1
Audit & Auth
Auditing sender reputation and configuring SPF/DKIM/DMARC records.
2
Lifecycle Mapping
Defining customer journey stages, email calendar frequencies, and triggers.
3
Copy & Design
Writing subject lines, body copy, and coding responsive HTML templates.
4
Deployment
Scheduling campaigns and executing A/B split tests across segments.
5
Analytics
Tracking open rates, CTR, revenue attribution, and optimizing monthly.