AUTHORISED INDIAN EXPRESS DISPLAY PARTNER Since 2003

Mid-Day Property Advertisement Rates 2026

Mid-Day Newspaper
1.1M+
Daily Readership
12,000+
Property Ads booked since 2003
4.8/5
Average customer rating
15+
IE display editions covered

About Indian Express Property Advertising

Need to book an Indian Express Property Ad? Call or WhatsApp 9821984000 — tell us the category, edition, and date. We confirm the rate, share a proof, and handle the rest.

Rates From
₹20 / Line
Property Ads
₹400 / Sq.cm
Below Counter Rate
12–30%
✅ 10,000+ ads booked
⭐ 4.8/5 average rating
🔒 100% secure payment
Book Ad Now View IE Ad Rates

Editions: Delhi · Mumbai · Pune · Chandigarh · Ahmedabad · Lucknow · Nagpur · Vadodara · Jaipur · Kolkata · and 15+ more

Same Day Urgent obituary or legal notice? Call 9821984000 before 12 PM for same-day release.
Mid-Day Gujarati Newspaper Property Ads Tender Notice Appointment Ads Classified Ads

What are Mid-Day Property Ad Rates in 2026?

Indian Express base page rate for Property Ads are priced from INR 360 per sq cm. The cost of the inside pages is INR 400 – 650 per sq cm and the cost of the back page is higher than that of the inside pages. The most expensive placement is on the front page display. Jacket ads start from INR 85 Lakhs per insert. The ad rates for half page and full page ads vary from edition and placement, between INR 60,000 and INR 55 Lakhs.

Property Ads for confirmed 2026 rate cards on book advertised pages, including base page, inside page, back page and front page ads.

What Types of Property Ads are Available in Mid-Day?

Mid-Day display rate card is structured across five position categories with a mini size option also available per the 2026 rate card.

Type Position Starting Rate
Base Rate Standard inside pages INR 360/sq cm
Inside Page Specified inside page INR 400/sq cm
Back Page Rear page premium position INR 600/sq cm
Front Page Page 1 premium position INR 800/sq cm
Mini Size Small fixed-dimension ad As per edition
Skybus Horizontal strip below masthead Premium rate
Jacket Ad Full front-page wrap INR 85 Lakhs/insert
Half Page Horizontal or vertical INR 60,000+
Full Page Full broadsheet page INR 1 Crore+ (all India)

What are Mid-Day Property Ad Rates by City in 2026?

City Edition Base Rate Inside Page Back Page Front Page
Delhi INR 500 – 800 INR 600 – 900 INR 900 – 1,500 INR 1,500 – 2,500
Mumbai INR 460 – 750 INR 560 – 850 INR 850 – 1,400 INR 1,400 – 2,300
Pune INR 380 – 620 INR 450 – 720 INR 700 – 1,200 INR 1,100 – 1,900
Chandigarh INR 360 – 580 INR 430 – 680 INR 650 – 1,100 INR 1,000 – 1,800
Ahmedabad INR 360 – 580 INR 430 – 680 INR 640 – 1,100 INR 980 – 1,750
Lucknow INR 340 – 550 INR 400 – 640 INR 600 – 1,000 INR 900 – 1,600
Nagpur INR 320 – 520 INR 380 – 600 INR 560 – 950 INR 850 – 1,500
Kolkata INR 300 – 500 INR 360 – 580 INR 520 – 900 INR 800 – 1,400

Rates are indicative. Contact Riyo Advertising for confirmed 2026 IE display rate cards.

What is a Skybus Ad in Mid-Day?

A Skybus ad runs horizontally across the front page of the newspaper, directly beneath the newspaper name — the first thing a reader sees after the newspaper masthead. It comes with highest visibility and premium rates of ad placement on Mid-Day, a sizable area in horizontal format which ensures maximum brand recall. Get a current list of Skybus rates by edition from Riyo Advertising.

What is Mid-Day Jacket Ad?

A Jacket Ad is an entire page advertisement on the front page of Mid-Day newspaper. It is the most expensive look, brand exposure, and best suitable for national product launches, auto launches, and major brand campaigns. The starting rate of IE Jacket ads is INR 85 Lakhs per insert per edition.

Jacket Ad Key Facts

Format Full front-page wrap (both sides)
Starting rate INR 85 Lakhs per edition per day
Lead time 7 to 10 working days minimum
Best for Brand launches, automobile launches, IPOs, banking campaigns
Available in All major IE editions

What Standard Property Ad Sizes are Available in Mid-Day?

Size Dimensions (approx) Sq Cm
Mini Size 3 cm x 5 cm 15 sq cm
Small Strip 5 cm x 4 cm 20 sq cm
Quarter Page 17 cm x 13 cm 221 sq cm
Half Page Horizontal 17 cm x 27 cm 459 sq cm
Half Page Vertical 34 cm x 13 cm 442 sq cm
Full Page 52 cm x 34 cm ~880 sq cm

What Artwork Specifications are Required for IE Property Ads?

Specification Requirement
File format PDF (print-ready)
Resolution 300 DPI minimum
Colour mode CMYK
Bleed 3 mm for full page and jacket
Fonts Embedded or outlined
Submission deadline 48 hours before publication
Front page / Jacket 7-10 working days advance booking

Frequently Asked Questions — IE Property Ad Rates

What is the most affordable Indian Express Property Ad format? ▼

Mini size classified Property Ads (3 cm x 5 cm) at base rates starting from INR 360 per sq cm are the most affordable visual format.

How much does a full-page IE Property Ad cost across all India? ▼

A full-page all-India Indian Express Property Ad starts from approximately INR 1 Crore. Contact Riyo Advertising for the exact 2026 all-India package rate.

How far in advance should I book IE front page and premium position ads? ▼

Front page and fixed position ads require 5 to 7 working days. Jacket and Skybus ads require 7 to 10 working days minimum advance booking.

Can I book IE Property Ads across multiple editions simultaneously? ▼

Yes. Multi-edition Property Ad bookings through Riyo Advertising qualify for bundle discounts of up to 15%.

Does Riyo Advertising provide design support for IE Property Ads? ▼

Yes. Basic design review and artwork guidance is provided free of charge for all IE Property Ad bookings.

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Urgent ads accepted for earliest possible publication based on newspaper deadlines.

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