Trusted by Top MNCs & Industry Leaders
RiYO Advertising plans and executes OTT and connected TV (CTV) campaigns that reach audiences exactly where they're already watching: streaming platforms, smart TVs, and mobile apps with unskippable attention and precise targeting. Since 2010, we've handled everything: platform selection, audience targeting, creative specification, ad-serving compliance, and performance reporting — across India's leading OTT and CTV platforms.
Whether you're launching to a national audience during a marquee sporting event, targeting a specific city and language segment, or building the kind of screen presence traditional banner ads can't deliver — OTT advertising combines TV-grade impact with digital-grade targeting and measurement.
Trusted by Top MNCs & Industry Leaders
India now spends more time streaming than watching linear TV, and OTT ads run in largely unskippable formats with completion rates traditional digital video can't match. Unlike a banner scrolled past in a second, an OTT or CTV ad is watched — often on a living-room screen, often with full attention — while giving you the same audience targeting and measurable reporting you'd expect from digital.
OTT gives you the big-screen impact of television alongside the precise geography, language, device, and audience-segment targeting normally reserved for digital campaigns.
Most OTT ad formats are non-skippable within a defined window, driving video completion rates that consistently outperform social and open-web video placements.
Unlike linear TV's estimated ratings, OTT gives you actual impressions, completed views, frequency, and audience-segment breakdowns for every campaign.
RiYO plans and executes across every major OTT and CTV ad format in India — pre-roll to sponsorships — matched to your budget and campaign objective.
Non-skippable video ads played before content starts — the most widely available OTT format, offering guaranteed views and strong completion rates.
Ads placed within content breaks during longer shows, movies, and live sports — higher attention since the viewer is already invested in the content.
Video ads served specifically to smart TVs and streaming devices — the big-screen, living-room equivalent of a traditional TV spot, with digital-level targeting.
Banner, native, and full-screen interstitial placements within the app interface — home screen, browse pages, and between-episode moments.
Premium placements around cricket, football, and other major live events — the highest-reach, highest-demand inventory on Indian OTT platforms.
Co-branded segments, title sponsorships, and in-show product integrations built directly into original streaming content.
QR-code and click-to-action video ads that let viewers move from watching straight into browsing or purchasing, without leaving the streaming environment.
Our process takes 1–3 weeks from brief to go-live for standard bookings, longer for premium sponsorships tied to marquee content.
Timeline: 2–4 days
We understand your target audience, campaign goals, and budget, and identify which platforms, languages, and content genres best match your audience (mass reach vs. premium, sports vs. general entertainment, regional vs. national).
Timeline: 3–5 days
We recommend specific platforms, formats, and targeting parameters based on audience data, viewership patterns, and inventory availability, along with a forecasted reach and frequency for the campaign.
Timeline: 3–7 days
OTT ads require creative review from each platform for content, claims, and category compliance, along with adherence to IAB video ad-serving specifications for programmatic inventory. We manage this directly through our platform relationships.
Timeline: 1–2 weeks
Creative is produced or adapted to each platform's specific video ad-spec requirements and trafficked into the ad server ahead of your confirmed go-live date.
Timeline: Ongoing through booking period
We monitor delivery, pacing, and completion rates in real time across all platforms booked, optimize underperforming placements mid-flight, and deliver a completion report with impressions, VCR, and audience-segment data for your booked period.
RiYO plans OTT and CTV campaigns across India's major streaming platforms, with relationships spanning both direct-platform buys and programmatic exchanges.
JioHotstar, JioCinema, ZEE5, SonyLIV, and MX Player — the largest audiences in India, strong for both general entertainment and marquee live sports inventory.
Amazon Prime Video and ad-supported tiers on global platforms, reaching a smaller but more premium, urban, and English-content-leaning audience.
Programmatic OTT/CTV inventory bought across exchanges and YouTube CTV, giving access to long-tail publisher inventory with precise audience-level targeting.
OTT advertising in India is typically bought on CPM, ranging from ₹150–₹300 CPM for standard in-app video to ₹700+ CPM for premium CTV and live-sports sponsorships — total spend depends on platform mix, targeting, and campaign duration.
| Package | What's Included | Typical Duration | Price (Indicative) |
|---|---|---|---|
| Starter In-App | Pre-roll video on 1–2 mass-reach platforms | 2–4 weeks | ₹150–₹300 CPM |
| Multi-Platform Video | Pre-roll + mid-roll across 3–4 platforms with targeting | 4–8 weeks | ₹200–₹400 CPM |
| Premium CTV Campaign | Connected TV placements + in-app across major platforms | 4–12 weeks | ₹400–₹700 CPM |
| Live Sports / Event Sponsorship | Category sponsorship or premium inventory around a marquee live event | Event-based | Custom quote |
✓ Platform & inventory tier — mass reach platforms cost less per view than premium CTV or event sponsorships
✓ Targeting precision — tighter geo, language, or audience-segment targeting generally raises CPM but improves relevance
✓ Format — mid-roll and CTV typically cost more than standard pre-roll but deliver stronger completion and attention
✓ Seasonality — inventory around marquee live sports and major content releases is priced at a premium due to demand
✓ Exclusivity — category sponsorships and branded content integrations command a significant premium over standard rotational inventory
OTT platform rate cards and inventory availability change frequently, especially around live sports — contact us for current CPMs and a custom quote for your target platforms and budget.
RiYO combines 16+ years of media buying experience with direct relationships across India's major OTT and CTV platforms — meaning better inventory access, smoother approvals, and campaigns backed by real, verifiable delivery data.
Established contacts across India's leading OTT and CTV platforms mean faster approvals and access to premium inventory, including around live sports, before it's sold out programmatically.
OTT works best as part of an integrated campaign. RiYO can pair your video placements with digital retargeting, press coverage, and SMS/WhatsApp follow-up to convert the awareness OTT builds.
Our OTT media volume and long-standing platform relationships typically secure better CPMs than a brand booking directly or through a first-time agency.
We handle platform-specific video ad specs, aspect ratios, and durations, and can adapt or produce creative so your campaign meets every platform's technical requirements without delay.
Clear, consolidated reporting on impressions, completion rates, and audience segments across every platform booked — no vague "reach" numbers without a data basis.
A named account manager coordinating platform approvals, creative deadlines, and mid-flight optimization — not a call center.
OTT advertising works best for brands with a video-friendly story and a need for TV-level impact with digital-level targeting and measurement.
Brands wanting national or regional awareness at scale, paired with retargeting to convert the demand OTT generates.
Banks, insurance, and fintech apps building trust and category awareness with a premium, digitally engaged audience.
Premium product launches wanting a big-screen showcase moment alongside precise audience and geo targeting.
Mobile games, streaming services, and entertainment apps reaching an audience already primed for on-screen engagement.
Brands needing broad reach at scale, especially around live sports and marquee content moments with the biggest simultaneous audiences.
Brands with visually rich stories that benefit from video formats and can layer in shoppable or interactive ad units.
Brands launching a new product or entering a new market who want fast, high-reach visibility with the precise geographic and language targeting OTT makes possible.
OTT combines the big-screen impact of television with the targeting and measurement of digital — a middle ground most other channels can't offer on both fronts.
| Factor | Linear TV | Digital/Social Ads | Airport Advertising | OTT Advertising |
|---|---|---|---|---|
| Reach | Very high | Very high | Moderate | High |
| Targeting precision | Low (broad demographics) | Very high | Low (location-based only) | High (geo, language, audience) |
| Video completion / attention | Moderate (multitasking) | Low (skippable, seconds) | High (dwell time) | Very high (non-skippable) |
| Measurement | Estimated (ratings) | Exact (impressions, clicks) | Estimated (footfall) | Exact (impressions, VCR) |
| Best for | Mass awareness | Targeted acquisition | Premium positioning | Scaled reach with targeting |
OTT advertising isn't typically a brand's only channel — it's used alongside TV, digital, and OOH specifically to reach engaged streaming audiences with a level of targeting and measurement linear TV can't provide. It works especially well for brands wanting big-screen brand impact without giving up the reporting rigor of a digital campaign.
Your audience is already streaming, already watching, and already hard to skip past — OTT advertising puts your brand exactly there, with the numbers to prove it worked.
Ready to explore OTT media? Share your target audience, budget range, and preferred platforms, and we'll send you available formats, indicative CPMs, and a recommended platform mix.
Get two free resources instantly to help you compare formats and plan your OTT advertising budget.
Visual comparison of pre-roll, mid-roll, CTV, and sponsorship formats with typical audience and completion-rate data.
Current CPM ranges by platform, format, and targeting level to help you plan your budget.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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