Mid-Day 2026 Rates — Classified, Display, Matrimonial & Public Notice. Agency rates, up to 15% off counter. Confirmed within 30 minutes.
Book your Mid-Day ad online in classified, display, matrimonial, recruitment, obituary, property, and public notice categories — at agency rates, up to 15% off counter. Call or WhatsApp 9821984000 and get a confirmed rate within 30 minutes.
Rates From
*Readership figure per latest published data.
In minutes, when you tell us 3 things, you'll have an exact price: your ad category, your zone, your publication date. So you don't have to rummage through the rate tables, just call or WhatsApp 9821984000 with these 3 elements and we will give you a quote on the spot and you will know within 30 minutes on working days your Mid-Day ad rate.
Most requested combinations
*Mid-Day is one of the few papers that bills classified text per word rather than per line — a 15-word minimum applies. Tight drafting saves real money here.
Print advertising are not fighting for attention in a digital sense; they're gaining a different kind of attention altogether.
Mumbai's afternoon tabloid since 1979 — hitting the city at 11 AM to 3 PM, when people are at work, with phones in hand, making decisions.
Four decades on the local train and the lunch table.
Your ad is placed within that habit — read on the way, then distributed around the office.
Mid-Day catches readers at a different moment than any other paper. The morning paper ad is facing a breakfast rush, the Mid-Day ad is right in the middle of a business day when a service call or job application are actually being acted upon.
Mid-Day, at a fixed price of ₹126/sq.cm for legal notices (tender/public notices), is one of the lowest newspaper classification rates for legal notices in the Mumbai English newspapers.
Select Mumbai, Navi Mumbai, Thane or Vasai-Virar and arrive there and only there without cookies, without a consent banner, without a platform changing its rules for the next quarter.
Mid-Day is a compact tabloid format, so a quarter page here reads far larger on the page than the same size in a broadsheet — useful budget arithmetic when comparing against TOI or Mid Day.
Want to know which Mid-Day zone and ad format fits your requirement?
Explore Mid-Day Ad RatesFrom simple classifieds to premium newspaper positions, choose the format that fits your campaign.
Plain running-text ads within the classified section of the paper, charged per word (15 words minimum) - a real Mid-Day quirk as opposed to the per-line billing that most papers employ. Ideal for matrimonial ads, obituary ads, name change notices, lost & found, and situation vacant. A bold box costs +25%.
Best For
Matrimonial · Obituary · Name Change · Lost & Found
Photo, logo, colour and custom typography in classified section (per sq. cm). Best for property ads, recruitment ads, business ads, education ads, and institutional matrimonial.
Best For
Property · Recruitment · Business · Education
Premium placement next to news and editorial content – ₹2,277/sq.cm inside and ₹4,554/sq.cm front page. Ideal for corporate branding, retail launches, real estate, tenders, and product launches.
Formats
ROP · Ear Panel · Strip · Half Page · Full Page
The above rates are effective from 10th January 2026. All rates are quoted at agency terms, which is up to 15% off counter.
Our Rates
Up to 15% Below Counter
Per word / Per sq.cm
| Format | Rate |
|---|---|
| Classified Text (15-word minimum) | ₹15/word — ₹225 minimum |
| Extra line | ₹27 |
| Bold box | +25% |
| Classified Display (min 4×5 cm) | ₹342/sq.cm |
| Scheme | 2+1 or 5+3 multi-insertion |
Based on ₹2,277/sq.cm
| Ad Size | Inside Page | Front Page |
|---|---|---|
| Minimum (20 sq.cm / 4×5 cm) | ₹45,540 | ₹91,080 |
| Standard (100 sq.cm / 10×10 cm) | ₹2,27,700 | ₹4,55,400 |
| Quarter Page (240 sq.cm / 12×20 cm) | ₹5,46,480 | On request |
Mumbai rates
| Category | Format / Rate |
|---|---|
| Classified Text (base 15 words) | ₹225 minimum (₹15/word) |
| Classified Display (inside section, 20 sq.cm) | ₹6,840 (@ ₹342/sq.cm) |
| Public Notice (classified display, 20 sq.cm) | ₹2,520 (@ ₹126/sq.cm) |
| Public Notice (main editorial display, 20 sq.cm) | ₹48,580 (@ ₹2,429/sq.cm) |
Multi-insertion &. bundling offers
| Package | Category | Terms |
|---|---|---|
| First Booking Offer | All | Flat 5% off invoice total |
| Repeat Booking Discount | All | Flat 10% off automatically on subsequent campaigns |
| Classified Bundle | Classifieds | 2+1 or 5+3 multi-insertion schemes |
| Appointment Bundle | Recruitment | 1 Paid + 1 Free (8 days) · 1 Paid + 2 Free (15 days) |
| Matrimonial Special | Matrimonial | Book 2 ads, get 2 free insertions |
Size guide for Mid-Day ads
| Size | Dimensions | Area | Built For |
|---|---|---|---|
| Minimum | 4×5 cm | 20 sq.cm | Pointer ads, legal notices, statutory declarations |
| Standard | 10×10 cm | 100 sq.cm | Local promotions, admissions, offers |
| Quarter Page | 12×20 cm | 240 sq.cm | Offers, recruitment drives, real estate launches |
| Half Page | Vertical/Horizontal | Package-priced | Project launches, festive campaigns |
| Full Page | Tabloid full page | Package-priced | Launches, brand statements, government notices |
| Custom | Any size above minimum | Billed per sq.cm | Horizontal strips, column listings |
Half and full pages are priced as negotiated packages, not per sq.cm. Call 9821984000 for the current package quote.
Need the exact rate for your ad?
The ranges above are aggregate figures. Granular per-zone, per-category pricing loads dynamically. Call for your exact figure.
The Cost of a book on Riyo is always less than the published Counter Rate at any Mid-Day office, typically 15% lower, and scheme guidance (2+1, 5+3, appointment bundles) that most advertisers do not book on their own.
Save Up To
A Mumbai matrimonial package across 4 Sundays works out to roughly ₹12,000 — less than the counter price.
Mid-Day covers the Mumbai Metropolitan Region as a single edition with zone-based distribution, rather than separate city editions.
Mumbai Metropolitan Region
Mumbai
Core City
Navi Mumbai
Satellite City
Thane
Suburban
Vasai–Virar
Extended Suburb
MMR Multi-Zone Bundle
Published in all four zones at one combined discounted rate
Match your advertisement with the Mid-Day section your target audience is most likely to read.
Afternoon
News, city, business — peak 11 AM–3 PM reading. Best for display, notice, and brand ads.
Sunday
Features, lifestyle, classifieds. Best for matrimonial, property, and personal ads.
Bollywood
Bollywood, film, and city entertainment coverage. Best for events, film promotions, and lifestyle brands.
All Zones
Publishes across Mumbai, Navi Mumbai, Thane, and Vasai-Virar at unified discounted rates.
Tell us your category and target zone. We'll recommend the right Mid-Day section and publication day.
Call 9821984000 →Mid-Day has been Mumbai's afternoon tabloid since 1979 with 700K+ daily readership, which is concentrated in the Mumbai Metropolitan Region.
Afternoon Readers
11 AM–3 PM peak
Decision Makers
Service calls, jobs, property
MMR Focused
Mumbai, Navi Mumbai, Thane, Vasai-Virar
Professional
Working class readers
Unlike all of the other papers on this list, it is not read by who but when. Mid-Day occurs in the middle of the day when the city makes decisions, like a service call, a job application or a viewing of a property between 11 AM and 3 PM, which is during business hours. That's why it's particularly effective at the time when its readership wants to read it, in the weekdays in the afternoon, and the categories that keep the readers at the station stall or over lunch during the day are its recruitment, corporate branding, and statutory notice, while matrimonial and property readers switch to weekend and Sunday reading.
Recruitment, corporate branding, and statutory notices.
Matrimonial, property, and personal ads.
Share your requirements, receive a guaranteed quote, review & approve, and get your tearsheet.
Message your ad category, preferred date and content size to WhatsApp (9821984000) or email (info@riyoadvertising.com).
You receive a quote that includes all discounts, and if applicable, a formatted layout for an ad for review. Design support is provided.
Sanction the design or words. Name Change and Lost Document ads: send a picture of the Affidavit. Text and photo needed for obituaries - please submit for approval. The soft copy tear sheet is sent to you by email after publication.
Ready to Book?
Share your category and zone — we'll help with the rest.
Submit early to secure your preferred publication date.
Standard Classified & Display
2 working days
Public Notice / Legal
2–3 working days
Urgent Obituary / Legal
Call before 12 PM
These formats match what Mid-Day's classified section expects. Replace the bracketed details with yours. Remember: classified text is billed per word here, so keep it tight.
WANTED: [Job Title] for [Company Name], [Location, Mumbai]. Experience: [X] years. Qualification: [Degree]. Salary: ₹[Range]. Apply to [Email/Phone] by [Date].
FOR SALE/RENT: [BHK] Flat/Villa, [Sq.ft], [Locality], Mumbai. [Amenities/Floor]. Price: ₹[Amount]. Contact: [Phone]
[Community] family seeks alliance for [son/daughter], [Age] yrs, [Education/Profession]. Contact: [Phone/Email]
NOTICE is hereby given that [Subject Matter]. Objections to [Advocate Name] at [Address] within [X] days.
[Name], beloved [relation], passed away peacefully on [Date], aged [Age]. Deeply mourned by [family]. Prayer meet: [Date, Time, Venue].
LOST: [Document type — Share Certificate No. XXX] in name of [Full Name], lost near [Location] on [Date]. Finder contact: [Phone]. FIR filed at [Police Station].
Choose the publication day that best matches reader intent, supplement availability and booking deadlines.
← Swipe horizontally to view all details →
| Category | Best Day | Why | Deadline |
|---|---|---|---|
| Corporate / Brand Launch | Weekday afternoons | Peak 11 AM–3 PM reading window, when business decisions happen | 2 days advance |
| Recruitment | Weekday | Captures Mumbai's active talent pool during their workday | Confirm with desk |
| Property | Weekend | Leisure reading drives property browsing and decisions | Confirm with desk |
| Matrimonial | Sunday | Maximum family readership during Sunday leisure hours | Confirm with desk |
| Public Notice / Legal | Any weekday | Statutory offices process notices on working days | 2–3 working days |
| Government Tender | Any weekday | Aligns with Maharashtra's administrative workweek | Confirm with desk |
| Lost Documents / Name Change | Any day | Legal requirement, not response-driven | 1–2 days |
| Education | Weekday, pre-cycle | Reaches students and families during active enrolment planning | Confirm with desk |
| Obituary | Daily (same-day) | Accepted every day with priority processing | Before 12 PM |
Mid-Day is geared towards reach and delivery at the right time to urban professionals, corporate employees and hospitality, retail, healthcare, media, startup, and service industry professionals in Mumbai, Thane, Navi Mumbai and the extended suburbs.
Application instructions, salary details, and location details have more weight than job title.
How to apply: This is more important than the job title, as it includes application info, salary range, and location (city/hybrid/remote).
Best Time of Year to Recruit
Post-New Year/post-appraisal (Jan–Mar) and mid-year drives (Jul–Sep) are strongest. Avoid the festive slowdown (Oct) and summer lull (May).
Common mistakes that reduce response quality
Weekday afternoons are Mid-Day's core strength for working professionals; weekend editions add general readership for broader roles.
Loses 30–40% of qualified candidates immediately.
The 1 Paid + 2 Free package gives 15 days of presence for ₹468/sq.cm; a one-day run at ₹279 usually underperforms it on cost per response.
"Restaurant Manager — Mumbai — ₹8–12L" gets read. "Staff Needed" gets scrolled past.
Classified display with your logo outperforms plain text for corporate, hospitality, retail, and healthcare hiring.
Mumbai-based role placed only in Navi Mumbai reaches a smaller audience.
Age limits (use "2–5 years experience"), gender language ("Male only," "Salesman"), appearance references ("fair complexion," "good-looking"), marital status preferences, regional exclusions ("Locals only"), and misleading titles. Mid-Day's editorial desk rejects ads containing these — a missed week and a delayed hire.
The only day that counts is Sunday, Mid-Day's top matrimonial readership occurs when families are together and enjoying their Sunday time. A weekday ad is seen by the general public while a Sunday ad is seen by the active population. Book 2-4 Sundays back to back: Response increases week to week and the Book 2 Get 2 Free discounts the middle.
Matrimonial Offer
Book 2, Get 2 Free
2+2 Sunday insertions
| Format | Rate | Minimum |
|---|---|---|
| Classified Text | ₹15/word | 15-word minimum |
| Classified Display | ₹342/sq.cm | 4×5 cm minimum |
Writing tip: Community → age → education → profession, in that order — and with per-word billing, keep it tight. We'll trim your draft.
This is never at a convenient time. We have already received thousands of bookings for bereavement services and have made the process as easy as possible.
Classified Display
₹171
/ sq.cm (concessional)
Main Display
₹2,429
/ sq.cm
Urgent Release
Same Day
Subject to availability
Submit before 12 PM
Death Certificate
Doctor's note also accepted.
Photograph
Phone quality is fine.
For same-day release, call 9821984000 directly before 12 PM
Edits: possible before printing if caught quickly; not possible after publication.
Same-Day Obituary
When publication is urgent, call directly rather than waiting for a WhatsApp response. We'll check the available release window immediately.
Call Booking Desk
9821984000
Quick Process
Same-day publication is subject to submission time, edition availability and newspaper approval.
Mid-Day accepts all statutory, legal and corporate announcements across Mumbai and Maharashtra, accepted by courts, societies and banks at the cheapest classified display rates as compared to any other English daily in Mumbai.
Rates & Compliance
₹126/sq.cm classified display (min 4×5). One of the lowest in the statutory rates in Mumbai English daily. The main display is ₹2,429/sq.cm. Book 2-3 days in advance. An e-tearsheet is automatically sent as proof of publication.
Rate & Deadlines
Classified display (minimum 4×5 cm). One of the lowest statutory rates among Mumbai English newspapers.
Deadline approaching?
Call 9821984000
Years of Experience
Authorised Mid-Day booking partner since 2003.
Ads Booked
Across matrimonial, recruitment, property, obituary, and statutory categories.
Average Rating
Confirmed rates, design proofs before print, and a tearsheet after every booking.
From choosing the right zone to receiving your final tearsheet, one team handles the complete booking process.
Your cost is less than entering a Mid-Day office straight.
First-time bookers fall for the per-word classified pricing by Mid-Day, recruitment frequency schemes (2+1, 5+3, appointment bundles), as well as the separate rate cards. We sail it and cut your draft to save actual cash.
Give us a draft even if it is just a few bullets, we will write, format and design it the way Mid-Day expects.
Nothing goes to press without your sign-off.
The obituary will be printed at 11 AM and legal deadline, call 9821984000 before 12 PM.
Call or WhatsApp with your category, zone, and date.
An automatic digital scan lands after the publication without manual follow-up required.
Every booking carries an ad reference number and a GST invoice.
Riyo books in various publications of the Mumbai and national press (one tear sheet/per publication).
9821984000 →| Newspaper | Language | Best For |
|---|---|---|
| Times of India | English | Pan-India business and general reach |
| Mid Day | English | Delhi-NCR and North India audience |
| Mumbai Mirror | English | Mumbai metro local reach |
| Economic Times | English | Business, finance, and corporate notices |
| Indian Express | English | National affairs and institutional reach |
| Maharashtra Times | Marathi | Marathi audiences across Maharashtra |
Booking process and publication support
Yes — Riyo has been processing Mid-Day advertisements since 2003, with over 10,000 ads booked across categories and a 4.8/5 average rating. Every booking carries an ad reference number and a GST invoice.
Yes — a GST invoice is issued for every booking, with your GSTIN included on request.
You receive an automatic digital tearsheet scan by email after publication — your proof for legal and regulatory records.
Mid-Day advertising costs and packages
₹15 per word with a 15-word minimum — a basic classified starts at ₹225 — plus ₹27 per extra line and 25% for a bold box. Classified display is ₹342/sq.cm. Mid-Day is the rare paper that bills classifieds per word rather than per line, which makes tight drafting worth real money.
₹171/sq.cm classified display (minimum 4×5 cm) — a concessional social rate. Main display section runs ₹2,429/sq.cm. Same-day possible if content reaches us before 12 PM.
A minimum classified text ad at ₹225 (15 words) is the lowest entry point. For statutory notices, ₹126/sq.cm classified display is among the cheapest legal-notice rates of any Mumbai English daily.
Content, proof & corrections
Call or WhatsApp 9821984000 with your category, zone, and date. You get a discount-inclusive quote and a formatted layout to review before anything publishes.
Before printing, we can usually correct it if you catch it quickly — call immediately. After publication, no changes are possible, which is why we share a proof before every release.
Deadlines & publication
For obituaries and urgent legal notices, yes — call before 12 PM and confirm the day's cutoff. Standard classified and display formats need 2 working days.
The classified recruitment section Mid-Day's reading place is effective specifically due to the fact that it has a peak reading time of 11 AM to 3 PM during weekday afternoons, when Mumbai's working population is searching for jobs in the paper.
Mid-Day, which is accepted by courts, societies and banks, is one of the lowest classified display statutory rates newspaper in Mumbai and also is a qualifying paper for statutory notices in Maharashtra at ₹126/sq.cm.
Categories
Matrimonial, property, recruitment, name change, obituary and more — live per-city rates.
Choose a category first, then preview the city-specific rate card and booking flow.
38 editions across India
Choose from six specialised advertising categories — each with its own best day, format, and rate structure.
Weekday appointment placements for Mumbai's hospitality, media, retail, and finance hiring; scheme guidance included.
Weekend classified and display listings across the Mumbai Metropolitan Region.
Statutory placements from ₹126/sq.cm; affidavit and wording handled correctly.
Same-day priority bereavement notices at ₹171/sq.cm; call before 12 PM, proof shared before print.
Sunday placements from ₹15/word with Book 2 Get 2 Free.
Legally correct wording drafted from your affidavit or document copy.
360° ADVERTISING
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Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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