India's Premier Television Media Buying Agency

Television Advertising & Broadcast Media Reach 800 Million Viewers Across India's Top TV Networks

RiYO Advertising plans and executes high-impact television advertising campaigns — delivering mass household reach via 10-second TV commercial spots, L-bands, aston bands, news tickers, and prime-time show sponsorships across Star India, Zee Network, Sony Entertainment, Network18, Sun TV, and regional news networks.

  • 200+ partner TV channels across India
  • 800M+ TV viewers reached across networks
  • 8 broadcast formats: TVC spots, L-bands, aston bands & more
  • Star India, Zee, Sony, Network18, Sun TV & regional networks

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16+
Years Experience
800M+
TV Viewers Reached
200+
Partner TV Channels
8
Broadcast Formats

Trusted By Leading Brands

SBI
Aayush
Adhar
Airia
Ashok Leyland
Bajaj Finserv
Bal Bharti Public School
Bank of Baroda
Bank of Maharashtra
BDO
Bob Caps
Bunts Sangha Mumbai Education
Central Bank
Children's
Children's Academy
Chola
Citec Cyient
Delta
EY
Federal Bank
FR
Fr. Agnel Multipurpose School
Gala Habitats
Golten
GP
Headway
IDBI Bank
IndusInd Bank
Yadav Hospital
Intime
Gala Habitats
IOAV
J&K Bank
Jindal
K Raheja
Keppel Corporation
Kishore Group
LIC
MKES
MM Legal
National Insurance
North East
Pushkar
Ramji Assar School
Rudralife
Sayaji
SBI
Shinhan Bank
Sun Pharma
Sushrut
Thakur Vidya Mandir
Toyo Engineering
Union Bank of India
Why Television Media

Unmatched Mass Reach. High Household Trust.

Television remains India's dominant family co-viewing medium, offering massive scale and instant national awareness.

📺

200M+ TV Households

Tap into 200+ million households spanning Metro, Tier-1, Tier-2 & rural Indian markets.

👨‍👩‍👧‍👦

Family Co-Viewership

TV is watched together by families, multiplying word-of-mouth and purchase decisions.

Instant National Scale

Commercials on major national networks lend immediate authority and prestige to your brand.

Media Formats

High-Impact TV Ad Formats

01

Standard Commercial Spots

High-frequency 10s, 20s, or 30s video ads scheduled during program breaks.

02

L-Bands & Squeeze-Backs

Non-intrusive graphics surrounding ongoing live shows without break interruption.

03

Aston Bands & Tickers

Scrolling text and animated logo banners along the bottom edge of screens.

04

Prime-Time Sponsorships

Title & Powered-By sponsorships of top-rated GEC serials & reality shows.

05

News Breaking Tickers

High-frequency logo displays during live news flashes and debate hours.

06

In-Program Product Placement

Seamless placement of products or verbal brand mentions within show storylines.

07

5-Second Bumper Ads

Ultra-short high-recall logo stingers played immediately at break entry/exit.

08

Network Roadblock

Simultaneous ad play across an entire broadcast network at peak evening hours.

Execution Process

5-Step Campaign Delivery

Step 1 (1–2 Days)

Brief & Target Mapping

Define target demographic, regional language mix, and GEC vs News focus.

Step 2 (2–4 Days)

BARC TRP Planning

Evaluate BARC ratings data to select high-TRP timebands and channels.

Step 3 (3–5 Days)

Rate & Clearance Lock

Negotiate CPRP rates and secure broadcast clearance certificate.

Step 4 (2–3 Days)

Master Telecast Dispatch

Ingest broadcast-quality video masters into TV network servers.

Step 5 (Ongoing)

BARC Telecast Log Verification

Post-campaign delivery of official BARC telecast logs and TRP reports.

Investment Guide

Television Advertising Packages in India

Package What's Included Duration Indicative Price
Regional News Focus 10-sec spots on 2 regional news or movie channels 7 Days (50 spots) ₹1,50,000–₹3,50,000
National News Blitz 10-sec spots + L-Bands on top national news channels 10 Days (100 spots) ₹4,50,000–₹9,00,000
Prime-Time GEC Plan 10-sec spots during peak evening serials on Star/Zee/Sony 14 Days ₹12,00,000–₹25,00,000
Pan-India Multi-Network Heavy spot frequency across GEC + News + Regional networks 30 Days ₹50,00,000+

Frequently Asked Questions

How are TV ad rates calculated in India?
Rates are priced per 10-second spot based on timeband (Prime Time vs Non-Prime), channel TRP ratings, and CPRP (Cost Per Rating Point) benchmarks agreed with the network.
What is the difference between Prime Time and Non-Prime Time?
Prime Time (7 PM–11 PM) has peak family viewership and commands the highest spot rates. Non-Prime Time offers cost-efficient frequency building at lower rates.
What is BARC and why is it important?
BARC (Broadcast Audience Research Council) measures television viewership ratings in India. RiYO uses BARC data to select the best-performing channels and timebands for your media plan.
What lead time is required to launch a TV campaign?
Campaigns can go live within 3–5 days once broadcast-ready video masters and telecast clearances are submitted to the network.
How do I know my TV commercial actually aired?
RiYO provides official BARC telecast log reports and signed network telecast certificates verifying the exact channel, date, and time your ad aired.
What is an L-band in TV advertising?
An L-band is an L-shaped graphic overlay displayed on the sides and bottom of the live TV screen during an ongoing program — non-intrusive and highly visible without breaking from the show.
Which TV channels are best for reaching urban audiences in India?
Star Plus, Zee TV, Sony LIV, Colors TV, NDTV, Republic TV, and CNN-News18 deliver strong urban and metro viewership. English channels like CNBC-TV18 target high-income professionals.
Can I advertise on regional language TV channels?
Yes. RiYO plans campaigns across regional language networks including Sun TV (Tamil), ETV (Telugu), Star Vijay, Zee Kannada, Asianet (Malayalam), and Zee Marathi.
What video specifications are required for TV ad submission?
Most networks require HD 1920x1080 video files in MXF or MOV format with stereo audio at 48 kHz. RiYO delivers broadcast-ready masters to all network ingest centers.
What is a TV channel roadblock and when should I use it?
A network roadblock is when your ad airs simultaneously across all channels of one network (e.g., all Star or Zee channels) during a prime hour — ideal for product launches and major announcements.
Get a Media Plan

Get Your Custom TV Media Plan

Share your target audience, budget, and preferred TV channels to receive available spot packages and CPRP rates.

Riyo Advertising background

360° ADVERTISING

One Brand.
Every Platform

Integrated advertising solutions that create impact, build trust & drive growth.

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Pan-India Newspaper Access

One agency handling all bookings across India for seamless ad publishing.

End-to-End Support

Planning, rate guidance, creative drafting, and ad release handled completely for you.

Value Packages & Discounts

Special combo offers and negotiated rates to reduce your advertising cost.

Fast & Urgent Booking

Quick processing for time-bound ads like name change, legal notices, and tender publications.

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Same-Day / Next-Day Release

Urgent ads accepted for earliest possible publication based on newspaper deadlines.