When North India's professionals scan for job opportunities, they turn to the Hindustan Times. When employers need to connect with the most influential English-speaking audience across Delhi NCR, Uttar Pradesh, Punjab, Haryana, and beyond, they advertise in the Hindustan Times. Founded in 1924 in Delhi, the Hindustan Times is one of India's oldest and most respected English-language dailies — and the dominant English newspaper across the Hindi belt's urban and aspirational readership.

With print editions in Delhi, Mumbai, Lucknow, Patna, Ranchi, Chandigarh, Bhopal, Kolkata, and Jaipur, the Hindustan Times offers unmatched reach across North and Central India — from government corridors in Delhi to growing professional markets in Lucknow and Chandigarh.

At Riyo Advertising, we offer a streamlined process for booking Hindustan Times classifieds — jobs, Sunday jobs, matrimonials, property, public notices — quickly, easily and affordably.

About Riyo Advertising

Riyo Advertising is one of India's most experienced newspaper advertising agencies, with over two decades of expertise in classified and display ad bookings across all major Indian publications. We have placed more than 50,000 advertisements in Hindustan Times alone — for corporates, PSUs, MNCs, educational institutions, government departments, and individual advertisers across India. Our team knows every HT edition, every rate card, and every deadline — so your ad reaches exactly the right audience without delays or guesswork.

Key Facts About Hindustan Times

Hindustan Times Ad Rates 2026

Rates vary by edition, format, placement, and day of publication. The following are current Hindustan Times ad rates 2026 estimates. Contact Riyo Advertising for exact quotes and customised combo packages.

What Can You Advertise in Hindustan Times Classifieds?

Hindustan Times classifieds is the most widely read English-language classifieds section across North India, serving millions of readers daily across jobs, property, matrimonial, and more.

Hindustan Times Jobs — North India's Premier Recruitment Classifieds

HT Careers, the recruitment supplement of the Hindustan Times, is the most trusted jobs and recruitment classifieds section across North India. For employers targeting professionals in Delhi NCR, Uttar Pradesh, Punjab, Haryana, Rajasthan, and beyond, no English-language newspaper reaches a larger, more responsive pool of job seekers.

Why Recruiters Advertise Jobs in Hindustan Times

• Qualified North India Readership: The Hindustan Times audience is the backbone of North India's professional workforce — government officers, IT professionals in Noida and Gurgaon, banking and finance professionals in Delhi, educators and academics in Lucknow and Chandigarh, and business managers across the Hindi belt. When you book a recruitment ad in Hindustan Times, you are reaching the most concentrated pool of English-speaking, career-active professionals across North and Central India.
• The No. 1 Recruitment Platform in North India: For hiring in Delhi NCR, Uttar Pradesh, Punjab, Haryana, Rajasthan, Jharkhand, or Bihar, no English-language newspaper reaches more qualified job seekers than Hindustan Times. Government establishments, MNCs, educational institutions, and public sector enterprises across these states rely on HT for their recruitment advertising.
• Government and PSU Jobs: Central government ministries, UPSC notifications, state PSUs, defence recruitment, and public sector bank appointments are routinely published in the Hindustan Times. Thousands of aspirants in Delhi, Lucknow, Patna, and Chandigarh scan Hindustan Times classifieds daily for government job vacancies and PSU vacancies.
• Sunday Performance: Based on Riyo Advertising's booking data across thousands of recruitment ad bookings, Sunday job ads in Hindustan Times receive 3 to 5 times more responses than identical ads placed on weekdays. The Sunday HT classifieds section is where North India's job seekers look first — every week without fail.

What Appears in Hindustan Times Sunday Jobs Section

• Senior corporate and leadership appointment ads from MNCs, large Indian corporates, and government institutions
• Walk-in interview notices from BPOs, IT companies, retail chains, and Delhi NCR's vast services sector
• Government job vacancies from UPSC, SSC, state public service commissions, and central ministries
• IT and tech jobs from the Noida and Gurgaon technology corridors
• Banking, finance, and insurance jobs from private and public sector financial institutions
• Education and teaching jobs from Delhi University, Lucknow University, IITs, and other North Indian institutions

Hindustan Times Supplements — A Guide for Advertisers

The Hindustan Times publishes a strong range of supplements giving advertisers precise access to North India's most valuable audience segments.

1. HT Careers (Jobs & Recruitment)

• Published: Wednesdays (primary) and Sundays (in main classifieds section).
• Focus: Jobs, appointments, walk-in interviews, government vacancies, campus placements, and senior executive hiring.
• Best for: Corporates, MNCs, PSUs, government departments, IT companies, banks, hospitals, educational institutions, and NGOs hiring professionals across North and Central India.

2. HT Estates (Real Estate)

• Published: Saturdays.
• Focus: Property listings, new residential and commercial project launches, real estate investment features, home buying guides, and rental market updates.
• Best for: Builders, real estate developers, housing finance companies, and individual property sellers in Delhi NCR, Gurgaon, Noida, Lucknow, and Chandigarh.

3. HT City (Lifestyle & City Events)

• Published: Daily (Delhi and other city editions).
• Focus: Lifestyle, entertainment, Bollywood, food, fashion, arts, social events, and Delhi-specific city content.
• Best for: Luxury brands, FMCG companies, restaurants and hospitality, event promoters, fashion labels, and premium retail targeting Delhi NCR's affluent urban consumers.

4. HT Education (Academics & Admissions)

• Published: Mondays and select Wednesdays.
• Focus: School and college admissions, competitive exam preparation (UPSC, JEE, NEET, CLAT), study abroad programmes, and coaching centre advertising.
• Best for: Schools, universities, coaching institutes, overseas education consultants, and skill development providers — especially during admission season (January–June) in North India.

5. Brunch (Sunday Magazine)

• Published: Sundays.
• Focus: Lifestyle, culture, travel, celebrity interviews, wellness, and long-form editorial for the weekend reader.
• Best for: Premium lifestyle brands, travel companies, hospitality groups, luxury products, and FMCG brands targeting affluent Sunday readers in Delhi, Mumbai, and other HT cities.

6. Obituary / Remembrance Section

• Published: Daily.
• Focus: Obituary notices, death anniversaries, condolence messages, and remembrance tributes.
• Special: Concessional rates are available for these sensitive announcements, with dedicated placement in every edition.

7. Tenders & Public Notices Section

• Focus: Tender invitations, statutory public notices, court notices, and corporate regulatory announcements.
• Legal Standing: Hindustan Times is widely accepted by courts, government bodies, and regulatory authorities as a qualified publication for legal notice requirements — particularly in Delhi, UP, Punjab, Haryana, Rajasthan, Jharkhand, and Bihar.

Best Days to Book Your Hindustan Times Advertisement

Tips for Cost-Efficient Advertising in Hindustan Times

• Always Book Sunday for Recruitment: Sunday job ads in Hindustan Times receive 3 to 5 times more responses than weekday ads, based on Riyo Advertising's booking data across thousands of clients. For a single-day recruitment booking, Sunday in the HT classifieds section is the definitive choice.
• Be Concise in Classified Text Ads: You are charged per line. Write tight, purposeful copy — include the job title, key qualifications, years of experience required, and one clear contact method. Every unnecessary line adds cost without adding response.
• Use Enhancements Selectively: Bold text, tick marks, and background colour each carry a small additional charge but can significantly improve visibility in the densely populated Hindustan Times classifieds section, where your ad competes with hundreds of others.
• Book 48 Hours in Advance: Finalise your booking at least two days before your intended publication date. For Sunday ads specifically, submit by Thursday at 4:00 PM to guarantee placement.
• Ask About Bulk and Combo Packages: Booking across multiple editions — for example, Delhi + Lucknow + Chandigarh + Patna — qualifies for substantial discounts. Riyo Advertising offers up to 15% off on multi-insertion and multi-city combo packages.

Exclusive Online Offers for Hindustan Times Ad Bookings (2026)

How to Book a Hindustan Times Classified Ad Online — 5 Steps

1. Choose Your Criteria: Select your category (e.g., Jobs/Recruitment, Matrimonial, Name Change, Property), your preferred ad format (classified text or classified display), and your target edition (Delhi, Lucknow, Chandigarh, All India, etc.).
2. Choose a Heading: Select the correct sub-heading so your ad is placed under the right category. For job ads, this means selecting the appropriate industry group (e.g., IT, Government, Banking, Education). The right heading drives significantly higher response.
3. Select Your Publication Date: Choose from our booking calendar. For recruitment ads, select Sunday for maximum response. For matrimonial ads, Sunday delivers the highest readership. For government job notifications and legal notices, any day works — though Sunday still delivers greater visibility.
4. Write Your Ad: Use our live preview tool to compose and format your copy. For job ads, include the job title, required qualifications, minimum experience, job location, and one clear contact method (email or phone). Keep it concise — precision outperforms length.
5. Pay Securely: Pay via Credit/Debit Card, UPI, or Net Banking. You will receive an instant digital receipt and booking confirmation upon successful payment.

Understanding Hindustan Times Ad Pricing

Pricing Models

• Classified Text Ads (ROL): Charged per line. A minimum of 3–5 lines is typically required. The per-line rate varies by edition — Delhi commands the highest rate, while regional editions like Patna and Ranchi are more affordable.
• Classified Display Ads: Charged per square centimetre. Logos, colour, custom fonts, and borders are permitted. Minimum size requirements apply per category.
• Main Paper Display Ads: Charged per square centimetre, with significant premium loading for Page 1 (Front Page), Page 3, the back page, and the front pages of supplements. Solus (exclusive) positions carry the highest rates of all.

Key Cost Factors

• Edition: The Delhi edition is the most expensive — it commands North India's highest newspaper ad rates. Lucknow and Chandigarh are mid-tier, well-suited to UP, Punjab, and Haryana targeting. Patna and Ranchi are the most affordable and ideal for Bihar and Jharkhand campaigns.
• Day of Publication: Sunday commands the highest premium across all formats due to peak readership. This is most pronounced in jobs classifieds and the matrimonial section.
• Enhancements: Bold text, tick marks, background colour, and logo insertion each add a modest fee but deliver meaningfully higher visibility and response rates — especially in competitive categories like recruitment and matrimonial.
• Combo Pricing: Booking Delhi + Lucknow + Chandigarh + Patna together as a North India combo package delivers a per-edition discount versus booking each individually. Riyo Advertising structures the most cost-effective combination for your geography and budget.

Frequently Asked Questions

Why Book Your Hindustan Times Ad Through Riyo Advertising?

Riyo Advertising has placed 50,000+ ads in Hindustan Times across all active editions — from Delhi and Lucknow to Chandigarh, Patna, Ranchi, and Bhopal. We know every edition's deadlines, rate structure, and content requirements inside out.

• Deep Expertise in Hindustan Times: No other agency knows the HT editions — from Delhi and Lucknow to Chandigarh, Patna, Ranchi, and Bhopal — the way Riyo Advertising does.
• Recruitment Specialists: We have helped thousands of companies — from government PSUs to multinational corporations, IT firms, and educational institutions — craft recruitment ads in Hindustan Times that attract the right candidates from across North India. Our team reviews your copy for clarity, completeness, and line efficiency before every submission.
• Transparent, All-Inclusive Pricing: The price you are quoted is the price you pay. No hidden charges, no last-minute additions, and no surprise surcharges. Our quotes are fully inclusive of all applicable taxes and booking fees.
• Full-Service Support: We review every ad for format compliance, category accuracy, and content completeness before it is submitted to Hindustan Times. If there is an issue with your copy, we resolve it before publication — not after.
• Pan-India Reach: In addition to Hindustan Times, Riyo Advertising books ads across all major Indian newspapers — Times of India, The Hindu, Deccan Herald, Dainik Bhaskar, Malayala Manorama, Eenadu, and more. We are a single point of contact for national, regional, and multi-publication print advertising campaigns across India.