Table of Contents
- Introduction – Riyo Advertising Kolkata
- Why Choose Riyo Advertising?
- Our Values
- Services We Offer
- Newspaper Advertisement Rates in Kolkata
- Key Observations
- Newspaper Ad Categories in Kolkata
- How Riyo Advertising Works
- Maximum Reach, Maximum Results
- Client Success Stories
- Get Started Today!
- Indicative Ad Rates (by Category)
- Package Deals & Bulk Booking Discounts
- Important Notes
- Frequently Asked Questions (FAQ)
Newspaper Ad Agency in Kolkata- Riyo Advertising
Riyo Advertising: Your Market Place
Riyo Advertising is your one stop marketplace of media placements in Kolkata that all businesses in India can trust more than 20 years. We are a name in newspaper and magazine advertisement agency in Kolkata and we assist the brands to reach their target customers in a creative manner with the help of newspaper ad campaigns and strategic media planning.
Why Choose Riyo Advertising?
Having more than 20 years of experience, Riyo Advertising is a firm that specializes in providing tailor-made advertising solutions that help close the gap between your brand and its prospective customers. We have a team of experienced people with a focus on a good partnership with our clients and their mutual success. You will require classified ads in Kolkata, display ads in newspapers, or public notice, creative recruitment ads, the process is made simple and we achieve effective results.
We provide full-fledged print media advertising services, such ad placement in leading newspapers and magazines in Kolkata to ensure that you make the best use of your brand.
Our Values – Reliable, Innovative, Young, Optimistic
Reliability at Riyo Advertising entails developing audacious concepts and making intelligent decisions to attract their attention. We are unique in our innovative strategies and this has helped the brands to remain ahead in the changing world of newspaper advertising. We have a youthful mindset which gives more emphasis to open communication and teamwork and considers all views in order to come up with innovations. We are also optimistic and we always ensure accountability and cooperation to achieve the undefeatable advertising campaign outcomes.
Services We Offer
- Advertise in leading magazines and newspapers under classified, display ads, matrimonial ads, recruitment ads and business ads.
- Real-time online booking and offline services to ensure utmost convenience.
- Campaign planning and management, end-to-end.
- Clear fares, it is easy to pay and instant booking confirmations.
- Multi newspaper advertising and print-plus-digital reach.
Newspaper Advertisement Rates in Kolkata (Indicative 2025)
| Newspaper | Ad Type | Rate (Approx.) | Notes / Placement Info | The Times of India (Kolkata) | Classified Text | ₹200 – ₹500 per 5 lines | Suitable for basic ads like property, matrimony, job listings |
|---|---|---|---|
| The Times of India (Kolkata) | Classified Text | ₹200 – ₹500 per 5 lines | Suitable for basic ads like property, matrimony, job listings |
| The Times of India (Kolkata) | Classified Text | ₹200 – ₹500 per 5 lines | Suitable for basic ads like property, matrimony, job listings |
| The Times of India (Kolkata) | Classified Text | ₹200 – ₹500 per 5 lines | Suitable for basic ads like property, matrimony, job listings |
| The Times of India (Kolkata) | Classified Text | ₹200 – ₹500 per 5 lines | Suitable for basic ads like property, matrimony, job listings |
| Anandabazar Patrika (ABP) | Display B&W | ₹3,910 per sq. cm (Mon–Thu) | Leading Bengali daily |
| Anandabazar Patrika (ABP) | Display B&W | ₹3,910 per sq. cm (Mon–Thu) | Leading Bengali daily |
| Anandabazar Patrika (ABP) | Display B&W | ₹3,910 per sq. cm (Mon–Thu) | Leading Bengali daily |
| Anandabazar Patrika (ABP) | Display B&W | ₹3,910 per sq. cm (Mon–Thu) | Leading Bengali daily |
| The Telegraph | Quarter Page | ₹50,000 – ₹1,50,000 | Popular with youth and business readers |
| The Telegraph | Half Page | ₹1,00,000 – ₹3,00,000 | Ideal for product launch campaigns |
| The Telegraph | Front Page | ₹5,00,000 – ₹8,00,000 | Premium brand exposure |
| The Telegraph | Jacket / Full Front Cover | ₹5,00,000 – ₹10,00,000 | For exclusive visibility |
| Ei Samay (Bengali) | Classified Text | ₹150 – ₹300 per 5 lines | Bengali-language daily |
| Ei Samay (Bengali) | Display Ad | ₹2,000 – ₹4,000 per sq. cm | Low-cost local campaigns |
| Jansatta | Classified Text | ₹45 per 20 words + ₹7 per extra word | Affordable small announcements |
| Jansatta | Display (B&W) | ₹285 per sq. cm | Public notice and legal ads |
| Jansatta | Display (Color) | ₹320 per sq. cm | Regional presence, multi-city available |
| The Indian Express | Display Ad | ₹3,000 – ₹6,000 per sq. cm | Strong corporate and English readership |
| The Indian Express | Public Notice | ₹1,200 – ₹2,800 per insertion | Legal and government communications |
Key Observations
- TOI (English Dailies) and Telegraph, Indian Express are national/metro leaders, which is best suited to the corporate and premium branding.
- Bengali Publications (Anandabazar Patrika, Ei Samay) are also economical and are very reliable in targeting locally.
- Jansatta and ABP are the least expensive with Public Notice and Legal Ads costing around ₹280 per sq. cm.
- Ads on major newspapers vary between ₹3,000 to ₹6,000 / sq. cm during weekdays and increase on weekends.
Tip:
Combo deals such as (TOI + Ei Samay) or (Anandabazar Patrika + The Telegraph) provide up to 20% savings for advertisers covering both English and Bengali markets.
For precise quotes, advertisers typically book through Riyo Advertising or ReleaseMyAd for verified discount packages in Kolkata.
Newspaper Ad Categories in Kolkata
Advertisement Classifications in the Newspaper in Kolkata (2025), tabulated based on Riyo Advertising. The list also comprises of classified and display advertisements of top Kolkata based newspapers like The Telegraph, Anandabazar Patrika, The Times of India, Ei Samay, Bartaman, The Statesman and Hindustan Times.
| Category | Purpose / Use Case | Target Audience | Examples / Sections |
|---|---|---|---|
| Classified Text Ads | Short text listings for quick messages | General public, individuals | Name change, property, lost & found, job vacancy |
| Classified Display Ads | Boxed text ads, more attention-grabbing | SMEs, recruiters, realtors | Recruitment, business offers, services |
| Display Ads | Visually designed ads with images & logos | Businesses, corporates | Product launches, brand awareness, retail ads |
| Matrimonial Ads | Personal introductions or matchmaking | Families, marriage bureaus | Bride/groom wanted, community-based sections |
| Recruitment / Job Ads | Job openings, walk-ins, corporate hiring | Professionals, students | Times Ascent, Hindustan Times Shine, Free Press Journal Careers |
| Business / Corporate Ads | Formal B2B announcements | Entrepreneurs, corporates | Tender notices, joint ventures, public financials |
| Public Notice / Legal Ads | Legal declarations and compliance | Lawyers, property owners | Ownership changes, affidavits, lost documents |
| Education Ads | Promote institutions or events | Students, parents, professionals | School admissions, coaching, training programs |
| Real Estate / Property Ads | Promote property sales or rentals | Property buyers, investors | Property Supplements, Kolkata Property Guide |
| Obituary / Remembrance Ads | Memorial announcements | Families, associations | TOI Obituary, Kolkata Remembrance Section |
| Event / Entertainment Ads | Promote lifestyle and entertainment events | Urban consumers, youth | Times Life, Kolkata Metro Life, Navbharat Times |
| Retail / Shopping Ads | Announce offers or store openings | Shoppers, local customers | Weekend sale, outlet launch |
| Travel / Tourism Ads | Travel packages, hotels, and tours | Tourists, working professionals | Times Travel, Kolkata Mirror Lifestyle |
| Automobile Ads | Vehicle sales or brand promotions | Vehicle buyers, enthusiasts | Car launches, used vehicle sales |
| Astrology & Personal Ads | Personal or astrological services | Niche clients | Astrology, Spiritual healing |
| Lost & Found Ads | Announcements for lost documents or objects | General public, legal users | Lost certificates, ID proofs, items |
| Tender & Auction Ads | Government or corporate tender notices | Contractors, businessmen | Kolkata Tenders, PSU Notices |
| Supplements & Inserts | Industry-specific pull-outs or themed ads | Varied – business, lifestyle, youth | Education Times, Property Today |
| Magazine Ads | Longer shelf-life brand promotions | Urban readers, professionals | Femina, Outlook, Business India |
Tip for Agencies:
Add these types of examples of the top newspapers and editions (Times of India, The Telegraph, Anandabazar Patrika, Hindustan Times, and Kolkata Samachar). Include add-on packages such as English + Bengali coverage or weekday in additions such as Sunday to ensure you offer maximum value to your clients.
How Riyo Advertising Works
Booking your ad is quick and seamless:
- To place your newspaper ad in Kolkata, it is very fast and easy.
- Select your ad category and preferred publication.
- Post your message/content needs.
- Take up our expert support for ad design and layout.
- Book online or offline — payment made easy.
- Get instant confirmation, and see your advertisement reach your viewers!
Maximum Reach, Maximum Results
Riyo Advertising collaborates with the top newspapers such as Times of India, The Telegraph and Anandabazar Patrika and Hindustan Times among others-ensuring that your advertisement reaches the maximum number of people. We have the widest possible readership in the media network and your message will always get the right impression.
Client Success Stories
Already have hundreds of happy clients who have achieved brand and business growth through the Riyo Advertising Newspaper Ad Agency ad solutions. Our campaigns are effective, whether it is a local company or a nationwide brand.
Get Started Today!
Are you prepared to get your message to your Kolkata audience? Book your newspaper ad instantly through our online platform that is user friendly or consult our team at no cost. Contact us now and make the path to the heights of visibility and success as easy as possible with Riyo Advertising Newspaper Ad Agency.
Build your brand. Build your success—with Riyo Advertising, Kolkata’s trusted newspaper ad agency.
Indicative Newspaper Ad Rates in Kolkata (2025)
| Category | Newspaper Example | Rate (INR) | Details |
|---|---|---|---|
| Classifieds – Text | The Telegraph | ₹1,500 (for 5 lines) | Extra Line: ₹300, Color Premium: +20% |
| Classifieds – Box | Anandabazar Patrika | ₹400 (3 lines) | Extra Line: ₹150, Display: ₹250/Sq. cm |
| Display Ads | Times of India | ₹3,500 – ₹5,200/Sq. cm | Front Page: ₹5,200, Any Page: ₹3,800 |
| Matrimonial Ad | Free Press Journal | From ₹250 | Varies by size, city, and section |
| Recruitment Ad | Hindustan Times | From ₹250 | Premium for special placement |
| Business Ads | The Telegraph | ₹300/Sq. cm | Special section: ₹350/Sq. cm |
Package Deals & Bulk Booking Discounts
- Multiple insertions, large size ads or during festivals are subject to a discount.
- Package deals are display + classified ads or various newspapers in addition to reach.
- Festival Rates and loyalty packages Contact Riyo Advertising Newspaper Ad Agency.
Important Notes:
- Prices are suggestive; GST and color/creative fee additional.
- The rates can also vary in prime positions (Front, Back, Page 3) or special editions.
- End rates will be based on newspaper, edition, location and design complexity.
Frequently Asked Questions (FAQ) – Newspaper Advertising in Kolkata
How do I book a newspaper ad in Kolkata through your agency? I want to place an ad—what is the booking process like?
Through our online site, you can easily book your newspaper ad in Kolkata or you can call our team and do it. Select a Kolkata newspaper [K1] of your choice, type of ad and provide your ad content. In a few easy steps, we will take you through ad design, pricing, payment as well as confirmation.
What types of ads can I publish in Kolkata newspapers? Are classifieds, display, recruitment, and matrimonial ads all available?
Yes! We provide classified ads, display ads, public notices, matrimonials, recruitment ads, business ads, education ads, etc. Enter your needs and we will propose the most optimal newspaper ad solutions in Kolkata towards your objectives.
How much does it cost to advertise in a Kolkata newspaper? Is there a price list, and do you offer any discounts or packages?
The cost of ads depends on the publication, type of ads (classified, display) and size and placement. We offer a concise rate card and suggest advertising packages or bulk booking discounts to be offered to those who book in bulk and in multi-paper packages- ask!
How soon will my ad be published after booking? If I book today, when will my ad appear?
The majority of advertisements may be posted the following day in case they are ordered before the daily deadline (typically noon or early evening). In the case of holidays, weekends or special placements, we will check timelines in advance.
Can I preview my ad before it is printed? Will I get to see a proof or design sample?
Absolutely. Hereby we provide you with a preview (proof) which you may review and approve and submit to the newspaper finally.
Can I pay online, and is payment secure? What payment methods are accepted?
Online payment is fast and safe, yes. We also accept UPI, net banking, credit/debit cards, and we also accept offline payment.
What if I need to cancel or change my ad after booking? How does the cancellation or modification policy work?
One can cancel or change before the deadline of printing the newspaper. We are to be contacted by all means--refunds or corrections at the will of the publisher.
Which newspapers and languages can I advertise in? Is English, Bengali, Hindi, and other regional language advertising possible?
Yes! We provide for ad placements in all leading English, Bengali and Hindi papers not only of Kolkata but also of all the West Bengal regions.
Do you help with ad writing and design? I’m unsure how to write or design my ad—can you assist?
Definitely. We provide the services relating to copywriting, translation, and design support so that your ad is clear, attractive, and effective.
How do I get a receipt or proof of publication? Do you send confirmation and documentation after the ad is printed?
Yes! A payment receipt and e-copy / photo proof of your published ad is given to you to keep.
What is the deadline for booking my advertisement? I want my ad to appear tomorrow—how soon should I book?
You had better place your booking at least 24 hours prior to the preferred publication date. In big papers such as The Telegraph or Anandabazar Patrika, the deadline is typically early evening the day before. Weekend/festival editions can have these long lead times.
Can I choose the page or section for my display ad? Can I request placement on the front page or business section?
Yes, you have the option to pick up better positions like the front page, back page or even particular sections as business, classifieds. These slots will be offered at an extra price, and they are subject to the availability of newspapers.
...Are discounts available for repeat clients or frequent publishers? If I book multiple ads throughout the month, do I get a lower price?
Absolutely. We provide bulk client and repeat client discounts. Clients that advertise regularly like real estate ads, recruitment ads, and brand promotion clients are given special rates as well as payment plans.
Can I run the same ad in multiple cities or states? Do I need to book separately for each location?
All-English and regional language editions could be ordered in different cities in one order. Riyo Advertising’s one-stop booking system will allow multi-city advertising to be booked at a single contact and payment.
Do you help with translation for regional language ads? I want my ad printed in Bengali or Hindi—can you assist?
Yes! We offer professional translation and localization services in Bengali, Hindi, Gujarati among the Indian languages so that your message is well received and understood by the audience.
Can I advertise from outside Kolkata or even from another country? I’m based abroad but want my ad published in Kolkata newspapers.
Definitely. It is possible to book your ad anywhere around the world. All you need to do is give your information on our site, fill in the online transaction and get the information and receipt on your email.
Do you handle urgent or last-minute ad requests? My ad needs to go live today—can that be done?
Depending on the kind of papers and categories, same-day booking can be done when it is received early. Emergency service fees may be charged, yet our group may attempt to take in last-minute submissions.
How will I know when my ad has been published? Will I receive confirmation from your team?
Yes. After the publication of your advertisement, we will provide a confirmation email or message and a digital copy (image or PDF) of the published advertisement so that you can keep track of this.
What categories work best for classified ads in Kolkata? Which ad categories are most effective locally?
The most successful types of classified ad categories in Kolkata’s newspapers include Matrimonial, property, recruitment, education, business and public notices.
Can I get guidance on what content performs best? Will your team help me write a strong, clear ad message?
Yes. Our creative support department assists to write short and appealing and outcome-driven advertising copy- be it a straightforward classified ad or a catchy display ad.
Can my business advertise every week or month automatically? Can you manage recurring placements so I don’t have to rebook each time?
Yes, we also have planned campaign management every week or month, for ad placements. You submit your advertisement material and the schedule of your choice and we take up the actual implementation and confirmations.
What if my ad doesn’t print correctly? Will I get support in case something goes wrong?
Should there be an error, we liaise with the newspaper on your behalf to rectify the publication; be it through correction, refund, or reprint which is done according to the newspaper policy.
