Press Release Submission Services: ROI Promise Vs. Deliverance

To Which Platforms Should I Submit My Press Release To Optimize Its Reach ROI?

Your selection of press release distribution services determines the achievement of maximum results. The ROI you achieve depends on choosing a reputed press release distribution service that delivers measurable results.

The press release distribution method employed by Riyo Advertising combines an effective targeting system to send your press release precisely to the appropriate audience.

Why Choose Riyo Advertising?

Our distinctive features distinguish us from other press release distribution service providers in this market.

• A Huge Private Database: Riyo Advertising maintains a private contact database of over 1.7 million media professionals and social media influencers from specific business sectors and relevant target audiences.
• High Delivery Rate: Our service achieves a 94 percent delivery rate because we apply precisely targeted media outreach instead of basic generic e-mail distribution. This ensures that your press release has a high chance of reaching the relevant journalists and influencers.
• Exclusive Partnerships: We hold a special position in the press release distribution niche as the sole nationwide partner of Cision PR Newswire, one of the industry's most reputed and oldest distribution services. Through the exclusive Cision PR Newswire partnership, you benefit from press release distribution to the New York Times, high-profile outlets such as Wall Street Journal and Washington Post, and ABC, NBC, and FOX.
• Experienced Editors: Your press release will be handled by accomplished editors rather than sales staff because Riyo Advertising provides direct access to editors with extensive backgrounds in journalism and press release distribution services. The editorial staff creates compelling headlines while optimizing messaging content to attract maximum engagement rather than promoting sales or upsells.
• 26-Plus Years of Industry Experience: The company provides more than 26 years of experience helping various businesses through its productive press release distribution service. We maintain a proven record because our clients experience increased media attention, which leads to better brand exposure.

The Truth About Press Release Distribution

The location where your press release is distributed and the delivery methods are more critical than the distribution cost. The widespread failure of low-cost distribution services occurs because they utilize generic media email addresses to transmit press releases, producing unsatisfactory effects.

Riyo Advertising adopts a specialized way to operate. The key reasons for choosing Riyo Advertising as your press release distribution provider:

• Targeted Distribution: Our distribution service focuses on the most relevant media outlets rather than broadcasting your release to all available contacts. The distribution process at Riyo Advertising involves sending press releases directly to reporters and influencers who practice in specific industries with demonstrated interest in the topic. The distribution method ensures your press release reaches the intended readers with the highest chance of covering it.
• More Reach, Less Waste: Many press release distribution services send your press release to uninterested media outlets, which costs you time, money, and effort. For example, a release focusing on a new fashion line should not be distributed to Car and Driver Magazine readers. We never do that. Riyo Advertising ensures accurate target audience matching to achieve the highest possible return on investment.
• No Cold Sales Calls: The company does not conduct cold sales outreach because our sales system is commission-free. All clients working have access to their editor. You are assured of support in message development and delivering your content to appropriate media outlets.

Why Are Our Services the Best for Small Businesses?

• 1.7 Million Media Contacts: Our service maintains a private database that provides businesses with access to a network of 1.7 million media contacts from different industries. Using our services, you can send your press release to a specific audience because we deliver it directly to journalists who are most likely to distribute it.
• Impressive Delivery Rate: Most distribution services report poor results because they spam email addresses without knowledge of press release distribution. Riyo Advertising has built a strong track record of ensuring successful press release delivery to handpicked journalists and influencers who align with your target audience. Our success rate is a whopping 94 percent.
• Cision PR Newswire Partnership: As Cision PR Newswire's exclusive nationwide partner, we provide unique wire exposure that maximizes your media distribution coverage.
• Proof of PR Distribution: Through our WireWatch™ Reports, you will receive verification of the platforms where your press release has been distributed. Our reports show where your press release is featured on major news websites, unlike other platforms that fail to provide actual distribution results after sending out releases.
• We Have Editors, Not Salespeople: Here, editors value the clients. The services are provided by a highly trained and professional staff and not pushy sales representatives. Our editorial team dedicates itself to transforming your press release into a performance-driven tool crafted for your audience and not as an expensive add-on.

More Expensive Is Not Equal to Great Results

PR distribution services seeking big publicly traded enterprises demand higher fees for their work. Paying additional costs does not lead to superior performance. You may have to deal with fewer distribution opportunities and lower targeting capabilities and, consequently, decreased return on investment.

We at Riyo Advertising specialize in serving small businesses since we fully grasp their needs. Our company delivers quality distribution with better target precision to maximize your advertising value due to our affordable price point.

The Pitfalls of Free Press Release Services

The idea of a free press release service may seem enticing, but experience shows that such services fail to deliver genuine benefits. Free press release submission websites deliver your content to websites with minimal traffic and a shady reputation. Your press release is less likely to get genuine media attention. Free distribution platforms rarely yield satisfactory returns on investment. Steer clear of such services, as you will end up wasting your time and resources.

Ready for Real ROI?

Stop spending time and resources on inefficient and ineffective press release distribution techniques. Riyo Advertising helps your press reach the targeted audiences who will recognize its value and deliver good returns on your investment.

Contact our experts now to access our experienced press release distribution solutions, which offer your company an initial order discount of 30 percent on your first order. Let us help you make your press release a success—contact us today to speak with an editor and get started.