E-Commerce & Amazon Advertising

Amazon Advertising & PPC Management Maximize Amazon Revenue, Lower ACoS & Dominate Category Search

Riyo Advertising delivers data-driven Amazon PPC management, Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP advertising campaigns engineered to scale sales velocity and maximize net profitability.

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Amazon Advertising Management Services India

Trusted By Leading Brands

SBI
HDFC
ICICI
Yes Bank
LIC
Kotak
Bank of Baroda
Saraswat Bank
SBI
HDFC
ICICI
Yes Bank
LIC
Kotak
Bank of Baroda
Saraswat Bank

* Client logos available upon NDA. References available on request.

Why Choose Us

Why Choose Riyo Advertising for Amazon PPC?

A data-driven Amazon PPC management strategy built around ACoS reduction, sales velocity, and ROAS growth.

20+ Years E-Commerce Media Buying

Extensive experience managing high-budget ad campaigns, product launch strategies, and sales velocity management across Indian and global e-commerce channels.

ACoS & TACoS Optimization

Balancing Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS) to ensure organic growth and overall account profitability.

Full-Funnel Ad Formats

Expert management across Sponsored Products, Sponsored Brands, Headline Search Ads, Sponsored Display, and Amazon DSP programmatic media.

Negative Keywords & Bidding

Automated dayparting, bid adjustments, placement optimization (Top of Search vs Product Pages), and negative keyword pruning to eliminate wasted ad spend.

Product Launch Acceleration

Aggressive PPC launch campaigns engineered to generate immediate sales velocity, review accumulation, and organic Page 1 rankings.

Transparent Reporting & ROAS Growth

We provide clear weekly and monthly ad performance reports focusing on organic vs paid sales attribution, ACoS reduction, and net revenue growth.

Scale Amazon PPC →
Our Workflow

Our Amazon PPC Process

A data-driven workflow for setting up high-ROAS Amazon advertising campaigns.

1

Account Audit

Auditing campaign structures, match types, bidding strategies, and wasted spend.

2

Keyword Harvesting

Extracting high-intent search queries from Amazon Search Query reports.

3

Campaign Setup

Launching targeted Sponsored Products, Brands Video, and Product Targeting ads.

4

Bid Optimization

Pruning non-converting search terms, adjusting placement modifiers, and dayparting.

5

DSP Retargeting

Deploying Sponsored Display and Amazon DSP retargeting to re-engage off-Amazon shoppers.

Our Amazon Advertising Services

Full-service Amazon PPC and advertising solutions including Sponsored Products, Brands, Video, Display, and Amazon DSP.

Amazon Sponsored Products Management

Granular setup and continuous optimization of automatic and manual Sponsored Product campaigns targeting high-intent buyer keywords.

Amazon Sponsored Brands & Video Ads

Designing eye-catching Sponsored Brand banners, headline search ads, and high-converting Sponsored Display Video ads driving traffic to your Storefront.

Sponsored Display & Competitor Targeting

Targeting shoppers directly on competitor product detail pages and re-engaging visitors who viewed your listings without purchasing.

Amazon DSP Programmatic Advertising

Leveraging Amazon's exclusive first-party shopper data for programmatic display, audio, and video ads both on and off Amazon.

Amazon Product Launch PPC Strategies

Rapid sales velocity campaigns designed to launch new SKUs, secure initial reviews, gain category Best Seller badges, and accelerate organic rank.

Amazon PPC Audit & ACoS Consulting

Diagnosing underperforming ad accounts, identifying money-losing keywords, optimizing placement bids, and lowering overall ACoS.

Frequently Asked Questions

What is a good ACoS (Advertising Cost of Sales) on Amazon? +

A "good" ACoS depends on your product margin. Typically, target ACoS ranges between 15% to 30%. For new product launches, a higher initial ACoS is acceptable to gain sales velocity, while established SKUs focus on lower ACoS for maximum profitability.

What is TACoS and why is it important for Amazon sellers? +

TACoS (Total Advertising Cost of Sales) measures ad spend relative to TOTAL sales (organic + paid). Tracking TACoS ensures your PPC campaigns are successfully driving organic rank and total business growth rather than just cannibalizing organic sales.

What Amazon ad formats do you manage? +

We manage all Amazon advertising formats including Sponsored Products, Sponsored Brands (Headline Ads & Video), Sponsored Display, Video Ads, and Amazon DSP (Demand-Side Platform).

How do you handle negative keywords in Amazon PPC? +

We perform weekly search term audits to identify non-converting, low-relevance, or expensive keywords and add them as negative exact or negative phrase match targets to eliminate wasted ad spend.

Do you manage Amazon PPC for global accounts (US, UK, UAE, EU)? +

Yes! We manage Amazon ad campaigns across Amazon India (Amazon.in) as well as international seller and vendor central accounts in the US, UK, Canada, UAE, and Europe.

How long before we see a reduction in ACoS and increased ad sales? +

Campaign restructuring and negative keyword cleanup deliver immediate reduction in wasted ad spend within 7 to 14 days. Full ACoS stabilization and organic rank acceleration occur over 4 to 8 weeks.

How do I get started with Riyo Advertising's Amazon Advertising services? +

Contact us today for a free Amazon PPC account audit. Our e-commerce advertising specialists will analyze your campaign data and present a custom ad growth proposal.

Ready to Get Noticed?

Call Riyo Advertising now to plan, design and book your next campaign in minutes.

Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.

Contact Our Media Desk

+91 98219 84000 +91 98214 54000 +91 98210 61330
info@riyoadvertising.com

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