Jammu's No. 1 English newspaper. J&K's most authoritative voice for Jammu region since 1965.
Book your classified or display advertisement in Daily Excelsior with expert support, guaranteed best rates and instant confirmation of bookings with the English Daily that reaches the most influential Government Officials, Business Men, Legal Professionals and aspirational family in Jammu in all Jammu Division Districts, including Jammu, Udhampur, Kathua, Rajouri, Poonch, Doda, Reasi, Ramban, Kishtwar, Samba and all the Districts of Jammu Division.
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Rates w.e.f. 2026 · All rates in Rs. per Sq Cm
Rates for Display Advertisement w.e.f. 2026
| Editions | Base Page | Front Page | Back Page | Page 3 | ||||
|---|---|---|---|---|---|---|---|---|
| B&W | Color | B&W | Color | B&W | Color | B&W | Color | |
⚠ Rates are loaded dynamically. Call 9821984000 for the latest confirmed rates. All Rates in Sq. Cm.
Rates for Obituary Advertisement w.e.f. 2026
| Editions | Min Size | B&W (Rs/sq.cm) |
|---|
⚠ Jammu & Kashmir B&W Rs. 1200. Call 9821984000 to confirm.
Rates for Tender Notice Advertisement w.e.f. 2026
| Editions | B&W (Rs/sq.cm) |
|---|
⚠ Jammu & Kashmir Tender Notice B&W Rs. 340. Call 9821984000 for verified rates.
Cost Of Daily Excelsior News paper Advertisement depends on color, location, size, placement, edition.
Advertisement In Daily Excelsior Newspaper is very easy , just fill the advertisement details in form or just call to our assistant at 67704000.
Daily Excelsior Newspaper Advertisement Rates starts from 250 to 15 lakhs depend on your advertisement format and city you choose, also the placement like front page, todya's focus, and classified page.
Newspaper advertising rates are quoted per square cm. The rate of discount on newspaper cards depends on the size of the ad, inserts and product category.
The option of placing your advertisement in Daily Excelsior Newspaper will mean you pay less. At Riyoadvertising you will get more discount to publish your ad.
📐 Display Ad Sizes in Daily Excelsior
📆 Best Booking Days
💰 Key Ad Rates for Jammu & Kashmir Edition
* Contact our agents for volume and discount packaging
You can book directly,but here's why 5,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | ✅ Free | ❌ Self-service |
| Dedicated account manager | ✅ Yes | ❌ No |
| Negotiated discount packages | ✅ Yes | ❌ Standard rates |
| Same-day booking assistance | ✅ Yes | ❌ Limited |
| Agency-level rate access | ✅ Yes | ❌ No |
| Post-publication e-tearsheet | ✅ Same day by email | ✅ Available |
We manage everything from writing your Daily Excelsior ad copy to confirming your publication date and delivering your e-tearsheet by email hence you don't have to navigate J&K's complex media landscape alone.
Daily Excelsior advertisement rates in 2026 start at ₹250 per sq. cm for Display Base B&W and go up to ₹1,200 per sq. cm for Front Page Colour in the J&K combined edition is among the most competitive rates for any English newspaper serving Jammu's 7.5 lakh+ circulation market.
Rates vary by:
This page lists every Daily Excelsior ad format, its 2026 rate, specifications, and the right use case so you can choose the format that fits your Jammu campaign goal and budget.
Get a confirmed Daily Excelsior quote within 30 minutes,Contact Riyo Advertising directly.
There are plenty of reasons to choose advertising in Daily Excelsior over other print advertising outlets in Jammu, here's just a few:
📰 7,50,000+ circulation
Daily Excelsior is the highest circulated English newspaper of Jammu which has a circulation of 7,50,000+ making it one of the largest circulated English newspapers in Jammu Division and market leader for English readership of Jammu Division.
🗞️ Established 1965
The newspaper was established in 1965, thus giving it more than sixty years of publishing authority, and Daily Excelsior is the most associated newspaper of the political, social and business history of Jammu, the political hub of the erstwhile state of Jammu and Kashmir. Its local reporting and depth of editorial coverage make it the newspaper of record of the institutional community of Jammu, which serves as the political hub of erstwhile Jammu and Kashmir State.
🏛️ Institutional newspaper of Jammu Division
Daily Excelsior is the institutional newspaper of the Jammu Division that is read in all district administration offices, judicial institutions, PSU offices, central government offices and business chambers of all districts in the Jammu Division and is the official English language newspaper for advertising by the government and statutory agencies in Jammu division.
🗺️ Complete 10-district coverage
Complete English print coverage for all 10 districts of Jammu Division in a single newspaper buy: Pan-Jammu Division coverage.
🤝 The Dogra community's English newspaper
The Dogra community is the largest in the region and the trust and association that an English language ad can get from readers is because of its deep community roots by making it a part of the pages of Daily Excelsior (English Newspaper of Jammu's Dogra community).
💼 Post-2019 J&K new economy gateway
Post-2019 J&K new economy gateway with the reorganization of J&K as a Union Territory, Jammu has now become the main gateway for national investment, industrial development and infrastructure, whereas the English media, the Daily Excelsior, is the main media that reaches the government officials, investors and entrepreneurs shaping the new economy of Jammu.
🛕 Vaishno Devi pilgrimage gateway
India's second most visited religious tourist destination after Tirupati, Vaishno Devi is the gateway of Katra or Jammu and the Daily Excelsior has a unique reach to the hospitality community and to the millions of pilgrims who read the Daily Excelsior during their stay in Katra/Jammu.
🌐 Strong digital presence
The dailyexcelsior.com reaches the diaspora of Jammu and the English speaking digital readers across J&K beyond the reach of the print copy and thus has a strong digital presence.
Advertising in Daily Excelsior Jammu's IAS and IPS officers, senior bureaucrats, judges, lawyers, traders, real estate developers, tourism operators, army and paramilitary officers, medical professionals, academics, UPSC aspirants, and aspirational Dogra middle-class families that are fueling the city's fast-growing consumer economy are all targeted by advertising in Daily Excelsior.
B&W Rate: ₹300 per sq. cm | Colour Rate: ₹600 per sq. cm
What it is: Base Page Display Ads are the standard inner-page display format in Daily Excelsior is providing strong Jammu-wide brand visibility at the most economical display rate available in the newspaper.
Specifications:
Best for:
B&W Rate: ₹600 per sq. cm | Colour Rate: ₹1,200 per sq. cm
What it is: Front Page Display Ads in Daily Excelsior appear on the most visible page of Jammu's most-read English newspaper is the first thing every reader sees every morning.
Specifications:
Best for:
B&W Rate: ₹420 per sq. cm | Colour Rate: ₹840 per sq. cm
What it is: Back Page Display Ads occupy the reverse cover of Daily Excelsior is the second-most visible position in the newspaper; read by every reader who picks up the paper.
Specifications:
Best for:
B&W Rate: ₹375 per sq. cm | Colour Rate: ₹750 per sq. cm
What it is: Page 3 Display Ads appear in the first editorial section of Daily Excelsior is a high-attention position read by the overwhelming majority of Daily Excelsior's engaged readers.
Best for:
Base Rate: ₹1,200 per sq. cm
What it is: Obituary Ads in Daily Excelsior are published in a dedicated section read closely by Jammu's tight-knit community networks is one of the most attentively read pages in the newspaper.
Specifications:
Best for:
Base Rate: ₹340 per sq. cm
What it is: Tender Notice Ads are mandatory public announcements for government procurement, PSU infrastructure bids, and corporate compliance disclosures published in Daily Excelsior's dedicated notices section, widely read by Jammu's institutional and contractor community.
Specifications:
Best for:
| Ad Type | Placement | B&W Rate (per sq. cm) | Colour Rate (per sq. cm) |
|---|---|---|---|
| Display | Base Page | ₹300 | ₹600 |
| Display | Front Page | ₹600 | ₹1,200 |
| Display | Back Page | ₹420 | ₹840 |
| Display | Page 3 | ₹375 | ₹750 |
| Obituary | Obituary Section | ₹1,200 | On Request |
| Tender Notice | Notice Section | ₹340 | On Request |
| Classified | Classified Section | On Request | On Request |
All rates are per square centimetre (sq. cm) for the J&K combined edition, effective 2026. Contact Riyo Advertising for a confirmed quote within 30 minutes.
All display ads are charged per square centimetre. Use this simple formula:
Total Cost = Width (cm) × Height (cm) × Rate per sq. cm
Example — Base Page B&W Display Ad: Size: 10 cm (W) × 10 cm (H) = 100 sq. cm × ₹300 = ₹30,000
Example — Front Page Colour Display Ad: Size: 12 cm (W) × 20 cm (H) = 240 sq. cm × ₹1,200 = ₹2,88,000
Example — Tender Notice B&W: Size: 10 cm (W) × 8 cm (H) = 80 sq. cm × ₹340 = ₹27,200
Example — Obituary Ad B&W: Size: 6 cm (W) × 5 cm (H) = 30 sq. cm × ₹1,200 = ₹36,000
| Ad Size | Total Area | Format | B&W Cost (Base Page) | Colour Cost (Base Page) |
|---|---|---|---|---|
| 4 cm × 5 cm | 20 sq. cm | Minimum unit | ₹6,000 | ₹12,000 |
| 10 cm × 10 cm | 100 sq. cm | Standard business | ₹30,000 | ₹60,000 |
| 12 cm × 20 cm | 240 sq. cm | Quarter Page | ₹72,000 | ₹1,44,000 |
| 25 cm × 16 cm | 400 sq. cm | Half Page | ₹1,20,000 | ₹2,40,000 |
Complete Reach Across All 10 Districts of Jammu Division
Daily Excelsior distributes across all ten districts of Jammu Division and delivers unmatched English newspaper reach among government officials, business leaders, professionals, defence personnel, educators, and families throughout the region.
A single Daily Excelsior all-Jammu-Division booking delivers simultaneous reach across all ten districts and provides the most comprehensive Jammu Division English print coverage available through a single newspaper advertisement.
Base Rate: ₹340 per sq. cm | Best day: Weekdays
Tender Notice Ads in Daily Excelsior carry the highest institutional authority of any English print platform in Jammu Division. The newspaper is the most recognized publication for statutory notices across:
Base Rate: ₹1,200 per sq. cm | Available: Daily | Priority processing
Daily Excelsior's obituary section carries exceptional significance for Jammu's Dogra community where community bonds, family networks, and civic identity make obituary announcements a deeply read and shared section. The high obituary rate (₹1,200 per sq. cm) reflects the premium placement and readership attention this section commands.
Same-day and next-day bookings are frequently possible for urgent announcements. Can include photographs, personal messages, and institutional tributes. Contact Riyo Advertising directly for urgent obituary placements — we prioritise these bookings.
Best day: Any day — all days deliver strong response for Jammu recruitment
Daily Excelsior's concentration of government, army, PSU, and professional readers makes it the primary platform for institutional and management-grade recruitment across Jammu Division. Unlike many newspapers where day-of-week matters significantly for recruitment, Daily Excelsior's deeply engaged institutional readership delivers consistent recruitment responses across all weekdays.
Best for:
Best day: Saturday and Sunday
Jammu's real estate market is undergoing significant growth driven by post-2019 UT reorganization investor confidence, government employee housing demand, and rapid urban expansion in Jammu, Samba, and Kathua. Daily Excelsior is the primary English platform for real estate advertising targeting Jammu's aspiring homebuyer and investor community.
Best for:
Best day: Any day | Unique to Daily Excelsior's Jammu positioning
No other English newspaper in India reaches the Vaishno Devi pilgrimage corridor the way Daily Excelsior does. Jammu is the gateway city for India's second-most visited religious shrine, the Vaishno Devi temple in Katra, Reasi district and Daily Excelsior is read by both the Jammu-based hospitality community and the millions of yatris (pilgrims) who pass through Jammu each year.
Best for:
Best day: Sunday
Sunday carries the highest matrimonial readership in Daily Excelsior. Jammu's Dogra, Kashmiri Pandit, and other community families browse English matrimonial listings on Sunday mornings making it the highest-response day for matrimonial insertions targeting Jammu's English-reading professional and government-employed households.
Required: No special documents. Ad can be booked the same week.
Best day: Saturday and Sunday
Daily Excelsior's readership includes Jammu's large UPSC aspirant community, J&K Public Service Commission candidates, engineering and medical entrance exam students, and the aspirational families of Jammu's rapidly growing educated middle class. No other English newspaper reaches this J&K education-spending audience with the same depth.
Best for:
Any day | Affidavit copy mandatory
Name Change and Legal Notice Ads in Daily Excelsior are recognized across J&K's court system, revenue offices, and UT administration. The published notice serves as your legal proof. We guide you on the correct notarized affidavit format under J&K's legal framework.
Also includes: Marriage notice, lost document notice, property notice, court summons, revenue and land mutation notices.
Best day: Saturday and Sunday
Jammu's growing middle class and aspirational consumer economy make it an increasingly important automobile advertising market. Vehicle sale and auto brand ads in Daily Excelsior reach Jammu's most active vehicle-buying readership during weekend leisure browsing.
Best for:
Best day: Weekdays | Unique opportunity in Jammu's rapidly developing economy
Jammu's post-2019 industrial transformation driven by J&K's new Industrial Development Scheme with significant central government incentives is attracting national manufacturing, logistics, and technology companies to the region. Daily Excelsior reaches the government officials, business chambers, and decision-makers shaping this transformation.
Best for:
| Category | Best Day(s) | Why |
|---|---|---|
| Matrimonial | Sunday | Peak Dogra and Kashmiri Pandit family readership |
| Recruitment | Any day | Consistent engagement from institutional readers all week |
| Property / Real Estate | Saturday & Sunday | Weekend browsing by Jammu homebuyers and investors |
| Vaishno Devi / Tourism | Any day | Continuous pilgrim and hospitality sector readership |
| Education / Admissions | Saturday & Sunday | Weekend family decision-making for education |
| Obituary / Condolence | Any day | Daily section, priority same-day processing |
| Name Change / Legal | Any day | Legal validity; J&K Jammu-wide legal notice reach |
| Tenders / Public Notice | Weekdays | Government and PSU readers check Daily Excelsior daily |
| Auto / Vehicle | Saturday & Sunday | Weekend leisure browsing for vehicle purchase decisions |
| Navratri Campaigns | March–April, September–October | Jammu's biggest Hindu festival windows |
| Republic / Independence Day | Jan 26 & Aug 15 | Government and institutional reader peak; national occasion |
Total time: Under 15 minutes
Choose Your Category
Select from: Matrimonial, Recruitment, Property Sale, Property Rent, Education, Obituary, Name Change, Tender/Public Notice, Vehicle Sale, Business Ad, Services Ad, Travel Ad, Announcement Ad, or Lost & Found.
Select Your Ad Format
Choose Your Page Placement
Pay & Confirm
Pay via Credit/Debit Card, UPI, Net Banking, or Wallet. Receive instant booking confirmation with your ad reference number.
Receive Your E-Tearsheet
We deliver a digital e-tearsheet by email on the day of publication — same-day delivery for legal notices, compliance records, and campaign documentation.
We have many thousands of Daily Excelsior ad bookings done in all categories. What that experience means to you:
✅ 20+ Years of J&K Media Buying Experience
— our team is well acquainted with the Daily Excelsior's institutional position and has deep knowledge about the kind of placements that get the most response per category and in what style so that your ad can be submitted in the right format the first time.✅ Special packages & discounted rates
— We have negotiated rates with agencies and volume packages for Daily Excelsior display, obituary and tender notice advertising that are much less expensive than walk-in rates and we pass them on to you.✅ Copy creation for adverts
— draft your adverts in the correct Daily Excelsior format for your tender notices, public notices, change of name and Obituary notices to ensure there is no risk of rejection or resubmission; for display ads, we advise the correct size, page and colour choice.✅ Reliable release of ads guaranteed
— all booked ads are guaranteed before you pay us and we keep an eye on the ad from the moment it is submitted until it appears in the Daily Excelsior, following up directly with the Daily Excelsior desk.✅ Same day e-tearsheet delivery
— we'll send your online proof of publication via email the same day your ad runs — a must in government tender procedures, legal affidavits and corporate compliance records.✅ Priority same-day processing
— we provide priority processing for obituary ads and urgent legal notices, please contact us directly on WhatsApp for the fastest processing.📄 Page placement
— the single biggest rate variable in Daily Excelsior; front page colour (₹1,200/sq. cm) is 4× the base page B&W rate (₹300/sq. cm); choose placement based on campaign priority, not just cost.🎨 Colour vs. B&W
— colour ads cost 2× the B&W rate on every page; for consumer, real estate, and tourism brands, colour delivers significantly better recall and response; for statutory notices and tender ads, B&W is fully effective and the standard format.📏 Ad size
— all ads are charged per sq. cm; larger ads deliver proportionally more reader attention and brand authority; our team helps identify the minimum effective size for your specific campaign goal in Daily Excelsior's Jammu-focused market.🕊️ Obituary premium
— Daily Excelsior obituary ads are priced at ₹1,200 per sq. cm regardless of page — reflecting the section's premium placement and deep community readership in Jammu's close-knit social fabric.📜 Tender notice advantage
— at ₹340 per sq. cm, Daily Excelsior's tender notice rate offers very economical statutory compliance reach for Jammu Division's institutional readership; ideal for organizations with regular notice requirements.📦 Bulk and repeat bookings
— booking 4+ insertions or a recurring monthly tender notice schedule unlocks volume discounts not available on single-insertion bookings.🎁 First-time advertisers
Flat 5% off your first booking
🏆 Second order
Flat 10% off automatically applied
📦 Bulk booking
Buy 4 insertions, get the 5th free — ideal for weekly recruitment, tender notice, or property campaigns
💍 Matrimonial special
Book 2 insertions, get 1 free
🛕 Navratri packages
Special bundled rates for Jammu's biggest Hindu festival advertising window — contact us by March for spring Navratri and August for autumn Navratri inventory
🏭 Institutional rates
Monthly contract pricing for government departments, PSUs, law firms, and organizations with recurring tender notice and public notice requirements
Offers valid on online bookings. Cannot be combined unless specified.
| Factor | Classified Text | Display Ad |
|---|---|---|
| Cost | Lowest — charged per line | Moderate — charged per sq. cm |
| Visual impact | Low | High |
| Logo / image | ❌ No | ✅ Yes |
| Best for | Matrimonial, obituary, name change, lost & found | Recruitment, property, tender, business, institutional |
| Response rate | Good for personal ads | Significantly better for business and government ads |
| Legal validity | Standard | Standard |
| Booking speed | Fastest | Fast — 2 working days |
The rates of the Daily Excelsior newspapers begin from ₹300 per sq. cm (B&W Display), on the Base Page and upto ₹1,200 per sq. cm (Colour Display on Front Page). The cost of obituary ads is ₹1,200 per sq. cm and Tender Notice ads are at ₹340 per sq. cm. Estimate your cost using the formula: Width x Height x Rate. Get a guaranteed quote in 30 minutes or less from Riyo Advertising.
Daily Excelsior is one of the largest English newspapers in Jammu & Kashmir and the market leader in English with a circulation of 7,50,000+ copies per day in Jammu Division. It has unmatched institutional reach in the region as it has penetrated in all the 10 Jammu Division districts.
Daily Excelsior covers all the 10 districts of Jammu Division like Jammu, Udhampur, Kathua, Rajouri, Poonch, Doda, Reasi, Ramban, Kishtwar and Samba. It also serves readers in Kashmir Valley via its joint publication J&K edition.
Yes. The most widely circulated English publication for statutory tender notice in all the Government departments, district administration, armed forces, PSUs and Government departments of Jammu Division is Daily Excelsior. Tender notice rate of ₹340/sq. cm makes it the most cost effective platform for statutory compliance for institutional Jammu advertisers.
The highest readership for matrimony is on Sunday. It is a Sunday morning and the dogra and Kashmiri Pandit professional families of Jammu visit matrimonial columns to search for marriage partners, and the best day for matrimonial advertisement for the educated, government employed Jammu households is this Sunday.
Often yes. It is worth noting that obituary ads are given priority in Daily Excelsior. Call Riyo Advertising directly on WhatsApp (+91 98219 84000) to make bookings for same day or next day obituaries. All priority coordination with the Daily Excelsior office is taken care of on your behalf.
Yes. Ad has to be for a name change and must be accompanied by a scanned copy of the notarized affidavit. The Daily Excelsior notice published is legally binding across the entire court system and revenue system of J&K. Riyo Advertising will help you determine the exact affidavit format of J&K's legal system and submit a compliant one.
Colour ads cost 2 times as much on all page placements as B&W ads. Colour is highly recommended for consumer, real estate, tourism and brand display ads for recall. For statutory notices (tender notice, public notice, name change) B&W is legal and is the standard format.
Book 2 or more working days in advance of a desired publication date. The time to book for placements on the front page is 5-7 days in advance. During Navratri, Independence Day and Republic Day special editions are booked 2-3 weeks in advance as the most important advertising dates in Jammu will be booked first.
Riyo Advertising provides a digital e-tearsheet via email, the same day your ad is published, which is a must-have for government tender submission records, legal notice compliance, name change affidavit and campaign reporting.
Standard sizes include:
Minimum: 4 cm × 5 cm = 20 sq. cm
Standard: 10 cm × 10 cm = 100 sq. cm
Quarter Page: 12 cm × 20 cm = 240 sq. cm
Half Page: 25 cm × 16 cm = 400 sq. cm
Custom dimensions allowed for all dimensions above minimum.
Book your Daily Excelsior advertisement online with Riyo Advertising for smooth, reliable, and cost-effective English newspaper advertising in Kashmir valley.
9821984000
022 6770 4000 / 022 6770 6500
✉️ info@riyoadvertising.com
🏆 Why Choose Riyo for Daily Excelsior Ads?
Riyo Advertising accepts all types of advertisement for Daily Excelsior Newspaper. Call us: 022 6770 4000 / 9821984000
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
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Planning, rate guidance, creative drafting, and ad release handled completely for you.
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Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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