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Book Times of India Advertisement Online | Ad Rates 2026 | Riyo Advertising
Last updated: May 2026
Book Times of India Advertisement Online | Ad Rates 2026 | Riyo Advertising
India's Best Source for Jobs and Classifieds and Display Advertisements in Times of India
When India's professionals are seeking jobs, they read the Times of India. When employers need to reach the broadest base of qualified talent across the country, they advertise in the Times of India. Founded in 1838 in Mumbai, the Times of India is not only India's oldest English-language daily still in continuous publication — it is the world's largest-selling English-language broadsheet by paid circulation, and the first choice for employers, brands and institutions that need genuine pan-India reach.
With print editions in Mumbai, Delhi, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Lucknow, Jaipur, Chandigarh, Kochi, Bhubaneswar, Nagpur, Patna, Ranchi, Surat, Vadodara, and Coimbatore, the Times of India is the only English-language newspaper that reaches North, West, South, and East India simultaneously.
At Riyo Advertising, we offer a streamlined process for booking Times of India classifieds — jobs, Sunday jobs, matrimonials, property, public notices — quickly, easily and affordably.
About Riyo Advertising
Riyo Advertising is among the most experienced newspaper advertising agencies in India that has more than 2 decades of experience in bookings of classified and display ads in all major newspapers in India. It is not the number of advertisements which we have placed in the Times of India alone that matters, but the fact that we have placed over 50,000 advertisements for corporates, PSUs, MNCs, educational institutions, Government departments and individual advertisers in India. We're familiar with every TOI edition, every rate card and every deadline — ensuring that your ad gets to your readers without delays or surprises.
- 📞 Call or WhatsApp: +91 98219 84000 +91 96996 06000 +91 86571 12011
- 🌐 Website: riyoadvertising.com
- 👤 Ask for: Jyostna or Dinesh
Key Facts About Times of India
| Detail | Information |
|---|---|
| Founded | 1838, Mumbai — India's oldest English-language daily newspaper still in continuous publication |
| Language | English |
| Readership | 7.5 million+ daily readers (print + digital); the world's largest-selling English-language broadsheet by paid circulation |
| Primary Audience | Urban professionals, business leaders, students, government officials, and the aspirational middle and upper-middle class across India |
| Print Editions | Mumbai, Delhi, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Lucknow, Jaipur, Chandigarh, Kochi, Bhubaneswar, Nagpur, Patna, Ranchi, Surat, Vadodara, and Coimbatore |
| Dominant Geography | Pan-India — the only English newspaper with genuine national reach across North, West, South, and East India |
| Strongest Sections | Times of India Ascent (jobs), Matrimonial, Times Property |
Times of India Ad Rates 2026
Rates are subject to change for each edition, format, placement and day of printing. The following are current Times of India ad rates 2026 estimates. For precise quotes and bespoke combo packages, make sure to get in touch with Riyo Advertising.
| Ad Type | Description | Estimated Rate (2026) |
|---|---|---|
| Classified Text (ROL) | Run-on-line text ads for jobs, matrimonials, notices | ₹500 – ₹1,200 per line |
| Classified Display | Ads with borders, logos, or images in classified section | ₹600 – ₹1,800 per sq cm |
| Recruitment / Appointment Display | Jobs and hiring ads in TOI Ascent | ₹700 – ₹2,000 per sq cm |
| Main Paper Display (B&W) | Inside the main newspaper, black and white | ₹800 – ₹1,800 per sq cm |
| Main Paper Display (Colour) | Colour display ads on key pages | ₹1,200 – ₹2,800 per sq cm |
| Front Page / Page 3 (Colour) | Highest-impact placements — Jacket, Strip, or Front Page Solus | ₹2,500 – ₹6,000+ per sq cm |
| Half Page Ad | High visibility in metro-specific or all-India editions | Starting ₹35 Lakhs+ |
| Full Page Ad | All-India or multi-city edition coverage | Starting ₹75 Lakhs+ |
Edition Note
Mumbai and Delhi rates are the highest in the country, followed by Bangalore and Kolkata. Smaller editions like Lucknow, Patna or Ranchi are much smaller in quantity and perfect for regional campaigns. The Sunday editions and especially the Sunday Times are sold at a premium in all formats as they get the largest weekly readership. Check with Riyo Advertising for current rates and multi-edition package pricing.
What Can You Advertise in Times of India Classifieds?
Times of India classifieds is the biggest English-language classifieds section in India, covering all the major categories for individual and business advertisers.
| Category | Best Day(s) | Notes |
|---|---|---|
| Jobs / Recruitment | Sunday (primary), Wednesday | Highest response volume; TOI Ascent is India's No. 1 jobs supplement |
| Matrimonial | Sunday | Peak readership; reaches professionals across all communities and regions |
| Property / Real Estate | Saturday & Sunday | Aligns with Times Property supplement; high weekend buyer intent |
| Education / Admissions | Monday & Wednesday | Aligns with Times Edu publication; strong in admission season |
| Obituary / Remembrance | Any day | Dedicated page; concessional rates apply |
| Name Change / Legal Notice | Any day | Scanned affidavit copy required (max 6 months old) |
| Lost & Found | Any day | Essential for legal documentation and record purposes |
| Automobiles | Any day | Suited to individual sellers, dealers, and auto brands |
| Tenders / Public Notices | Any day | Widely accepted by courts, government bodies, and regulatory authorities |
| Business Announcements | Any day | AGM notices, IPO announcements, corporate statutory ads |
Times of India Ascent — India's No. 1 Recruitment Classifieds
Times of India Ascent is the most reliable and widely-read jobs and recruitment classifieds supplement in India. Distributed in 19+ editions pan-India, no other English-language print medium reaches more job seekers with requisite skills. For the reasons listed below, Times of India is the preferred job platform of top employers in India.
Why Recruiters Advertise Jobs in Times of India
- Qualified, Pan-India Readership: The Times of India's audience spans India's entire professional spectrum — IT professionals in Bangalore and Hyderabad, finance and banking professionals in Mumbai, government and administrative officials in Delhi and Lucknow, manufacturing and trade professionals in Ahmedabad and Pune. When you book a recruitment ad in Times of India, you are reaching India's broadest base of English-speaking, career-active professionals simultaneously.
- India's No. 1 National Recruitment Platform in Print: No English-language newspaper matches the Times of India for pan-India hiring. Whether you need to fill a role in Chennai, Delhi, or Kolkata, a single all-India edition booking puts your job vacancy in front of millions of active and passive job seekers on the same day.
- Government and PSU Jobs: Central government departments, state PSUs, defence organisations, and public sector banks routinely publish government job vacancies and PSU job notifications in the Times of India. Millions of job seekers scan Times of India classifieds daily specifically for PSU vacancies and government sector roles.
- Sunday Performance: Based on Riyo Advertising's booking data across thousands of recruitment ad bookings, Sunday job ads in Times of India — published in the TOI Ascent supplement — receive 3 to 5 times more responses than identical ads placed on weekdays. If you are placing one ad, make it Sunday.
What Appears in Times of India Sunday Jobs Section
- Senior corporate and leadership appointment ads from MNCs, large Indian corporates, and conglomerates
- Walk-in interview notices from BPOs, IT companies, retail chains, and hospitals
- Government job vacancies from central and state agencies, PSUs, and defence organisations
- IT and tech jobs across Bangalore, Hyderabad, Pune, Delhi NCR, and Mumbai
- Banking and finance jobs from private banks, NBFCs, and insurance companies
- Healthcare and pharma jobs for doctors, nurses, clinical researchers, and pharma sales professionals
Times of India Supplements — A Guide for Advertisers
The Times of India publishes India's most extensive suite of newspaper supplements, giving advertisers precise targeting across every major audience segment.
1. TOI Ascent (Careers & Recruitment)
- Published: Wednesdays (primary) and Sundays (in main paper classifieds).
- Focus: Jobs, appointments, walk-in interviews, government vacancies, campus recruitment, and executive hiring.
- Best for: Corporates, MNCs, PSUs, government departments, IT companies, hospitals, educational institutions, startups, and NGOs seeking qualified candidates across India.
2. Times Property (Real Estate)
- Published: Saturdays.
- Focus: Property listings, new residential and commercial project launches, real estate market analysis, home loan guides, and investment property features.
- Best for: Builders, real estate developers, housing finance companies, and individual property sellers and buyers in Mumbai, Delhi NCR, Bangalore, Pune, Hyderabad, and Kolkata.
3. Times Life / Bombay Times / Delhi Times (Lifestyle & City)
- Published: Daily (city-specific editions).
- Focus: Lifestyle, entertainment, celebrity, food, fashion, arts, events, and city-specific social content.
- Best for: Luxury brands, FMCG companies, restaurants and hospitality, event promoters, fashion labels, and premium retail targeting urban upper-middle and affluent consumers.
4. Times Edu (Education & Admissions)
- Published: Mondays and Wednesdays.
- Focus: School and college admissions, competitive exam preparation, study abroad programmes, coaching centres, and skill development courses.
- Best for: Schools, universities, coaching institutes, overseas education consultants, and vocational training providers — particularly during the admission season (January–June).
5. Times Wellness / Times Life (Youth & Lifestyle)
- Published: Saturdays and Sundays.
- Focus: Health, wellness, youth culture, personal finance for young professionals, and career guidance for students.
- Best for: Health and wellness brands, edtech companies, academic publishers, career counselling services, and brands targeting millennials and Gen Z readers.
6. Obituary / Remembrance Section
- Published: Daily.
- Focus: Obituary notices, death anniversaries, condolence messages, and remembrance tributes.
- Special: Concessional rates are available for these sensitive announcements, with a dedicated placement page in every edition.
7. Tenders & Public Notices Section
- Focus: Tender invitations, statutory public notices, court notices, and corporate regulatory announcements.
- Legal Standing: The Times of India is one of India's most widely accepted publications for statutory notice requirements, recognised by courts, government bodies, and regulatory authorities across all states.
Best Days to Book Your Times of India Advertisement
| Day | Best Category | Reason |
|---|---|---|
| Sunday | Jobs, Matrimonial, General Classifieds | Highest print readership of the week; 3–5× response rate for job ads in TOI Ascent |
| Wednesday | Recruitment, Appointments | Primary TOI Ascent supplement publication day |
| Saturday | Real Estate, Property | Times Property supplement; highest weekend buyer readership |
| Monday | Education, Admissions | Times Edu supplement; peak for admission season advertising |
| Any Day | Obituary, Legal Notices, Tenders, Name Change, Lost & Found | No readership dependency; published in standard edition daily |
Tips for Cost-Efficient Advertising in Times of India
- Always Book Sunday for Recruitment: Sunday job ads in Times of India receive 3 to 5 times more responses than weekday ads, based on Riyo Advertising's booking data across thousands of clients. For maximum applications, Sunday in the main classifieds section is the single best investment.
- Be Concise in Classified Text Ads: You are charged per line. Write tight copy — include the job title, required qualifications, years of experience, and one clear method of contact. Eliminate everything else. Every line saved is money saved.
- Use Enhancements Selectively: Bold text, tick marks, and background colour each carry a small additional charge but meaningfully increase visibility in the dense Times of India classifieds section where hundreds of ads compete for the reader's eye.
- Book 48 Hours in Advance: Finalise your booking at least two days before your intended publication date. For Sunday ads specifically, submit your booking by Thursday at 4:00 PM to guarantee placement.
- Ask About Bulk and Combo Packages: Booking across multiple editions — for example, Delhi + Mumbai + Bangalore + Hyderabad — in a single package qualifies for significant discounts. Riyo Advertising offers up to 15% off on multi-insertion and multi-city combo packages.
Exclusive Online Offers for Times of India Ad Bookings (2026)
| Offer | Details |
|---|---|
| Welcome Offer | Flat 5% off your first Times of India ad booking. |
| Returning User Discount | Flat 10% off your second order onward. |
| Volume Discount | Buy 4 insertions, get 1 free — ideal for weekly classifieds and ongoing hiring campaigns. |
| Category Packages | Special pricing bundles for Recruitment, Matrimonial, Property, and Obituary categories. |
How to Book a Times of India Classified Ad Online — 5 Steps
- Select Your Category: Choose your category (e.g., Jobs/Recruitment, Matrimonial, Name Change, Property), your preferred ad format (classified text or classified display) and your target edition (Mumbai, Delhi, Bangalore, All India, etc.).
- Select a Heading: You need to have the right sub-heading to have your ad appear under the appropriate category. For job ads, select your industry group (IT, Banking, Healthcare, Education, etc.). The heading has a direct influence on response volume.
- Choose Your Date: Select from our calendar of dates. For recruitment ads, always select Sunday. Matrimonial ads have the highest response rate on Sundays. The day doesn't matter for government job announcements or legal notices, except that Sunday has more impact.
- Write Your Ad: Use our live preview tool to write and format your copy. For a job ad, mention: job title, key qualifications, minimum experience required, job location and one clear means of contact (email or phone). Be concise — every line counts.
- Pay Securely: Pay via Credit/Debit Card, UPI or Net Banking. Upon payment, you'll get an instant digital receipt and a booking confirmation.
Understanding Times of India Ad Pricing
Pricing Models
- Classified Text Ads (ROL): Charged per line. A minimum of 3–5 lines is typically required. The cost per line varies by edition — Mumbai and Delhi are the most expensive; regional editions are cheaper.
- Classified Display Ads: Charged per square centimetre. Logos, colour, custom fonts, and borders are permitted. Minimum size requirements apply per category.
- Main Paper Display Ads: Charged per square centimetre, with significant premium loading for Page 1 (Front Page), Page 3, the back page, and the front page of supplements. Solus (exclusive) positions command the highest rates.
Key Cost Factors
- Edition: The Mumbai and Delhi editions are the costliest, attracting the highest newspaper ad rates because of their circulation, affluent readership and advertiser demand. Bangalore, Hyderabad and Kolkata are mid-tier. Regional editions like Patna, Ranchi or Bhubaneswar are much cheaper and are perfect for targeted regional campaigns.
- Day of Publication: Sunday has the highest premium of the week across all formats as it is the most widely read day. This applies particularly to the jobs classified and matrimonial sections.
- Enhancements: There is a small charge for bold text, tick marks, background colour and logo insertion. These additions make ads more visible in a heavily trafficked classifieds section and yield a higher response rate.
- National Combo Package: Booking Mumbai + Delhi + Bangalore + Kolkata together qualifies for a per-edition discount. Riyo Advertising can design your targeted geography mix to be the most budget-friendly.
Frequently Asked Questions
Classified text ads in the Times of India begin at around ₹500 per line. Classified display ads start from around ₹600 per sq cm. The rate varies from edition to edition, with Mumbai and Delhi editions being the priciest and regional editions being cheaper. For an accurate quote on your category, edition and date, please contact Riyo Advertising.
The deadline for booking for Sunday publication is Thursday at 4:00 PM. Please finalise all bookings 48 hours in advance of the publication date to guarantee placement.
Sunday. Sunday Times of India job ads get 3 to 5 times more responses than ads placed during the working week, according to data from Riyo Advertising based on thousands of job ad bookings. The Sunday TOI classifieds section along with TOI Ascent that publishes on Wednesdays are the best days to place recruitment advertisements.
The Mumbai Edition is the flagship and has the largest single-city circulation. For pan-India reach, the All-India edition — which reaches Mumbai, Delhi, Kolkata, Bangalore and other major metros simultaneously — provides the highest combined reach. The Delhi edition is the most effective for North India. Bangalore and Chennai editions lead for South India.
Yes. Times of India is one of the most recognised eligible newspapers for statutory notices in India. It is accepted by courts and government bodies in every state for legal notices, statutory notices, court notices, and corporate announcements.
Your affidavit must be scanned and dated within the past 6 months. The affidavit must be on the correct stamp paper value according to the state you reside in. At Riyo Advertising, our team will let you know exactly what is needed depending on your state.
Yes. You can book for any single edition — Mumbai, Delhi or Bangalore edition. Single city bookings are perfect for targeted recruitment, property advertising and regional brand campaigns. The rates for regional editions are much less than those of metro editions.
Select the Matrimonial category on our booking portal, choose Sunday as the day of publishing (Sunday enjoys the highest matrimonial readership), complete your ad (community, age, qualification, profession, contact) and complete payment securely online. Sunday is the highest-response day for matrimonial advertisements in Times of India across all editions.
Yes. Multi-insertion and multi-city packages are up to 15% off. For advertisers with weekly classifieds or ongoing hiring campaigns, we also offer a volume discount where you pay for 4 ads and get 1 free.
The Times of India is the only English-language newspaper in India with genuine national reach covering North, West, South, and East India simultaneously through 19+ active print editions. For employers who need to hire across multiple cities or attract candidates willing to relocate, no other print medium matches TOI's pan-India reach. Its readership skews towards educated urban professionals, making it the highest-quality print recruitment medium in India by both volume and candidate profile.
Why Book Your Times of India Ad Through Riyo Advertising?
With deep understanding of Times of India, Riyo Advertising has already placed 50,000+ ads in Times of India in all major editions — from Mumbai and Delhi to Bangalore, Kolkata, Hyderabad, Ahmedabad, Pune and more. We're familiar with the deadlines, pricing, category-specific requirements and the best placement strategies for every ad type.
- Times of India Specialists: No other agency knows the TOI editions — from Mumbai and Delhi to Bangalore, Kolkata, Hyderabad, Ahmedabad, Pune and more — the way Riyo Advertising does.
- Recruitment Specialists: We have assisted thousands of companies ranging from startups to Fortune 500 companies and government PSUs to design recruitment ads in Times of India that fill their positions with the right candidates. We edit your copy for clarity, completeness, and line efficiency before it is sent, ensuring you don't waste a single word and don't leave out a single detail.
- Transparent, All-Inclusive Pricing: What you're quoted is what you pay. No trick fees, no hidden extras, no last-minute additions. All taxes and booking fees are included in our rates.
- Full-Service Support: We check every ad for format, content and category before it's published in the Times of India. We spot any problems with your copy before it's published — not after.
- Pan-India Reach: Riyo Advertising places ads in all major newspapers in India, such as The Hindu, Hindustan Times, Deccan Herald, Dainik Bhaskar, Malayala Manorama, Eenadu, and others — making us a one-stop source for national, regional and multi-publication print advertising campaigns.
- 📞 Call or WhatsApp: +91 98219 84000 +91 96996 06000 +91 86571 12011
- 🌐 Website: https://riyoadvertising.com/
- 👤 Ask for: Jyostna or Dinesh





