Trusted by Top MNCs & Industry Leaders
RiYO Advertising runs SMS and WhatsApp marketing campaigns that get opened, read, and acted on — with WhatsApp messages seeing 98% open rates and SMS seeing 90%+, both usually within 3 minutes of delivery. Since 2010, we've handled everything: DLT registration and compliance, WhatsApp Business API setup, campaign strategy, creative, automation, and delivery reporting — so your message reaches the phone in someone's hand, not their spam folder.
Flash sale, order updates, abandoned cart recovery, or a two-way support channel — SMS and WhatsApp remain the highest-engagement, lowest-cost channels in Indian marketing.
Trusted by Top MNCs & Industry Leaders
SMS and WhatsApp marketing are direct-to-phone messaging channels that reach customers with far higher open and response rates than email or social ads — SMS averages 90–98% open rates and WhatsApp averages 98%+, compared to roughly 20% for email. For Indian businesses, both channels matter because mobile is the primary — often only — internet device for most customers, and WhatsApp specifically has 500 million+ active users in India.
Speed — SMS and WhatsApp messages are typically read within 3 minutes of delivery, versus hours or days for email. That makes them the right channel for time-sensitive offers, OTPs, delivery updates, and flash sales.
Reach without an app install — customers don't need to download anything or follow you on social media. If you have their number, you can reach them, instantly and directly.
Two-way engagement — unlike a billboard or a TV ad, WhatsApp allows real conversations: customers can reply, ask questions, browse a catalog, or complete a purchase without leaving the chat.
SMS & WhatsApp open rates
Typical email open rate, for comparison
Active WhatsApp users in India
Years of direct-marketing experience
End-to-end SMS and WhatsApp marketing — from DLT/API setup and compliance through campaign strategy, creative, automation, and reporting.
Promotional, transactional, and OTP messaging sent via DLT-registered routes, including template drafting, scheduling, and delivery reporting.
Official Meta-verified WhatsApp Business API account setup, green-tick verification support, and template approval management.
One-to-many promotional and update messages sent to opted-in customer lists, including product catalogs, image/video messages, and CTA buttons.
Automated flows for FAQs, order tracking, appointment booking, lead qualification, and abandoned cart recovery — running 24/7 without a live agent.
Order confirmations, shipping updates, appointment reminders, OTPs, and payment confirmations sent automatically via API integration with your website or app.
Customer list segmentation by purchase history, location, or behavior, with personalized messaging (name, order details, offers) at scale.
Full handling of TRAI's DLT registration for SMS senders, template whitelisting, and consent management — so your campaigns don't get blocked or blacklisted.
Message copywriting, offer design, send-time optimization, and A/B testing to improve open and click-through rates.
Delivery rates, open rates (WhatsApp), click-through rates, conversion tracking, and campaign-level ROI reports.
Setup takes 3–7 business days depending on WhatsApp API verification, and campaigns can launch same-day once your account and templates are approved.
Timeline: 2–5 days
We register your SMS sender ID on the DLT platform and/or set up your WhatsApp Business API account with Meta verification. This is a regulatory requirement in India — unregistered SMS senders get blocked, and this step can't be skipped or rushed.
Timeline: 2–3 days, runs in parallel
We review your customer list, define campaign goals (sales, retention, support, updates), and segment your audience by behavior, location, or purchase history.
Timeline: 1–3 days
We draft your message templates (SMS and/or WhatsApp) and submit them for carrier/Meta approval. WhatsApp requires pre-approved templates for business-initiated conversations.
Timeline: Same-day, once approved
Once templates are approved, campaigns go live. SMS sends immediately on schedule; WhatsApp broadcasts go out to your opted-in list with real-time delivery tracking.
Timeline: Ongoing
We track delivery rates, opens, clicks, and replies, and adjust send times, segments, and creative based on what's performing.
We run campaigns across every major SMS and WhatsApp message type available in India, matched to what TRAI and Meta actually permit.
RiYO's SMS and WhatsApp packages start at ₹0.15 per SMS and ₹15,000/month for managed WhatsApp campaigns, with setup and strategy fees separate from per-message costs.
Final pricing depends on volume, message type, and whether you need chatbot automation or API integration.
| Package | What's Included | Setup Time | Price |
|---|---|---|---|
| SMS Starter | DLT registration support, up to 25,000 SMS/month, basic reporting | 3–5 days | ₹0.18/SMS + ₹5,000 |
| SMS Business | DLT registration, up to 1,00,000 SMS/month, segmentation, detailed reporting | 3–5 days | ₹0.15/SMS + ₹10,000 |
| WhatsApp Starter | API setup, green-tick support, up to 5,000 conversations/month, template management | 5–7 days | ₹15,000/month |
| WhatsApp Growth | Everything in Starter + chatbot automation, CRM integration, up to 20,000 conversations/month | 5–7 days | ₹35,000/month |
| WhatsApp + SMS Combined | Full omnichannel — both platforms, unified reporting, dedicated account manager | 7–10 days | ₹50,000/month+ |
Per-message cost is on top of the setup fee and drops with volume (rates as low as ₹0.10/SMS above 5,00,000/month). Transactional and OTP SMS are typically billed separately from promotional SMS due to different carrier routing.
Meta charges a separate per-conversation fee (varies by category and country, billed directly by Meta or passed through by RiYO) on top of our management fee. We'll give you exact per-conversation costs once your use case is confirmed.
✓ Custom chatbot flow beyond standard FAQ/order tracking: ₹15,000–₹40,000 one-time
✓ CRM/e-commerce platform integration: ₹10,000–₹25,000 one-time
✓ Dedicated WhatsApp catalog setup: ₹8,000 one-time
✓ Multi-language template creation: ₹2,000 per additional language
DLT registration, WhatsApp Business verification, and consent management handled correctly the first time. Incorrectly registered senders get blacklisted — we've done this hundreds of times and know the pitfalls.
We work through Meta-approved API partners, not gray-market bulk WhatsApp tools that get numbers banned.
SMS and WhatsApp marketing integrates with our broader media and PR work — one team, one strategy, across every channel.
Delivery rates, open rates, click-throughs, and conversions reported campaign by campaign, not buried in a dashboard you have to decode yourself.
A named account manager, not a ticket queue, for strategy questions, template troubleshooting, or urgent campaign changes.
Direct-marketing expertise since 2010 — meaning your campaigns launch on time, stay within TRAI and Meta rules, and actually land in the inbox.
Any business that needs to reach customers directly and quickly benefits from professional SMS and WhatsApp management.
Cart recovery, order updates, flash sale announcements, and post-purchase engagement.
Site visit reminders, new inventory alerts, and possession updates reaching qualified leads directly.
Appointment reminders, test result notifications, and health camp announcements.
Admission deadlines, result announcements, fee reminders, and parent communication.
Reservation confirmations, table-ready alerts, and promotional offers to repeat customers.
OTPs, payment reminders, and account alerts, subject to RBI/TRAI compliance for BFSI messaging.
RSVP confirmations, entry passes, and last-minute updates delivered instantly.
SMS and WhatsApp deliver the highest open rates of any marketing channel in India — most effective brands run them together rather than choosing one.
| Factor | Social Ads | SMS | ||
|---|---|---|---|---|
| Typical open rate | ~20% | N/A (impression-based) | 90–98% | ~98% |
| Typical read time | Hours to days | Seconds (scroll-by) | Under 3 minutes | Under 3 minutes |
| Requires app/internet | Yes | Yes | No | Yes |
| Rich media support | Yes | Yes | Limited | Images, video, catalogs, buttons |
| Two-way conversation | Limited | No | No | Yes |
| Cost per contact | Very low | Variable (ad spend) | Low (₹0.10–0.20) | Low-moderate (per conversation) |
| Best for | Newsletters, detailed offers | Awareness, discovery | Urgent, time-sensitive alerts | Engagement, support, conversion |
Use SMS for guaranteed, instant delivery of time-critical information (OTPs, flash sale start times, delivery updates); use WhatsApp for richer engagement, catalog browsing, and two-way customer support; use email and social for detailed content and broader discovery. A press release or ad campaign can drive awareness while SMS/WhatsApp closes the loop with direct, high-open-rate follow-up.
Your customers are already on their phones — SMS and WhatsApp meet them there with the highest open rates of any channel, at some of the lowest cost per contact.
Share your customer base size, goals (sales, retention, support, or updates), and current tools (if any), and we'll send you a compliance checklist, package recommendation, and a same-day quote.
Get two free resources instantly to help you register correctly and start messaging customers with ready-to-adapt templates.
Everything you need to register correctly the first time and avoid getting blocked.
15 ready-to-adapt SMS and WhatsApp templates for sales, order updates, reminders, and re-engagement.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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