Saniya Mirwani's "Any Given Night"
Background
Saniya Mirwani, an emerging filmmaker, sought to highlight her short film "Any Given Night," which tackles gender equality and societal norms. The film, produced by Emmy- nominated Caralene Robinson and Meghana Murthy, aims to spark conversations about women's safety and gender dynamics.
Objective
The primary goal was to gain recognition for "Any Given Night" on the global festival circuit and to emphasize its social impact. The press release aimed to attract media attention and foster discussions on the film’s themes.
Strategy
Riyoadvertising crafted a compelling press release detailing the film's premise, festival achievements, and Saniya Mirwani's mission to create social change through storytelling. The release highlighted the film's unique narrative set in a utopian world where gender equality is the norm.
Execution
The press release was disseminated on July 12, 2023, through various high-traffic news websites, ensuring wide coverage and reach. Key platforms included ANI News, The Print, Zee5, and more, reaching diverse audiences.
Result
100+
placement on reputable platforms including :
ANI News
1,453,000
visits/month
Zee5
11,000,000
visits/month
The Print
1,624,470
visits/month
200+
mentions from 62 major publishers including:
Conclusion
Saniya Mirwani's collaboration with Riyoadvertising successfully communicated the film's themes and achievements to a global audience. The targeted press release distribution not only highlighted the film's impact but also reinforced Saniya Mirwani's commitment to addressing societal issues through powerful storytelling.