Authorised booking partner · Official Mumbai Mirror rates

Book Your Newspaper Ad in
Mumbai Mirror

7 Lakh+ Daily Circulation | 2nd Largest Newspaper by Circulation in Mumbai
Classified or display — 15–35% below counter rates, guaranteed, with free ad drafting and proof before print. Over 20 Years of Riyo Advertising.

Agency rates + custom packages & discounts
Free ad drafting & design — including obituary artwork
Proof before print — nothing publishes without approval
Same-Day Urgent Desk support
Call Media Desk → Enquire Online →
Starting rates: Classified from ₹1,600 (5 lines) | Classified display from ₹350/sq.cm | Main display from ₹2,045/sq.cm | Public notice from ₹285 (3×5 box)
YOUR AD GOES IN THIS PAPER
Mumbai Mirror Newspaper front page
7 Lakh+
Daily circulation
2nd largest in Mumbai
95%
Readers in NCCS AB
Mumbai's affluent band
3
Dedicated job sections
Appointment, Your CV, Global Job
₹285
Public notice 3×5 box
Most economical rates
10,000+
Ads booked through Riyo
Since 2003
Editions: Mumbai · Thane · Navi Mumbai · Western Suburbs (Compact Daily — Mumbai Mirror Group)
Urgent: Call 022 6770 4000 / 022 6770 6500 / 9821984000
How it worksThree steps to print
1
Tell us category, size & date Exact rate quoted before you commit
→
2
Send your content, get a proof A rough draft is enough — we format & design
→
3
Approve & pay Instant confirmation, ad reference number + GST invoice
Choose Your Format

Three ways to advertise in Mumbai Mirror

Each Mumbai Mirror advert is one of three types. They are in different sections of the paper with different rates and for different purposes. Choose the format and then the rate. Not sure? Call 9821984000.

MOST ECONOMICAL

MATRIMONIAL

Hindu family seeks alliance for daughter, 28 yrs, MBA, IT professional, Mumbai. Contact: 9821984000

WANTED: Software Developer, Mumbai. Exp: 3 yrs. Apply: info@riyoadvertising.com

LOST: Share certificate of XYZ Housing Society. Finder contact: 9821984000
Classified Text
Plain running-text ad in the classifieds section. Billed per line.
Best for
Matrimonial · Obituary · Name Change · Share Certificate Lost · Situation Vacant
Rate: ₹1,600 for 5 lines · ₹320/extra line · Colour premium 20%
Book Classified Text Ad →
VALUE FOR MONEY
EDUCATION
BBA/MBA
Admissions Open
PUBLIC NOTICE
Name Change
Share Certificate
FOR SALE
2BHK Flat
Bandra ₹2.5Cr
RECRUITMENT
Manager Sales
Apply Now
Classified Display
Photo, logo, colour and custom typography for display impact inside the classified section. Billed per sq.cm.
Best for
Property · Recruitment · Business · Education · Institutional Matrimonial
Rate: ₹350/sq.cm · min size 3×5 cm
Book Classified Display Ad →
BRAND CAMPAIGNS
PUBLIC NOTICE
Government of Maharashtra · Tender Notice
Sealed bids invited for development works in Mumbai Metropolitan Area. Submit before 31 Aug 2026.
Display Ad
Premium placement beside editorial content anywhere in the paper. Custom page choice and dimensions. Billed per sq.cm.
Best for
Brand · Retail · Auto · Real estate projects · BFSI Corporate
Inside Page ₹2,045/sq.cm · Front Page ₹3,490/sq.cm
Book Display Ad →

Mumbai Mirror Advertising Costs

Mumbai Mirror Classified Rate Card

Rates for Mumbai Mirror Classified Advertisement w.e.f. 10th January 2026
All The Ad Rates are in per Sq Cm/Line as appropriate.
Editions Min Line 5 Line Rate(Rs.) Extra Line Rate (Rs.) Color Premium (%) Classified Display Ad Rate(Rs.) Scheme/Offers
Ad Dimensions

Display Ad Sizes in Mumbai Mirror

Choose the correct size based on your message type. Front Page has specific dimension constraints.

Size Dimensions Area Built For Estimated Cost (Basic Rate)
Minimum 4 cm Width × 5 cm Height 20 sq.cm Pointer ads, legal notices, small updates ₹40,900
Standard 10 cm Width × 10 cm Height 100 sq.cm Local promotions, school admissions, retailers ₹2,04,500
Quarter Page 12 cm Width × 20 cm Height 240 sq.cm Coaching institutes, recruitment drives, festive offers ₹4,90,800
Half Page 25 cm Width × 16 cm Height 400 sq.cm Real estate project launches, automobile releases ₹8,18,000

* Front Page options: 12×20 cm (240 sq.cm) · 16×25 cm (200 sq.cm) · Full Front Page 32.9×32.5 cm (~1,069 sq.cm)
* Estimates are based on the inside-page basic rate of ₹2,045/sq.cm. Page 3, Back Page, and Front Page carry position premiums — call 9821984000 for an exact position quote.

How to Book

How to book an ad in Mumbai Mirror

Three things used to be hard — decide the rate, draft the ad, and book the confirmation. Here's how each works with Riyo Advertising.

PHASE 01
Decide the rate.
Used to need an agent quoting a number you couldn't verify.
Call or WhatsApp 9821984000 with your category, size, and date. We work from the same rate card the Mumbai Mirror office reads and quote you the agency rate with every applicable discount. Flat 5% off first booking, 10% repeat bookings automatically.
PHASE 02
Draft the ad.
Used to mean a faxed proof, a phone call, a re-fax.
Send a rough draft to info@riyoadvertising.com or WhatsApp. We write, format, and design it the way the paper expects. Obituary: photo of deceased + free artwork. Name change: legal wording drafted from affidavit/gazette photocopy. You get a proof of print before publication.
PHASE 03
Release it.
Used to need a trip to a newspaper office.
Pay by UPI, NEFT, card, or cheque. Receive instant confirmation, reference number and GST invoice. Your ad prints on the chosen date, and a scanned PDF tearsheet lands in your email after publication as legal proof.
Categories

What Can You Advertise in Mumbai Mirror?

The most popular categories in detail. All categories can be booked in one call.

Call 9821984000 for details →

💼 Recruitment / Appointment

Best day: Wednesday (Recruitment Classifieds) · Fri–Sat strongest for Appointment section
Mumbai Mirror's recruitment sections give vacancy ads strong mileage with the city's young professional readership. Classified text: ₹1,600 for 5 lines · ₹320/extra line · Colour premium 20% · Classified display ₹350/sq.cm.

🏠 Property / Real Estate

Best days: Saturday & Sunday (publishes daily)
Property runs daily, but major advertisers concentrate colour and B&W bookings on the weekend — that's when buyers are browsing. Display: ₹2,045/sq.cm basic rate and up depending on placement.

🕯 Obituary / Remembrance

Same-day available · Free artwork
Share a photo of the deceased along with the content — we provide the artwork and costing, with special discounted rates for obituary bookings. Call 022 6770 4000 / 9821984000 for same-day release.

⚖ Public Notice / Legal / Tender

Any weekday · Separate low rate card
Mumbai Mirror maintains a separate public notice rate for legal notices, share-certificate-lost notices, and property notices — one of the most cost-effective statutory options in Mumbai. 3×5 box ad: ₹285 · Double column display: ₹314/sq.cm.

❤ Matrimonial

Best day: Sunday
Sunday reaches Mumbai's families during their most active matchmaking window. From ₹1,600 for 5 lines; Book 2 Get 2 Free offer available.

📜 Name Change

Any day · Notarised affidavit or gazette copy mandatory
Email the photocopy and we draft the ad copy and quote the most economical option before release.

🌍 Global Jobs / Overseas Appointments

Wednesday & Sunday
Twice-weekly Appointments-section slots connecting Mumbai talent with international opportunities.

📰 Display / Brand

Any day · Front Page for maximum first impression
95% of Mumbai Mirror's audience belongs to NCCS AB — premium positions put your brand in front of Mumbai's affluent, urban readership. Basic ₹2,045/sq.cm up to Front Page ₹3,490/sq.cm.

Backgrounder · The Newspaper
Mumbai Mirror · at a Glance

Advertising in Mumbai Mirror, Compact Newspaper

One of India's most-read compact dailies — in one minute.

Mumbai Mirror is the compact daily advertisers in Mumbai ask for by name. It has decades of constant publication, dedicated supplements and city-wide coverage. Reach is not the quality that distinguishes a newspaper classified. It is the reader's purpose. It is a family or business that is actively looking, reading through a section that remains current for the remainder of the week.

Category sub-sections present your ad to the exact target audience you desire, without the clutter of an unfocused online portal. That's why in Mumbai the compact daily isn't optional — it's the medium that the response actually comes from.

— The Riyo Advertising desk · Updated for the 2026 rate revision

Booking it, though, was never simple — the published rate card is made up of thousands of lines. That's the problem Riyo Advertising has solved since 2003: one call to 9821984000 gets the exact rate, 15–35% below counter, free drafting, a proof before print, and the tearsheet after publication.

RA
The Riyo Advertising desk
Updated for the 2026 rate revision · Authorised Mumbai Mirror booking partner since 2003
1 MIN READ
Mumbai Mirror · By the Numbers
7 Lakh+
Daily circulation
2nd largest newspaper by circulation in Mumbai
95%
NCCS AB Readers
Mumbai's affluent urban readership band
3
Job Sections
Appointment, Your CV, and Global Job
₹285
Public Notice Box
Among Mumbai's most economical statutory rates
10,000+
Ads Booked
Through Riyo desk since 2003
20 yrs
Booking experience
Quick turnaround, reasonable charges
Pick Where Your Ad Runs

Which Mumbai Mirror Section Should Your Ad Run In?

Mumbai Mirror runs three distinct job sections plus main paper slots. Booking the right section matters as much as the right day. Not sure which fits? Call 9821984000.

01 / 06 Main Paper
Main Paper
Daily news pages, compact format. Best for display, public notice, and brand campaigns.
Advertise →
02 / 06 Appointment
Appointment
Publishes Tuesday, Friday & Saturday. Best for Mid- to senior-level corporate roles.
Advertise →
03 / 06 Your CV
Your CV
Publishes Monday, Wednesday & Friday. Best for entry- and mid-level hiring, walk-ins.
Advertise →
04 / 06 Global Job
Global Job
Publishes Daily. Best for overseas and international opportunities.
Advertise →
05 / 06 Classifieds
Classifieds
Publishes Daily. Best for matrimonial, name change, lost document notices.
Advertise →
06 / 06 Obituary
Obituary
Publishes Daily. Priority desk same-day or next-day statutory release.
Advertise →
Ready-To-Use Copy

Sample Ad Formats — Copy & Adapt

Use these pre-formatted templates to draft your ad content. Share your selection with us, and we will format it exactly for print.

💼 1. Recruitment Template

WANTED: [Job Title] for [Company Name], Mumbai. Experience: [X] years. Qualification: [Degree/Diploma]. Salary: ₹[Range]. Apply with a resume to [Email/Phone] by [Date].

🏠 2. Property Buy/Sale Template

FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], Mumbai. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]

💑 3. Matrimonial Template

[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]

⚖ 4. Public Notice & Tender Notice

NOTICE is hereby given that [Subject Matter — e.g. Tender Invitation / Name Change / Title Clearance / Share Certificate Lost]. Reference: [Document/Tender No.]. Any person having claim or objection may contact [Name/Advocate] at [Address] within [X] days.

🕯 5. Obituary & Remembrance

[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family members]. Prayer meet: [Date, Time, Venue].

Timing is Everything

Best Day to Advertise — By Category

Booking on the wrong day is one of the most common and avoidable mistakes. Publish when your audience is looking.

Category Best Day to Publish Why It Works Booking Deadline
Recruitment Classifieds Wednesday Weekly recruitment section, strong reader mileage Confirm with desk
Appointment section Fri & Sat Strongest recruitment response days Confirm with desk
Global Jobs / Overseas Wed + Sun Dedicated Appointments-section slots Confirm with desk
Property / Real Estate Saturday & Sunday Weekend is when buyers browse Confirm with desk
Matrimonial Sunday Highest family readership for matchmaking Confirm with desk
Public Notice / Tender Any Weekday Proof of publication, not peak readership 2–3 working days
Display / Brand Any Day Front Page for impact. NCCS AB readership consistent all week Confirm with desk
Obituary Any Day Timing is determined immediately by bereavement events Same-day possible
Recruitment Guide

How to Post a Job Ad in Mumbai Mirror

Mumbai Mirror targets professionals, corporate employees, entrepreneurs, startups, healthcare and educational institutes, and SMEs. Reaching the right candidates is all about getting the execution right.

What to include in the ad body

→ Job Title: Put it in the first two words so it is read immediately.
→ Company Name: Increases credibility unless confidential search.
→ Qualifications: State degrees and years of experience clearly.
→ Location: Be specific about Mumbai / hybrid / remote.
→ Salary Range: Crucial to prevent losing up to 40% of candidates.
→ How to Apply: Simple email, portal link, or phone number.

Why Your Ad Isn't Getting Applications

✕ Wrong Day: Appointment runs Tue, Fri & Sat; Your CV runs Mon, Wed & Fri.
✕ Wrong Section: Job ads belong in designated sections, not general classifieds.
✕ No Salary: Vague ads fail to capture qualified experienced professionals.
✕ Text-only for Senior Roles: Logo classified displays perform much better.

Hiring Intent Seasonality

🔴 HIGH
Post-Appraisal (Jan–Mar)
Highest job-switch intent period
🔴 HIGH
Mid-Year Surge (Jul–Sep)
Academic and mid-year hiring peaks
Standard
Festive & Summer Lulls (Oct & May)
Avoid if looking for fast applications

⚠️ Legal Compliance Checklist

Mumbai Mirror reviews ads before publication. To prevent copy rejection:
✕ Avoid strict age limits — use "2-5 years experience" instead.
✕ Avoid gender exclusions (e.g. "Male only") unless legally justified.
✕ Avoid appearance descriptors (e.g. "fair complexion", "good looking").
✕ Avoid regional exclusions (e.g. "Locals only").

❤ Matrimonial Guide

Sunday matrimonial pages reach the highest matchmaking audience in Mumbai.

• Book 2 Sundays, get 2 Sundays free (runs 4 weeks).
• Always order: community → age → education → profession.
• Bordered display matrimonial pulls noticeably higher response.

🕯 Obituary Guide

Urgent condolence or bereavement notices can print same-day or next-day.

• Call 9821984000 before cutoff for same-day release.
• Provide copy of death certificate or doctor's note.
• Send a clear photo of the deceased via WhatsApp.

⚖ Public Notice Guide

Recognised legal notices for properties, lost documents, NCLT, and bank recoveries.

• Notarised affidavit or gazette copy mandatory for name change.
• Public notice 3*5 box ad rate starts from ₹285.
• PDF e-tearsheet sent automatically as legal proof.

Honest Comparison

Riyo vs. Direct Walk-in vs. Self-Serve Portals

There is a right answer depending on your situation. Here is how we compare.

Feature Riyo Advertising Mumbai Mirror Walk-in Generic Self-Serve Portals
Ad Rates 15–35% below counter rates Counter rate (Highest published price) Standard published rate
Guidance on format/section/day ✅ Yes (20 years' experience) Limited ❌ None
Ad Drafting & Legal Wording ✅ Yes (Free copywriting & design) ❌ No drafting services ❌ No drafting services
Name change handling ✅ We draft from your affidavit/gazette Varies ❌ Not standard
Economy classified booking ✅ Under ₹1,500/insertion in many cases Full rate Full rate
Urgent statutory handling ✅ Priority desk via 022 6770 4000 Subject to local desk ❌ Not guaranteed
Proof Before Print ✅ Yes (Nothing publishes without approval) ❌ No Limited
Response time ✅ 2-minute call to book At the counter Platform-dependent
Alternative Media Options

Also Book in the Same Call

Compare options to expand your advertising campaign across other popular dailies.

Newspaper Name Language Reader Focus & Reach
Times of India English Pan-India business and general reach
Hindustan Times English Delhi-NCR and pan-India audience
The Hindu English South India editorial and statutory reach
Economic Times English Business, finance, corporate notices
Maharashtra Times Marathi Wide Marathi reach across Maharashtra
Mumbai Samachar Gujarati Mumbai's Gujarati business and trade community
Indian Express English North and West India legal and general notices
The Questions Desk

The things you're wondering,
answered.

Specific to booking an ad in Mumbai Mirror — rates, formats, deadlines, and proof. Tap a question to expand.

03 QUESTIONS

Are you authorised?

What advertisers ask before they trust the booking

Q. Is Riyo Advertising experienced in booking Mumbai Mirror ads?
Yes. Riyo Advertising has been an authorised booking partner since 2003, with over 10,000 ads booked. Every booking carries an ad reference number and a GST invoice.
Q. Will I get a proof before the ad prints?
Always. Nothing goes to the Mumbai Mirror desk without your written approval. You review the exact ad copy — text, layout, photo — and only confirm when you're satisfied.
Q. Will I get a GST invoice?
Yes — a GST invoice is issued for every booking, with your GSTIN included on request. Valid for business accounting and regulatory records.
03 QUESTIONS

What will it cost me?

Rates, discounts, and how the price is set

Q. What are Mumbai Mirror advertisement rates in 2026?
Rates run from ₹250 up to ₹15 lakhs depending on format and placement. Classified starts at ₹1,600 for 5 lines, display at ₹2,045/sq.cm on inside pages (up to ₹3,490/sq.cm Front Page), and public notice at ₹285 for a 3×5 box.
Q. What discounts are available?
Depends on size, type, and frequency. First booking gets flat 5% off, repeat bookings 10% off automatically, obituaries carry special concessional rates, and economy classifieds often release under ₹1,500 per insertion.
Q. What does a Front Page ad in Mumbai Mirror cost?
₹3,490/sq.cm, with three size options — 12×20 cm, 16×25 cm, or the Full Front Page at 32.9×32.5 cm. Position availability varies by date; check before designing.
03 QUESTIONS

What if I need help?

Drafting, designing, and legal wording

Q. Can I get help drafting my ad?
Yes — free of charge. Send a rough draft on WhatsApp or email. For Name Change or Lost Document ads, just send the affidavit or document copy and we draft the legally correct wording.
Q. Can I book a Mumbai Mirror ad on the same day?
Yes, for urgent obituaries and statutory notices. Call the urgent desk at 022 6770 4000 / 9821984000 and confirm the day's cutoff first.
Q. What if I spot a mistake after approving?
Before printing, we can usually correct it if you call immediately. After publication, no changes are possible — which is why we share a proof before every release.
03 QUESTIONS

Timing and Placements

Deadlines, publication days, and categories

Q. When do Recruitment Classifieds publish?
Every Wednesday. The Appointment section adds Tuesday, Friday & Saturday slots, Your CV runs Monday, Wednesday & Friday, and Global Job runs daily.
Q. When is the best day to advertise Property?
Saturday and Sunday. Property publishes daily, but weekend editions are when buyers actually browse and major advertisers concentrate their bookings.
Q. When do Matrimonial and Global Jobs ads publish?
Matrimonial every Sunday. Global Jobs / Overseas Appointments every Wednesday and Sunday in the Appointments section.

Still got a question? Call or WhatsApp — the team replies within 30 minutes.

9821984000
WhatsApp Us →
Ready to book?
Your Mumbai Mirror ad rate in 60 seconds · 15–35% below counter
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✓ Lowest-price guaranteed · Official Mumbai Mirror rates

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

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