1
Analytics Audit
Reviewing GA4 metrics, conversion tracking funnels, and drop-off points.
2
User Behavior
Deploying heatmaps, session recordings, and exit-intent surveys.
3
Hypothesis
Formulating data-backed hypotheses for design, copy, and layout tests.
4
A/B Testing
Designing test variants, writing copy, and running controlled split tests.
5
Implementation
Deploying winning variants live and establishing new optimization benchmarks.