Bank of Maharashtra's Strategic PR Success
Background
Bank of Maharashtra (BoM), a prominent public sector bank in India, sought to highlight its financial success and commitment to stakeholders by announcing the presentation of a significant dividend cheque to Finance Minister Nirmala Sitharaman.
Objective
The goal was to maximize visibility and media coverage of the event where BoM presented a dividend cheque of Rs 795.94 crore to the Finance Minister, reflecting the bank's strong financial performance and dedication to shareholder returns.
Strategy
Riyoadvertising developed and distributed a comprehensive press release detailing the event, the bank's financial achievements, and its strategic initiatives. The release emphasized BoM's impressive net profit growth and its continued leadership in deposit and loan growth among public sector banks.
Execution
The press release was disseminated on June 21, 2023, through various high-traffic news websites, ensuring wide coverage and reach. Key platforms included ANI News, Business Standard, Zee5, and more, ensuring the news reached a diverse and extensive audience.
Result
100+
placement on reputable platforms including :
ANI News
1,453,000
visits/month
Zee5
11,000,000
visits/month
Business Standard
7,804,000
visits/month
The Print
1,624,470
visits/month
200+
mentions from 62 major publishers including:
Conclusion
Bank of Maharashtra's collaboration with Riyoadvertising successfully communicated its financial achievements and strategic initiatives to a broad audience. The effective press release distribution not only highlighted the bank's robust financial performance but also solidified its reputation as a leading public sector bank.