Times of India Classified Ad Rates Jaipur: Complete Guide for 2026
Times of India Classified Ad Rates Jaipur: Complete Guide for 2026
Table of Contents
What Are Times of India Classified Ad Rates in Jaipur?
Why Does the Edition Choice Matter in Jaipur?
What Are All the TOI Jaipur Edition Rates?
TOI Jaipur Main and Upcountry Editions
City Supplement and Education Edition
Economic Times Rates in Jaipur
What Is the Difference Between TOI Jaipur, TOI Jaipur City, and TOI Jaipur Upcountry?
How to Choose the Right Edition for a Jaipur Classified Ad
Common Mistakes When Booking a Jaipur TOI Classified Ad
How Much Does a Times of India Classified Ad in Jaipur Actually Cost?
What Are Times of India Classified Ad Rates in Jaipur?
Times of India classified ad rates in Jaipur vary by edition, zone, and format. Rates start at ₹10 per sq cm for Times of Ajmer and reach ₹120 per sq cm for the main TOI Jaipur edition. Zonal Plus inserts for Alwar, Jodhpur, Kota, and Udaipur sit at ₹18–₹21 per sq cm. ET Jaipur at ₹14–₹15 per sq cm is the most affordable business publication in the region.
Jaipur is the central booking hub for all statewide Rajasthan classified campaigns — covering major cities from Ajmer and Alwar in the northeast to Jodhpur, Kota, and Udaipur in the southwest. One booking conversation can place ads across the entire state.
One thing that stood out when going through this rate card: every TOI Jaipur edition carries identical Block Forum and Multi Column rates. That's uncommon. It means you can choose a wider ad format for more visual impact without paying a premium — which changes the cost calculation compared to cities like Patna or Nagpur where Multi Column can be three times the Block Forum rate.
Why Does the Edition Choice Matter in Jaipur?
Because the right edition depends almost entirely on geography — and Jaipur's edition network is unusually well-structured for statewide campaigns.
TOI Jaipur (TOIJ) at ₹120 per sq cm is the premium English city edition with identical Block Forum and Multi Column rates — larger format ads at no extra cost.
TOI Jaipur Upcountry (TOIJUC) has the most unusual pricing in the group: ₹80 base versus ₹50 add-on. The ₹30 per sq cm gap between base and add-on is the largest in this entire group. Confirm which rate applies to your format before booking.
Four zonal Plus inserts at ₹18–₹21 per sq cm cover Alwar, Jodhpur, Kota, and Udaipur — hyperlocal reach across Rajasthan's major secondary cities at minimal cost.
Education Times Jaipur and Jaipur Times both charge ₹47 per sq cm with identical pricing structures, making them easy to book together for complementary city coverage.
What Are All the TOI Jaipur Edition Rates?
TOI Jaipur Main and Upcountry Editions
| Edition | Code | Base Rate (₹/sq cm) | Add-on (₹/sq cm) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|
| Times of India – Jaipur | TOIJ | 120 | 115 | 120 | 115 |
| Times of India – Jaipur City | TOIJC | 100 | 90 | 100 | 90 |
| Times of India – Jaipur Upcountry | TOIJUC | 80 | 50 | 80 | 50 |
| Times of Ajmer | AJMP | 11 | 10 | 11 | 10 |
City Supplement and Education Edition
| Edition | Code | Base Rate (₹/sq cm) | Add-on (₹/sq cm) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|
| Jaipur Times | JAIT | 47 | 42 | 47 | 42 |
| Education Times – Jaipur | EDTJ | 47 | 42 | 47 | 42 |
Zonal Plus Inserts
| Edition | Code | Base Rate (₹/sq cm) | Add-on (₹/sq cm) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|
| Alwar Plus | ALVP | 21 | 19 | 21 | 19 |
| Kota Plus – Jaipur | KTP | 21 | 19 | 21 | 19 |
| Jodhpur Plus | JOP | 20 | 18 | 20 | 18 |
| Udaipur Plus | UDP | 20 | 18 | 20 | 18 |
Rates are in force from July 9, 2020, for Classified Display Block Forum and Multi Column formats. Always confirm current rates with the TOI Jaipur booking desk before placing your order.
Times of Ajmer (AJMP) at ₹10–₹11 per sq cm is both the lowest-cost TOI edition in the Jaipur group and one of the lowest-priced TOI editions in Rajasthan. It's a standalone edition — not included in the Jaipur city or upcountry runs — and covers Ajmer and surrounding districts separately.
Economic Times Rates in Jaipur
ET Jaipur is the Times Group's business newspaper for Rajasthan. At ₹14–₹15 per sq cm with identical Block Forum and Multi Column rates, it's the most cost-effective business publication in the region — and the most underused.
| Publication | Edition | Code | Base Rate (₹/sq cm) | Add-on (₹/sq cm) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|---|
| The Economic Times | Jaipur | ETJ | 15 | 14 | 15 | 14 |
ET Jaipur is priced at just over one-eighth the TOI Jaipur rate. For recruitment, finance, B2B, and professional services classified ads, ET reaches the right audience at a fraction of the cost. Business advertisers in Rajasthan regularly overspend by defaulting to TOI Jaipur when ET Jaipur would have reached their actual audience more efficiently.
Combining both — TOI Jaipur at ₹120 per sq cm plus ET Jaipur at ₹15 per sq cm — gives complete English general and business readership coverage across Jaipur for approximately ₹135 per sq cm combined.
What Is the Difference Between TOI Jaipur, TOI Jaipur City, and TOI Jaipur Upcountry?
Three editions, three distinct scopes.
TOI Jaipur (TOIJ) at ₹120 per sq cm is the main broadsheet with the widest Jaipur-zone distribution — right for government notices, large recruitment drives, premium real estate, and any campaign where maximum reach and TOI masthead authority matter.
TOI Jaipur City (TOIJC) at ₹100 per sq cm is the city-contained edition targeting Jaipur city readers only. For advertisers whose audience is entirely within the city, this saves ₹20 per sq cm versus the main edition without sacrificing meaningful city reach. Local retail, neighbourhood services, city-specific property — all of these belong here.
TOI Jaipur Upcountry (TOIJUC) at ₹80 per sq cm base covers Rajasthan's smaller towns and districts beyond Jaipur city. The ₹80 base versus ₹50 add-on gap is the largest in this group and needs to be confirmed with the booking desk before finalising your format. Don't assume the add-on rate applies without checking.
How to Choose the Right Edition for a Jaipur Classified Ad
Steps before booking:
Define your geography — Jaipur city only, wider Jaipur zone, specific Rajasthan cities like Jodhpur or Udaipur, or statewide Rajasthan?
Choose your audience category — business and professional readers (ET Jaipur), education seekers (Education Times Jaipur classified rate), urban lifestyle consumers (Jaipur Times), or broad city readership (TOI Jaipur or TOI Jaipur City).
Compare TOI Jaipur vs TOI Jaipur City — if your campaign targets Jaipur city only, TOI Jaipur City at ₹100 per sq cm saves ₹20 per sq cm without meaningful loss of city reach. That saving compounds across multiple insertions or larger ad sizes.
Use Plus inserts for secondary city targeting — Alwar, Jodhpur, Kota, and Udaipur Plus inserts at ₹18–₹21 per sq cm extend a Rajasthan campaign to four additional major cities for minimal incremental spend.
Book Times of Ajmer separately — at ₹10–₹11 per sq cm, it covers Ajmer and surrounding districts. It's not part of the Jaipur city or upcountry runs.
Book Education Times Jaipur and Jaipur Times together for education campaigns — identical rates at ₹47 per sq cm each, both with matching Multi Column pricing. Combined city coverage at a predictable cost.
Common Mistakes When Booking a Jaipur TOI Classified Ad
Most errors come from three places: paying the main edition rate when the city edition covers the audience, missing the Plus inserts for secondary cities, and misreading the Upcountry rate structure.
- ❌ Booking TOI Jaipur at ₹120 per sq cm when TOI Jaipur City at ₹100 per sq cm covers the same city audience — ₹20 per sq cm saving that compounds over multiple insertions.
- ❌ Missing the four Rajasthan Plus inserts — Alwar, Jodhpur, Kota, and Udaipur at ₹18–₹21 per sq cm are among the most affordable statewide options in the Times Group. Frequently overlooked by advertisers focused only on Jaipur city.
- ❌ Overlooking Times of Ajmer — at ₹10–₹11 per sq cm, the lowest-cost TOI edition in the group. Often missed entirely by advertisers unfamiliar with the regional rate card.
- ❌ Assuming TOI Jaipur Upcountry has a straightforward rate structure — the ₹80 base versus ₹50 add-on gap must be confirmed with the booking desk before finalising your format.
- ❌ Skipping ET Jaipur for business-category ads — at ₹14–₹15 per sq cm, it delivers a focused business audience at one-eighth the TOI Jaipur rate. One of the most underused editions in Rajasthan.
- ❌ Missing booking deadlines — each edition has a cut-off, typically 1–2 days before publication. Confirm deadlines for all editions when planning a statewide campaign.
How Much Does a Times of India Classified Ad in Jaipur Actually Cost?
A TOI Jaipur classified display ad costs between ₹60 and ₹720 for a 6 sq cm insertion. Jaipur rates are well below major metros — Mumbai, Pune, Kolkata — and the identical Block Forum and Multi Column pricing across all editions makes cost calculation simpler than in most other city groups.
| Scenario | Edition | Size | Estimated Cost |
|---|---|---|---|
| Most affordable Rajasthan district | Times of Ajmer | 6 sq cm | ~₹60–₹66 |
| Business audience | ET Jaipur | 6 sq cm | ~₹84–₹90 |
| Jodhpur / Udaipur hyperlocal | Jodhpur Plus / Udaipur Plus | 6 sq cm | ~₹108–₹120 |
| Alwar / Kota hyperlocal | Alwar Plus / Kota Plus | 6 sq cm | ~₹114–₹126 |
| City supplement / education | Jaipur Times / Education Times Jaipur | 6 sq cm | ~₹252–₹282 |
| Jaipur upcountry | TOI Jaipur Upcountry | 6 sq cm | ~₹300–₹480 |
| Jaipur city targeted | TOI Jaipur City | 6 sq cm | ~₹540–₹600 |
| Premium Jaipur city | TOI Jaipur | 6 sq cm | ~₹690–₹720 |
All four Rajasthan zonal Plus inserts together — covering Alwar, Jodhpur, Kota, and Udaipur — cost approximately ₹78–₹82 per sq cm combined. Statewide secondary city coverage at a rate lower than most single-city supplements anywhere else in this series.
FAQ: Times of India Classified Ad Rates Jaipur
Q1: What is the cheapest classified ad option in the TOI Jaipur group?
Times of Ajmer (AJMP) at ₹10–₹11 per sq cm — the floor for the entire Jaipur group. For major secondary cities in Rajasthan, Jodhpur Plus and Udaipur Plus at ₹18–₹20 per sq cm and Alwar Plus and Kota Plus at ₹19–₹21 per sq cm are next. ET Jaipur classified rate at ₹14–₹15 per sq cm is the most affordable city-level option for business audiences.
Q2: What is the difference between Jaipur Times and Education Times Jaipur?
Same price, different audiences. Both are ₹42–₹47 per sq cm with identical Multi Column rates. Jaipur Times is the city lifestyle supplement — consumer, property, general services, urban lifestyle. Education Times Jaipur classified ads target students, parents, and educators — coaching institutes, colleges, professional programmes. For education advertisers, booking both together gives complementary city coverage at a combined rate of approximately ₹84–₹94 per sq cm. At these rates, there's rarely a reason to book only one.
Q3: How do I reach readers in Jodhpur, Udaipur, Kota, and Alwar from Jaipur?
The four zonal Plus inserts — Jodhpur Plus (JOP), Udaipur Plus (UDP), Kota Plus (KTP), and Alwar Plus (ALVP) — are all managed from Jaipur at ₹18–₹21 per sq cm. All four carry identical Block Forum and Multi Column rates. Booking them together covers Rajasthan's major secondary cities for a combined base rate of approximately ₹82 per sq cm. For any statewide Rajasthan campaign, these four inserts are the most cost-efficient way to extend beyond Jaipur city.
Q4: Is TOI Jaipur City better than TOI Jaipur for local advertisers?
For campaigns targeting Jaipur city only, yes. TOI Jaipur City (TOIJC) classified rate is ₹100 per sq cm versus ₹120 per sq cm for the main edition — a ₹20 per sq cm saving with comparable city reach. Both editions carry identical Block Forum and Multi Column rates. The main TOI Jaipur edition is worth the higher rate when the campaign needs the broadest Jaipur-zone distribution, including areas beyond the city boundary. For everything city-specific, TOI Jaipur City is the right choice.
Q5: What does TOI Jaipur Upcountry cover and why is its pricing unusual?
TOI Jaipur Upcountry (TOIJUC) covers Rajasthan's smaller towns and districts beyond Jaipur city. The unusual part: the base rate is ₹80 per sq cm but the add-on drops to ₹50 per sq cm — a ₹30 per sq cm gap that's larger than any other edition in this group. Always confirm with the TOI Jaipur booking desk which rate applies to your specific format before placing the order. Don't assume.
Q6: Should I book ET Jaipur or TOI Jaipur for recruitment classified ads?
Depends on the role. For business, finance, IT, and management recruitment in Jaipur, ET Jaipur at ₹14–₹15 per sq cm reaches a focused professional readership at roughly one-eighth of the TOI Jaipur rate. For broader recruitment — government roles, general professional, blue-collar — TOI Jaipur or TOI Jaipur City reaches a wider demographic. For maximum recruitment reach across both audiences, combining both editions costs approximately ₹134–₹135 per sq cm combined.
Q7: Are TOI Jaipur classified ad rates negotiable?
Published rates are standard. Multi-edition bookings across the Rajasthan network sometimes qualify for bundled pricing. Ask before confirming separate insertion orders. Get any agreed rate in writing.
Which Times of India Jaipur Edition Should You Choose?
Times of India classified ads in Jaipur offer one of the most geographically flexible edition networks in the Times Group — from ₹10 per sq cm in Ajmer to ₹120 per sq cm for the premium city edition. For most city advertisers, TOI Jaipur City at ₹100 per sq cm is the better starting point over the main edition. For statewide Rajasthan campaigns, the four Plus inserts at ₹18–₹21 per sq cm deliver secondary city reach at a combined cost that's hard to match anywhere else in the network.
Education advertisers should book Education Times Jaipur during coaching and admission season — particularly between January and June. Business advertisers should start with ET Jaipur before considering TOI. And anyone targeting Ajmer district specifically should note that Times of Ajmer is a separate booking, not included in the city or upcountry editions.
Always verify current rates directly with the TOI Jaipur booking desk before placing your order. The rate card has been in force since July 2020 and may have been updated.
Next steps:
Identify your target geography — Jaipur city, specific Rajasthan secondary cities, or statewide — and match it to the correct edition codes using the rate tables above.
Compare TOI Jaipur versus TOI Jaipur City for city-level campaigns — the ₹20 per sq cm saving compounds across multiple insertions.
Contact the TOI Jaipur booking desk or place your order through Riyo Advertising — an authorised Times of India booking partner covering Jaipur, Rajasthan, and all regional Plus insert editions. They confirm rates, handle the insertion order, and send you a reference number without navigating the TOI desk yourself.
Planning a classified ad campaign across Jaipur and Rajasthan? Use the edition rate tables above to build your multi-city plan, then confirm current pricing and book directly through Riyo Advertising.
Internal links to add:
Times of India Classified Ad Rates Mumbai – Complete Guide
Times of India Classified Ad Rates Lucknow – Complete Guide
Times of India Classified Ad Rates Pune – Complete Guide
External links to add:
