Times of India Classified Ad Rates Nagpur: Complete Guide for 2026
Table of Contents
What Are Times of India Classified Ad Rates in Nagpur?
Why Does the Edition Choice Matter in Nagpur?
What Are All the TOI Nagpur Edition Rates?
Economic Times and Maharashtra Times Rates in Nagpur
How to Choose the Right Edition for a Nagpur Classified Ad
Common Mistakes When Booking a Nagpur TOI Classified Ad
What Are Times of India Classified Ad Rates in Nagpur?
Times of India classified ad rates in Nagpur vary by publication, edition, and ad format. Rates start at ₹9 per sq cm for The Economic Times Nagpur (Mumbai Split) and go up to ₹55 per sq cm for the main TOI Nagpur Multi Column format. Maharashtra Times editions in the region range from ₹9 to ₹40 per sq cm.
Nagpur is significantly more affordable than Mumbai for classified advertising. A 6 sq cm ad that costs ₹360 in a standard Mumbai BT Zone costs roughly ₹180 in TOI Nagpur — half the price for a city that's Maharashtra's second-largest urban centre.
The Times of India Group publishes in English, Marathi and Hindi and serves the entire Vidarbha-Marathwada region, including Nagpur. The right edition will depend on your geographic, language and budget requirements. I have seen advertisers book TOI Nagpur and not get the Marathi readership — which is a much bigger readership than the English one in Nagpur.
Why Does the Edition Choice Matter in Nagpur?
Simple. Different editions reach different readers.
TOI Nagpur reaches English-language readers across the city and Vidarbha region.
Maharashtra Times editions target the larger Marathi-reading population — and in Nagpur, that's the majority.
Split editions like ET Nagpur and MT Jalgaon offer affordable entry points for regional campaigns at ₹9–₹10 per sq cm.
Sunday editions carry separate prices and often drive more responses for consumer categories.
Before you check any rate, one thing to know about Nagpur is that Marathi newspaper readership is always higher than English newspaper readership. Maharashtra Times is not an afterthought, but your first choice if your product or service is aimed at the general population, and not just corporate or English-educated readers.
What Are All the TOI Nagpur Edition Rates?
The Times of India Group in Nagpur covers the city edition, Sunday edition, and split editions for Aurangabad, Nashik, and Nagpur Times. Base classified display rates start at ₹15 per sq cm for Aurangabad and reach ₹30 per sq cm for the main Nagpur city edition.
| Edition | Code | Base Rate (₹/sq cm) | Add-on (₹/sq cm) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|
| Times of India – Nagpur | NGTOI | 30 | 27 | 55 | 50 |
| Sunday Times of India – Nagpur | SNGTOI | 25 | 23 | 50 | 45 |
| Times of India – Aurangabad | TOIAUG | 15 | 14 | 16 | 14 |
| Times of India Nashik Split – Pune Upcountry | TOINSK | 25 | 23 | 50 | 45 |
| Nagpur Times | NGT | 25 | 23 | 50 | 45 |
Rates are in force from July 9, 2020, for Classified Display Block Forum and Multi Column formats. Always confirm current rates with the TOI Nagpur booking desk before placing your order.
The Aurangabad split (TOIAUG) is the most affordable TOI English option in the region at ₹15 per sq cm — and also the most overlooked. If your campaign covers Marathwada, don't skip it.
Economic Times and Maharashtra Times Rates in Nagpur
The Times Group also publishes The Economic Times and Maharashtra Times across Nagpur and the Vidarbha-Marathwada area.
ET Nagpur is a split edition of Mumbai. It is the most affordable business newspaper in the area at ₹10 per sq cm. Maharashtra Times is available in Nagpur, Aurangabad, Nashik, Jalgaon and a special Nagpur Plus area, all at different rates.
| Publication | Edition | Code | Base Rate (₹) | Add-on (₹) | Multi Column Base (₹) | Multi Column Add-on (₹) |
|---|---|---|---|---|---|---|
| The Economic Times | Nagpur (Mumbai Split) | ETNAG | 10 | 9 | 20 | 18 |
| Maharashtra Times | Aurangabad | MTAG | 20 | 18 | 32 | 29 |
| Maharashtra Times | Nagpur | MTNAG | 23 | 21 | 40 | 36 |
| Maharashtra Times | Nashik | MTNK | 25 | 23 | 40 | 36 |
| Maharashtra Times | Jalgaon (MT Split) | MTJLG | 10 | 9 | 20 | 18 |
| Maharashtra Times | Nagpur Times Marathi | NGTMR | 27 | 24 | — | — |
| Maharashtra Times | Nagpur Plus | MTNGV | 27 | 24 | — | — |
MT Nashik (MTNK) at ₹25 per sq cm is the highest-priced Maharashtra Times edition in this region. MT Jalgaon and ET Nagpur both sit at ₹9–₹10 — the most budget-friendly options across all publications here.
Nagpur Times Marathi (NGTMR) and Nagpur Plus (MTNGV) are both ₹27 per sq cm and worth considering for city-specific Marathi campaigns. (The Nagpur Plus rate surprised me when I first saw it — I expected it to sit closer to ₹20 given its local scope.)
How to Choose the Right Edition for a Nagpur Classified Ad
Pick based on three things: geography, language, and what you're selling.
For English-language campaigns in Nagpur city, TOI Nagpur is the primary choice. For the Marathi market, Maharashtra Times Nagpur or Nagpur Times Marathi. For campaigns spanning Vidarbha and Marathwada, combine TOI Nagpur with MT Nagpur and the relevant split editions.
Steps before booking:
Define your geography — Nagpur city only, or the wider Vidarbha-Marathwada region?
Choose the language — English (TOI, ET), Marathi (Maharashtra Times, Nagpur Times Marathi).
Match the publication to your audience — business readers respond better to ET Nagpur classified ads; general consumers prefer TOI or MT.
Set your budget — ET Nagpur and MT Jalgaon at ₹10 per sq cm are the entry points; TOI Nagpur at ₹30 per sq cm is the premium English option.
Consider the day — Sunday TOI Nagpur at ₹25 per sq cm can deliver better results for consumer-facing ads. The ₹5 per sq cm saving over the weekday rate adds up on larger sizes.
Ask about combo packages — booking TOI Nagpur alongside Nagpur Times or MT Nagpur sometimes unlocks bundled pricing. Not guaranteed, but worth asking before you confirm.
Common Mistakes When Booking a Nagpur TOI Classified Ad
Most errors come down to assuming Nagpur works like Mumbai, or ignoring Marathi editions entirely.
- ❌ Assuming one edition covers all of Nagpur and Vidarbha — you'll likely need multiple editions for regional reach.
- ❌ Skipping Marathi-language newspapers — Marathi readership in Nagpur and surrounding districts is large. Overlooking it means missing most of your potential audience.
- ❌ Ignoring ET Nagpur and MT Jalgaon split editions — at ₹9–₹10 per sq cm, these are the best-value placements in the Times Group network for this region.
- ❌ Confusing base and add-on rates — unlike Mumbai where many zones match, Nagpur add-on rates are consistently lower than base rates. A ₹30 base becomes a ₹27 add-on. Check both columns before calculating your budget.
- ❌ Missing booking deadlines — each edition enforces a cut-off, typically 1–2 days before publication. Missing it means the next available slot, which may not suit your campaign timing.
How Much Does a TOI Classified Ad in Nagpur Actually Cost?
A Times of India Nagpur classified display ad costs between ₹54 and ₹330 for a 6 sq cm placement, depending on the edition. That's the range from the cheapest split to the Multi Column TOI Nagpur rate.
| Scenario | Edition | Size | Estimated Cost |
|---|---|---|---|
| Budget business ad | ET Nagpur (Mumbai Split) | 6 sq cm | ~₹54–₹60 |
| Budget regional Marathi | MT Jalgaon Split | 6 sq cm | ~₹54–₹60 |
| Nagpur city Marathi | MT Nagpur | 6 sq cm | ~₹126–₹138 |
| Nagpur city English | TOI Nagpur | 6 sq cm | ~₹162–₹180 |
| Sunday English | Sunday TOI Nagpur | 6 sq cm | ~₹138–₹150 |
| Premium Nagpur local | Nagpur Times Marathi / Nagpur Plus | 6 sq cm | ~₹144–₹162 |
| Multi-city Marathi reach | MT Nashik | 6 sq cm | ~₹138–₹150 |
Dual-language city coverage — TOI Nagpur English plus MT Nagpur Marathi — costs roughly ₹288–₹318 for a 6 sq cm insertion in both. That's less than a single standard Mumbai zone placement. For most Nagpur advertisers, the dual-language combination is the right starting point.
Ready to book your Times of India classified ad in Nagpur? Use the rate tables above to shortlist your editions, then place your order through Riyo Advertising — an authorised Times of India booking partner covering Nagpur, Vidarbha, and Marathwada editions. They handle the booking, confirm the rate, and send you the insertion order — no back-and-forth with the TOI desk required.
FAQ: Times of India Classified Ad Rates Nagpur
Q1: What is the cheapest way to advertise in Times of India Nagpur?
ET Nagpur (Mumbai Split) at ₹9–₹10 per sq cm. Or Maharashtra Times Jalgaon Split classified rate at the same price. A 6 sq cm ad runs ₹54–₹60. That's the floor for Times Group placements in this region.
Q2: What is the difference between TOI Nagpur and Nagpur Times?
Two separate editions, different prices. The display rate for TOI Nagpur (NGTOI) classified display rate is ₹30 per sq cm, while Nagpur Times (NGT) is at the same rate as Sunday TOI, which is ₹25 per sq cm. Nagpur Times Marathi (NGTMR) is priced at ₹27 per sq cm and serves slightly different audiences across Nagpur city. If you don't know which one your audience reads, book two of the three and monitor response rates over a couple of insertions.
Q3: Does Times of India cover Aurangabad and Nashik from Nagpur?
Yes, in split editions booked separately. TOI Aurangabad edition (TOIAUG) is the cheapest TOI split in the region at ₹15 per sq cm base and ₹16 per sq cm Multi Column. Maharashtra Times has separate editions for both cities. The split of Nashik is ₹25 per sq cm and can be booked together if the campaign is spread across Marathwada.
Q4: What is the Sunday Times of India Nagpur rate?
Block Forum: ₹25 per sq cm base. Add-on is ₹23 per sq cm. Multi Column base is ₹50 per sq cm. The Sunday edition costs ₹5 per sq cm less than the weekday TOI Nagpur rate. In the case of consumer and retail categories, weekend placements are more likely to generate responses, and the lower rate makes it the better value choice between the two.
Q5: How does ET Nagpur compare to TOI Nagpur for classified ads?
ET Nagpur is one-third the price — ₹10 per sq cm versus ₹30 per sq cm. Use ET Nagpur for business-to-business classified advertising, finance job postings, and corporate recruitment. TOI Nagpur has a wider general readership, which makes it better for consumer categories — real estate, retail, education. Don't use ET for a consumer product ad. Wrong audience entirely.
Q6: Can I book an ad covering both Nagpur and Aurangabad?
Yes. Book TOI Nagpur and TOI Aurangabad separately for cross-region English coverage across Vidarbha and Marathwada. Maharashtra Times offers Nagpur, Aurangabad, and Nashik editions that can be booked together for multi-city Marathi-language newspaper ad campaigns. Get a combined quote from the booking desk — sometimes bundled pricing applies for multi-edition orders.
Q7: Are Times of India Nagpur classified rates negotiable?
Published rates are standard. Multi-edition bookings and repeat insertions often qualify for better pricing. Ask specifically. Don't assume the first quote is final.
Which Times of India Nagpur Edition Should You Choose?
Times of India classified ads in Nagpur offer some of the lowest rates in the Times Group network. TOI Nagpur costs ₹30 per sq cm for English readers. Maharashtra Times Nagpur and Nagpur Times Marathi cover the Marathi market at ₹23–₹27 per sq cm. Budget campaigns targeting specific cities like Aurangabad or Jalgaon can start at ₹9 per sq cm.
For most advertisers, the dual-language combination — TOI Nagpur plus MT Nagpur — covers the city properly. Single-edition booking in Nagpur almost always leaves a significant part of the readership unreached.
Always verify rates directly with the TOI team before booking. The official rate card may have been updated since July 2020.
Next steps:
Shortlist editions that match your target geography and language from the tables above.
Calculate your estimated cost: rate per sq cm × ad size.
Contact the TOI Nagpur booking desk or an authorised agency for a current quote and insertion order.
Ready to plan your Nagpur classified ad campaign? Use the rate tables above to build your multi-edition plan, then confirm current pricing with the TOI booking team before placing the order.
Internal links to add:
Times of India Classified Ad Rates Mumbai – Complete Guide
How to write an effective classified ad for Indian newspapers
Maharashtra Times classified ad rates – Complete Guide