Times of India Mumbai edition classified text ad rates start from INR 80 per line. Display ad rates start from INR 1,500 per sq cm. Front page strip ads start from INR 4,000 per sq cm. Jacket ads in the Mumbai edition start from INR 99.7 Lakhs per insert.
TOI Mumbai is India's highest-circulation English daily, with over 2.8 million readers in the Mumbai Metropolitan Region. This reach makes it the most premium and highest-response newspaper advertising platform in Western India.
Why is TOI Mumbai the most premium newspaper edition in India?
TOI Mumbai commands the highest ad rates among all Indian English newspapers. TOI Mumbai holds this position because it has the largest single-city English newspaper circulation in India. Mumbai is India's financial capital, with the highest per-capita income in the country. This makes its readers the most valuable advertising audience for premium brands, real estate, recruitment, and financial services.
| Metric |
Value |
| Daily readership |
2.8 million+ |
| City coverage |
Mumbai, Thane, Navi Mumbai, Vasai-Virar |
| Language |
English |
| Key supplements |
Times Ascent (Wed), Times Property (Sat), Times Soulmate (Sun) |
| Target audience |
Urban professionals, HNIs, corporates, SMEs |
What are the TOI Mumbai Ad Rates by Category in 2026?
Classified Text Ads — Mumbai Edition
| Category |
Rate per Line |
| Matrimonial |
INR 100 – 150 |
| Recruitment |
INR 90 – 140 |
| Property |
INR 90 – 130 |
| Name Change |
INR 80 – 120 |
| Obituary |
INR 100 – 150 |
| Lost & Found |
INR 80 – 110 |
| Business Notice |
INR 90 – 130 |
Display Ads — Mumbai Edition
| Position |
Rate per Sq Cm |
| ROP (Run of Paper) |
INR 1,500 – 2,200 |
| Fixed Position |
INR 2,500 – 3,500 |
| Front Page Strip |
INR 4,000 – 6,000 |
| Back Page |
INR 3,000 – 4,500 |
| Times Ascent (Wed) |
INR 1,200 – 2,000 |
| Times Property (Sat) |
INR 1,200 – 2,000 |
| Times Soulmate (Sun) |
INR 1,000 – 1,800 |
| Jacket Ad |
INR 99.7 Lakhs/insert |
Rates are indicative. Contact Riyo Advertising for confirmed 2026 rate cards.
What ad categories are most effective in TOI Mumbai Edition?
Real estate, recruitment, matrimonial, financial services, and luxury brand advertisements perform best in the TOI Mumbai edition. Mumbai's professional readership responds strongly to property listings, executive recruitment, and premium brand campaigns.
| Category |
Why Mumbai Works |
| Real Estate |
Highest property demand in India |
| Recruitment |
Largest job market — finance, IT, media |
| Matrimonial |
Largest urban English-reading community |
| Financial Services |
India's financial capital readership |
| Education |
Premium institutes targeting aspiring professionals |
| Luxury / Lifestyle |
Highest HNI and UHNI density in India |
What is the circulation of TOI Mumbai Edition?
The Times of India Mumbai edition prints approximately 2.8 million copies daily. Total readership exceeds 8.4 million. The TOI app adds a further 2 to 3 million digital readers in the Mumbai area.
How to book a TOI Mumbai Edition Ad through Riyo Advertising?
Share your ad category, print date, and ad text with Riyo Advertising. For a simple classified ad, send your text copy. For a display ad, submit a print-ready PDF. Riyo Advertising manages all booking steps and provides prompt payment confirmation.
| Ad Type |
Booking Deadline |
Publication |
| Classified Text |
1 working day prior |
Next available day |
| Classified Display |
2 working days prior |
As confirmed |
| Display ROP |
2–3 working days |
As confirmed |
| Fixed Position |
5–7 working days |
As confirmed |
| Front Page / Jacket |
7–10 working days |
As confirmed |