specific discount structure that maximizes your 2026 budget, speak directly with a Riyo consultant at 9821984000.
The major advantage of advertising on Mid-Day is the Timing. You reach a wide audience of attentive readers in the most profitable hours of the day (11:00 AM – 3:00 PM). This maximises the chances for a response.
With Mid-Day’s Concentrated Mumbai Focus, your investment is focused on the Mumbai Metropolitan Region. This makes it a great option for businesses that target customers or employees in Mumbai only.
Mid-Day’s readership reaches Young Professionals & Executives, Entrepreneurs & Business Owners, Students & Cultural Influencers. It is a powerful medium for reaching mass-market consumers and top-end brands alike.
Display ads start from ₹2,277 per sq cm (inside page) and go up to ₹4,554 per sq cm (front page). Classified ads start from ₹15 per word. Overall cost ranges from ₹250 to ₹15 lakhs.
Minimum display size is 4×5 cm (20 sq cm). Classified ads are charged per word starting from ₹15.
You can book classified, display, recruitment, tender/public notice, and obituary ads.
Front page rates are approximately double the inside page rates, while back page rates are about 50% higher.
Yes, same-day or next-day ads are possible depending on deadline availability.
Yes, it is accepted for statutory public notice and tender advertisements in Maharashtra.
Discounts depend on size, frequency, and campaign duration, including bulk deals.
Share your job details via email or WhatsApp. The ad is designed and published after approval.
Classified ads are text-based, while classified display ads are boxed and visually enhanced.
Costs range from ₹250 to ₹15 lakhs depending on ad format and placement.
Riyo Advertising links your brand image directly with the palms of Mumbai’s busiest, high purchasing power urban audience. We do all the work, right from your initial rate enquiry to design, submission, and finally sending you your tear sheet once your advertisement is published in Mid-Day.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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