How Riyo Advertising Boosted Our Coaching Chain’s Local Outreach & Increased Enrollments
How Riyo Advertising Helped Our Coaching Chain Turn Local Outreach into Enrollments
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Hi, I’m Shrays Anand from Bangalore. I am a private mathematics teacher and I am the Marketing Manager of a mid-sized coaching institute chain. We have centers in Bangalore’s key student hubs such as Jayanagar, Indiranagar, and Whitefield. Things were going very well for us but a few months ago we were going through a very tough time. We had everything intact, most importantly our reputation but we were facing a hard time in our business. Then we contacted Riyo Advertising, and now I will tell you how Riyo Advertising transformed our fragmented local efforts into a steady flow of student admissions.
Situation:
Things were going very well for us and positive enquiry calls for students' admissions were coming. We were running our coaching centres at Jayanagar, Indiranagar, and Whitefield very successfully. But all of a sudden things became worse for us.
A few months ago, we noticed that student admission rates were getting down and no positive calls were coming. We thought it was a coincidence but when we realized that it was not a coincidence we became worried. We were not getting any calls for student admission and we were very much shocked. As a Marketing head I was answerable to the owner and one day he called me at his chamber. He was also very much surprised. He asked me what can be done? But I had no idea. Then I thought for a while and told him “we will have to strengthen our public relations, so we can use digital platforms like Google and Instagram to reach more and more people.” Our owner said it was a “great idea”. But both of us were wrong, but we realized it later. Then we started running digital ads on Google and Instagram heavily . We thought by doing this we were reaching more and more guardians and students. It will help us to grow our business but all efforts and money went in vain because things didn't work the way we actually thought.
We gained wide reach across the country and we were receiving inquiries nationwide, and from this point problems actually started. We were not looking for nationwide calls. But we were looking for local calls as our coaching centres are located here at Bangalore. It was my mistake to run digital ads on Google and Instagram heavily. But we thought we were gaining the same attention in Bangalore too. We were waiting for calls and students but our local centers at Bangalore weren't filling up! Student enrollment kept falling, and at one point, it dropped to just 50%.
We also began to realize that parents and students in our local regions were beginning to pay closer attention to national large brands and disregard us. We are a local brand whose reputation is admired in our community, but this hard time gave the impression that we had nothing to do with local families. We were frustrated because we had centers in the best areas such as in Jayanagar, Indiranagar and Whitefield. We did not only need internet referrals, but also foot traffic in the form of walking in and getting to meet, inquire, and take demonstration classes.
Problem:
- Our digital campaigns did help us gain views, but the conversion rate in the local area was poor. There was no buzz about us in nearby residential societies, colleges, or markets. We lacked a clear BTL (Below the Line) plan. We didn’t hold demo camps, parent meets, or any on-ground activations. Essentially, nothing was happening on the ground, and we were suffering.
- With a small team and increasing competition in Bangalore, offline activities became challenging to execute. Yet, the management still expected better results. They wanted a lower CPL (Cost Per Lead) and higher ROAS (Return on Ad Spend) from offline efforts to meet our quarterly targets. Then, I contacted a friend in Mumbai who was facing similar struggles with his hotel business. He shared how Riyo Advertising helped him overcome his challenges and recommended them to me. I immediately reached out to them.
Solution:
Riyo Advertising had a clue on where we were moving in the wrong direction. They switched towards ground and closely examined every center and concentrated on them within 35 km radius. Rather than throwing resources at all, they started to employ experiential marketing in the BTL campaigns to reach the locals.
They would arrange small and realistic local events that could be seen and attended by real people. Meanwhile, they were able to monitor all calls, messages and inquiries in order to save nothing. Such practical method began to transform the offline activity into tangible walk-ins and enrollments.
Targeted Catchment Mapping:
Riyo Advertising mapped schools, PG hostels, cafes, and residential pockets to target students and parents precisely.
On-Ground Activations:
- Free demo classes and career workshops in societies and college fests, with on-the-spot registration.
- Kiosks at markets offering aptitude tests and instant counseling slots.
- Center branding with banners, wall posters, and local flyers.
Transit Advertising:
Riyo Advertising pioneered good below the line marketing tactics for retailers. They ensured that our brand was visible on a daily basis, on the buses, auto-rickshaw, posters along the coaching centers in Jayanagar, Indiranagar and Whitefield. This was a strategic transit advertising that served to create awareness and familiarity to students and parents within the region.
The visibility was in their everyday lives and the parents could view it on their way home and the students could view it on their way to school. The repetition created brand awareness and in the near future, we could start getting back to our centers. The buzz which we lacked began to increase, and our centers began to fill again.
Integrated Tracking:
Riyo Advertising has facilitated this by adopting integrated tracking systems. They attached QR codes on other marketing resources and this enabled individuals to scan and view our enquiry form directly. Moreover, in case a person was reluctant to complete the form, then a missed call or WhatsApp message would suffice to our number. The most impressive was the fact that all of the leads were automatically stored, and it was easy to follow up effectively and easily.
Each time a lead was sent into our system we could make contact at the appropriate time which helped to build on those who had not been responding initially. The interest ensued and enrollments were made.
Results:
- With the help of the posters, events, and local activations introduced by Riyo Advertising, enrollments in the institutions increased by 30 percent. CPL reduced greatly and it became less expensive to get new students. Our ROAS actually shot to more than 5x, that is, every rupee invested in ads returned five times the value. Parents had their faith in the local presence and enrolled their children. This strategy has been very effective such that we can easily copy it in new centers.
Conclusion:
Riyo Advertising did a miracle. Their smart Best BTL advertising strategies didn’t just tell people about us—it guided real students step by step, and we could track each one. This helped our enrollment grow faster than ever.
If you are reading my story, and if you are struggling looking for BTL advertising agency, that knows how to engage local audiences effectively, don’t waste time. Give it to the champions, Riyo Advertising, and see how miracles can happen. My story clearly highlights Riyo Advertising’s prowess in education. They turned BTL into real enrollment wins with targeted, data-driven local engagement.
