What ad sizes are available for TOI Display Ads?
Times of India offers many display ad sizes. You can choose a small strip starting at 10 sq cm, or standard layouts such as a quarter page, half page, or full page. The paper accepts custom sizes. For reference, a standard TOI broadsheet page measures 55 cm × 35 cm.
| Size |
Dimensions |
Approx Sq Cm |
| Small Strip |
5 cm × 4 cm |
20 sq cm |
| Quarter Page |
17 cm × 13 cm |
221 sq cm |
| Half Page (H) |
17 cm × 27 cm |
459 sq cm |
| Half Page (V) |
34 cm × 13 cm |
442 sq cm |
| Full Page |
55 cm × 35 cm |
945 sq cm |
| Double Spread |
55 cm × 70 cm |
1,890 sq cm |
| Custom Size |
As required |
Variable |
What is the best page position for a TOI Display Ad?
The front page and back page positions deliver the highest visibility and best response rates. Page 3 and the city supplement front page are also strong premium choices. Right-hand pages outperform left-hand pages, with approximately 20% higher reader recall.
| Position |
Visibility |
Premium |
| Front page strip |
Highest |
Yes — premium rate |
| Back page |
Very high |
Yes — premium rate |
| Page 3 |
High |
Moderate premium |
| City supplement cover |
High |
Moderate premium |
| ROP (any page) |
Standard |
No premium |
| Jacket (wrap) |
Maximum |
Highest rate |
What is a TOI Jacket Ad and how much does it cost?
A TOI Jacket Ad wraps around the entire front page of the newspaper, making it the first thing readers see. It is the most premium display ad format in Times of India. Rates start from INR 99.7 Lakhs per insert per edition.
Jacket Ad Key Facts:
- Size: Full front page wrap (both sides)
- Minimum spend: INR 99.7 Lakhs per edition per day
- Lead time: Minimum 7 to 10 working days
- Available in: All major TOI editions
- Colour: Full colour (CMYK)
- Best for: Brand launches, product launches, IPOs, major campaigns
What is the TOI Front Page Strip Ad rate?
A TOI front page strip ad runs as a horizontal band across the bottom of page 1. It is the most visible fixed-position format below jacket ads. Strip ads on the front page of TOI Mumbai start from approximately INR 4,000 per sq cm. The minimum size is typically 5 cm in height, spanning the full page width.
How to book a TOI Display Ad through Riyo Advertising?
Booking a TOI display ad through Riyo Advertising requires selecting the edition, size, position, and publication date. Submit your print-ready artwork in PDF format at 300 DPI. Riyo Advertising provides free artwork review and pre-press support before submission to TOI.
Booking Steps:
- Contact Riyo Advertising with your ad requirements.
- Confirm city edition, size, position, and date.
- Receive a confirmed rate quote and booking form.
- Submit print-ready artwork (PDF, 300 DPI, CMYK).
- Artwork is reviewed by the Riyo Advertising team.
- Payment is processed — advance required for premium positions.
- Ad is published on the confirmed date.
- Tearsheet provided within 48 to 72 hours.
What artwork specifications are required for a TOI Display Ad?
| Specification |
Requirement |
| File format |
PDF (print-ready) |
| Resolution |
300 DPI minimum |
| Colour mode |
CMYK |
| Bleed |
3 mm (for full page / jacket) |
| Font |
Embedded or outlined |
| Submission deadline |
48 hours before publication |