Times of India Full Page Ad Size, Cost and Media Planning — The Complete Guide
Times of India Full Page Ad Size, Cost and Media Planning — The Complete Guide
The Complete Legal Newspaper Booking Guide for Mumbai in 2026
A full-page advertisement in the Times of India gives your brand maximum visibility. The newspaper sells over 26 lakh copies daily across major Indian metros. This extensive reach makes a Times of India full page ad perfect for product launches, corporate news, and public notices.
This guide gives you clear facts on Times of India full page ad dimensions, design rules, and costs. You will also learn why booking through an authorised partner saves you money.
Why Brands Choose Full Page Ads in The Times of India
A Times of India advertisement builds quick trust. Large companies, builders, schools, and government teams choose a TOI full page display ad for these specific reasons:
- Product launches: You command complete reader attention across an entire page in India's top English daily.
- Corporate announcements: You can announce mergers, acquisitions, IPOs, and major milestones.
- Brand campaigns: You can run big seasonal or festive ads at scale.
- Legal and statutory notices: You achieve the high visibility legally required for public notices.
- Real estate launches: You can target wealthy buyers in major metros for new property projects.
Premium display advertising puts your brand in front of top decision-makers. You simultaneously reach homes across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Ahmedabad, and Pune.
Times of India Full Page Ad Size — Definitive Dimensions
Your design team must know the exact page dimensions before work begins. The Times of India newspaper page uses a standard broadsheet format. Here are the fixed TOI ad dimensions:
- Full Page Ad: Width is 32.9 cm and height is 52.0 cm. The total space covers approximately 1,710 to 1,727 square centimetres across 8 columns.
- Jacket Ad: Width is 32.9 cm and height is 52.0 cm. This premium wrapper covers the front page before the reader opens the paper.
- Half Page Ad — Horizontal: Width is 32.9 cm and height is 25.0 cm. This ad covers all 8 columns on the top or bottom half of a page.
- Half Page Ad — Vertical: Width is 16.0 cm and height is 46.0 cm. This layout covers 4 columns vertically on the right side of the page.
- Times of India Newspaper Size in Inches: The broadsheet page measures approximately 12.95 inches wide by 20.47 inches tall (roughly 13 × 21 inches).
Important Design Note: Keep all text, logos, and links at least 1.5 cm away from the outer edges. This safety gap keeps your main content from getting cut or trimmed during high-speed printing.
The Times of India Ad Sizes in Centimetres — Quick Reference
| Ad Type | Width (cm) | Height (cm) | Notes |
|---|---|---|---|
| Full Page | 32.9 | 52.0 | 8-column broadsheet layout |
| Jacket Ad | 32.9 | 52.0 | Front page wrap — premium position |
| Half Page Horizontal | 32.9 | 25.0 | Top or bottom strip across all columns |
| Half Page Vertical | 16.0 | 46.0 | 4-column vertical placement |
Technical Specifications for Designers — Print-Ready Artwork
Incorrect artwork specifications lead to rejection, delays, or poor print quality. Your creative team must follow these Times of India print ad specifications exactly:
- Colour Profile: Save your artwork in CMYK mode. Do not use RGB mode. RGB is for screens and causes inaccurate colour reproduction in print. CMYK is the standard format for all newspaper printing.
- Resolution: Use a minimum of 300 DPI. This setting keeps text sharp and logos clear. Artwork at 72 DPI or 96 DPI will appear blurry and pixelated on newsprint.
- File Format: Submit a high-quality PDF or EPS file with all fonts embedded and layers intact; avoid flattened JPEGs, as they reduce quality and prevent quick edits.
- Whitespace Strategy: Use generous white space for full page advertising. Overcrowded pages lose visual impact and readability. Empty space around your logo and headline creates a premium look and improves readability.
Premium Placement Options in The Times of India
Different newspaper pages carry different values. Select the right TOI ad placement options to maximise your media investment.
- Page 1 Jacket Ad: The jacket ad wraps around the front page. Readers see your brand before they open the paper. This is the most premium placement and commands the highest cost. Use it for big product launches and festival sales.
- Page 3 and Page 5 — Right-Hand Placement: Pages 3 and 5 are top choices for inside ads. Right-hand pages catch the eye first as readers flip from left to right. A full-page Times of India ad here ensures high visibility.
- Main Edition vs. Supplements: The main broadsheet reaches a massive general audience. Supplements like Times Property, Times Ascent, or Bombay Times target specific groups such as home buyers, job seekers, or lifestyle readers. These targeted spots typically cost less than placements in the main broadsheet.
- City Edition vs. All-India Edition: The paper prints separate editions for Mumbai, Delhi, Bengaluru, and other cities. Buy a single city spot for local ads, or book multiple cities for a national campaign.
Times of India Advertisement Rates — What to Expect
The Times of India calculates advertisement rates per square centimetre. Rates change based on your choices:
- Page Position: Front pages, jackets, and Page 3 cost more than inside pages.
- City Edition: Mumbai and Delhi command the highest rates. Smaller cities cost less.
- Colour: Full-colour display ads cost significantly more than black-and-white ads.
- Day of Publication: Sunday and Monday editions have higher readership and cost more.
- Supplements: Supplement pages carry lower rates than the main paper.
For legal ads, Times of India public notice advertisement rates are lower than standard display rates, making them affordable for individuals, companies, and advocates.
A main-edition full-page display ad in Mumbai or Delhi can cost approximately several lakhs to over a crore of rupees. Supplements and smaller cities cost a fraction of that price. Contact an authorised media partner to get the latest rates and custom packages.
Times of India Maximizer Ad Format
The Times of India Maximizer is a large print ad format. It places your display ad across the centre gutter of two facing pages, forming one massive, continuous double-page spread. This format works best for:
- Automobile launches
- Real estate project unveilings
- FMCG brand campaigns
- Corporate image advertising
The Maximizer format requires exact artwork setup across the centre split. An experienced media planning team must handle the print file to keep the centre spread seamless.
Why Book Times of India Ads Through an Authorised Media Partner?
You can book directly with the newspaper desk. However, using an authorised Times of India media partner offers significant advantages:
- Lower per square centimetre rates: Authorised partners receive discounted rate cards unavailable to walk-in clients. High-volume bookings bring lower rates for your multi-city campaigns.
- Real-time inventory availability: Top slots like the front-page jacket, Page 1, and Page 3 fill up months in advance during Diwali or election seasons. A media partner tracks open slots across many editions simultaneously to secure your space.
- End-to-end campaign handling: A full-service media partner manages your ad size setup, print scheduling, and page proof checks. They also collect your final printed newspaper copies — saving time for corporate legal teams under tight deadlines.
- Document vetting for statutory notices: For a Times of India public notice, partners review your exact text structure to ensure your corporate legal notices meet all MCA, ROC, SEBI, and court filing requirements.
