Table of Contents
Strong Foundations, Strategic Future: Riyo Advertising Enters Its 22nd Year in Mumbai Media Planning and Digital Marketing
Most importantly, in a shift to digital marketing in print advertising business in Mumbai, the consistent growth of the agency is an indication of controlled balance between discipline and innovation.
Origins & Growth Since 2004
As a startup, Riyo Advertising and Mass Media Private Limited has expanded since its inception in 2004 by focusing on rigor in its operations and expanding capabilities. Its initial specialisation in statutory print advertisement services in Mumbai required accuracy, compliance with regulations and organised execution, which was instilled in its culture.
"Foundations are the key determinant of stability in the future. Our 22-year old experience was guided by methodical development. Digital marketing and media planning services were strengthened first to scale before it could harm credibility through expansion."
— Narendra Bhanushali, CEO
Riyo Advertising and Mass Media Private Limited
Integrated Services
Today, Riyo Advertising offers integrated communication as a full-service advertising agency in Mumbai:
Structured Expansion
As the services were diversified, the company continued to uphold structured expansion based on accountability and client alignment. Every new competency developed in‑house know‑how in media planning and buying, digital media buying, and performance‑based media buying.
"Clients are interested in integrated communication solutions in Indian advertising, however, integration should be organized. We integrate brand strategy and media planning, media buying services, and digital execution available in a structured manner."
— Ketan Purohit, Brand Solutions Manager
Riyo Advertising and Mass Media Private Limited
Digital & Technology
The methodical ability of agencies to develop capabilities in digital marketing services, rather than fad following, enabled Riyo Advertising to endure the disruption of technology, change in media, and economic cycles over a span of more than 20 years. With the emerging trends of digital ecosystems, Riyo invests in information technology infrastructures and data‑based media planning and buying systems to provide transparency and reporting. Strategic advisory is a focus area—positioning as a long‑term partner for media buying for brand awareness, media buying for FMCG companies, and other specialized segments like media buying for real estate brands.
Year 22 & Beyond
Having a solid background and clear vision, Riyo Advertising starts its 22nd year with a future in mind — providing communication solutions that are credible, innovative and effective in Mumbai.
— Narendra Bhanushali, CEO
Riyo Advertising and Mass Media Private Limited