Advertising Newspaper Cost in India

Book The Hindu Advertisement Online | Ad Rates 2026 | Riyo Advertising

Book The Hindu Advertisement Online | Ad Rates 2026 | Riyo Advertising

Last updated: May 2026

Book The Hindu Advertisement Online | Ad Rates 2026 | Riyo Advertising

India's Best Source for Jobs and Classifieds and Display Advertisements in The Hindu

When South India's professionals are seeking jobs, they read The Hindu. When employers need to reach the very best talent, they advertise in The Hindu. The Hindu was founded in 1878 in Chennai, and is not only one of India's oldest English-language newspapers - it is the newspaper of the educated professional class, and a readership no employer, educational institution or brand can afford to overlook.

With its robust print editions in Chennai, Bangalore, Hyderabad, Delhi, Mumbai, Coimbatore, Madurai, Visakhapatnam, Kochi, Thiruvananthapuram, Mangalore and Tiruchirapalli, The Hindu is unbeatable in geographic coverage in South India, and has respectable coverage in the North.

At Riyo Advertising, we offer a streamlined process for booking The Hindu classifieds (jobs for today, Sunday jobs, matrimonials, property, public notices) quickly, easily and affordably.

About Riyo Advertising

One of the most experienced newspaper advertising agencies in India, Riyo Advertising has been around for more than 2 decades and has been successful in booking classified and display ads in leading newspapers in India. Already, we have had over 50,000 ads placed in The Hindu alone, by corporates, PSUs, institutions and government agencies and individuals across India. We are familiar with all the editions, all the rates and all the deadlines.

  • 📞 Call or WhatsApp: +91 98219 84000   +91 96996 06000   +91 86571 12011
  • 🌐 Website: riyoadvertising.com
  • 👤 Ask for: Jyostna or Dinesh

Key Facts About The Hindu

Detail Information
Established 1878, Chennai — one of the oldest English-language newspapers in India
Language English
Readership Over 2,500,000 daily (print + digital)
Primary Audience Educated professionals — engineers, doctors, academics, government officers, bankers, business managers
Print Editions Chennai, Bangalore, Hyderabad, Delhi, Mumbai, Coimbatore, Madurai, Vishakhapatnam, Kochi, Thiruvananantapuram, Mangalore and Tiruchirapalli
Majority Region Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala
Strongest Sections The Hindu Opportunities (jobs), Matrimonial, Property Plus

The Hindu Ad Rates 2026

Rates depend on edition, format, placement and day of publication. The following are current The Hindu ad rates 2026 estimates. Call Riyo Advertising for precise prices and combo rates.

Ad Type Description Estimated Rate (2026)
Classified Text (ROL) Run-on-line text ads for jobs, matrimonials, etc. ₹300 – ₹900 per line
Classified Display Ads with borders, logos, or images in classified section. ₹350 – ₹1,200 per sq cm
Recruitment / Appointment Display Jobs and hiring ads in The Hindu Opportunities. ₹400 – ₹1,500 per sq cm
Main Paper Display (B&W) Inside the main newspaper, black and white. ₹500 – ₹1,000 per sq cm
Main Paper Display (Colour) Colour display ads on key pages. ₹700 – ₹1,400 per sq cm
Front Page / Page 3 (Colour) Highest-impact placements. ₹1,200 – ₹2,500+ per sq cm
Half Page Ad High visibility in city-specific editions. Starting ₹18 Lakhs+
Full Page Ad All-India or metro-specific coverage. Starting ₹40 Lakhs+

Edition Note

Chennai, Bangalore and Delhi editions are available at a higher price than other editions like Madurai/Mangalore. Sunday editions sell for more as readership is larger. Call Riyo Advertising for a customised quote.

What Can You Advertise in The Hindu Classifieds?

One of the most popular sections in Indian print media is the Hindu classified section particularly on Sundays. Below, you'll find a complete list of all categories you can book for.

Category Best Day(s) Notes
Jobs / Recruitment Sunday (primary), Wednesday Highest response volume of any classified category
Matrimonial Sunday Peak readership; reaches educated, professional families
Property / Real Estate Saturday & Sunday Aligns with Property Plus supplement
Education / Admissions Monday & Wednesday Aligns with Education Plus supplement
Obituary / Remembrance Any day Dedicated page; concessional rates apply
Name Change / Legal Notice Any day Scanned affidavit copy required (max 6 months old)
Lost & Found Any day Essential for legal documentation
Automobiles Any day Suited to individual sellers and dealerships
Tenders / Public Notices Any day Accepted by courts and government bodies as a qualified publication
Business Announcements Any day AGM notifications, IPO announcements, corporate notices

The Hindu Opportunities — India's Premier Recruitment Classifieds

The Hindu Opportunities jobs section and recruitment classifieds section is the most trusted for professional hiring in South India and can be argued most of India. Here's why it's always the top pick of employers.

Why Recruiters Advertise Jobs in The Hindu

  • Target Readers: The Hindu targets the highly educated segment of society including engineers, doctors, government officials, academics, bankers and business managers. People who read and apply when you post a job in The Hindu are the ones who read carefully and apply with intention.
  • The No. 1 Recruitment Platform in South India: For hiring in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka or Kerala, The Hindu has the most responsive, qualified job seekers in the south in English language newspapers.
  • Government and PSU Jobs: The Hindu regularly features Government and PSU job notifications, PSU job vacancies and bank PO positions. The Hindu classifieds is scanned daily by thousands of job seekers to find jobs in the Government Sector.
  • Sunday Response: Our data from Riyo Advertising shows that a job ad published in The Hindu on Sunday gets 3 to 5 times the number of responses compared to any other day of the week. If you're booking for one day, reserve Sunday.

What Comes Up in The Hindu Sunday Jobs Section

  • Business and institutional job postings
  • Walk-in interview notices
  • Government job vacancies (State & Central)
  • Faculty and Teaching positions (colleges & Universities)
  • IT and tech jobs, especially of the Bangalore and Hyderabad editions
  • All the Pharma and Healthcare hiring requirements in the South India medical field

The Hindu Supplements — A Guide for Advertisers

The Hindu advertises on a variety of supplements which allow advertisers to target specific audience groups.

1. The Hindu Opportunities (Careers & Recruitment)

  • Suitable for: Corporates, PSUs, government departments, hospitals, IT companies, educational institutions and NGOs.
  • Primary publication: Every Sunday and secondary every Wednesday.
  • Focus: Jobs, appointments, walk-in interviews, government vacancies and academic hiring.

2. Property Plus (Real Estate)

  • Frequency: Published on Saturdays.
  • Focus: Property listings, new project launches, real estate market analysis, and home buying guides.
  • Best for: Builders, developers, housing finance companies, and individual property sellers in Chennai, Bangalore and Hyderabad.

3. Metro Plus (Lifestyle & City Events)

  • Frequency: Published Monday to Saturday.
  • Focus: Lifestyle, entertainment, food, fashion, arts and urban events.
  • Best for: Restaurants, luxury brands, event promoters, FMCG brands and experiential retail aimed at the upper-middle-class urban consumer.

4. Education Plus (Academics & Admissions)

  • Frequency: Published on Mondays.
  • Focus: School and college admissions, competitive exam updates, study abroad, and coaching institutes.
  • Best for: Schools and universities, coaching institutes, and vocational training institutes, especially during the admission period (January to May) of competitive exams, school admission tests, or study abroad.

5. Young World (Youth & Students)

  • Frequency: Published on Saturdays.
  • Focus: Education, career guidance, and youth culture for school-level readers.
  • Best for: Brands for children, tutoring services, academic publishers and admissions advertising aimed at the student and parent market simultaneously.

6. Obituary / Remembrance

  • Frequency: Daily.
  • Focus: A dedicated space for Obituary, Death Anniversary, Condolence, and Remembrance messages.
  • Note: Special concessional rates are offered for these sensitive announcements to support families in their time of need.

7. Tenders & Public Notices Section

  • Focus: Tender Invitations, Statutory Public Notices, Court Notices, and Corporate Announcements.
  • Legal Standing: The Hindu is widely accepted by courts, government bodies, and regulatory authorities as a qualified publication for legal notice requirements — particularly in Tamil Nadu, Andhra Pradesh, and Karnataka.

Instant Online Booking for The Hindu Classifieds

Riyo Advertising provides a seamless portal to book classified ads across all major The Hindu categories.

Category Recommended Days Key Requirement
Jobs / Recruitment Sunday (primary), Wednesday Best response for Hindu classifieds jobs today.
Matrimonial Sunday Peak response day across all South Indian editions.
Property / Rental Saturday & Sunday High weekend readership for Property Plus.
Education / Admissions Monday & Wednesday Aligns with Education Plus publication.
Name Change Any Day Scanned Affidavit copy (max 6 months old) is mandatory.
Obituary / Remembrance Daily Published on a dedicated, concessional-rate page.
Tenders / Public Notices Any Day Accepted by courts and govt. bodies as qualified publication.
Lost & Found Any Day Essential for legal documentation purposes.
Automobiles Any Day Best for individual buyers/sellers and dealerships.

Best Days to Book Your Hindu Advertisement

For the best Return on Investment (ROI) we suggest running your advertisements on these popular days:

Day Best Category Reason
Sunday Jobs, Matrimonial, General Classifieds Highest print readership of the week; 3–5× response rate for job ads
Wednesday Recruitment, Appointments Secondary Opportunities supplement publication
Saturday Real Estate, Property Property Plus supplement; high weekend readership
Monday Education, Admissions Education Plus supplement
Any Day Obituary, Legal Notices, Tenders, Name Change, Lost & Found No readership dependency; published in standard edition

Tips for Cost-Efficient Advertising in The Hindu

  • Target Sundays for Jobs: Based on booking data from Riyo Advertising, Sunday job ads get 3 to 5 times more responses than ads placed on weekdays.
  • Be Concise in Classified Text Ads: Your charge is for each line. Provide concise copy — list job title, essential qualifications, experience needed and a single way of reaching someone. Nothing more.
  • Use Enhancements Selectively: Extra charges exist for bold text, tick marks and background colour but can be a worthwhile enhancement in a crowded classifieds section.
  • Book 48 Hours Ahead: Complete the booking two or more days before the publication date. For Sunday ads, book by Thursday at 4:00 PM.
  • Inquire About Bulk and Package Deals: Multiple insertions in editions (e.g. Chennai + Bangalore + Hyderabad) are eligible for discounts. Multi-insertion and multi-city packages can be bought at a 15% discount from Riyo Advertising.

Exclusive Online Offers for The Hindu Ad Bookings (2026)

Get the most for your ad spend with our exclusive online offers:

Offer Details
Welcome Offer Flat 5% off your first ad booking.
Returning User Discount Flat 10% off your second order.
Volume Discount "Buy 4, Get 1 Free" — ideal for weekly classifieds.
Category Packages Special pricing bundles for Recruitment, Matrimonial, Property, and Obituary.

How to Book a The Hindu Classified Ad Online — 5 Steps

  1. Apply Your Criteria: Choose your Category (Jobs/Recruitment, Matrimonial, Name Change), Ad Format (Text or Display) and Edition (Chennai, Bangalore, Hyderabad, All India, etc.).
  2. Select a Heading: Pick the correct subheading for your ad to ensure it shows up under the right heading. For jobs, this is a selection of the applicable industry group.
  3. Choose a Publication Date: Select a date from our calendar. If you are posting a recruitment advertisement, choose Sunday. Any day is good for government job notices, but Sunday has more impact.
  4. Write Your Ad: Take advantage of our live preview tool to write and format your ad. Include job title, required qualifications, years of experience and contact information for job ads. Keep it concise.
  5. Pay Securely: Pay with Credit/Debit Card, UPI or Net Banking. An instant e-receipt will be sent to you when confirmed.

Understanding The Hindu Ad Pricing

Pricing Models

  • Classified Text Ads (ROL): Paid per line. Commonly at least 3–5 lines are required.
  • Classified Display Ads: Paid per square centimetre. Use of logos, colour and custom fonts is allowed.
  • Main Paper Display Ads: Pay per sq cm, with premium loadings for Page 1, Page 3 and back page.

Key Cost Factors

  • Edition: Chennai carries the highest base rate. Regional editions are much more affordable and work well for localised campaigns such as Madurai or Mangalore.
  • Day of Publication: The Sunday edition enjoys higher readership and therefore higher value across all print mediums, especially in the jobs classified section.
  • Extras: Bold text, tick marks and background colour include a small additional charge, but boost response rates. Logo insertion also boosts response rates at no extra cost.
  • Combo Pricing: Booking the Chennai + Bangalore + Hyderabad editions together offers a discount compared to booking each edition separately.

Frequently Asked Questions

The classified text ads (ROL) charges begin at ₹300 per line. The price of classified display ads is ₹350 per sq cm. The rates are subject to change depending on the edition and day of publication. The rates for the Chennai edition and Sunday are more expensive. Get a precise quote for your particular need by contacting Riyo Advertising.

The deadline for Sunday ads is Thursday at 4:00 PM. Please make all bookings 48 hours in advance of the desired publication date.

Sunday. The Hindu job ads on Sundays get 3 to 5 times the number of responses as the same ads on weekdays, based on Riyo Advertising data from a sample of thousands of job ad bookings.

The flagship edition with the largest circulation in South India is the Chennai edition followed by the Bangalore and the Hyderabad editions. If you're looking to reach all around South India, a package for all three editions is best.

Yes. The Hindu is a qualified newspaper that has been accepted by courts, government and regulatory agencies for the purposes of statutory notices, especially in the states of Tamil Nadu, Andhra Pradesh and Karnataka.

A scanned copy of the Affidavit is needed, dated within the past 6 months. The team at Riyo Advertising can help you and your team understand the proper format.

Yes. Bookings can be made for any single edition (e.g., Only Hyderabad, Only Coimbatore) or for any combination of editions simultaneously. The rates for regional editions are lower than the rates for metro editions.

Click the Matrimonial option on our booking portal, pick Sunday as the day you want to publish, compose your ad (community, age, profession, contact) and pay securely online. Matrimonial ads sell best on Sunday in all the South Indian newspapers.

Yes. We offer discounts of up to 15% for multi-insert and multi-city packages, and a "Buy 4 Get 1 Free" discount for those who place weekly classifieds.

The Hindu's audience is heavily weighted towards educated professionals — engineers, doctors, academics, government officials and business managers. For employers who want quality rather than quantity of applications, there is no other print medium in South India which can match the quality of The Hindu's readers for recruitment.

Why Book Your The Hindu Ad Through Riyo Advertising?

With its deep understanding of The Hindu, Riyo Advertising has placed 50,000+ ads in The Hindu — from Chennai to Coimbatore to Kochi, across all 12 print editions. Knowing the deadlines, rate structures and best practices for all categories.

  • The Hindu Specialists: No other agency knows The Hindu editions — from Chennai to Coimbatore to Kochi — the way Riyo Advertising does.
  • Recruitment Specialists: We have assisted thousands of companies ranging from startups to PSUs to multi-national companies to create ads for recruitment which attract the right individuals. Your copy will be reviewed by our team for clarity, completeness and line efficiency prior to submission.
  • Transparent, All-Inclusive Pricing: The price you are quoted is the price you pay. No extra fees or last-minute extras.
  • Full-Service Support: We make sure your ad copy is in the right format and contains all the information candidates need to take action.
  • Pan-India Reach: Along with The Hindu, Riyo Advertising places ads in all major Indian newspapers — making us a one-stop-shop for national and regional print campaigns.
  • 📞 Call or WhatsApp: +91 98219 84000   +91 96996 06000   +91 86571 12011
  • 🌐 Website: https://riyoadvertising.com/
  • 👤 Ask for: Jyostna or Dinesh

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Deborah Priyadharshini is a content writer at Riyo Advertising, where she creates clear, accurate, and reader-focused content across multiple industries. Her work covers newspaper advertising, legal notices, marketing communication, finance-related topics, and technology-focused subjects. She specialises in writing content that is easy to understand, compliant with industry requirements, and suited for both businesses and the general public. With a strong eye for detail and clarity, Deborah focuses on helping brands communicate their message in a simple and trustworthy way.