Times of India Classified Ad Rates Pune: Complete Guide for 2026
Times of India Classified Ad Rates Pune: Complete Guide for 2026
Table of Contents
What Are Times of India Classified Ad Rates in Pune?
Why Does the Edition and Zone Matter in Pune?
What Are All the TOI Pune Edition Rates?
Economic Times, Maharashtra Times, and Pune Mirror Rates
How to Choose the Right Edition for a Pune Classified Ad
Common Mistakes When Booking a Pune TOI Classified Ad
How Much Does a Times of India Classified Ad in Pune Actually Cost?
What Are Times of India Classified Ad Rates in Pune?
Times of India classified ad rates in Pune vary by publication, edition, zone, and format. Rates start at ₹20 per sq cm for the TOI Kolhapur split and reach ₹240 per sq cm for the main TOI Pune city edition and Education Times Pune. Zonal editions like East Side Plus and West Side Plus sit at ₹75 per sq cm, while Twin Town Plus starts at ₹45 per sq cm.
Pune sits between Nagpur and Mumbai in pricing — more expensive than Nagpur, significantly cheaper than Mumbai's metro rates.
The Times of India Group covers Pune and western Maharashtra through multiple English and Marathi publications. Before picking an edition, the most important question is whether your audience is concentrated in one part of Pune or spread across the city. The answer to that alone can save you ₹165 per sq cm.
Why Does the Edition and Zone Matter in Pune?
Because TOI Pune at ₹240 per sq cm and East Side Plus at ₹75 per sq cm can reach overlapping geographies — and most neighbourhood advertisers don't need to pay for the difference.
Pune has dedicated zonal editions — East Side Plus, West Side Plus, and Twin Town Plus — for hyperlocal targeting.
Education Times Pune at ₹240 per sq cm targets students and parents directly. Same price as TOI Pune, very different audience.
Maharashtra Times covers Pune, Kolhapur, Ahmednagar, and Kothrud for Marathi-language reach.
Pune Mirror works well for lifestyle, real estate, and entertainment at ₹85–₹125 per sq cm.
One thing I'd add: Pune Times at ₹165 per sq cm is underrated. It's the city supplement most people actually read, and its engagement rate for consumer categories tends to outperform the main broadsheet. It doesn't get mentioned enough.
What Are All the TOI Pune Edition Rates?
The TOI Pune group includes the main city edition, zonal Plus editions, and split editions covering Goa and Kolhapur. Classified display rates range from ₹20 per sq cm at the Kolhapur end to ₹240 per sq cm for the main Pune edition.
| Edition | Code | Base Rate (₹/sq cm) | Add-on (₹/sq cm) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|
| Times of India – Goa | TOIGO | 30 | 27 | 35 | 32 |
| Times of India – Kolhapur | TOIKLP | 20 | 18 | 40 | 36 |
| Times of India – Pune | TOIPU | 240 | 216 | — | — |
| Pune Times | PT | 165 | 149 | — | — |
| East Side Plus – Pune | ESPPU | 75 | 68 | — | — |
| Twin Town Plus – Pune | TTPPU | 45 | 41 | — | — |
| West Side Plus – Pune | WSPPU | 75 | 68 | — | — |
| Education Times – Pune | EDTPU | 240 | 216 | — | — |
Rates are in force from July 9, 2020, for Classified Display Block Forum and Multi Column formats where applicable. Always confirm current rates with the TOI Pune booking desk before placing your order.
TOI Kolhapur (TOIKLP) at ₹20 per sq cm is the most affordable TOI split in the Pune region. TOI Goa (TOIGO) at ₹30 per sq cm is worth knowing if your business has a cross-state audience. Both are frequently overlooked when advertisers focus only on Pune city editions.
Economic Times, Maharashtra Times, and Pune Mirror Rates
Beyond TOI, the Times Group publishes The Economic Times, Maharashtra Times, and Pune Mirror in the Pune region.
ET Pune targets business readers at ₹30 per sq cm — a fraction of TOI Pune's rate. Maharashtra Times covers the Marathi market across multiple Pune sub-editions. Pune Mirror, now positioned as a lifestyle supplement, sits at ₹85 per sq cm base and ₹125 per sq cm for Multi Column.
| Publication | Edition | Code | Base Rate (₹) | Add-on (₹) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|---|
| The Economic Times | Pune | ETPU | 30 | 27 | 55 | 50 |
| Maharashtra Times | Kolhapur | MTKL | 28 | 25 | 30 | 27 |
| Maharashtra Times | Pune | MTPE | 115 | 104 | 130 | 117 |
| Maharashtra Times | Ahmednagar | MTAMD | 30 | 27 | — | — |
| Maharashtra Times | MT Kothrud Times | KOTRD | 25 | 23 | — | — |
| Pune Mirror | Pune Mirror | PMIR | 85 | 77 | 125 | 113 |
Maharashtra Times Pune (MTPE) at ₹115 per sq cm is the dominant Marathi-language classified platform in Pune city — priced nearly four times higher than MT Kothrud Times at ₹25 per sq cm. That gap reflects the difference in circulation between a city-wide edition and a hyperlocal one.
MT Kothrud Times is worth a mention here. At ₹25 per sq cm, it's one of the most targeted and affordable options for anyone specifically serving Pune's western residential belt. Small businesses in Kothrud, Baner, and Bavdhan regularly overspend by booking MT Pune when Kothrud Times would have reached their actual customers.
How to Choose the Right Edition for a Pune Classified Ad
Pick based on geography first, then language, then category.
For premium English coverage across Pune city, TOI Pune is the choice. For zonal targeting, East Side Plus, West Side Plus, and Twin Town Plus cover Pune's eastern IT corridor, western suburbs, and outer areas respectively. For the Marathi market, Maharashtra Times Pune is the primary option — with Kothrud Times for western neighbourhood targeting.
Steps before booking:
Define your geography — Pune city centre, eastern IT corridor (Kharadi, Viman Nagar), western suburbs (Kothrud, Baner), or surrounding cities like Kolhapur or Ahmednagar?
Choose the language — English (TOI, ET, Pune Mirror), Marathi (Maharashtra Times, Kothrud Times).
Match publication to ad category — education ads to Education Times Pune, business recruitment to ET Pune, lifestyle and property to Pune Mirror, neighbourhood services to zonal Plus editions.
Set your budget — Twin Town Plus at ₹45 per sq cm and TOI Kolhapur at ₹20 per sq cm are the entry points; TOI Pune and Education Times Pune at ₹240 per sq cm are the premium options.
Consider zonal targeting — East Side Plus and West Side Plus let you focus spend on specific Pune corridors instead of paying for city-wide distribution.
Ask about combination packages — booking TOI Pune with Maharashtra Times Pune gives dual-language city coverage. Ask about bundled pricing before confirming separate insertion orders.
Common Mistakes When Booking a Pune TOI Classified Ad
The two most common errors: paying ₹240 per sq cm for TOI Pune when a zonal edition at ₹75 would have covered the actual audience, and skipping Maharashtra Times Pune because the advertiser didn't realise how large the Marathi readership in Pune actually is.
- ❌ Booking TOI Pune at ₹240 per sq cm for neighbourhood targeting — East Side Plus or West Side Plus at ₹75 per sq cm covers the same corridors at less than a third of the cost.
- ❌ Skipping Maharashtra Times Pune — Marathi-speaking readers in Pune city are a large, engaged audience. Missing MT means missing a significant part of the market.
- ❌ Overlooking Pune Mirror for lifestyle and real estate — its urban readership aligns well with property, entertainment, and consumer brands.
- ❌ Ignoring Education Times Pune for education ads — same rate as TOI Pune but a far more targeted audience for courses, coaching institutes, and schools.
- ❌ Not checking the add-on rate separately — TOI Pune add-on is ₹216 per sq cm versus a base of ₹240. Always calculate the actual format cost before budgeting.
- ❌ Missing booking deadlines — each edition has a cut-off, typically 1–2 days before publication. Don't assume flexibility.
How Much Does a Times of India Classified Ad in Pune Actually Cost?
A TOI Pune classified display ad costs between ₹108 and ₹1,440 for a 6 sq cm placement, depending on the edition. Pune editions are priced higher than Nagpur but well below Mumbai's metro rates.
| Scenario | Edition | Size | Estimated Cost |
|---|---|---|---|
| Most affordable split | TOI Kolhapur | 6 sq cm | ~₹108–₹120 |
| Budget twin-town local | Twin Town Plus – Pune | 6 sq cm | ~₹246–₹270 |
| Business audience | ET Pune | 6 sq cm | ~₹162–₹180 |
| Neighbourhood targeting | East Side / West Side Plus | 6 sq cm | ~₹408–₹450 |
| Marathi city reach | MT Pune | 6 sq cm | ~₹624–₹690 |
| Lifestyle / city supplement | Pune Mirror | 6 sq cm | ~₹462–₹510 |
| City-wide English supplement | Pune Times | 6 sq cm | ~₹894–₹990 |
| Premium city English | TOI Pune / Education Times Pune | 6 sq cm | ~₹1,296–₹1,440 |
Dual-language city coverage TOI Pune and MT Pune costs about 2070 per 6 sq cm insertion. For a city of Pune's size and purchasing power, that's a reasonable combined spend. The question of whether it is sensible or not is all about whether your product requires both English and Marathi to reach, or whether one of the languages is sufficient to reach your audience.
Ready to book your Times of India classified ad in Pune? Use the rate tables above to build your edition plan, then confirm pricing and place your order through Riyo Advertising — an authorised Times of India booking partner. Whether you're booking a single zonal edition or a multi-publication Pune and western Maharashtra campaign, they handle the confirmation and insertion order directly.
FAQ: Times of India Classified Ad Rates Pune
Q1: What is the cheapest TOI edition for classified ads in the Pune region?
TOI Kolhapur (TOIKLP) at ₹18–₹20 per sq cm. For Pune city itself, Twin Town Plus (TTPPU) classified rate is ₹41–₹45 per sq cm — the most affordable zonal option within city limits. Use these if your campaign targets specific peripheral areas and doesn't need city-wide distribution.
Q2: What is the difference between TOI Pune, Pune Times, and the zonal Plus editions?
Three products, three prices. The main broadsheet is TOI Pune (TOIPU) at 240 per sq cm - city-wide, premium. Pune Times (PT) is the city supplement at 165 per sq cm - popular, good in consumer categories. The zonal editions, East Side Plus, West Side Plus, Twin Town Plus, cost ₹45-75 per sq cm and cater to specific Pune corridors. When dealing with a neighbourhood business, start with the right zonal edition. Only when you require a wider reach, scale up to Pune Times or TOI Pune.
Q3: Is Education Times Pune worth the ₹240 per sq cm rate for education advertisers?
Yes. The same price as TOI Pune, but the audience is completely different, students, parents, and educators who actively browse courses and admissions. In the case of a coaching institute or college, display ads in Education Time Pune will be more effective than a general TOI placement at the same price. This is especially true in the January-June admission season when this supplement is read the most.
Q4: How does Pune Mirror compare to TOI Pune for classified ads?
Pune Mirror at ₹85 per sq cm base (₹125 per sq cm Multi Column) is less than half the cost of TOI Pune. In the case of lifestyle, entertainment, property, and consumer brand, its young urban readership is more suitable than the main broadsheet. In professional, recruitment, or B2B categories - use TOI Pune or ET Pune instead. Inappropriate publication to that audience.
Q5: Can I target just one part of Pune city with a classified ad?
Yes. Three options: East Side Plus (ESPPU) at ₹75 per sq cm covers the eastern IT corridor — Kharadi, Viman Nagar. West Side Plus (WSPPU) at ₹75 per sq cm covers the western residential areas. Twin Town Plus (TTPPU) at ₹45 per sq cm covers Pune's outer twin-town areas. For Marathi readers specifically in the west, MT Kothrud Times (KOTRD) classified rate is ₹25 per sq cm — the most targeted and affordable hyperlocal option in the entire Pune group.
Q6: Are there affordable options to reach Goa and Kolhapur from Pune?
TOI Goa (TOIGO) is ₹30 per sq cm base, ₹35 per sq cm Multi Column. TOI Kolhapur (TOIKLP) is ₹20 per sq cm. For Marathi-language coverage in Kolhapur, Maharashtra Times Kolhapur (MTKL) classified rate is ₹28 per sq cm. MT Ahmednagar (MTAMD) covers the Ahmednagar market at ₹30 per sq cm. Book these separately — they don't come bundled with the Pune city editions automatically.
Q7: Are TOI Pune classified ad rates negotiable?
Published rates are standard. Multi-edition bookings and repeat insertions often qualify for better pricing. Ask directly. And always get the quote in writing before confirming any insertion order.
Which Times of India Pune Edition Should You Choose?
Times of India classified ads in Pune range from ₹45 per sq cm for zonal editions to ₹240 per sq cm for city-wide premium placements. To the majority of neighbourhood and local businesses, East Side Plus, West Side Plus or Twin Town Plus will be able to reach the right audience at a fraction of the main edition cost.
To cover the entire city with English, Pune Times at 165 per sq cm is the more robust daily option compared to TOI Pune - better interaction, cheaper. Education Times Pune should be approached directly by advertisers of education. In Maharashtra Times Pune, the hyperlocal is the MT Kothrud Times and in western Pune, the hyperlocal is the Maharashtra Times.
Always confirm the existing rates with the TOI Pune booking desk before making your order. The rate card was valid since July 2020 and may be updated.
Next steps:
Shortlist editions matching your target geography, language, and ad category from the tables above.
Calculate your estimated cost: rate per sq cm × ad size in sq cm.
Contact the TOI Pune booking desk or an authorised agency for a confirmed rate and insertion order.
Planning a classified ad campaign across Pune and western Maharashtra? Use the rate tables above to build your multi-edition plan, then confirm current pricing with the TOI Pune team before placing the order.
Internal links to add:
Times of India Classified Ad Rates Mumbai – Complete Guide
Times of India Classified Ad Rates Nagpur – Complete Guide
How to choose the right newspaper edition for your classified ad
External links to add:
