How many people travel in Mumbai's Hoardings daily?

Mumbai's Hoarding network carries lakhs of commuters daily across the prime city locations. The Hoardings attract a premium demographic — working professionals, business executives, and students — giving advertisers access to an affluent, engaged audience with an average commute time of 45-60 minutes.

What are the advertising formats available inside Hoardings?

Available formats include: Ceiling panel ads (above seated passengers), side panel posters (above windows), window graphics (translucent vinyl on windows), grab handle/strap wraps, floor branding with anti-slip vinyl, and full coach takeover where the entire coach interior is branded with your campaign.

How long does an AC train advertising campaign typically last?

Campaigns typically run for 1 to 6 months. We recommend a minimum of 3 months for optimal brand recall. Short-burst campaigns of 15-30 days are also available for product launches, festival promotions, and event marketing.

Do you handle the permissions and approvals for railway advertising?

Yes, as an authorized advertising agency for Indian Railways, we handle all permissions, approvals, and compliance with railway advertising guidelines. We manage the end-to-end process including creative design, printing, installation, and campaign monitoring.

ATL — Hoarding Advertising

Hoarding Advertising

Q: What is Hoarding advertising?

Hoarding advertising involves placing branded advertisements inside Mumbai's air-conditioned local trains. Ad formats include ceiling panels, side panels above windows, window graphics, grab handle wraps, floor stickers, and full coach takeovers. It targets premium commuters who travel daily on the prime city locations.

Q: What is the cost of Hoarding advertising in Mumbai?

Pricing depends on the ad format, number of trains, railway line (Western/Central/Harbour), and campaign duration. Grab handle ads start at a few thousand rupees per train per month, while full coach takeovers are premium packages. Contact us for a detailed rate card and custom quote.

Dominate the city skyline with massive, high-impact outdoor hoardings. Reach millions of motorists and pedestrians daily with larger-than-life brand messaging at prime traffic junctions and highways.

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500+

Prime Locations

24/7

Brand Visibility

10M+

Daily Impressions

100%

Customizable

Why Hoardings?

Massive Scale, Unmissable Impact

Traditional and digital hoardings remain the most powerful medium for mass brand awareness. Positioned at strategic arterial roads, highways, and major traffic junctions, they command attention from millions of motorists and pedestrians 24 hours a day, 7 days a week.

With our extensive network of prime locations, we offer front-lit, back-lit, and state-of-the-art DOOH (Digital Out-of-Home) screens. Whether you want to dominate a specific neighborhood or launch a city-wide campaign, we provide the perfect canvas for your creative vision.

High Traffic Areas Digital & Static 24/7 Visibility Mass Reach

Advertising Formats

In-Train Ad Placements

Classic Hoardings

Large format static billboards positioned at high-visibility intersections and highways. Ideal for building massive brand recall through 24/7 exposure.

Digital Billboards (DOOH)

High-resolution LED screens displaying dynamic, moving content. Perfect for time-sensitive offers, multiple creatives, and high-impact visual storytelling.

Unipoles

Single-pole elevated billboards ensuring unobstructed, long-distance visibility. Typically placed along major highways and arterial roads.

Gantries

Massive overhead structures spanning across roads. Guarantees 100% visibility to all incoming traffic passing underneath.

Building Wraps

Transform entire building facades into colossal advertising spaces. An unmissable, iconic format that dominates the urban landscape.

Bridge Panels

Advertising placed on flyovers and railway bridges. Targets heavy traffic bottlenecks, ensuring high dwell time and repeated exposure.

Network Coverage

Mumbai's Metro Lines Covered

Premium City Hubs

Command attention in Mumbai's most affluent commercial and residential districts.

BKC Lower Parel Worli Bandra Andheri Lokhandwala

Major Highways

Target millions of daily commuters and long-distance travelers with giant highway formats.

Western Express Hwy Eastern Express Hwy JVLR SCLR

Transit Intersections

Capture the attention of slow-moving traffic and pedestrians at key city bottlenecks.

Airport Road Dadar TT Sion Circle Ghatkopar Junction

Got Questions?

Hoarding Advertising FAQ

Everything you need to know about advertising inside Mumbai's Hoardings.

Still have questions? Contact us

What is Hoarding advertising?

Hoarding advertising involves displaying large, high-impact brand messages on billboards, unipoles, and gantries located at prime junctions, highways, and commercial hubs. It is the most effective traditional medium for mass city-wide visibility.

Do you offer Digital Hoardings (DOOH)?

Yes, we provide state-of-the-art Digital Out-of-Home (DOOH) LED screens. These allow for dynamic, video-based, and brightly illuminated advertisements that offer superior visibility at night and flexibility in changing creatives quickly.

What are the typical dimensions for hoardings?

Sizes vary depending on the location and format. Common sizes include 20x10 ft, 40x20 ft, up to massive 100x40 ft building wraps or gantries. We will recommend the best size and format based on your campaign goals and target audience.

What is the cost of Hoarding advertising in Mumbai?

Pricing varies significantly based on the location (e.g., BKC vs suburban highways), format, lighting (front-lit vs back-lit/digital), and duration. Prime locations demand a premium. Contact us for a detailed location-wise rate card.

What is the minimum booking period?

The standard minimum booking period for a static hoarding is usually 1 month. However, for digital hoardings, slots can sometimes be booked for shorter periods like 15 days or specific high-frequency campaigns.

Do you manage printing and installation?

Yes, we provide an end-to-end service. From helping you select the best locations to printing the flex/vinyl, mounting it securely, and providing regular monitoring and maintenance during the campaign period.

Ready to advertise inside Hoardings?

Fill out the form and our railway advertising experts will get back to you within 24 hours with available trains, ad formats, and a custom rate card.

Call Us

(+91) 98219 84000