Times of India display ad rates start from INR 420 per sq cm for standard positions. Front page and premium position rates start from INR 2,500 per sq cm. Jacket ads start from INR 99.7 Lakhs per insert. Rates vary by edition, page position, ad size, and publication day.
Book Times of India display ads through Riyo Advertising and receive the confirmed 2026 rate card, expert design assistance, and multi-city package discounts of up to 15%.
A TOI display ad is a visually designed advertisement that appears within editorial content across news pages, supplements, and special editions. Unlike classified text ads, display ads support full-colour images, logos, brand graphics, custom typography, and creative layouts. They are priced per square centimeter.
| Type | Description | Starting Rate |
|---|---|---|
| Classified Display | Small display ads in the classified section | INR 420/sq cm |
| Semi-Display | Mix of text and design in classified pages | INR 500/sq cm |
| Display (ROP) | Run of paper — any page as available | INR 800/sq cm |
| Display (Fixed Position) | Guaranteed page and position | INR 1,200/sq cm |
| Front Page Strip | Strip ad on page 1 | INR 2,500/sq cm |
| Jacket Ad | Full front page wrap | INR 99.7 Lakhs/insert |
| Solus Ad | Full page, no competing ads | Premium rates apply |
| City Edition | ROP (per sq cm) | Fixed Position | Front Page Strip |
|---|---|---|---|
| Mumbai | INR 1,500 – 2,200 | INR 2,500+ | INR 4,000+ |
| Delhi | INR 1,400 – 2,000 | INR 2,200+ | INR 3,800+ |
| Bangalore | INR 900 – 1,400 | INR 1,600+ | INR 2,800+ |
| Pune | INR 800 – 1,200 | INR 1,400+ | INR 2,400+ |
| Kolkata | INR 750 – 1,100 | INR 1,300+ | INR 2,200+ |
| Hyderabad | INR 700 – 1,050 | INR 1,200+ | INR 2,000+ |
Rates are indicative. Contact Riyo Advertising for confirmed 2026 rate cards.
Times of India offers many display ad sizes. You can choose a small strip starting at 10 sq cm, or standard layouts such as a quarter page, half page, or full page. The paper accepts custom sizes. For reference, a standard TOI broadsheet page measures 55 cm × 35 cm.
| Size | Dimensions | Approx Sq Cm |
|---|---|---|
| Small Strip | 5 cm × 4 cm | 20 sq cm |
| Quarter Page | 17 cm × 13 cm | 221 sq cm |
| Half Page (H) | 17 cm × 27 cm | 459 sq cm |
| Half Page (V) | 34 cm × 13 cm | 442 sq cm |
| Full Page | 55 cm × 35 cm | 945 sq cm |
| Double Spread | 55 cm × 70 cm | 1,890 sq cm |
| Custom Size | As required | Variable |
The front page and back page positions deliver the highest visibility and best response rates. Page 3 and the city supplement front page are also strong premium choices. Right-hand pages outperform left-hand pages, with approximately 20% higher reader recall.
| Position | Visibility | Premium |
|---|---|---|
| Front page strip | Highest | Yes — premium rate |
| Back page | Very high | Yes — premium rate |
| Page 3 | High | Moderate premium |
| City supplement cover | High | Moderate premium |
| ROP (any page) | Standard | No premium |
| Jacket (wrap) | Maximum | Highest rate |
A TOI Jacket Ad wraps around the entire front page of the newspaper, making it the first thing readers see. It is the most premium display ad format in Times of India. Rates start from INR 99.7 Lakhs per insert per edition.
A TOI front page strip ad runs as a horizontal band across the bottom of page 1. It is the most visible fixed-position format below jacket ads. Strip ads on the front page of TOI Mumbai start from approximately INR 4,000 per sq cm. The minimum size is typically 5 cm in height, spanning the full page width.
Booking a TOI display ad through Riyo Advertising requires selecting the edition, size, position, and publication date. Submit your print-ready artwork in PDF format at 300 DPI. Riyo Advertising provides free artwork review and pre-press support before submission to TOI.
| Specification | Requirement |
|---|---|
| File format | PDF (print-ready) |
| Resolution | 300 DPI minimum |
| Colour mode | CMYK |
| Bleed | 3 mm (for full page / jacket) |
| Font | Embedded or outlined |
| Submission deadline | 48 hours before publication |
A: The smallest size is 10 sq cm. However, a minimum of 20 sq cm is recommended for clear visibility.
A: Yes. Booking through Riyo Advertising gives you automatic bundle discounts of up to 15% for multi-city placements.
A: Book standard positions at least 2 working days in advance. Fixed positions or front page placements require 5 to 7 days. Jacket ads require at least 7 to 10 working days.
A: Yes. Riyo Advertising provides free ad design assistance and artwork reviews for all display ad bookings.
A: Yes. Full colour printing is available for all TOI display ads across every city edition and page position.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
Fill the form below and our team will contact you shortly.