1
System Audit
Evaluating Salesforce architecture, data structures, and integrations.
2
Journey Blueprinting
Designing customer journey maps, lifecycle triggers, and lead grading rules.
3
Tech Integration
Configuring Data Extensions, API integrations, SAP, and CRM sync.
4
AMPscript & Execution
Coding responsive email templates, Journey Builder flows, and automation rules.
5
Analytics & Datorama
Auditing deliverability, tracking Datorama dashboards, and optimizing flows.