Table of Contents
How to Write a Press Release Boilerplate (With Template and Examples)
Tips for Writing a Press release Boilerplate with Examples and Templates
If you have no clue how a perfect press release boilerplate should be written, you have come to the right place. You don't have to worry, for this article will give you a step-by-step guide on creating a working boilerplate that will make your company seen. In addition, this post has 15 backlink examples to inspire you.
Press Release Boilerplate Explained
The boilerplate is the last section of the press release. It provides a short profile of the company. This vital element gives journalists the information they need to learn more about your organization, its objectives, and the approaches you have taken to achieve them.
The boilerplate must be consistent in all your press releases and should serve as your company's common introduction. It's a great way to introduce the media to your business without giving away too much. There must be an unsaid element that will create curiosity and make them connect with you.
The boilerplate is always located at the end of the document and includes essential information about the business being promoted in the press release.
Key Elements of a Press release Boilerplate
Although writing a press release boilerplate is far from a difficult concept, it is crucial to get it right. Hence, it is important to spend time preparing a good boilerplate. The key points to include in the boilerplate are:
- Company's History: The company history must contain your business's brief history, providing the readers with details of how it came into being.
- Products or Services: This section must provide an overview of your establishment and detail your main products/services in the market.
- Company Size: Kindly provide information regarding the employee count, the number of offices, and other pertinent details. Additionally, specify the number and types of products that are offered.
- Brand Identity: Your boilerplate should include your tagline and logo, essential to building and establishing your company's image.
- Milestones: List any major accomplishments and developments, including awards, acclaim, or growth involving the company or brand.
- Aspirations and Mission: Briefly state the values and objectives of the company. You must use the opportunity to demonstrate that your business is contributing to impacting your field or society.
- Contact Information: Provide the organization's necessary contact information so journalists can easily contact for any enquiries or details.
Press release Boilerplate Template
Well-written press releases have a format that can be described as a 'teaser' that details your line of business like an extended business card. This template can help you get started.
[Company Name]
Business Overview: [Company Name] is a business that develops [type of product or service] for the [target market] to [provide solutions] using a unique approach or by applying an existing competitive advantage.
Company History: Established in [year], the company has [brief information about its history or significant milestones].
Current Position: The company operates [number of locations] locations, employs [number of employees] people, and ranks [at a high level] in sales. [Company Name] aims to successfully expand to [markets or countries].
Contact Information:
- Website: [website URL]
- Press Contact: [Press Contact Name]
- Email: [email address]
- Phone: [phone number]
Writing the Boilerplate Section: Some Useful Strategies
-
Know Your Angle
The boilerplate is your press release's "About Us" section, so you must determine your company's standpoint. Your company's most exciting or noticeable feature to draw the reader's attention should be stated here. Do you have leadership in some way, whether through innovativeness, excellent customer service, or an appropriate market niche?
When writing your boilerplate, consider your target audience: industrialists or consumers. Focus on what makes your company special.
-
Keep It Brief
The boilerplate shouldn't take long—it should not be more than 100 words. It is not an objective to give readers (and journalists) every piece of information they might need, but enough information to keep them interested.
-
Substantiate with Facts/Stats
When stating your company's performance, back up claims with stats. Regardless of whether the data refers to revenue, customer count, or recognition, stats lend credibility to what would otherwise be merely personal assertions regarding the company's success.
-
Call to Action (CTA)
You don't want your boilerplate to end without trying for a substantial result. It will be useful to add a call to action at the end of the PR to compel readers to visit your website or get more details. For example:
"For more information, please visit [website URL] or contact us at [phone number/email]."
This directs readers to your website for further engagement or provides an easy way for them to reach you.
Press release Boilerplate Examples
- Impact Signs: Established in 1989, Impact Signs focuses on the design, manufacturing, and installation of premium dimensional letters and custom logo signs for businesses across the country. Its innovative designs and commitment to customer service have established it as a prominent name in the industry.
- Aveya Beauty: This brand produces high-quality beauty products designed to enhance physical appearance and personal confidence. Committed to excellence and customer satisfaction, its formulations are endorsed by professionals and consumers across the globe.
- HeartfeltBooks.com: Established in 2012, HeartfeltBooks.com allows individuals to express their deepest thoughts, feelings, and memories through personalized books. With more than 500 verified five-star reviews, HeartfeltBooks.com is proud to assist customers in celebrating meaningful relationships.
Conclusion: Why Your Boilerplate Matters
The press release boilerplate appears in the last part of the press release, yet its impact is enormous. It is your company's opportunity to present itself to the media, providing necessary information about your company, its position, and contacts.
An enlightening and engaging boilerplate will generate the right level of interest for editors and reporters to research your company. Since it enables you to form a good opinion, paying attention to this part is vital.
Looking to create the perfect press release? Call us today to contact our editor and get your press release strategy right.
Your Perfect Press Release is Here
Your readers must be aware of your company's news and developments. A finely crafted press release will ensure your story receives the attention it deserves.
You may require help with the creation of your press copy, distribution, or even a fine boilerplate. Riyo Advertising is here to guide you through the process.
Contact us now to get in touch with any of them and enhance your brand presence online. Make your press release as effective as possible—reach 9821984000 now or visit Riyo Advertising Press Release Services.