Times of India classified ad rates start at INR 20 per line for simple text ads. Prices vary based on the city edition, the day of publication, the ad type, and how many lines your ad contains. Display classified ads start at INR 420 per sq cm. Riyo Advertising provides the latest 2026 price list and prompt booking assistance.
You can easily book your Times of India classified adsonline. Riyo Advertising offers the best rates for all major TOI city editions, including Mumbai, Delhi, Bangalore, Pune, Kolkata, and Hyderabad.
Classified text ads are basic lines of text. The newspaper charges per line, and you cannot use images or custom formatting. Classified display ads let you use your own logos, borders, photos, and unique fonts. The paper charges for these by the square centimeter. Text ads cost less, but display ads look better and generate a much higher response from readers.
| City Edition | Text Ad (per line) | Display Ad (per sq cm) |
|---|---|---|
| Mumbai | INR 80 – 120 | INR 800 – 1,200 |
| Delhi | INR 70 – 110 | INR 750 – 1,100 |
| Bangalore | INR 50 – 90 | INR 600 – 950 |
| Pune | INR 45 – 80 | INR 550 – 900 |
| Kolkata | INR 40 – 75 | INR 500 – 850 |
| Hyderabad | INR 40 – 75 | INR 480 – 820 |
| All India | INR 20 – 50 | INR 420 – 700 |
Rates are indicative and subject to change. Contact Riyo Advertising for the latest confirmed rate card.
Sunday is the best day to publish most TOI classified ads because the Sunday edition has the highest readership across all editions. Recruitment ads perform best on Wednesday due to the special Times Ascent section. Matrimonial ads get the best response on Sunday through the Times Soulmate page.
| Ad Category | Best Day | Reason |
|---|---|---|
| Matrimonial | Sunday | Times Soulmate supplement |
| Recruitment | Wednesday | Times Ascent supplement |
| Property | Saturday | Times Property supplement |
| Name Change | Any weekday | Legal notice — day does not matter |
| Obituary | Same day | Time-sensitive — published immediately |
| Business | Monday or Sunday | High reader engagement |
Times of India classified ads cover 10 major categories. Each section has its own rules for layout and length. Selecting the correct city edition helps you get the best response.
The minimum size for a TOI classified text ad is 2 lines. One line holds approximately 25 to 30 characters with spaces. The best results come from ads that use 4 to 6 lines. You will pay a set rate for every additional line.
| Lines | Approx Characters | Best For |
|---|---|---|
| 2 lines | 50–60 chars | Lost & found, simple notices |
| 4 lines | 100–120 chars | Name change, obituary |
| 6 lines | 150–180 chars | Matrimonial, recruitment |
| 8+ lines | 200+ chars | Property, business listings |
You can book a TOI classified ad through Riyo Advertising in less than 5 minutes.
Most TOI classified ads require no paperwork. However, a name change ad requires a clear scan of your notarized affidavit. A lost document ad needs a basic description of the item. A tender notice ad may require official company letterhead. An obituary ad requires no supporting documents.
| Category | Documents Required |
|---|---|
| Name Change | Notarized affidavit (scanned copy) |
| Obituary | None |
| Matrimonial | None |
| Recruitment | None |
| Lost & Found | None |
| Tender Notice | Company letterhead (optional) |
| Property | None |
Yes. Riyo Advertising offers up to a 15% discount on TOI classified ad bookings. First-time users receive a 5% discount. Second bookings receive a 10% discount. Multi-city or bulk bookings qualify for the full 15% discount. Seasonal discounts are also available during major festivals.
| Booking Type | Discount |
|---|---|
| First-time booking | 5% off |
| Second booking | 10% off |
| Multi-city package | Up to 15% off |
| Buy 4 insertions | Get 1 free |
| Festival season offers | Varies |
A: The lowest price starts at INR 20 per line for standard classified text ads in select editions. The Mumbai and Delhi editions have higher base rates.
A: Yes. Same-day booking is available for most ad categories, provided your copy is submitted before the 12 noon cut-off.
A: Most classified ads are published within 1 to 2 working days. High-demand positions are subject to available space.
A: You may modify your ad copy up to 24 hours before the print date. If you cancel your order, a small processing fee may apply.
A: Yes. A digital scanned tearsheet is sent within 48 to 72 hours after publication.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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