Unafraid. Unfiltered. Unapologetically Mumbai. Back as a daily since June 2025 — and stronger than ever. Place your ad in the hands of Mumbai's most engaged readers, starting tomorrow morning. Booking classified or display advertisements in Mumbai Mirror is now easier than ever. The paper reaches the people of Central Mumbai, Bandra, and Andheri, as well as the Western suburbs and the city's top pin codes.
You can book directly — but here's why 10,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Multi-insertion volume discounts | ✅ Yes | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication tearsheet | ✅ Yes | ✅ Yes |
Mumbai Mirror display ad rates are charged per square centimetre (sq cm). These prices have been in effect since 10 January 2026. Your total cost is calculated as: Ad Size × Selected Page Rate. Premium positions such as Front Page, Page 3, and Back Page carry higher placement rates.
Effective from 10 January 2026
| Placement | Rate Per Sq Cm |
|---|---|
| Base Rate (Inside Page) | ₹2,045 |
| Page 5 | ₹2,210 |
| Page 3 | ₹2,350 |
| Back Page | ₹2,830 |
| Front Page | ₹3,490 |
| Ad Size | Inside Page | Page 3 | Back Page | Front Page |
|---|---|---|---|---|
| 6×8 cm (48 sq cm) | ₹98,160 | ₹1,12,800 | ₹1,35,840 | ₹1,67,520 |
| 12.5×8 cm (100 sq cm) | ₹2,04,500 | ₹2,35,000 | ₹2,83,000 | ₹3,49,000 |
| 12.5×16 cm (200 sq cm) | ₹4,09,000 | ₹4,70,000 | ₹5,66,000 | ₹6,98,000 |
| Quarter Page (240 sq cm) | ₹4,90,800 | ₹5,64,000 | ₹6,79,200 | ₹8,37,600 |
| Half Page (400 sq cm) | ₹8,18,000 | ₹9,40,000 | ₹11,32,000 | Contact us |
Published on Tuesday, Friday & Saturday
| Package | Rate Per Sq Cm | Minimum Size |
|---|---|---|
| Single insertion | ₹330 per sq cm | 8×4 cm |
| 2 insertions within 8 days | ₹365 per sq cm | 8×4 cm |
| 2 insertions within 15 days | ₹390 per sq cm | 8×4 cm |
Mumbai Mirror publishes classified text ads, classified display ads, obituary notices, public notice ads, name change ads, and lost-and-found notices.
Pricing depends on category and ad size. Contact us for the latest classified rates — we respond within 30 minutes during working days.
Mumbai Mirror relaunched as a daily newspaper in June 2025. Much has changed in Mumbai’s media market since its return. Understanding how readers engage with the paper today leads to better results.
We have placed more than 10,000 Mirror ad bookings, and our experience works to your advantage:
A public notice must carry the correct date to meet legal requirements. Friday is the strongest day for recruitment ads because it captures job seekers over the weekend. We select the ideal publication day and page position based on your target audience.
Mumbai readers skim the news quickly. Ads overloaded with text often get ignored. We create concise ad copy that highlights the most important information first.
As an authorized agency, we access preferential advertising rates and pass those savings directly to you. Enjoy a 5% discount on your first booking and 10% on your second booking.
Every Mumbai Mirror edition follows strict daily deadlines. Missing the deadline means missing your publication date. We monitor every submission timeline carefully on your behalf.
We provide a digital tearsheet within 48–72 hours — a scanned copy of the printed newspaper page. For statutory notices such as name changes, this acts as official legal proof of publication.
Mumbai Mirror is a well-known daily English newspaper published in a compact tabloid format. It was launched on 25 May 2005 by the Times Group and became known for its bold, locally focused coverage of urban Mumbai life.
The print edition was discontinued in December 2020 and relaunched as a full daily newspaper on 15 June 2025 with the tagline "Unafraid. Unfiltered. Unapologetically Mumbai."
Today, Mumbai Mirror focuses strongly on Mumbai’s business hubs and premium residential zones including Bandra, Andheri, and Central Mumbai, making it highly effective for local advertising campaigns.
Front-page ads are the most expensive at ₹3,490 per sq cm. Back-page ads cost ₹2,830 per sq cm, while inside pages start from ₹2,045 per sq cm.
Premium placements receive higher visibility and stronger reader engagement.
Minimum display ad sizes include:
These dimensions are optimized for the compact tabloid layout and ensure strong visibility.
Recruitment and appointment ads are published on Tuesday, Friday, and Saturday.
Response rates peak on Friday and Saturday, when job seekers actively browse opportunities before the weekend.
Multi-insertion campaigns improve brand recall and usually perform better than single insertions.
Local businesses, schools, and retail brands often use repeat scheduling to maintain visibility over multiple days or weeks.
Total time: Under 15 minutes
Select from: Recruitment/Appointment, Property, Matrimonial, Education, Obituary, Name Change, Tender/Public Notice, Lost & Found, Automobiles, or Business.
Classified Text — Most affordable. Charged per line/word.
Classified Display — Visual impact with logos/images. Charged per sq cm.
Main Paper Display — Premium editorial placement. Base rate from ₹2,045/sq cm.
Appointment Ad — Recruitment format. Publishes Tue/Fri/Sat. From ₹330/sq cm.
Inside page (base rate) · Page 5 · Page 3 · Back Page · Front Page. Each position carries a different per-sq-cm rate. We recommend the most suitable position for your category and budget.
Select your date using our calendar. For maximum response rates, see "Best Days by Category" below. Use Tuesday, Friday, or Saturday for appointment ads.
Pay via Credit/Debit Card, UPI, Net Banking, or Wallet. You'll receive an instant confirmation with your ad reference number.
Mumbai Mirror publishes job ads on Tuesday, Friday, and Saturday — the highest-traffic days for job seekers in Mumbai. The paper reaches educated professionals across the city and performs particularly well for hiring in retail, media, and hospitality.
At ₹330/sq cm, it is one of Mumbai's most cost-efficient recruitment platforms.
These ads reach serious buyers and investors in Bandra, Andheri, and the Western suburbs. Since Mumbai Mirror focuses on local news, readers pay close attention to listings in their own neighbourhoods.
New housing launches, resale flats, rental homes, and commercial leasing in Mumbai's top zones.
Sunday is the peak day for matrimonial classifieds. Mumbai Mirror's young, English-educated readership makes it ideal for families seeking professional brides and grooms in Mumbai.
Mumbai Mirror publishes a daily section for these sensitive notices and offers concessional rates for bereavement announcements. We accommodate same-day and next-day bookings for urgent needs.
A name change ad requires a clear scan of your notarized affidavit. The printed page serves as legal proof of publication across Maharashtra. Our team will help you draft the copy to ensure full legal compliance.
The government recognizes Mumbai Mirror for statutory compliance notices in Maharashtra. Banks, courts, and corporate firms use the paper to publish tender invitations. It has a strong reach in Mumbai's business zones.
Mumbai Mirror reaches ambitious families in Central Mumbai and the suburbs, making it ideal for schools, colleges, and coaching institutes. Parents consult these pages when making enrolment decisions for their children.
The paper has deep roots in Bandra, Juhu, and Worli. This local reach helps businesses such as gyms, salons, and clinics find nearby customers. The compact tabloid format places your ad alongside local news, making it harder for readers to skip past it.
Choosing the right publication day can significantly improve visibility, engagement, and response rates for your campaign.
| Category | Best Day(s) | Why |
|---|---|---|
| Appointment / Recruitment | Tue, Fri, Sat | Published appointment pages; job-seeker browsing windows |
| Property / Real Estate | Saturday & Sunday | Weekend browsing and property site visit planning |
| Matrimonial | Sunday | Peak family readership and maximum response |
| Education / Admissions | Monday & Sunday | Start-of-week engagement plus Sunday general reach |
| Obituary / Condolence | Any day | Dedicated daily section with concessional rates |
| Name Change / Legal | Any day | Legal validity matters more than readership timing |
| Tenders / Public Notice | Any day | Institutional readers check notices daily |
| Lost & Found | Any day | Urgent notices benefit from continuous daily readership |
| Local Business / Services | Weekday preferred | Neighbourhood readers are highly active during weekday routines |
| Automobiles | Any day | Consistent readership among car buyers and enthusiasts |
These display ad rates came into effect on 10 January 2026. The base inside page rate is ₹2,045 per sq cm. The back page costs ₹2,830 per sq cm. The front page rate is ₹3,490 per sq cm, and appointment ad rates start from ₹330 per sq cm for a minimum size of 8×4 cm, published on Tuesday, Friday, or Saturday. As an authorized agency, Riyo Advertising offers rates below the published rate card. Call 9821984000 for your final price estimate.
Yes. Mumbai Mirror returned as a full daily newspaper on 15 June 2025, printing every day from Monday to Sunday. The daily print edition was suspended in December 2020 due to the COVID-19 pandemic, and the paper briefly operated as a weekly. Today, it is published daily by the Times Group.
The paper has three minimum sizes for display ads: 6 cm × 8 cm, 12.5 cm × 8 cm, and 12.5 cm × 16 cm. For appointment ads, the minimum size is 8 cm × 4 cm. These dimensions fit the tabloid format perfectly and ensure strong reader visibility.
Appointment ads are published on Tuesday, Friday, and Saturday. Response rates are especially strong on Friday and Saturday, when job seekers are most active in their search just before the weekend. For maximum reach, book your 2-insertion package on Friday and Tuesday.
The Times of India is a large-format general newspaper with wide national circulation. Mumbai Mirror is a compact tabloid focused exclusively on Mumbai city news. While the TOI reaches a broad national audience, Mumbai Mirror reaches readers specifically in Central Mumbai, Bandra, and Andheri — making it a more targeted and cost-effective choice for local businesses than the larger TOI.
The paper focuses its distribution on Central Mumbai, Bandra, Andheri, and the Western suburbs — areas with high concentrations of working professionals and active consumers. This focused distribution area is ideal for local shops, real estate companies, and local service providers.
Yes. For urgent bookings such as public notices, name change ads, or court notices, call our desk immediately at 022 6770 4000 or 9821984000. Same-day availability depends on the daily print deadline. For urgent ads, please call directly rather than emailing, to secure your spot quickly.
Yes. You must submit a clear scan of your notarized affidavit. The printed page serves as the official record of publication. We will help you draft the copy to ensure full legal compliance.
Riyo Advertising sends you a digital tearsheet within 48–72 hours — a scan of the actual printed page. For statutory notices, this copy serves as your official legal proof, delivered automatically to your email.
Yes. Enjoy a 5% discount on your first booking and a 10% discount on your second. Buy 4 insertions and get the 5th free. You can also access low-cost bundle rates when booking across multiple cities such as Mumbai, Bangalore, and Pune.
For recruitment ads, if you place two ads within 8 days, you receive the special rate of ₹365/sq cm. This package delivers greater reach while saving you the cost of two separate bookings.
Yes. Mumbai Mirror has sister papers in Bangalore, Pune, and Ahmedabad — all part of the Times Group and all available for booking through us. We can set up multi-city bundle packages tailored to your campaign. Book two or more editions and receive a discounted rate, with a single invoice and one dedicated contact person.
The minimum size for a front-page ad is 12.5 cm × 8 cm (100 sq cm). At ₹3,490 per sq cm, this means the minimum spend for a front-page ad is approximately ₹3,49,000.
Weekend slots fill up quickly. Book at least seven days in advance, and please contact us before booking to confirm availability.
For classifieds and regular inside-page ads, book 2–3 working days before your target publication date. For premium positions such as the front page or Page 3, book 5–7 days in advance. Please check publication days for appointment ads — they are published on Tuesday, Friday, and Saturday.
Riyo Advertising is an authorized advertising partner of Mumbai Mirror and the Times Group, and a full-service media planning agency headquartered in Mumbai, with branches in Bangalore, Chennai, and Delhi.
We handle all types of ads — recruitment, real estate, public notices, and name changes. We manage rate negotiations, ad design, and tearsheet delivery, taking care of everything from your initial call to the final printed proof.
We also coordinate multi-city campaigns under a single invoice, making us the ideal partner for brands looking to hire or advertise across India.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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