You can book a TOI matrimonial ad easily through Riyo Advertising. First, select the Times Soulmate supplement. Next, choose your target city edition. Then write your ad text and pay online. Times of India publishes these ads every Sunday in the Times Soulmate pullout. Simple text ads start at just INR 80 per line.
These ads reach over 7.6 million readers across India, making this the top choice for families seeking compatible matches across all communities, religions, and professions.
Times Soulmate is the special matrimonial supplement of the Times of India. It is published every Sunday morning and stands as India's most widely read English matrimonial section. Families use it to find brides and grooms across all castes, religions, and NRI profiles. Today, Times Soulmate has the highest readership among all English matrimonial sections in the country.
| Feature | Detail |
|---|---|
| Publication day | Every Sunday |
| Language | English |
| Editions | All major TOI cities |
| Ad formats | Text and Display |
| Reader profile | Urban, educated, upper-middle class |
| Community coverage | All — Hindu, Muslim, Christian, Sikh, Jain, Parsi, NRI |
| Format | Rate | Best For |
|---|---|---|
| Classified Text | INR 80 – 150 per line | Simple alliance listings |
| Classified Display | INR 600 – 1,200 per sq cm | With photo and family details |
| Display Ad | INR 1,200 – 2,500 per sq cm | Premium full-profile listings |
Rates vary by city edition. Mumbai and Delhi command the highest rates.
A TOI matrimonial classified text ad should include your community or caste, age, height, education, and profession. You may include your salary range if you wish. Always include your city and contact details. If you choose the display format, you can also include a photo. Many people also list their NRI status, family background, and horoscope preferences.
[Community/Caste], [Gender seeking], [Age], [Height], [Education], [Profession], [City/Location]. Family: [Brief family background]. Contact: [Phone/Email]
Hindu Brahmin, Groom, 32, 5'11", MBA IIM, MNC Professional, Mumbai. Well-settled family. Seeking educated, working bride. Contact: 98XXXXXXXX or email@example.com
The Mumbai and Delhi TOI editions receive the most replies due to their large urban readership. For South Indian communities, the Bangalore and Hyderabad editions are most effective. For North Indian communities, the Delhi, Lucknow, and Chandigarh editions deliver the best response.
| Community | Recommended Edition |
|---|---|
| Gujarati / Jain | Ahmedabad, Mumbai |
| Punjabi / Sikh | Delhi, Chandigarh |
| Marathi | Mumbai, Pune |
| Tamil | Chennai, Bangalore |
| Telugu | Hyderabad, Bangalore |
| Bengali | Kolkata |
| NRI | Mumbai + Delhi combined |
| Pan-India | All India package |
Yes. Photos can be added to TOI matrimonial classified display ads and full display ads. Standard text-only ads do not support images. Adding a clear photo significantly improves response rates. Images must be submitted as sharp, high-quality files.
The firm booking deadline for a Sunday Times Soulmate matrimonial ad is Thursday by 5 PM. Some editions accept bookings until Friday at noon. Riyo Advertising advises completing your booking by Wednesday to secure your Sunday spot and allow sufficient time to review the ad copy.
| Publication Day | Booking Deadline | Recommended Booking |
|---|---|---|
| Sunday | Thursday 5 PM | Wednesday |
| Special editions | 5–7 days prior | Contact Riyo Advertising |
Yes. Booking Times Soulmate matrimonial ads across multiple city editions at once qualifies for a multi-city bundle discount of up to 15% through Riyo Advertising. Most advertisers combine the Mumbai and Delhi editions for wide NRI and pan-India reach.
A: A length of 5 to 8 lines is recommended. This allows you to include all key details while keeping costs manageable.
A: Yes. The Times Soulmate section groups listings by religion and community, making it easy for readers to find your profile.
A: Most advertisers begin receiving replies within 24 to 72 hours after the Sunday edition is published.
A: Yes. A 10% discount applies on your second run. Repeat bookings beyond that qualify for up to 15% off.
A: Times Soulmate reaches educated, urban, English-speaking families — many of whom do not use online matrimonial platforms. This makes it a uniquely high-trust channel for finding compatible matches.
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